1 HOW TO CELEBRATE WORLD ENVIRONMENT DAY A GUIDE TO MAKING 5 JUNE 2015 A SUCCESS!
2 WELCOME! Welcome to your quick guide to celebrating World Environment Day (WED) on 5 June, There is an alarmingly high rate of unsustainable consumption of resources as, exemplified in the areas of food, water and energy. Largely driven by increasing household incomes (particularly in cities), the current collective lifestyles of people all over the world exceed our planet s regenerative capacity to replenish natural resources. Today the human race consumes resources the equivalent of 1.5 planets. This means it now takes one year and six months for the Earth to regenerate what we use in a year. If current consumption and production patterns remain the same, and with a rising population, we will need two planets by 2030 to sustain our ways of living and consumption. For all seven billion of us, our present and our future depend on the sustainable consumption of our planet s resources. On WED, let us pledge one less thing we will do without, in order to restore our planet s natural regenerative ability? This guide is designed to inspire you with exciting ideas and we ll give you practical suggestions for organising your event. Make your environment efforts known by celebrating WED and registering them on our website This year s theme for WED Seven Billion Dreams. One Planet. Consume with Care expresses the challenge of creating opportunities for inclusive and sustainable economic development while attempting to stabilise the rate of resource use and reduce environmental impacts. Who this toolkit is for. Want to know what WED is about? Need ideas on how to celebrate or start preparing? Want to know what others are doing to celebrate this year? Want to make your actions count? This toolkit is right for you!
3 ABOUT WED World Environment Day (WED) is the United Nations campaign for encouraging worldwide awareness and action for the environment. It was established by the United Nations General Assembly to mark the opening of the 1972 Stockholm Conference on the Human Environment. Over the years it has grown to be a global platform for public outreach that is widely celebrated by stakeholders in over 100 countries. It also serves as the people s day for doing something positive for the environment, inspiring individual actions into a collective power that generates an exponential positive impact on the planet. WED is celebrated around the world in many ways, including street rallies, bicycle parades, green concerts, essay and poster competitions in schools, tree planting, recycling efforts, clean-up campaigns and much more. WHY CELEBRATE WORLD ENVIRONMENT DAY? When we see or experience the negative effects of climate change, environmental degradation or resource depletion it is easy to blame others - governments for not prioritising environmental policy; corporate organisations for raising greenhouse gas emissions; NGOs for not lobbying strongly enough for the environment; and individuals for not taking action. World Environment Day however is a day we put aside our differences and instead celebrate the achievements we ve made towards protecting the environment. By celebrating WED, we remind ourselves and others of the importance of caring for our environment. Remember that every action counts, so join us: every year, everywhere, everyone! THEME RATIONALE Sustainable consumption can be described as the use of goods and services that respond to basic needs and bring a better quality of life, while minimising the use of natural resources, toxic materials and emissions of waste and pollutants over the life-cycle, so as not to jeopardise the needs of future generations (Oslo Symposium, 1994).
4 Evidence is building that people are consuming far more natural resources than what the planet can sustainably provide. The well-being of humanity, the environment, and the functioning of the economy, ultimately depend upon the responsible management of the planet s natural resources. Many of the Earth s ecosystems are nearing critical tipping points of depletion or irreversible change, pushed by high population growth and economic development. The WED 2015 campaign therefore captures sustainable consumption in the context of the planet s regenerative capacity. Supported by the slogan Seven Billion Dreams. One Planet. Consume with Care WED this year therefore aims to raise awareness on the unsustainable rate at which we are consuming the planet s resources, and shift individual and collective behaviour towards sustainable lifestyles. CURRENT RATE OF NATURAL RESOURCE CONSUMPTION By 2050, humanity could devour about 140 billion tons of minerals, ores, fossil fuels and biomass per year three times its current appetite unless economic growth rate is decoupled from the rate of natural resource use. Over 60 percent of the ecosystems and their services upon which we rely are degraded, overexploited or already lost. With an additional 3 billion middle class consumers expected to enter the global economy by 2030, more natural resources will be lost forever if business-as-usual prevails. THREE MAIN AREAS OF HOUSEHOLD CONSUMPTION Environmental pressures will intensify in three areas of household consumption. FOOD While substantial environmental impacts from food occur in the production phase (agriculture, food processing), households influence these impacts through their dietary choices and habits. This consequently affects the environment through foodrelated energy consumption and waste generation. ENERGY Despite technological advances that have promoted energy efficiency gains, energy use in OECD countries will continue to grow another 35% by Commercial and residential energy use is the second most rapidly growing area of global energy use after transport. In 2002 the motor vehicle stock in OECD countries was 550 million vehicles (75% of which were personal cars). A 32% increase in vehicle ownership is expected by At the same time, motor vehicle kilometres are projected to increase by 40% and global air travel is projected to triple in the same period. WATER Even though households are relatively low consumers of water, population growth and expanded water use have outweighed the effect of water saving technology and behaviour.
