Reimagined. Redesigned. Redefined.

Transcription

1 Comfort Inn Reimagined. Redesigned. Redefined. We ve reimagined, redesigned and redefined the entire Comfort Inn brand to make it stronger and more inviting. Now with our Truly Yours TM new prototype, our flagship midscale brand offers a whole new level of accommodations that will enhance guest loyalty and contribute to a return on investment. Our stunning redesign caters to the three key stages of the guest experience. Our warm exterior and lobby send immediate visual cues that guests can RELAX, confident they re in for a wonderful, worry-free stay. Our new guest rooms are tranquil retreats in which guests can kick back and RESTORE. In the morning, guests RENEW for the day ahead in our enhanced breakfast area.

2 When Guests Speak, We Listen Designed with Developers in Mind We designed the new Comfort Inn hotel with the idea that our guests and developers are the true architects. Through extensive consumer testing, we identified the amenities and design elements that appeal most to them. The result is a warm, inviting hotel design that not only resonates with our guests, but also appeals to experienced developers seeking a hotel which is highly cost-effective to build, maintain and operate. We worked closely with developers during the design process. The result? A flexible and efficient prototype with a cohesive look and feel throughout. Every aspect was thoughtfully considered in our goal to blend sophistication and value. The Exterior The design welcomes you with a sense of warmth and character. Every detail was strategically placed to provide a premium appearance while being mindful of costs. Public Spaces The new Truly Yours design achieved significant lift in stay intent among hotel users.** Research also found guests are willing to pay significantly more on average per night compared to the current design.*** Comfort Inn is one of the hotel industry s most recognized brands.**** The largest of the Choice Hotels brands, it offers owners and developers strong potential for a return on investment. Low development and operating cost models, in addition to the long-standing equity in our flagship brand, make the Truly Yours design an appealing investment. *Source: Element Market Research, Inc., Choice Hotels International Comfort Inn Design Test, January Design test found that respondents would be more likely to stay at a Comfort Inn with the Truly Yours design than the current design and gave the Truly Yours design high ratings (top-three box scores) on the brand positioning attributes. Element Market Research, Inc. is a provider of primary market research to companies nationwide to help improve products, services, and processes by providing information, consultation, and strategic direction. Here, perception is truly reality. Votive-like lighting compliments an elegant signature welcome wall behind the front desk presenting a first impression of gracious greeting and warmth. Open spaces feature generous natural light, enhancing the indoor-outdoor connection. Designed with flexibility in mind, these spaces meet a variety of needs for business and leisure. Guest Rooms Great care has been applied to creating guestrooms that offer a luxurious experience. Pleasing natural color palettes and soothing textures provide true relaxation. **Source: Element Market Research, Inc., Choice Hotels International Comfort Inn Design Test, January Respondents indicated that they would be likely to stay at a Comfort Inn with the Truly Yours design (75%) than the current design (40%) and to give the Truly Yours design high ratings (top-three box scores) on the brand positioning attributes. ***Source: Element Market Research, Inc., Choice Hotels International Comfort Inn Design Test, January Design test found that respondents expect to pay an average nightly rate of $93 for the Truly Yours design vs. $77 for the current design. ****Source: Millward Brown Advertising Tracking Study Millward Brown is a global marketing research firm specializing in advertising, marketing communications and brand equity research. According to the study, the Comfort Inn brand enjoys 99% unaided brand awareness. 2 3

3 Relax The new welcome EXPERIENCE. Relaxation at first sight. Contemporary lobby with warm decorative lighting and plush furnishings Spacious seating areas for relaxing, working or gathering 4 5

4 Relax Lobby Amenities Elegant signature welcome wall behind the centrally located front desk with votive-like lighting The fireplace provides warmth and promotes social gathering and conversations Complimentary high-speed internet connection throughout hotel Signature map offers an artistic sense of place 6 7

5 Restore Our New Rooms Are Private Sanctuaries Of Calm. Soothing materials, textures and colors Spa-like upscale bath design 8 9

