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2 XTREMIO INTEGRATED COPY DATA MANAGEMENT TAMIR SEGAL, SR. MANAGER PRODUCT MARKETING NIR SELA, DIRECTOR PRODUCT MANAGEMENT 2

3 PILLARS OF THE MODERN DATA CENTER PROTECTION AND TRUST Security/Governance Encryption Data Protection Services/Support FLASH SCALE-OUT SOFTWARE DEFINED CLOUD ENABLED Reduce Costs (# Of Drives, Power, Floor Space. Etc.) Consistent And Predictable Performance Lower Entry Costs And Scale As You Grow Manage Massive Capacity With Fewer Resources Automated Provisioning And Business Agility Flexible And Programmable Data Services Policy Driven Service Delivery On/Off Premises Data and/or Application Mobility 3

4 IT S NOT JUST ABOUT FLASH = + = Use Go Faster Flash (Always) Go Faster (Sometimes) Get Smarter THE RIGHT ARCHITECTURE UNLOCKS UNIQUE BUSINESS VALUE 4

5 WHAT IS COPY DATA? EVERYTHING THAT DERIVES FROM PRODUCTION Development Dev/Test Continuous Integration QA Training Production Oracle SQL Server SAP SAS Operations Sandbox Patch management Optimizations and tuning Pre-production simulation Data Analytics Reporting Business Intelligence Analytics Data Protection Backup DR copies Local recovery copies 5

6 INTRODUCTION TO COPY DATA MANAGEMENT HOW BIG A PROBLEM IS THIS? VERY BIG PROBLEM 6

7 HOW MANY DATABASE INSTANCES ARE USED? The mean response for the survey was 346 instances 7

8 HOW MANY COPIES ARE CREATED? The mean response for the survey was 14 copies for each instances. 8

9 LETS DO SOME MATH 15 Copies (14 Copies + 1 Prod) X Assuming 250GB DB Size X 346 DB Instances DID WE SAY 87TB of Production Data 1.2PB BIG PROBLEM? of Copies Sprawl 9

10 ORGANIZATIONAL COMMMUNICATION GAP THE NATURAL TENSION BETWEEN DBA AND STORAGE TEAMS Database Admins Only 80% 40% Of DBA & Storage Administrators Believe Collaboration That They Is Key Communicate To Organization Well Storage Teams In-Depth Database Knowledge In-Depth Storage Knowledge Source: 2014 IT Resource Strategies Survey 10

11 HUGE BUSINESS IMPACT For App/DBA/Dev Owner Inferior performance & sub-optimal SLAs Not having as many copies Refresh takes too long or impact production Working on stale data I need more! Infrastructure Owner Managing tiers & workload Managing copy and refresh Pressure on costs and sprawl Pressure on Ops and SLAs No LOB Executive The cost to support the capacity Too many resources and overhead Sub-optimal productivity and efficiency Not enough data to support decision making Be Strategic! Keep Costs Down! 11

12 CURRENT COPY DATA MANAGEMENT APPROACH AND WHY THEY ARE BROKEN 12

13 MAKE FULL COPIES (CLONES) BRUTE FORCE COPIES Traditional Full Brute-Force Snapshots Copies You get a copy, but it is slow to create, expensive, impacts production, and hard to refresh Inefficient Full metadata copy Full copy of the data Requires reserving capacity upfront Expensive Different tools for different applications Performance and Scale Limited scale Resync may impact production Refresh and creation take a long time Full bit-for-bit copy of data Production Clone 13

14 TRADITIONAL SNAPSHOTS TOO MANY TRADE-OFFS Traditional Snapshots Copies are space-efficient, but with lots of caveats Limited Scale Number of snapshots Storage pools and up-front space reservation Metadata Bloat Limited Performance Dual controller architectures Resource intensive operation Second class performance with negative impact on production Limited Functionality Limited snapshot cascading Delete loses descendant snapshots Limited refresh capabilities 14

