Darden MBA Program CONCENTRATIONS. Class of 2015

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1 Darden MBA Program CONCENTRATIONS Class of 2015 ASSET MANAGEMENT / SALES & TRADING CORPORATE FINANCE / INVESTMENT BANKING ENTREPRENEURSHIP CORPORATE INNOVATION BUSINESS DEVELOPMENT AND GROWTH STRATEGY CONSULTING CONSUMER MARKETING BUSINESS TO BUSINESS MARKETING MARKET ANALYTICS SUPPLY CHAIN MANAGEMENT INNOVATION FOR SUSTAINABILITY BUSINESS ANALYTICS GLOBAL BUSINESS v11 10/1/14 1

2 ASSET MANAGEMENT / SALES & TRADING This concentration is designed to extend the valuation principles learned in the first year curriculum to solve complex problems faced by asset managers and sales and trading professionals. The courses expose students to a variety of different financial markets and give students a deeper understanding for how companies are valued, which are critical components for either managing a client s funds or executing security trades. Faculty Contact: Ken Eades, A student will be recognized as having this concentration when they have completed 9.0 hours of the courses listed below, of which no more than 3.0 hours may be chosen from the Secondary electives list. Specific Required Courses: None Primary Electives: (Minimum of 6 credits required) 1.5 Valuation in Financial Markets GBUS Derivative Securities: Options & Futures GBUS Financial Trading GBUS Investments GBUS Portfolio Management GBUS Darden Capital Management GBUS 8520IA Secondary Electives: Maximum of 3 credits will count toward the total of 9 credit hours. 1.5 Financial Reporting & Analysis GBUS Fin Stmt Analysis & Corp Valuation GBUS Management Decision Models GBUS Hot Topics in Finance GBUS Financial Institutions and Markets GBUS Global Financial Markets GBUS 7602 Experiential: (None) v11 10/1/14 2

3 CORPORATE FINANCE / INVESTMENT BANKING This concentration is designed to extend the valuation and value creation principles learned in the first year curriculum to the solving of complex problems faced by companies and investment banks. This concentration should be of interest to students with professional interests in corporate finance (including CFO type responsibilities, internal M&A groups, strategic planning, business development, and treasury and cash management), investment banking (capital raising, deal structuring, and M&A advisory), commercial banking and financial services, consulting in financial services, and a wide range of other management positions that require advanced understanding of finance. Faculty Contact: Ken Eades, A student will be recognized as having this concentration when they have completed 9.0 hours of the courses listed below, of which no more than 3.0 hours may be chosen from the Secondary electives list. Specific Required Courses: None Primary Electives: (Minimum of 6 credits required) 1.5 Valuation in Financial Markets GBUS Corporate Financial Policies GBUS Entrepreneurial Finance & Private Equity GBUS Corporate Financing GBUS Financial Institutions and Markets GBUS Mergers and Acquisitions GBUS Derivative Securities: Options & Futures GBUS 8426 Secondary Electives: (Maximum of 3 credits will count toward the total of 9 credit hours.) 1.5 Financial Reporting & Analysis GBUS Taxation of Mergers and Acquisitions GBUS Taxation and Management Decisions GBUS Fin Stmt Analysis & Corp Valuation GBUS Management Decision Models GBUS Acquisition of Closely-Held Enterprises GBUS Hot Topics in Finance GBUS Managing Turnarounds and Workouts GBUS Small Enterprise Finance GBUS 8454 Experiential: (None) v11 10/1/14 3

4 ENTREPRENEURSHIP Students graduate who understand their affinity for being entrepreneurial, understand the fundamentals of effectual and causal thinking, and when each is appropriate and graduate with a set of skills based on academic study and experiential work that allows them to be confident in starting a new venture. Faculty Contact: Philippe Sommer, A student will be recognized as having this concentration when they have completed 10.5 hours of the courses listed below, of which 4.5 hours must be from the primary electives list, 3.0 credits from the Secondary Electives list and 3.0 credits from the Experiential list. Specific Required Courses: None Primary Electives: (Choose 4.5 credits) 1.5 Entrepreneurial Thinking GBUS Developing New Products and Services GBUS Starting New Ventures GBUS Venture Capital GBUS 8290 Secondary Electives: (Choose 3 credits) 1.5 Acquisition of Closely Held Enterprises GBUS Growing the Smaller Enterprise GBUS Introduction to Business Law GBUS Entrepreneurial Finance and Private Equity GBUS Small Enterprise Finance GBUS Entrepreneurs Taking Action GBUS Sustainable Innovation and Entrepreneurship GBUS 8060/ Leading Innovation GBUS Systems Design and Business Dynamics GBUS Entrepreneur as Change Agent GBUS Digital Marketing GBUS Innovation and Design Experience GBUS 8459 Or 1.5 Creativity and Design Thinking GBUS 8484 Experiential: (Choose 3 credits) 3.0 Darden Venturing Project GBUS Global Business Experience Israel (if offered) GBUS 8510P 3.0 Markets in Human Hope GBUS The Adrenaline Innovation Project GBUS Develop an Entrepreneur s Mindset GBUS 7615 v11 10/1/14 4

