YOU CAN TARGET SHOPPERS WHO LIKELY ARE BUYING FROM YOUR COMPETITORS?

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2 YOU CAN TARGET SHOPPERS WHO LIKELY ARE BUYING FROM YOUR COMPETITORS? YOU CAN DELIVER DIFFERENT TARGETED MESSAGES REGARDLESS OF A CONSUMER S STAGE IN THE SALES FUNNEL? YOU CAN BUILD CUSTOM AUDIENCES BASED ON YOUR BEST PERFORMERS AND ACCELERATE THE SALES CYCLE?

3 1 Whether launching a new product or expanding the audience for a current one, generating initial AWARENESS amongst consumers is key. Targeting messages to buyers of competitive products or MasterCard Audiences use segments informed by activity on more than 1.8 billion cardholders and more than 23 billion US transactions annually. Unlike other online audiences, MasterCard Audiences allow you to target segments based on real spending behavior. It s a scalable solution to help drive awareness to your brand with consumers most likely to move successfully through the purchase funnel. heavy category shoppers allows you to offer new insight to consumers as they explore purchasing options. 2 1 Seasonal Valentine s Day shopper Top Spender Consumer electronics Competitive Set Consumers likely to spend with your competitors Shopcom Audiences are based on the largest passively-collected, observed, UPC-level purchase behavior dataset in the industry including offline and online CPG and non-cpg retail purchase behavior data for 300 million unique U.S. consumers. Shopcom Audiences offer the most precise and most effective targeted advertising delivery available in the market today. Brand Portfolio Loyal ie: Samsung TV, smartphone, tablet, etc. Brand Switcher ie: buys Pampers more often than Huggies Premium Preference Buyer ie: Haagen-Dazs, Method Cleaners, etc. 3

4 1 2 2 exelate Interest Segments are comprised of qualified online targeting events that indicate consumer proclivity or interest in certain topics, including memberships in a specific interest cluster or enthusiast group. Data contributors include social networks, auto research, gaming, shopping, health and fitness, parenting, sporting, and travel review websites. 3 Targeted digital advertising is unique in its ability to help consumers filter their purchase CONSIDERATION set through relevant recommendations, geographical messaging and customized incentives. Home Improvement Fashion & Style Purchase Behavior Babies & Kids Offer Seekers Green Living Brand preference is cemented in the PURCHASE stage of the funnel, which is driven by a tighter series of consumer intent criteria measured from a unique set of in-market activities. 3 In-Market Shopping Personal Tech Mobile In-Market Shopping CPG Heavy Spenders In-Market Shopping Holiday Presents In-Market Shopping Fashion In-Market Shopping Pets exelate Intent Segments reflect qualified online targeting events that indicate consumer purchase intent or conversion activity. Dozens of e-commerce websites, shopping comparison portals and qualified lead generation sites contribute to exelate s intent data shopping segments.

5 4 with Shorter Sales Cycle from Narrower Field of Top Performers exelate s ACCELERATED CONSUMER PURCHASE FUNNEL 4 exelate IDENTIFIES TOP PERFORMERS from your first party conversion/purchase data to build CUSTOM max AUDIENCES......Giving you the power to retarget this expanded segment, ACCELERATING SALES and ENHANCING ROI. exelate max models leverage your first party data to recognize the characteristics of your best performers. From that seed we grow an expanded audience of highly relevant consumers for you to retarget effectively narrowing the purchase funnel and driving accelerated conversions without sacrificing reach.

6 With over 100 billion unique data points, best of breed segmentation from MasterCard Advisors, Kantar Shopcom and dozens of others, and custom 1st party modeling solutions all made actionable on over 75 media platforms, exelate is your single source for digital targeting. No one has more reach, more exclusive data or more powerful modeling solutions for advertisers.

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