6 Restore KING ROOM DOUBLE QUEEN ROOM KING SUITE Guestroom Amenities Inviting new bedding package Complimentary in-room high-speed internet access Signature artwork 32 flat panel high definition TV King suite offers pull out sofa bed, microwave and refrigerator King room features full size walk-in showers 10 11

7 Renew Fresh energy served daily in our new breakfast area. Natural light and bright, invigorating colors create a memorable breakfast experience 12 13

8 Renew Breakfast area makes serving hot breakfast to guests easy and efficient Flexible seating and ample counter space Fitness center conveniently located for guest Meeting room conveniently connected to breakfast area for dual purpose and easy conversion 14 15

9 PUBLIC SPACE The public space is a warm greeting for our guests, but that feeling is only the beginning. Look closer and you ll find features that marry form with function, and meet the needs of a modern hotel operator. The meeting room opens to the breakfast area to create overflow breakfast seating or meeting space. Location of the sales office helps you do business with your biggest clients. Back-of-house areas were arranged by developers to smooth the flow of daily operators. Working areas are arranged to minimize guest impact and ample storage space is provided.. As guests enjoy the welcoming look and feel, you ll enjoy a new level of functional efficiency

10 87 Room 3 Story End Loaded with Outdoor Pool PUBLIC SPACE (NSF) GUESTROOMS (NSF) Rooms Unit Area BACK OF HOUSE (NSF) PROGRAM AREA SUMMARY Function Lobby 1131 Lobby Seating 619 Business Lounge 179 Meeting Room 346 Food & Beverage Breakfast Room 144 Recreation Fitness Room 473 Public Circulation Vestibule 113 Public Relations 192 Public Corridor 654 Total Public Space 3,851 King 25% ,204 Double Queen 48% ,356 King Suite Wide 5% ,984 King Suite 16% ,970 Acc. Roll-in King 1% Acc. King Suite 2% Acc. Double Queen 2% Total Guestrooms ,456 GUESTROOM SUPPORT (NSF) Per Floor Elevator Lobby 337 Stairs Elevators 1 Cart Storage 43 Guest Laundry 135 Ice Room (First Floor) 51 Vending (Upper Floor) 145 Guestroom Corridors 3,811 Total Guestroom Support 5,446 Administration Reception 128 Work Room 255 Office 109 Work Room Closet 56 Director of Sales Office 125 Employee Employee Restroom 97 Employee Break Room 249 Laundry & Linen Storage Main Laundry 605 Linen Storage 147 Laundry Storage 125 Housekeeping Room (Upper Floors) 236 Food Service Food Preparation 144 Miscellaneous Service General Storage 0 Meeting Room Storage 81 Storage Room (Upper Floors) 226 Storage Room (Central to All Floors) 472 Mechanical Room 234 Electrical Room 97 Electrical/Tel. Data (Upper Floors) 97 PBX Room 64 Elevator Equipment 46 Total Guestroom 28,456 Total Guestroom Support 5,446 Total Public Space 3,851 Total Back-of-House 3,593 Total Net Building Area 41,346 Walls and Shafts/Total Estimated 9.70% 4,443 Total Gross Building Area 45,789 Total SF per Room 526 DEVELOPED SITE SUMMARY Building Coverage 15,320 Paved Areas (Parking, Walks, Desks, etc). 38,642 Net Landscape Area 20,468 Total Developed Site Area 1.71 AC. 74,430 Total Back-of-House 3,593 3 Story Outdoor Pool 87 Room, 45,106 GSF Site Statistics Building Footprint: Total Acres: Total Parking: Standard Spaces: Accessible Spaces: 15,320 SF 1.70 Acres 87 Spaces 83 Spaces 4 Spaces 18 19