5 CORPORATE INNOVATION Students graduate who have developed the mindset and skill set to succeed at identifying and implementing innovation in a corporate setting. Faculty Contact: Jeanne Liedtka, A student will be recognized as having this concentration when they have completed 10.5 hours of the courses listed below, of which 4.5 hours must be from the primary electives list, 4.5 credits from the Secondary Electives list and 1.5 credits from the Experiential list. Specific Required Courses: None Primary Electives: (Choose 4.5 credits) 1.5 Developing New Products and Services GBUS Innovation and Design Experience or Creativity and Design Thinking GBUS 8459 GBUS Managing Innovation & Product Development GBUS Systems Design and Business Dynamics GBUS 8430 Secondary Electives: (Choose 4.5 credits) 1.5 Leadership and Cultures of Trust and Innovation GBUS Big Data in Marketing GBUS Leading Strategic Change GBUS Leadership and Theatre: Ethics, Innovation and Creativity GBUS Entrepreneurial Thinking GBUS The Experience Economy GBUS Innovating and Integrating in Services GBUS GBE Spain: Strategy as Design (If offered) GBUS 8510G 1.5 GBE: Sweden (with approval if offered) GBUS 8510K Experiential: (Choose 1.5 credits) 1.5 Darden Consulting Project GBUS Developing New Products and Services GBUS 8130 if not used as primary 3.0 Innovation and Design Experience GBUS 8459 if not used as primary 1.5 GBE: Israel (If offered) GBUS 8510P v11 10/1/14 5

6 BUSINESS DEVELOPMENT AND GROWTH Sustainable success requires organizations to innovate and grow to maintain or increase profitability. Students in this concentration will learn the fundamentals of managing innovation, organic growth, and acquisition and integration of mergers and acquisitions Faculty Contact: Jeanne Liedtka, A student will be recognized as having this concentration when they have completed 10.5 hours of the courses listed below, of which 4.5 hours must be from the primary electives list, 3.0 credits from the Secondary Electives list and 3.0 credits from the Experiential list. Specific Required Courses: None Primary Electives: (Choose 4.5 credits) 1.5 Post-Merger Integration GBUS Competitive Dynamics Seminar GBUS Organic Growth GBUS Managing Innovation & Product Development GBUS 8612 Secondary Electives: (Choose 3.0 credits) 1.5 Strategy Seminar GBUS Marketing Intelligence GBUS Valuation in Financial Markets GBUS Entrepreneurial Thinking GBUS Corporate Governance GBUS General Managers Taking Action GBUS Developing New Products and Services GBUS 8130 Experiential: (Choose 3.0 credits) 1.5 Darden Consulting Project GBUS Innovation and Design Experience GBUS Technology Accelerator GBUS 8472 v11 10/1/14 6

7 STRATEGY CONSULTING This concentration is intended to immerse students in the consulting process and to help them identify and deepen the skill sets necessary for success in that role. Faculty Contact: Jay Bourgeois, A student will be recognized as having this concentration when they have completed 10.5 hours of the courses listed below, of which 4.5 hours must be from the primary electives list, 3.0 credits from the Secondary Electives list and 3.0 credits from the Experiential list. Specific Required Courses: None Primary Electives: (Choose 4.5 credits) 1.5 The Consulting Process GBUS Competitive Dynamics Seminar GBUS Strategy Seminar GBUS Investigations into the Nature of Strategy GBUS 8970 Secondary Electives: (Choose 3.0 credits) 1.5 Post-Merger Integration GBUS Valuation in Financial Markets GBUS Managing Innovation & Product Development GBUS Marketing Intelligence GBUS Operations Strategy GBUS Management Decision Models GBUS Health Care Management GBUS Systems Design and Business Dynamics GBUS Technology Accelerator GBUS 8472 Experiential: (Choose 3.0 credits) 3.0 Darden Consulting Project GBUS Innovation and Design Experience GBUS 8459 v11 10/1/14 7

8 CONSUMER MARKETING (B2C) The B2C Concentration will prepare students for careers where brand leadership is critical, e.g., in consumer packaged goods, consumer durables, consumer services, consulting firms, and even NFPs. Through this series of courses, students will gain insight into how customer based marketing decisions can create loyal, engaged customers. (The B2C concentration focuses on the end-user as customer.) Faculty Contact: Marian Moore, A student will be recognized as having this concentration when they have completed 9.0 hours of the courses listed below, 3.0 hours are required courses and you must choose 6.0 credits from the Primary Electives list. Specific Required Courses: (3.0 credits) 1.5 Integrated Marketing Communications and Promotion GBUS Managing Consumer Brands GBUS 8620 Primary Electives: (Choose 6.0 credits) 1.5 Big Data in Marketing GBUS Pricing GBUS Developing New Products and Services GBUS Hot Topics in Marketing GBUS Digital Marketing GBUS Marketing Intelligence GBUS Consumer Psychology GBUS Innovation and Design Experience GBUS 8459 Secondary Electives: (None) Experiential: (None) v11 10/1/14 8