5 PLANNING FOR WED? 5 QUICK STEPS 1 DETERMINE THE INTERESTS FOR WED Discuss the possibility of organising an event around WED with your colleagues, your community, environmental co-ordinators, other NGOs and local government. Brainstorm on possible areas of interest. Review any past experiences with WED or similar events. See unep.org/wed 2 DETERMINE WHAT ACTIVITIES ARE PLANNED AT THE NATIONAL LEVEL Find out what is being prepared for celebrations at the international, regional and national levels unep.org/wed/regional-features. Speak with organisers of these events and see how you can support them. 3 LINK THE WED THEME TO YOUR ACTIVITIES The official theme for 2015 is Seven Billion Dreams. One Planet. Consume with Care. This theme reflects challenge of creating opportunities for inclusive and sustainable economic development while attempting to stabilise the rate of resource use and reduce environmental impacts. This year s theme gives you plenty of room to be creative. 4 PREPARE A PLAN Early planning is essential to your success. Draw up a basic plan of action for discussion with friends, colleagues or senior management. Set objectives and determine a preliminary series of activities as well as a provisional timetable. Make sure you get permission or clearance from your relevant local authorities well in advance especially if you are planning public demonstrations or other open activities to avoid disappointment on the day of celebration. Seek partnerships and possible financial support for your activities (e.g. local companies to help you print t-shirts, caps, posters and banners with WED messaging). Download artwork from the WED website multimedia section. 5 CELEBRATE WITH US This is the most important step of your planning. Why celebrate alone? You can get instant visibility for your activities by registering them on our website. Also think of smart, quirky or funny ways to motivate people around you. Invite the local media to your event! Engage leaders, celebrities and government officials that will help attract the media! Figure out clever ways to link your activities to the official theme! Think of punchy messaging that will attract the most attention and motivate others to get involved!
6 NEED TO USE THE WED LOGO? Download the WED logo and style guide from the multimedia section of unep.org/wed. The logo is available in the official UN languages: Arabic, Chinese, English, French, Russian and Spanish THIS SOUNDS EXPENSIVE Participation in World Environment Day does not require a huge financial investment. WED is a people s event so the objective is to get everyone to participate in one way or another. By including local communities and other partners in your WED events, the possibilities of finding interested sponsors are more likely. All you need is passion for the cause, and well-planned activities. Good luck! WHO DO I SPEAK TO IF I NEED MORE INFORMATION? Our website is a great place to begin but feel free to talk to us in person. Contact: Ms. Lucita Jasmin Division of Communications and Public Information United Nations Environment Programme (UNEP) Tel: /
7 SUGGESTED WAYS OF CELEBRATING WORLD ENVIRONMENT DAY Various events and practical activities, identified below, highlight what actions can be taken to celebrate WED. This list is not exhaustive and many activities may spring to mind that will be better suited to your local needs and conditions. If each of us contributes a little to this celebration, it will be a far greater success. The most important goal of this day is to raise awareness on the rate of overconsumption in the areas of food, energy and water. Arts and Crafts Exhibitions/ Film Festivals Ceremonies and Celebrities Competitions Concerts Demonstration Activities Drama and Poetry Environmental Education and Awareness-Raising Flash Mobs Information Kits Online and Social Media Activities Publicity and Media Coverage Sports Activities Other Ideas: create your own ideas and guidelines, and submit to us!