11 82 Room 3 Story End Loaded with Indoor Pool PUBLIC SPACE (NSF) GUESTROOMS (NSF) Rooms Unit Area BACK OF HOUSE (NSF) PROGRAM AREA SUMMARY Function Lobby 1131 Lobby Seating 619 Business Lounge 179 Meeting Room 346 Food & Beverage Breakfast Room 144 Recreation Fitness Room 547 Indoor Pool 1186 Fitness Vestibule 56 Pool Mechanical 195 Pool Storage 120 Public Circulation Vestibule 113 Public Relations 192 Public Corridor 654 Total Public Space 5,482 King 27% ,204 Double Queen 45% ,766 King Suite Wide 5% ,984 King Suite 17% ,970 Acc. Roll-in King 1% Acc. King Suite 2% Acc. Double Queen 2% Total Guestrooms ,866 GUESTROOM SUPPORT (NSF) Per Floor Elevator Lobby 337 Stairs Elevators Cart Storage 43 Guest Laundry 135 Ice Room (First Floor) 51 Vending (Upper Floor) 145 Guestroom Corridors 3,671 Total Guestroom Support 5,524 Administration Reception 128 Work Room 255 Office 109 Work Room Closet 56 Director of Sales Office 125 Employee Employee Restroom 97 Employee Break Room 249 Laundry & Linen Storage Main Laundry 605 Linen Storage 147 Laundry Storage 125 Housekeeping Room (Upper Floors) 236 Food Service Food Preparation 144 Miscellaneous Service General Storage 0 Meeting Room Storage 81 Storage Room (Upper Floors) 226 Mechanical Room 234 Electrical Room 97 Electrical/Tel. Data (Upper Floors) 97 PBX Room 64 Elevator Equipment 46 Total Guestroom 26,866 Total Guestroom Support 5,524 Total Public Space 5,482 Total Back-of-House 3,121 Total Net Building Area 40,993 Walls and Shafts/Total Estimated 9.12% 4,113 Total Gross Building Area 45,106 Total SF per Room 550 DEVELOPED SITE SUMMARY Building Coverage 15,086 Paved Areas (Parking, Walks, Desks, etc). 33,932 Net Landscape Area 18,943 Total Developed Site Area 1.56 AC. 67,961 Total Back-of-House 3,121 3 Story Indoor Pool 82 Room, 45,106 GSF Site Statistics Building Footprint: Total Acres: Total Parking: Standard Spaces: Accessible Spaces: 15,086 SF 1.56 Acres 82 Spaces 78 Spaces 4 Spaces 20 21

12 3 Story End Loaded with Outdoor Pool 3 Story End Loaded with Indoor Pool 87 ROOM Floor 1 82 ROOM Floor

13 3 Story End Loaded (Indoor and Outdoor Pools) 82 & 87 ROOM Floor 2 82 & 87 ROOM Floor

14 87 Room 3 Story Center Loaded with Outdoor Pool PUBLIC SPACE (NSF) GUESTROOMS (NSF) Rooms Unit Area BACK OF HOUSE (NSF) PROGRAM AREA SUMMARY Function Lobby 1131 Lobby Seating 619 Business Lounge 179 Meeting Room 346 Food & Beverage Breakfast Room 144 Recreation Fitness Room 473 Public Circulation Vestibule 113 Public Relations 192 Public Corridor 654 Total Public Space 3,851 King 25% ,204 Double Queen 48% ,356 King Suite Wide 5% ,984 King Suite 16% ,970 Acc. Roll-in King 1% Acc. King Suite 2% Acc. Double Queen 2% Total Guestrooms ,456 GUESTROOM SUPPORT (NSF) Per Floor Elevator Lobby 337 Stairs Elevators 1 Cart Storage 43 Guest Laundry 135 Ice Room (First Floor) 51 Vending (Upper Floor) 145 Guestroom Corridors 3,811 Total Guestroom Support 5,446 Administration Reception 128 Work Room 255 Office 109 Work Room Closet 56 Director of Sales Office 125 Employee Employee Restroom 97 Employee Break Room 249 Laundry & Linen Storage Main Laundry 605 Linen Storage 147 Laundry Storage 125 Housekeeping Room (Upper Floors) 236 Food Service Food Preparation 144 Miscellaneous Service General Storage 0 Meeting Room Storage 81 Storage Room (Upper Floors) 226 Storage (Central to All Floors) 472 Mechanical Room 234 Electrical Room 97 Electrical/Tel. Data (Upper Floors) 97 PBX Room 64 Elevator Equipment 45 Total Guestroom 28,456 Total Guestroom Support 5,446 Total Public Space 3,851 Total Back-of-House 3,593 Total Net Building Area 41,346 Walls and Shafts/Total Estimated 9.70% 4,443 Total Gross Building Area 45,789 Total SF per Room 526 DEVELOPED SITE SUMMARY Building Coverage 15,320 Paved Areas (Parking, Walks, Desks, etc). 38,642 Net Landscape Area 20,468 Total Developed Site Area 1.71 AC. 74,430 Total Back-of-House 3,593 3 Story Outdoor Pool 87 Room, 45,789 GSF Site Statistics Building Footprint: Total Acres: Total Parking: Standard Spaces: Accessible Spaces: 15,320 SF 1.71 Acres 87 Spaces 83 Spaces 4 Spaces 26 27