15 COPY ON WRITE SNAPSHOTS Production Snapshot METADATA DATA ON DISK Production reads unchanged Snapshot read checks shadow, or read from prod 15

16 COPY ON WRITE SNAPSHOTS Production Snapshot METADATA DATA ON DISK Production Write causes Copy 1. Read from Prod 2. Write to snap pool 3. Write new write to prod Snapshot Write goes to shadow only 16

17 REDIRECT ON WRITE SNAPSHOTS Production Snapshot METADATA Full Metadata Copy DATA ON DISK 17

18 SNAPSHOTS ON FLASH METADATA MATTERS Flash array with deduplication require fine granular metadata of 8K/4K, compared to legacy/hybrid: 128K-1GB Required Metadata to support 1PB of storage DISK 1GB Data Chunk Metadata record (~30 bytes) METDATA. 8KB Data Chunk 125,000 times more granular 30MB of metadata 3.75TB of metadata 18

19 METADATA DE-STAGING 3.75TB of metadata Deduplication on Dual Controller arrays has flows It doesn t have enough memory to hold granular metadata in memory? METADATA METADATA METADATA So they de-stage most metadata to the array and retrieve it from flash as needed METADATA INCONSISTENT & UNPREDICATBLE PERFORMANCE METADATA HEAVY OPERATIONS IS SLOW 19

20 SNAPSHOTS GRANULAR METADATA XtremIO Snapshots: Efficiency and Performance Production Instance Volume Metadata 37.5GB Data Blocks 10TB Dev/Test Instance Snapshot Volume Metadata 37.5GB Complete copy of metadata created Metadata copy can take several seconds, even on flash Severe performance degradation 20

21 SNAPSHOTS GRANULAR METADATA XtremIO Snapshots: Efficiency and Performance Dev/Test Workflow Snapshot 16 Writeable copies for Dev/Test 16 x 37.5GB of Metadata = 600GB! Unsuitable for performance copies Metadata overhead kills the array Forces use of brute force clones 21

22 THE SUB-SETTING APPROACH ADDRESSES ONLY A SUBSET OF THE PROBLEM Subsets You get a usable subset of your data, sometimes in conjunction with masking of sensitive fields Pros Less space than a full copy Masking functionality may be useful in conjunction with a good copy management solution Cons Requires purchase of additional tools/licenses Requires customization for every single application May break after application upgrade Limited use cases (primarily dev) Suffers from all the problems of full copies Production Full bit-for-bit copy of some data (e.g. 10%) SUBSET 22

23 COPY DATA MANAGEMENT TOOLS GROWING HYPE FOR SECONDARY DATA APPLIANCES 3 rd Party Traditional Copy Management Snapshots Tools Huge cost for something built into XtremIO for free! Limited Scale Appliance approach - middleman stack Limited number of copies Scale-up approach Requires production host resources Limited Performance Fixed resources on appliance Poor IOPS/latency Expensive resource usage to handle copies Limited Functionality Limited resync back to prod Expensive to buy and own Gap between prod and copies Prod Database Agent SYNC Copy Management Provisioned Copies 23

24 COPY DATA MANAGEMENT APPROACHES AND THE NEW INTEGRATED CDM OPTION Full Copies Traditional Snapshots Subsets 3 rd Party CDM Tools XtremIO In-Memory Integrated CDM v v v v COSTS PERFORMANCE AGILITY SCALABILITY $$$$ $ $$ $$$ FREE Current CDM options force trade-offs between Cost, Performance, Agility, and Scalability No Compromise Array-Based CDM Limited Moderate Limited Moderate Limitless Limited Limited Limited Very Limited Massive 24