8 ARTS AND CRAFTS EXHIBITIONS/ FILM FESTIVALS What is involved? Paintings related to any of the main areas of household consumption: food, energy and water. Displays of pottery, wooden figurines, stone articles, grass baskets, clothes etc. Demonstration on how energy-saving stoves are manufactured and maintained. Crafts made with recycled materials, e.g. plastics or tins. Posters and photo exhibitions carrying the essence of consumption levels in food, energy and water. Screening of compelling films on the environment made by different communities. Why support this activity? Art uses symbolic messages to capture an audience and communicate a message in unconventional ways. What begins as an appreciation for art could develop into a true passion for the environment. Many art forms use environmentally sustainable and natural resources that complement the objectives of your exhibit. Film, as a medium, engages all people without necessarily being limited by literacy levels. Films can attract large crowds. Decide what will happen with the artwork or films you will collect, whether the artists maintain rights or if you will use them for promotion afterwards. Seek legal advice concerning rights if you intend to use the artwork beyond your exhibition and especially if there will be a commercial aspect. After you have decided on your theme and identified partners (including sponsors) publish a call for submissions in your local news outlets. Consider a prize for winners. Select a jury from reputable and or renowned artists and filmmakers. Set up displays of arts and crafts of various cultural/local origins.
9 ARTS AND CRAFTS EXHIBITIONS/ FILM FESTIVALS (continued) Invite the media, advertise, take pictures, and register activity on the WED website. Download the WED logo and posters, and clearly display them on the day to give your event context unep.org/wed. Participation/ Partnerships/ Sponsors Invite your local community to submit artwork. Encourage the participation of marginalised groups (e.g. women, children and orphans) by creating appropriate categories for their submissions. If local authorities, government, implementing partners, or conservation agencies are receptive to your concept, bring them on board as partners. Seek sponsorship from governments, agencies, museums, existing film festivals and the corporate sector (arts and crafts or ethnological museums/funds could be interested).
10 CEREMONIES AND CELEBRITIES What is involved? A speech on the environment, focusing on the WED theme and with special emphasis on the environmental challenges in the community and their possible solutions. Identify and approach a goodwill ambassador that is well known by your target audience. The involvement of prominent local personalities who are authoritative voices on the environment could lend credibility to your event. Why support this activity? You can reach a large number of people in a short time, which makes sponsorship and media coverage more likely. The presence of a celebrity attracts attention from the media and a crowd. The media acts as a multiplier for your efforts through their ability to increase attention towards your efforts. Your primary objective is to add significance to WED by encouraging governments, local authorities, communities or corporate organisations to announce new environmental commitments, targets, policies or programmes on the day itself. This means you must conduct ground research in order to make meaningful suggestions to your target authority. Once you have sold them to your idea, convince them to announce it at a ceremony on World Environment Day. It is common to mark a special event like WED with a ceremony or presentation. It can be short, with introductory speeches by celebrities, politicians or sponsors. Invite government representatives, local authorities or respected persons from your local community. Enlist your partners and sponsors to help organise and publicise the ceremony. Make sure your celebrities are well-briefed in advance and that they re-iterate your planned messages.
11 CEREMONIES AND CELEBRITIES (continued) Invite the media! unep.org/wed. Don t expect them to show up on their own. Prepare a media pack: a few fact sheets or notes that you will give away to the media. If you have a specific message that you would like them to carry, make sure that you spell this out in the media pack. This way they will have the necessary details to write or film a piece on your event. Come up with catchy short phrases that the press can quote. Remember to give background information on your objectives, supported by facts. Download the WED logo and posters, and clearly display them on the day to give your event context unep.org/wed. Participation/ Partnerships/ Sponsors Ideally, the speech venue should be open to all. Partner with governments, ministries, implementing agencies, as well as with local businesses (present them with an opportunity to use their company logos). They may also be willing to provide some form of sponsorship. Investigate the core principles of each institution and ensure they tally with your ideas before requesting funding.