15 3 Story Center Loaded with Outdoor Pool 87 ROOM Floor 1 FloorS 2 &

16 89 Room 4 Story End Loaded with Outdoor Pool PUBLIC SPACE (NSF) GUESTROOMS (NSF) Rooms Unit Area BACK OF HOUSE (NSF) PROGRAM AREA SUMMARY Function Lobby 1128 Lobby Seating 508 Business Lounge 179 Meeting Room 311 Food & Beverage Breakfast Room 144 Recreation Fitness Room 492 Public Circulation Vestibule 113 Public Relations 192 Public Corridor 654 Total Public Space 3,721 King 25% ,204 Double Queen 47% ,356 King Suite Wide 7% ,976 King Suite 16% ,970 Acc. Roll-in King 1% Acc. King Suite 2% Acc. Double Queen 2% Total Guestrooms ,448 GUESTROOM SUPPORT (NSF) Per Floor Elevator Lobby 452 Stairs 2 1,240 Elevators Cart Storage 43 Guest Laundry 135 Ice Room (First Floor) 51 Vending (Upper Floor) 217 Guestroom Corridors 3,872 Total Guestroom Support 6,300 Administration Reception 128 Work Room 255 Office 109 Work Room Closet 56 Director of Sales Office 125 Employee Employee Restroom 97 Employee Break Room 249 Laundry & Linen Storage Main Laundry 605 Linen Storage 147 Laundry Storage 125 Housekeeping Room (Upper Floors) 355 Food Service Food Preparation 144 Miscellaneous Service General Storage 0 Meeting Room Storage 81 Storage Room (Upper Floors) 339 Mechanical Room 234 Electrical Room 97 Electrical/Tel. Data (Upper Floors) 147 PBX Room 64 Elevator Equipment 46 Total Guestroom 29,448 Total Guestroom Support 6,300 Total Public Space 3,721 Total Back-of-House 3,403 Total Net Building Area 42,872 Walls and Shafts/Total Estimated 9.68% 4,595 Total Gross Building Area 47,467 Total SF per Room 533 DEVELOPED SITE SUMMARY Building Coverage 11,930 Paved Areas (Parking, Walks, Desks, etc). 39,539 Net Landscape Area 18,183 Total Developed Site Area 1.60 AC. 69,652 Total Back-of-House 3,403 4 Story Outdoor Pool 89 Room, 47,467 GSF Site Statistics Building Footprint: Total Acres: Total Parking: Standard Spaces: Accessible Spaces: 11,930 SF 1.60 Acres 89 Spaces 85 Spaces 4 Spaces 30 31

17 4 Story End Loaded with Outdoor Pool 89 ROOM Floor 1 FloorS 2, 3 &

18 3 Story Center Loaded with Outdoor Pool ELEVATION FEATURES SANDALWOOD Warm and elegant facade Combination of brick and stone conveys a timeless and upscale feel to the exterior Complex blend of earthy colors and patterns ground the building within its natural surrounding Roofline is adaptable to a variety of roofing applications Extensive use of glazing enhances the indoor-outdoor connection Specialty lighting adds a sense of sophistication 34 35

19 3 Story End Loaded with Outdoor Pool ELEVATION ALTERNATE COLOR OPTIONS SANDALWOOD ALPINE SOLEIL 36 37

20 NOTES: 38