Visa Audiences - Syndicated Catalog
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1 Visa Audiences - Syndicated Catalog With more than 100 pre-built audiences, find the one that is right for you Visa offers a range of pre-built, syndicated audiences available most everywhere you buy media. Our syndicated audience segments are part of our new Visa Advertising Solutions designed to help you improve your audience targeting and ROI from digital advertising. Ask your media sales representative to add Visa Audiences to your insertion order for your next campaign. Multiple selections are available for pre-built Visa Audiences For most of the audiences listed below, you can select for specific spending behaviors: High Spenders Frequent Spenders Online Spenders Offline Spenders Selections may vary across audiences and media platforms. 1 Apparel Budget Apparel Spend at lower cost clothing stores over the past 12 2 Apparel Mid-Budget Apparel Spend at mid-budget clothing stores over the past 12 3 Apparel Upscale Apparel Spend at upscale apparel stores over the past 12 4 Apparel Children's Apparel Spend at children's apparel stores over the past 12 5 Apparel Department Store Spend at department stores over the past 12 6 Apparel Luxury Department Store Spend at luxury department stores over the past 12 7 Apparel Family Apparel Spend at family apparel stores (all ages and genders) over the past 12 8 Apparel Footwear Spend at footwear stores over the past 12 9 Apparel Teen Apparel Spend at teen apparel stores over the past Apparel Women's Activewear / Yoga Spend at women's activewear & yoga stores over the past Apparel Women's Apparel Spend at women's apparel stores over the past Automotive Auto Insurance Spend on auto insurance over the past 12
2 13 Automotive Auto Parts & Accessories 14 Automotive Auto Service & Repair Shops Spend at automotive parts & accessories stores over the past 12 Spend at service stations and auto repair shops over the past Automotive Car Washes Spend at car washes over the past Automotive Dealer Service Spend at auto dealers offering new and used vehicles and service over the past Automotive Tire Sales & Repair Spend at tire sales and repair shops over the past Beauty & Fitness Cosmetics & Beauty 19 Beauty & Fitness Luxury Cosmetics & Beauty Spend on cosmetics and beauty products over the past 12 Spend on luxury cosmetics and beauty products over the past Beauty & Fitness Gyms & Fitness Clubs Spend at gyms, health and fitness clubs over the past Beauty & Fitness Salon & Spa Spend at hair salons and beauty spas over the past Entertainment Box Office Spend on live events, concerts and festivals over the past Entertainment Cord Cutters Decreasing spend on cable/satellite TV over the last 3 24 Entertainment Magazines Spend on magazines over the past Entertainment Movie Rentals - DVD & Tape Spend on movie rentals (DVD & Tape) over the past Entertainment Movie Theaters Spend at movie theaters over the past Entertainment Online/Mobile Gaming Spend on online, multiplayer and mobile gaming over the past Entertainment Sporting Events Spend at live sporting events over the past Entertainment Streaming Media: Audio & Video Spend on streaming media services (music, TV & movies) over the past Entertainment Streaming Media: Video Spend on video streaming services over the past Entertainment Video Gaming Spend on video games, video gaming services and arcades over the past Grocery Convenience Stores Spend at convenience stores over the past Grocery Food Subscription Services 34 Grocery Online Grocery Services 35 Grocery Organic/Natural Grocery Stores Spend on food delivery subscription services over the past 12 Spend on online grocery stores and grocery delivery services over the past 12 Spend at organic and natural grocery stores over the past 12
3 36 Restaurant American Restaurants Spend at american restaurants over the past Restaurant Casual Dining Spend at casual dining restaurants over the past Restaurant Family Restaurants Spend at family restaurants over the past Restaurant Fast Casual Dining Spend at fast casual dining restaurants over the past Restaurant Fine Dining Spend at fine dining restaurants over the past Restaurant Online Ordering Food orders made online or through mobile apps over the past Restaurant Seafood Restaurants Spend at seafood restaurants over the past Restaurant Sports and Entertainment Restaurants Spend at sports and entertainment restaurants over the past Restaurant QSR - All Quick Serve Restaurants Spend at all quick-serve restaurants over the past Restaurant QSR - Asian Spend at quick-serve Asian restaurants over the past Restaurant QSR - Burgers Spend at quick-serve burger restaurants over the past Restaurant QSR - Chicken Spend at quick-serve chicken restaurants over the past Restaurant QSR - Coffee/Breakfast Spend at quick-serve coffee and breakfast restaurants over the past Restaurant QSR - Ice Cream/Frozen Yogurt Spend at ice cream and yogurt shops over the past Restaurant QSR - Mexican Spend at quick-serve mexican restaurants over the past Restaurant QSR - Pizza Spend at quick-serve pizza restaurants over the past Restaurant QSR - Sandwiches / Subs Spend at quick-serve sandwich and sub shops over the past Restaurant QSR Dayparts: Breakfast Spend on quick-serve food during breakfast hours 54 Restaurant QSR Dayparts: Lunch Spend on quick-serve food during lunch hours 55 Restaurant QSR Dayparts: Dinner Spend on quick-serve food during dinner hours 56 Restaurant QSR Dayparts: Late Night Spend on quick-serve food during late-night hours 57 Seasonal Back to School - School Supplies Seasonal spend at school & office supplies stores during August and September 58 Seasonal Back to School - Children, Teen & Family Apparel Seasonal spend at apparel retailers during August and September