12 COMPETITIONS What is involved? Drawing, painting, films and essay competitions on issues of over consumption in areas of food, energy and water. Note: Where funds permit, small awards such as t-shirts, stickers or pens are ideal prizes for successful participants. Winners of contests should receive some sort of public recognition and prize. Why support this activity? Competitions are an ideal ways to engage and involve young people especially in celebrations of this nature. Competitions encourage people to think of their own actions, how these might impact the environment, and what steps they might take to change their behaviour. Set guidelines and rules for the competition, stating who can participate. Ensure that your competition entry guidelines emphasize the WED theme. Make sure you advertise widely in order to enrich the quality of your entries. Target schools, for example. Decide on a reward for winners that will make it worthwhile for participants. Set up a jury with, preferably, experts in the field of competition. The process should be as transparent as possible ensure successful results. Participation/ Partnerships/ Sponsors Include students and youth groups in competitions. Partnerships can be sought with agencies working with education, local schools and teachers.
13 CONCERTS What is involved? Performances of musicians and artists. Green concerts: have low energy consumption or mechanisms to offset (such as asking audience to walk, cycle or take public transport to the event and using only food packaging that is recyclable). Concert with musical instruments made from natural resources. Play music related to the theme. Why support this activity? Music is a good way to attract people. Music crosses barriers, and so it can help to open discussions on difficult issues. Music enhances the ambience of a gathering. Hire musicians and prepare a stage where they can perform. Include a well-known musician from the hosting community or country. Try to include other artists (e.g. acrobats and fire-walkers) while the music plays to make it an audio-visual show. Include visibility material around the stage (like WED posters and banners, downloadable from the WED website) and include short speeches on the purpose of the event at the beginning of the show. Participation/ Partnerships/ Sponsors By inviting local musicians you can rally up a big crowd and foster goodwill with the local community. Partnerships can be found within government or local businesses (display their logo on the stage, together with WED visibility material). Seek sponsorship by partnering with organisations and availing advertising opportunities. Charge an entry fee to offset the cost of your event.
14 DEMONSTRATION ACTIVITIES What is involved? Display of posters on positive actions we can take to reduce food, energy and water consumption. Awareness-raising of the value of natural resources (prevention of pollution, careful use/reuse of water, identifying certified forest products etc.) Workshop on how different resources can be used in several ways and several times (e.g. washing, cleaning or watering plants with grey water, i.e. water that has already been used for something else and is no longer considered safe for consumption). Demonstration can include the building of fuel-efficient stoves, alternative fuels, additional use of good cooking/fire management practices, the sustainable agriculture, sustainable use of forest resources; fish farming techniques, school or kitchen gardens. Why support this activity? Demonstration activities can be both instructive and entertaining, for local communities. They are often the best way of introducing new ideas and sharing knowledge and experience: people are more comfortable using new techniques once they can see that others have benefited from them. Demonstration activities can be linked with other activities (arts and crafts, celebrities and ceremonies, displays and exhibitions etc.). Demonstrate environmentally sound practices. Seek experts in the field to verify and support demonstration. Be aware of the opposing views to your innovation and prepare in advance to acknowledge and counter criticism. Prepare banners, placards and t-shirts that carry your messaging and WED logos. You can download these from the WED website.
15 DEMONSTRATION ACTIVITIES Participation/ Partnerships/ Sponsors Invite local authorities and communities to the demonstrations, and involve them in your event from the beginning. Partner with development agencies and local authorities. Science-based organisations and hi-tech businesses may be interested in sponsoring your event for the opportunity to be associated with innovative ideas.