25 INTRODUCING A BETTER APPROACH WHY ICDM IS THE SUPERIOR OPTION 25

26 XTREMIO INTEGRATED COPY DATA MANAGEMENT WORKFLOW CONSOLIDATION AND SELF SERVICE icdm Extensions App Integration & orchestration DEV PROD Virtual Copies (XVC) Consistent Scale-Out Performance With Inline Data Services ANALYTICS MORE COPIES? WHY NOT? OPS+TEST 26

27 SCALE-OUT PERFORMANCE PREREQUISTE FOR icdm Virtual Copies Get FULL Data Services Always inline Always-on Fully Scalable Scale-out architecture As many copies as needed Full Performance Predictable & consistent performance Always On Thin Provisioning Inline Data Deduplication In-memory Metadata Inline Data Encryption XtremIO Virtual Copies Consolidate Mixed tier-1 workloads Prod and Non-Prod copies XtremIO Data Protection ACTIVE-ACTIVE Inline Data Compression SCALE-OUT 27

28 XTREMIO VIRTUAL COPIES (XVC) APP APP APP Efficient In-Memory Copies No space reservation or moving blocks No metadata bloat, shared in-memory metadata Immediate creation with no impact on prod Thin provisioning, dedup, compression 100% Performance Same performance as prod Predictable performance on prod or copies No impact on prod when copies are created Optimal SLA 28

29 XVC VS. TRADITIONAL SNAPSHOTS XtremIO Vs. Vendor A DB Volumes, Steady State, IOPS Over Time Latency IOPS 70K IOPS XtremIO Vs. Vendor A DB Volumes, Steady State, Latency Over Time 1ms latency XtremIO No impact on copy creation Consistent performance on prod and copy Vendor A IOPS drop by 50% to 35K Spikes to 20ms latency 29

30 A LET S SNAPSHOT SEE HOW IS IT CREATED WORKS INSTANTLY IT ONLY INVOLVES ALLOCATION OF AN EMPTY CONTAINER IN-MEMORY METADATA SSD DATA Production Shared MD MD Snapshot MD 30

31 METADATA MANAGEMENT IS EFFICIENT ALLOWING FOR A LARGE NUMBER OF SNAPSHOTS IN-MEMORY METADATA SSD DATA Production MD Shared MD Snapshot MD 31

32 METADATA MANAGEMENT IS EFFICIENT NO DUPLICATION OF METADATA Modify Data Block 1 IN-MEMORY METADATA SSD DATA Production MD Shared MD Snapshot MD 32

33 XVC PERFORMANCE IS EQUAL IT S EXACTLY LIKE WRITING DATA TO THE PRODUCTION VOLUME Modify Data Block 4 IN-MEMORY METADATA SSD DATA Production MD Shared MD Snapshot MD 33

34 SO HOW DO YOU GET YOUR COPIES CURRENT? 34

35 SO HOW DO YOU GET YOUR COPIES CURRENT? IMPACTING BUSINESS WORKFLOW 35

36 XVC: INSTANT REFRESH, ANY DIRECTION! SUPPORTS ALL APPLICATIONS Unlimited Immediate Copy Operations Create copy from any copy Unlimited, immediate delete Unrestricted topology Instant Refresh of Virtual Copies Create Immediate copies, work on current data Self serviced capable Prod to Any Copy Any Copy to Any Copy Any Copy to Prod 36

37 APPLICATION AUTOMATION AND ORCHESTRATION SINGLE-CLICK AUTOMATION Provision Databases In Seconds ON-DEMAND Unattended Automated SCHEDULED Prevention Of Sprawl EXPIRE Increase Efficiencies Centralized Management Recover Storage Capacity Reduce Complexit y Increase Agility Customizable For Databases Alert Notification System 37

38 ICDM STARTER BUNDLE w/ AppSync FREE WITH EVERY NEW XTREMIO ORDER FULL AppSync functionality Manage up to 20 concurrent mounted copies FREE support & maintenance included Automatically entitled with any new XtremIO order Upgrade to unlimited copies at normal AppSync pricing 38

