EUROPEAN CAPITAL OF CULTURE AARHUS 2017

Transcription

1 EUROPEAN CAPITAL OF CULTURE AARHUS 2017

2 WHAT IS A EUROPEAN CAPITAL OF CULTURE? In 1985, the European Union Ministers were the minds behind the project that today is known as the European Capital of Culture today it is an extremely well-known brand across Europe. Athens was appointed the first European City of Culture in In 1999, however, the programme was renamed to European Capital of Culture. Today, the two EU selected host countries have at least 6 years to appoint the city that will hold the title of European Capital of Culture.

3 WHAT IS A EUROPEAN CAPITAL OF CULTURE? A cultural event of a large, international scale Every year, awarded to one city in two EU member countries - in 2017 Aarhus and Pafos (Cyprus) Exhibitions, performances and festive gatherings that take over cities or regions for an entire year

4 WHO IS INVOLVED IN AARHUS 2017? Aarhus 2017 is a regional project in a national context - with an international reach - organised by 19 municipalities and the Central Denmark Region

5 EUROPEAN CAPITAL OF CULTURE AARHUS

6 EUROPEAN CAPITAL OF CULTURE A SIMPLE IDEA. " to highlight the richness and diversity of European cultures and the features they share, as well as to promote greater mutual understanding between European citizens." EUROPEAN C APITAL OF C ULTURE AARHUS BUT AN AMBITIOUS EVENT One of the most visible European cultural events, substantial in scale and scope Under Royal Patronage of Her Majesty The Queen Very high artistic and cultural quality requirements Considerable financial investment ( ): Total operating expenditure: 420 million DDK

7 A A R H U S 2017 O R G A N I S A T I O N A L S T R U C T U R E Aarhus 2017 Board Management team Regional Steering Group Programme team Communication team Development team Strategy and Operations team Programme Advisory Board Communication Advisory Board Development Board

8 OUR OFFICES: DOKK1

9 OUR VISION: Aarhus 2017 uses art and culture to rethink the challenges of tomorrow. OUR MISSION: Aarhus 2017 creates sustainable development cultural, human and economic growth inspiring citizens to live, work and participate in the European region. EUROPEAN CAPITAL OF CULTURE AARHUS

10 OUR THEME: LET S RETHINK is the result of a process involving more than 10,000 citizens across Central Denmark Region. It s about thinking and acting smarter in the future than we do today and about facing the challenges of tomorrow and rethinking them through art and culture. OUR VALUES: We have set our minds on three core values: SUSTAINABILITY, DIVERSITY AND DEMOCRACY. We examine these values and set them in play in a number of cross current demonstrations, experiments and prototypes. EUROPEAN CAPITAL OF CULTURE AARHUS

11 WHAT WE WANT TO ACHIEVE Aarhus 2017 will present a programme of high, artistic quality that will bring magical moments, reflexion and unexpected encounters to the audience Aarhus 2017 will lift Aarhus and the region from being a city in Europe to becoming a European city Aarhus 2017 will start a movement that changes and connects people across the globe Aarhus 2017 will put a mark on the region and leave behind a permanent legacy EUROPEAN CAPITAL OF CULTURE AARHUS

12 W H AT C A N Y O U E X P E R I E N C E I N ? Opening event 21 January MEGA-events - minimum 40,000 audiences per event 12 FULL MOON-events - minimum 15,000 audiences per event More than 350 artistic and cultural projects, conferences and festivals EUROPEAN CAPITAL OF CULTURE AARHUS

13 Røde Orm Red Serpent vikings on the roof

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15 FOR EXAMPLE. Susanne Bier Trilogy a ballet, an opera and a music drama based on Open Hearts', 'Brothers' and After the Wedding. Arranged by The Concert Hall, the Danish National Opera and Aarhus Symphony Orchestra. The modern ballet Tree of Codes with visual design by Olafur Eliasson and performers from Random Dance and the Paris Opera Ballet. EUROPEAN CAPITAL OF CULTURE AARHUS