16 DRAMA AND POETRY What is involved? Drama productions (e.g. plays) related to environment or forest degradation. Preparing and presenting poems from locals and children, on forests, climate change and reduction of greenhouse gases. Why support this activity? By asking people to participate in drama productions you motivate them to think about the issues in forests and the environment, and to find appropriate solutions for this. Cast local actors where possible. The preparation and implementation of such events is often time consuming and good management is required. Allow people to present their own poems or stories, in an organised manner. Try to ensure that stories have a positive outcome so as to maintain the spirit of WED celebration. Download the WED logo and posters, and clearly display them on the day to give your event context. Participation/ Partnerships/ Sponsors A broad range of partners can be explored including businesses, civil society and government. Sponsors could be local authorities, governments, or local businesses.
17 ENVIRONMENTAL EDUCATION AND AWARENESS-RAISING What is involved? Talk with teachers and arrange a special programme on environment to be taught on WED. Prepare a quiz on environment. Distribute booklets and information material in schools. Use up-to-date topics and ones that are relevant for the region s environment. Dedicate the day to environmental education. Start a school garden or eco-club. Raise awareness on environmental degradation, problems and solutions. Why support this activity? WED can be used to teach pupils and students about the importance of caring for the environment and how our lives depend on the health of the environment. Special attention needs to be addressed towards the WED theme Seven Billion Dreams. One Planet. Consume with Care. Children s natural enthusiasm and curiosity will give an additional tone to the WED: many unexpected (and practical) ideas can come from this. Use this opportunity to raise awareness through different mediums (exhibitions, activities such as clean-up campaigns, contests and campaigns). Prepare a special talk on local environmental issues and especially on the issues of climate change and measures to reduce greenhouse gas, and concerns for schools, or other audiences. Remember to keep it fun and relevant to a young audience. Avoid using technical jargon and find simple descriptions to introduce environment nomenclature (be prepared to explain terms such as Climate Change, Global Warming and Carbon Footprint, before embarking in in-depth discussions). Download the WED logo and posters, use them in your educational material unep.org/wed.
18 ENVIRONMENTAL EDUCATION AND AWARENESS-RAISING Participation/ Partnerships/ Sponsors Include youth and adult communities in planned awarenessraising activities. Seek partnership with education agencies and local authorities. Also try ministries in education and the environment). Sponsors can be found within government, civil society or local businesses.
19 FLASH MOB What is involved? Getting a mass of people to spontaneously do something in unison that grabs attention. Ordinarily this is a public activity and involves perfect coordination and timing. Flash mob participants do not have to know each other and usually disperse instantly after the activity. Examples of past notable experiences include public pillow fights, silent discos, freezing like statues and singing. Uses networks of people that usually do not know each other. Flash mobbers are attracted to creative and innovative ideas. Search for Flash Mob on the internet to discover endless ideas that you could replicate in your area. Why support this activity? This is a fairly easy and fun way for to get people involved in a cause and also leave a lasting impression with sursponctators (surprised spontaneous spectators). The event can be organised at no cost, aside from time invested in planning and coordination. Works very well with young audiences. Pick a date, time and place but do not disclose them at the outset. Give your followers on Facebook and Twitter some suggested dates, times and locations and ask them to privately reply to determine the best time and location. Give members clear instructions as to what they are expected to do when they show up and how the event will be triggered. Remember that secrecy will entice curiosity. Depending on proposed stunt, only divulge information as and when necessary. Bear in mind however that some people will be unwilling to participate if details are not provided. Target existing planned gatherings for maximum attention, but do not be disruptive. Tip off a few media personnel closer to the time. Have some people discretely filming the event or taking pictures. This is very important as that will be the main record of the activity. You can also upload video onto the WED website for added publicity.
20 FLASH MOB (continued) Remember to explain purpose for your stunt. Download logos and other info material that you can hand out to public afterwards. Register your activity with WED and also report back to your members on the Facebook event page. Participation/ Partnerships/ Sponsors Consider partnering with mobile phone companies to use their mass texting services (although messages should be sent to limited groups that subscribe to your activity). Mobile phone providers may be willing to sponsor activities.
