Bachelor s Degree in Tourism

Transcription

1 1st YEAR 6750 Principles of Economics * Understand the working of a market economy at a microeconomic and at a macroeconomic level. * Know how to use basic analytical concepts and instruments correctly to gain an understanding of economic reality. * Know and manage relevant sources of economic information and their content. Be able to analyse that information and to extract conclusions on various aspects of economic reality. * Be able to express and to communicate their ideas and reflections, both orally and in writing World Geography * Introduction to the nature and characteristics of geographical space. * General and integrated notion of territorial space, both physical as well as political, and of the societies that occupy, exploit and organize it. * Analysis of the different modes of economic and social organisation on a global scale and the diversity of the landscapes, with special reference to tourism destinations. * Good knowledge of the physical and political map of the world, of sufficient scope to be able to situate the main physical and politico-administrative elements of reference on a continental scale. * User knowledge of databases, statistical sources and interpretation of graphs and thematic maps Introduction to Sociology - Understand the sociological perspective of analysis and reflection on social reality and specifically, on tourism, leisure, and free time. 1st year 1/5

2 - Know and use the theories, concepts and principles of sociology for the study of tourism and leisure as part of the social context, its effects on the latter, and the role of its professionals. - Analyse the reality of tourism, leisure and free time through the study of its social nature and its tendencies. - Understand how tourism impacts on tourist-generating and receiving societies, on socioeconomic change and the sociocultural impacts that are generated. - Reflect on the contents of sociology in the framework of interdisciplinary development. - Know and manage the principal methodologies and techniques of social research in the field of tourism, leisure, and free time. - Know the value that society attaches to tourism activities, leisure, and free time English for Communication in the Tourism Sector I General Objectives: - The general objective is to train students in the effective use of English in the tourism sector. - Know the grammatical structures of the language to a B1 level. - Master the specific vocabulary of the tourism sector. - Demonstrate a capability to read tourism-related texts. - Stimulate oral communication in English for various professional areas of tourism. Specific Objectives: - Stimulate group work and cooperative activities to optimize learning. - Learn the vocabulary that is required in these professional areas. - Become acquainted with the different areas of professional English: work, tourism and leisure. - Work in English as a foreign language. - Study and use Information and Communication Technologies (ICT) in different areas of the tourism sector General Principles of Civil Law Understanding of the structure and functioning of the legal system. 1st year 2/5

3 Knowledge of civil law matters that are essential for understanding the regulation of the tourism sector. Skill to search for and select legal regulations. Skill to extract and to analyse the fundamental ideas of a legal text. Capability to work in small groups Statistical Techniques Gain knowledge of applied statistics with the help of computer software packages. Knowledge of the importance of data collection, with which to conduct studies, in order to gain greater and better knowledge of a particular reality and for subsequent decision making. Knowledge of the different methods of obtaining information and of the various methods of codification. Knowledge of the variety of Data Analysis Techniques, their importance and applications to the tourism sector. Gain a capability for reasoning, abstraction and problem solving. Be able to apply theoretical knowledge acquired in practice History of Art Bring the student closer to knowledge, understanding and the appraisal of works of art from Antiquity up until our days, covering: - Basic knowledge of the artistic act and its different manifestations. - The relations in their corresponding sociocultural contexts and their respective multicultural expressions. - The technical and formal characteristics that define the different stylistic languages and their most representative works. - The personality of their creators and promoters. - Their present-day projection as significant elements of Cultural Patrimony. - Learn to interpret, discuss and accurately classify the works that are studied. - Learn to make correct use of the typical concepts, categories and methods of the Art Historian. 1st year 3/5

4 6757 Introduction to Tourism Business Administration The content of the programme is structured into two parts. In the FIRST PART, the firm is presented as an alternative resource allocation mechanism to the market. This leads us to study the concept and the treatment that the firm has received from both an economic and a psycho-social perspective. On the basis of these proposals, a review is conducted of the different contributions and conceptual ideas relating to business objectives, in order to develop their function in the creation of value. The distribution of this added value leads us to reflect on the concept and implications of corporate social responsibility, which closes the first part of the module. All of this is complemented by practical case studies in the tourism sector, so that students learn relevant skills and capabilities. The SECOND PART seeks to provide the fundamentals of management and administration of the firm. In the first place, the knowledge needed to understand the role of directors will be introduced, at the same time as the decision-making processes are studied and the nature of the work of the director is systematised. In addition, planning and control are presented and the integration of both elements is studied. This second part continues with the study of the organizational structure, for which purpose, beginning with its conceptual definition, the elements and its relations are defined, as well as the structural dimensions, which allows us in the end to present the basic structural models. Finally, and having analysed the problem of the different functional areas of the firm throughout the course topics (human resources, production, marketing and finances), we place special emphasis on the area of human resources, because of the importance of its implications for the development of the firm, paying special attention to the question of the tourism sector Historic and Cultural Processes We will show the interactions of material and spiritual examples and their phenomena on the generation of forms of cultural expression of great attraction for humankind today. We will therefore also study the economic, social, political and religious conditions that underlie the principal cultures, which have left a long-lasting material hallmark a notable Historic heritage- on the global landscape. 1st year 4/5

5 6759 Tourism Marketing The primordial objective is to impart a basic knowledge of tourism marketing to the student. The key contents have therefore been defined in four parts: the conceptualization of marketing as a process of exchange of goods, services, ideas and values; the analysis of purchasing behaviour and demand in the tourism sector; segmentation in the tourism sector and, finally, the design of commercial policies. 1st year 5/5