9 BUSINESS TO BUSINESS MARKETING (B2B) This concentration is designed for those students who wish to pursue a career in organizations that market goods and services to other businesses. It is also appropriate for those seeking careers in consulting, operations or non-marketing jobs in a B2B firm. The objective of this concentration is to provide students with an understanding for how businesses relate to one another, how to manage these relationships, and how to develop and implement a viable strategy. Faculty Contact: Thomas Steenburgh, A student will be recognized as having this concentration when they have completed 10.5 hours of the courses listed below, of which 3.0 are required, 1.5 hours must be from the primary electives list, and 6.0 credits from the Secondary Electives list. Specific Required Courses: (3.0 credits) 1.5 Marketing Intelligence GBUS Business to Business Marketing GBUS 8610 Primary Electives: ( Choose 1.5 credits) 1.5 Supply Chain Management GBUS Emerging Topics in Technology & Operations Management GBUS Negotiations GBUS Organic Growth GBUS 8468 Secondary Electives: (Choose 6.0 credits) 1.5 Strategy Seminar GBUS Operations Strategy GBUS Big Data in Marketing GBUS Developing New Products and Services GBUS Hot Topics in Marketing GBUS 8464 Experiential: None v11 10/1/14 9

10 MARKET ANALYTICS The objectives of this concentration are to equip students with strong analytic skills, expose them to large data sets where they can engage in mining as it relates to customer relationship management, brand marketing, and other processes for building closer relationships with one s customer base. The concentration is positioned for those students who wish to follow a B2C career with more of a focus on the research, who are looking at careers in consulting, business development, or other areas where analytic skills are highly valued. Faculty Contact: Raj Venkatesan, A student will be recognized as having this concentration when they have completed 10.5 hours of the courses listed below, of which 6.0 are required, and a minimum of 4.5 credits from the Secondary Electives list. Specific Required Courses: (6.0 credits) 1.5 Marketing Intelligence GBUS Big Data in Marketing GBUS Data Analysis and Optimization GBUS Pricing GBUS 8047 Primary Electives: (None) Secondary Electives: (Choose 4.5 credits) 1.5 Managing Consumer Brands GBUS Hot Topics in Marketing GBUS Data Science in Business GBUS The Consulting Process GBUS Integrated Marketing Communications and Promotion GBUS Innovating and Integrating in Services The New Economy GBUS 8404 Experiential: None v11 10/1/14 10

11 SUPPLY CHAIN MANAGEMENT Obtain additional grounding in Operations Management concepts, develop depth in knowledge of general management- associated supply chain management concepts and principles, and build strength in related cross-functional skills. Faculty Contact: Elliott Weiss A student will be recognized as having this concentration when they have completed 10.5 hours of the courses listed below, 1.5 credits are required courses, 3.0 hours must be from the primary electives list, 4.5 credits from the Secondary Electives list and 1.5 credits from the Experiential list. Specific Required Courses: (1.5 credits) 1.5 Supply Chain Management GBUS 8830 Primary Electives: ( Choose 3.0 credits) 1.5 Operations Strategy GBUS Business to Business Marketing GBUS Systems Design and Business Dynamics GBUS General Management and Operational Effectiveness GBUS 7608 Secondary Electives: (Choose 4.5 credits) 1.5 Negotiations GBUS Management Decision Models GBUS Emerging Topics in Technology & Operations Management GBUS Global Innovation and Technology Commercialization GBUS Strategic Alliances: Bridging Theory and Practice GBUS 8483 Experiential: (Choose 1.5 credit hours) with a focus on Supply Chain management issues. 1.5 Darden Independent Study (with approval) GBUS Darden Consulting Project (with approval) GBUS 8699 v11 10/1/14 11