21 INFORMATION KITS What is involved? Produce, procure and distribute information packs on WED, which have at least one section devoted to what you are doing in your country or region. The kit could include a news release, a fact sheet on forests, a poster, or a logo sheet and stickers. Why support this activity? Distribution of information packs educates people on WED and its significance. Information pack materials are readily available on the WED website for download, printing and distribution. Assemble information packs and distribute them either prior to or during WED activities, depending on needs or opportunities. Organise or create posters related to WED school children could have a competition for the best picture that can be printed and included in the information pack. Distribute stickers, pins or leaflets, if available. Customize your information packs for your audience. For instance, you could contact the UNEP, UNICEF, UNDP or UNIC country offices for kits in your local language. Download the WED logo, posters and other useful material to include in your pack unep.org/wed. Participation/ Partnerships/ Sponsors Broaden the distribution to local communities. Partners, local business or government agencies might be interested in receiving or producing information packs and posters. Give organisations an opportunity to have their logo included in the packs, in return for offsetting costs of production.
22 ONLINE ACTIVITIES AND SOCIAL MEDIA What is involved? Set up a website and encourage others to participate in WED celebrations Post on your Facebook, Instagram, Twitter, Pinterest or Blog, and other social networks about WED. Download avatars and use them as social media profile picture. Encourage as many people as possible to like, tweet or comment on WED. Why support this activity? Easy to do and costs very little. It gives people simple tasks that they can do from their desktops and in the process raises awareness. It has the potential to spread virally. Come up with attention-grabbing punchy content to peak audience interest. Involve your existing friends list to support your initiative. Copy other WED content and post it on your social sites. Remember to always link back to so that your followers know where to find more information. Search the WED downloads section and utilise as many of them as possible. Cross-link your website to WED using banners in the download sections. Participation/ Partnerships/ Sponsors Ask your organization and friends to support you.
23 PUBLICITY AND MEDIA COVERAGE What is involved? Involving local media to publicise and help advertise WED. Why support this activity? Local media can publicise WED, its related events and its success. Ultimately, media will help you carry your WED message to a wider audience. Contact local media and press and ask them to contribute to the WED celebrations by writing a story tied to the WED theme or to cover your WED activities. Ask for free advertisement space to raise awareness on WED and your planned activity. Try to send a detailed report of your WED activities to local media stations/printers or send, e.g. winning-essays for publication or transmission. Participation/ Partnerships/ Sponsors Partner with local media and press. Businesses and environment agencies may be interested in supporting this initiative. Sponsorship can be sought from the private and civil society sectors.
24 SPORTS ACTIVITIES What is involved? Organise sporting activities like football matches, runs and walks. Why support this activity? Sport activities attract crowds participants and spectators. Sport events are easy to implement and you can include locals in such events. Sport brings people together in a fun and social setting. Organise matches amongst target community groups. Secure an appropriate and accessible location. Include sporting activities that are not highly competitive (e.g. sack races) and intellectual competitions (e.g. chess tournaments). Consider prizes for winners. Or simply reward everyone who participates. Participation/ Partnerships/ Sponsors Include the local community in your event; ask the press to cover the event. Partner with local authorities and local businesses. Sponsorship could be found within sport agencies (UEFA or FIFA for football), governments, and local business. Consider asking them to sponsor t-shirts, drinks, balls etc, in return for displaying their logos and banners at the event.
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The Sales Lead System Contents Intro... 3 Network Marketing Ad Basics... 3 Blogging... 4 Article Marketing... 4 Video Marketing... 5 E-mail Marketing... 6 Pay Per Click... 7 Banner Ads... 8 Social Marketing...
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1 Developing Communication Strategy Advantages and Disadvantages of Different Types of Media Different media have different strengths, weaknesses, drawbacks, advantages and costs. An effective strategy
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DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,
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ORGANIZING AN EVENT Events that are run to raise money need to be very carefully planned; for every successfully run event, there is one that has lost money. Be clear on the purpose of the event: is it
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DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
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For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.
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