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18 FOR EXAMPLE. WITH THE THEME EUROPA AND JORN THE FIRE REGATTA IN SILKEBORG WILL BECOME A LARGE SCALE PUBLIC EVENT, COMBINING WORLD-CLASS ARTS AND THE EUROPEAN CHAMPIONSHIPS IN FIRE WORKS. EUROPEAN CAPITAL OF CULTURE AARHUS

19 FOR EXAMPLE. THE REFORMATION 2.0 WHERE THE THEATRE SVALEGANGEN IN COLLABORATION WITH AARHUS DOMKIRKE AND OTHER CHURCHES ACROSS THE REGION RETHINK THE SERVICE. EUROPEAN CAPITAL OF CULTURE AARHUS

20 Nathan Coley (born 1967 in Glasgow, Scotland) He is a contemporary British artist who was shortlisted for the Turner Prize in 2007

21 European Region of Gastronomy

22 EUROPEAN REGION OF GASTRONOMY 2017 In collaboration with Central Denmark Region, Aarhus Municipality, Aarhus University, Aarhus Tech and FOOD Denmark Under patronage of His Royal Highness, the Prince Consort Official ambassador Wassim Hallal EUROPEAN CAPITAL OF CULTURE AARHUS

23 WE HAVE A MAJOR FOCUS ON SUSTAINABILITY Partnerships with Samsoe Energy Academy and WorldPerfect Many projects focusing on rethinking sustainability EUROPEAN CAPITAL OF CULTURE AARHUS

24 AND ON THE CREATIVE INDUSTRIES More Creative Creative Industries in the Central Denmark Region 8 creative clusters: Design, Fashion, Events, Public Communication, Gastronomy, Cross Media & Gaming, Film & TV and Architecture EUROPEAN CAPITAL OF CULTURE AARHUS

25 HOSTING CREATIVITY WORLD FORUM Europe s largest conference about entrepreneurial creativity Taking place in Aarhus 1-2 November 2017 EUROPEAN CAPITAL OF CULTURE AARHUS

26 VOLUNTEERING

27 VOLUNTEERING Build a network of volunteers - RETHINKERS Aarhus 2017 volunteer teams (events, logistics) Rethink ambassadors (tourism, marketing, communications) Organization and education Long-term impacts on volunteer work

28 Characteristics of the Aarhus 2017 Volunteer Programme We are in control of the processes through on-line tools and close contact and engaging information to the volunteers. Let s ReThink we will rethink the aspects of the work with volunteers, and which tasks are involved in the volunteer work Volunteers will have valuable, inspiring and competencegaining experience as ReThinkers. We will actively seek out broad and specific target groups

29 We call the volunteers for ReThinkers! Ad Hoc Event-volunteers Welcome-team What s in it for me? Community active involvement Feel Special Events Food and drinks when you volunteer Information 2017 Volunteer Certificate

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32 Post Aarhus 2017 New volunteers have been recruited New ways to be a volunteer have been created Amazing energy around volunteering Think Tank established New networks local, regional and international

33 TOURISM Partnership with VisitAarhus and VisitDenmark Present at international travel markets in London, Paris, Berlin, etc. Welcoming cruise ship guests Tourism page with all partners at

34 MEDIA COVERAGE - Increased coverage in 2015 (3,248 metions in Danish media, over 200 internationally) - Mainly positive mentions - Wide regional interest

35 Content is king - Presentation on 21 January 2016 CONTENT - GREAT coverage (newspapers, TV, radio, etc.) - Wide regional coverage

36 WHAT ARE THE SUCCESS CRITERIA OF AARHUS 2017? Awareness of the cultural offers in Aarhus and the region are significantly larger in Denmark and Europe Cultural cooperation and exchange between regional, national and international partners have increased Aarhus and the region experience a positive economic development Aarhus and the region is better at attracting national and international tourists and talent Inhabitants in the region will be more active citizens Cross-institutional, cross-sectoral and interdisciplinary collaborations among partners in the region are strengthened EUROPEAN CAPITAL OF CULTURE AARHUS

37 OUR PARTNERS EUROPEAN CAPITAL OF CULTURE AARHUS

38 FOLLOW THE PROCESS On our website designed by Novicell: Sign-up as volunteer on And follow us on social media: EUROPEAN CAPITAL OF CULTURE AARHUS

39 THANK YOU FOR YOUR ATTENTION