39 EMC S COPY DATA MANAGEMENT FAMILY CREATE, MANAGE, OPTIMIZE Optimize Enterprise Copy Data Analytics (ecda) Create Manage Integrated Copy Data Management (icdm) Enterprise Copy Data Management (ecdm) Primary Storage Protection Storage 39

40 EMC S COPY DATA MANAGEMENT FAMILY CREATE, MANAGE, OPTIMIZE ecdm & ecda icdm Production Functional Copies Local Recovery ecdm & ecda TODAY VISION The One Stop Shop for All Copy Data Backup Copies Archive Management Copies Recoverable Copies Primary AF Storage Protection Storage 40

41 APPLICATION EXTENSIONS EXTEND SERVICES FOR APPLICATION, DATABASE, AND DEV OWNERS Automation & Scripting Rest API SMI-S Perl, Python, etc... Management Consoles AppSync/eCDM Hypervisor Plug-ins App Plug-ins Web Portals 41

42 icdm WILL TRANSFORM YOUR BUSINESS WORKFLOWS Accelerate Development Unlock Data Analytics Improve Operations Better Recovery 42

43 WHY icdm IS THEBEST CHOICE? COPIES ON PRIMARY STORAGE MAKE THE MOST SENSE WHEN Space Efficiency Techniques Instant Creation & Refresh Performance & Scale Automated Workflows with extensions Consolidate Eliminate More Copies Gain Cost Simplicity Efficiency 43

44 TRANSFORM THE CDM EQUATION I CAN DO MORE WITH XTREMIO icdm App/DBA/Dev Owner As many copies as needed, Immediate refresh at will, Excellent SLAs with high performance copies Always work on current data As much as I need Infrastructure Owner No Sprawl, Single platform to consolidate Offload copy and refresh operations Reduce costs No pressure on Ops and SLAs Always Yes LOB Executive Reduce CAPEX less expenses, less platforms Reduce OPEX - Do more with less resources, less overhead, more automation Increase productivity and efficiency Always Strategic 44

45 XtremIO icdm SUMMARY 45

46 CUSTOMER STORY MOEN S EXPERIENCE WITH icdm 46

47 As the #1 faucet brand in North America, located in North Olmsted, Ohio Moen offers a diverse selection of thoughtfully designed kitchen and bath faucets, showerheads, accessories, bath safety products, and kitchen sinks for residential applications each delivering the best possible combination of meaningful innovation, useful features, on-trend styling and lasting value. Moen had more than 1.4B of net sales in 2014, Moen sells plumbing products principally in the U.S., Canada and China, this segment also sells in Mexico, Southeast Asia and South America. 47

48 SPEAKER BIO: JOHN SAKI John s been at Moen for 13 years and is responsible for all Enterprise System Technology that encompasses: LAN, WAN, SAN, Compute, Storage, Power and Cooling. John has been in IT and engineering for a total of 26 years. John grew up in the Cleveland Ohio area and is married with 5 children. 48

49 MOEN S ENVIRONMENT Headquarters PRD YAP SBX BKUP 8 Tier Landscapes DR Site-Expedient Communications DR QA DEV TEST VMware vcenter Server SRM/RP4 VM VMware vcenter Server SRM/RP4 VM VMware vsphere Servers 1Gb Ethernet Circuit 23 Miles WAN VMware vsphere Servers Metro Continuous Availability 49

50 THE IMPACT OF FLASH AT MOEN In 2015, Moen migrated 5 critical SAP applications to EMC XtremIO ECC: Core ERP system (5TB) BW: Business Warehouse (5TB) CRM: Customer Relationship Management (1TB) SCM: Supply Chain Management (1TB) PLM: Product Lifecycle Management (2TB) 50

51 THE IMPACT OF FLASH AT MOEN PERFORMANCE 37% decrease in average SAP dialog response time 9x increase SAP batch performance 75% reduction in SAP system copy time Non-production performance now equal to production Extensions App Integration & orchestration Virtual Copies (XVC) Consistent Scale-Out Performance With Inline Data Services 51