12 INNOVATION FOR SUSTAINABILITY This concentration is designed to equip students with an informed sustainability perspective to strengthen their managerial and decision-making capabilities and their ability to improve society through business. Coursework will: 1) Enable students to design and execute collaborative sustainability strategies intended to increase revenues through innovative products and services, lower costs through efficiencies and design, create and enhance sustainable brands, and mitigate business risk. 2) Instill knowledge about the global and systemic impacts on natural systems and human well-being from important societal trends such as urbanization, industrialization, climate change and population growth; 3) Inform students of regional and global institutions and policy instruments that influence business operations and strategy. This concentration is relevant for students pursuing careers in operations, including supply chain, marketing/brand management, consulting and finance, as well as for entrepreneurs. Faculty Contact: Michael Lenox, Students will be recognized as having this concentration when they have completed a minimum of 9.0 credits of the courses listed below. A minimum of 6.0 credits must be from the Primary Electives, and a minimum of 1.5 credits must be from the Experiential Electives. Primary Electives: (Choose a minimum of 6.0 credits) 1.5 Systems Design and Business Dynamics GBUS Supply Chain Management GBUS Business-Government Relations GBUS Creative Capitalism GBUS Leadership, Values and Ethics GBUS Leadership and Diversity through Literature GBUS Business Ethics through Literature GBUS Philosophy and Business: Business in Society GBUS Leading Strategic Change GBUS Strategic Alliances GBUS Managing Innovation and Product Development GBUS Global Economics of Water GBUS 8626 NON GBUS with approval (Max of 3.0 credit hours). For example: NON GBUS 3.0 Climate Change: Science, Markets & Policy EVSC 7040/LAW 9013 Experiential Electives: (Choose a minimum of 1.5 credits) 1.5 Darden Independent Study (with approval) GBUS Darden Consulting Projects (with approval) GBUS Darden Venturing Projects (with approval) GBUS Global Business Experience (with approval) GBUS Darden Capital Management (Rotunda Fund) GBUS A 3.0 Innovation and Design Experience (with approval) GBUS Markets in Human Hope GBUS 8478 v11 10/1/14 12

13 BUSINESS ANALYTICS This business analytics concentration will prepare students to participate in organizations that make abundant use of data/quantitative/mathematical techniques as part of their business processes. It is a more general version of the Market Analytics concentration in that the areas of application are more than marketing. We expect completion of this concentration to be a useful signal to potential employers of the analytic and quantitative abilities of the student. Faculty Contact: Robert Carraway, A student will be recognized as having completed this concentration when (s)he has met the following three constraints: Completed at least 10.5 hours of the courses listed below; Completed at least 6 hours from the primary list; Completed at least 1.5 hours from the experiential list with a Quantitative Analysis faculty member.* *This requirement may under certain circumstances be relaxed. For example, if a student is doing an Experiential Elective with another professor but it includes a significant analytical component, this might be approved as a substitute. To waive this requirement, you must receive permission from Robert Carraway. Specific Required Courses: None; however, we expect students will take Data Analysis and Optimization (GBUS 7600) as it is a prerequisite for some of the courses below. Primary Electives: (At least 6 hours) Credit hrs. Course Title Course Number 1.5 Data Analysis and Optimization GBUS Games and Auctions GBUS Management Decision Models GBUS Optimization GBUS Data Science in Business GBUS 8622 Secondary Electives: (At least 1.5 hours) Credit hrs. Course Title Course Number 1.5 Project Management GBUS Systems Design and Business Dynamics GBUS Big Data in Marketing GBUS Investments GBUS 8444 Experiential Electives: (At least 1.5 hours. Selection(s) must be approved by faculty contact) Credit hrs. Course Title Course Number 1.5 Darden Consulting Project GBUS Darden Independent Study GBUS 8999 v11 10/1/14 13

14 GLOBAL BUSINESS This concentration is designed for those students who wish to develop business knowledge, skills and expertise in other regions of the world going beyond the standard global content in Darden s MBA program. The concentration combines globally-focused course content with an experiential component so that students can apply their newly acquired skills and knowledge in a new international environment. This concentration is well suited for students who wish to pursue a career with a strong international component. Faculty Contact: Peter Debaere Students have fulfilled this concentration when they have completed 10.5 hours of the courses listed below, of which 4.5 hours must be from the primary electives list, 3.0 credits from the Secondary Electives list and 3.0 credits from the Experiential list. Specific Required Courses: None Primary Electives: (Choose 4.5 credits) 1.5 Global Financial Markets GBUS China in the World Economy GBUS Management of Economic Growth and Society GBUS Global Industry Economics GBUS Global Economics of Water GBUS 8626 Secondary Electives: (Choose 3 credits) 1.5 Advanced Global Financial Markets GBUS International Deal Making: Legal & Business Acquisitions GBUS Leadership and Diversity through Literature GBUS Business Government Relations GBUS Markets and Society GBUS 8022 Mastering Global Leadership: Managing your career 1.5 and Life in the Global Economy GBUS Strategic Thinking: Integrating East and West GBUS Pre-approved Independent Study on Global Topic Experiential: (Choose 3.0 credits)** 1.5 Global Business Experiences GBUS Global Business Experience Israel with Global Innovations Course GBUS 8510P 3.0 Global Field Elective GBUS International Exchange GBUS 8998 ** Experiential electives from some of our partner schools also count. v11 10/1/14 14

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