4 59 Seasonal Black Friday / Cyber Monday - Big Box Stores Seasonal spend at big box & club stores during the Black Friday shopping period 60 Seasonal Black Friday / Cyber Monday - Online Seasonal spend online during the Black Friday shopping period 61 Seasonal Holiday Shoppers: Apparel 62 Seasonal Holiday Shoppers: Big Box, Club & Superstores 63 Seasonal Holiday Shoppers: Children s Stores 64 Seasonal Holiday Shoppers: Consumer Electronics 65 Seasonal Holiday Shoppers: Department Stores 66 Seasonal Holiday Shoppers: Gift Shoppers 67 Seasonal Holiday Shoppers: Luxury Department Stores 68 Seasonal Holiday Shoppers: Online Retail Shoppers Seasonal spend at apparel stores between Thanksgiving and Seasonal spend at big box, club & superstores between Thanksgiving Seasonal spend at children s stores between Thanksgiving and Seasonal spend at consumer electronics stores between Thanksgiving Seasonal spend at department stores between Thanksgiving and Seasonal spend at retailers catering to gift-giving between Thanksgiving Seasonal spend at luxury department stores between Thanksgiving Seasonal spend at online-only retailers between Thanksgiving and 69 Seasonal New Year's Diet & Fitness Resolutions Seasonal spend on diet & fitness after the holiday season 70 Seasonal Valentine's Day Shoppers Seasonal spend on Valentine's Day gift purchases 71 Shopping Style New Movers Spend on moving services over the last 3 72 Specialty Retail Arts & Crafts Stores Spend at arts & crafts stores over the past Specialty Retail Baby Products Spend at baby products stores over the past Specialty Retail Big-Box, Club & Superstores Spend at big-box, clubs and superstores over the past Specialty Retail Cameras & Photography Spend at camera & photography stores over the past Specialty Retail Children's Stores 77 Specialty Retail Children's Stores: High End 78 Specialty Retail Consumer Electronics Spend at children's toys and clothing stores over the past 12 Spend at high-end children's toys and clothing stores over the past 12 Spend at consumer electronics, computer and software stores over the past Specialty Retail Discount Stores Spend at discount stores over the past Specialty Retail Florists & Flower Gifts Spend at florists and on flower gifts over the last Specialty Retail Furniture and Home Décor Spend at furniture and home décor stores over the past 12
5 82 Specialty Retail Gift Shoppers Spend at retailers catering to gift-giving over the past Specialty Retail Greeting Cards & Stationery Spend on greeting cards and stationery over the last Specialty Retail Hardware & Home Supply Stores Spend at hardware and home supply stores over the past Specialty Retail Jewelry & Watches Spend at jewelry and watch retailers over the last Specialty Retail Kitchen Equipment & Accessories Spend at kitchen equipment & accessories stores over the past Specialty Retail Large Home Appliance Spend on large home appliances over the last Specialty Retail Online Education Spend on online education providers over the last Specialty Retail Online Retail Shoppers Spend at online-only retailers over the past Specialty Retail Outdoor Enthusiasts Spend at retailers catering to outdoor enthusiasts over the past Specialty Retail Pet Supply Stores Spend at pet supply stores over the past Specialty Retail Retail Subscription Shoppers Spend on subscription box services over the past Specialty Retail Sporting Goods Spend at sporting goods stores over the past Spend Profile Affluent Shopper 95 Tech & Telecom Cable TV and/or Internet 96 Tech & Telecom Cloud Business Services 97 Tech & Telecom Cloud Business Services: Software 98 Tech & Telecom Cloud Business Services: Web and Storage Spend in popular discretionary spend categories over the past 12 Spend on cable TV and/or internet service over the past 12 Spend on business-related services delivered via internet, e.g. web hosting, storage, applications over the past 12 Spend on business-related software delivered via internet over the past 12 Spend on business-related web hosting and storage services delivered via internet over the past Tech & Telecom Computers & Software Spend on computers & software over the past Tech & Telecom Satellite TV and/or Internet 101 Tech & Telecom Tech Enthusiasts 102 Tech & Telecom Wireless Service - Contract Spend on cable TV and/or internet service over the past 12 Spend on tech such as electronics, software, mobile & internet services over the past 12 Spend on contract-based wireless services over the past Tech & Telecom Wireless Service - No Contract Spend on no contract wireless services over the past Tech & Telecom Wireless Service Multiple Carriers Household spend on multiple wireless service providers over the past 12
6 105 Tech & Telecom Wireless Service Switchers Spend on wireless services, switching between providers over the past Travel Air Travel Spend on airlines over the past Travel Budget Travel Spend on budget airlines, hotels and car rentals over the past Travel Business Travelers Business traveler spend over the last Travel Car Rental Spend on rental cars over the past Travel Cruises Spend on cruises over the past Travel Frequent Travelers Spend on airlines and hotels over the past Travel Guided Tour Operators Spend on guided tours over the last Travel Hotels: Economy Spend on economy hotels over the past Travel Hotels: Midscale Spend at midscale hotels over the past Travel Hotels: Upscale Spend at upscale hotels over the past Travel Hotels: Luxury Spend at luxury hotels over the past Travel Luxury Travelers Spend at luxury hotels, cruise lines and tour operators over the past Travel Online Travel Agencies Spend at online travel agencies over the past Travel Theme Parks: All Spend at local and destination theme parks over the past Travel Theme Parks: Destination Spend at destination theme parks over the past 12 Contact Us Today Contact your media sales representative today or visit to learn more.
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