52 THE IMPACT OF FLASH AT MOEN EFFICIENCY 75% reduction in SAP system copy time 16 x Landscape space reduction via XVC savings and compression 70% Saving on floor space at HQ, DR and colocation Dramatic savings on power and cooling Many! Hours returned to developers and business users Extensions App Integration & orchestration Virtual Copies (XVC) Consistent Scale-Out Performance With Inline Data Services 52

53 THE IMPACT OF FLASH AT MOEN PRODUCTIVITY Collaboration is key! DBA, Application owners and infrastructure must be aligned! Greater availability and improved performance of non-production systems yields more development time Improved performance allows for increased regression testing icdm functionality allows for project specific copies of SAP Extensions App Integration & orchestration Virtual Copies (XVC) Consistent Scale-Out Performance With Inline Data Services 53

54 THE IMPACT OF FLASH AT MOEN Extensions Web Portal to refresh copies on demand On demand self service is now available providing fully automatic copies of production (now 3 copies!) 75% Reduced time in provisioning a landscape (Long hand, non-automated, monthly system copies QA, SBX) ½ Day vs. 2 Days Extensions App Integration & orchestration Virtual Copies (XVC) Consistent Scale-Out Performance With Inline Data Services 54

55 THE IMPACT OF FLASH AT MOEN RESULTS RESILIENCY! CDM functionality and VPLEX replication allow for superior Backup and Disaster Recovery processes Multiple backup snapshots(3) are kept on-line at each site The snapshot presented to the backup host is actually a writable snapshot of a read-only snapshot, allowing for data verification via database recovery Extensions App Integration & orchestration Virtual Copies (XVC) Consistent Scale-Out Performance With Inline Data Services Snapshots are part of the Disaster Recovery plan The VPLEX volumes at the hot site are never exposed to a DR host. The DR hosts access their data via snapshot Production data replication is always in sync 55

56 THE IMPACT OF FLASH AT MOEN Faster => + Smarter + Business Agility XtremIO icdm is a true game changer! How did it change us? We ve redesigned our backup infrastructure We ve redesigned our DR plan We ve provided additional full, automatically refreshable system copies of SAP for specific high-profile projects We re able to backup these project specific copies via snapshot We can allow for destructive what-if testing because we can revert to a known starting point nearly instantaneously 56

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58 OTHER XTREMIO icdm-related SESSIONS Session Day #1 Monday 8:30-9:30 Monday 3:00-4:00 Monday 4:30-5:30 Monday 1:30-2:30 Tuesday Noon - 1:00 Monday 1:30-2:30 Tues. 3:00-4:00 Session Day #2 Topic Title Level Wed. 1:30-2:30 Thurs 1:00-2:00 Wed. 8:30-9:30 ctdtt.60: 2016 All-Flash State of the Union: What's New with XtremIO and How Customers Are Using It ctdtt.63: Business Continuity, Disaster Recovery, and Data Protection for the All-Flash Data Center ctdtt.65: Deployment Best Practices for Consolidating SQL Server and Integrated Copy Data Management ctdtt.68: Introducing XtremIO Integrated Copy Data Management and How It will transform Your Infrastructure, Your Operations, and Your Business Process Agility Beginner Intermediate Advanced Wed. 3:00-4:00 Beginner Thurs. ctdtt.70: Oracle Integrated Copy Data Management: Realizing the 10:00-11:00 Power of XtremIO Virtual Copy Technology and EMC AppSync Advanced Thurs. ctdtt.71: Game Changing SAP Best Practices for HANA and Traditional 1:00-2:00 SAP, Consolidation, Converged Infrastructure, and icdm on XtremIO Wed. 8:30-9:30 ctdtt.74: XtremIO icdm Best Practices: Customer Panel Beginner Intermediate 58

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