A Personalized Fulfillment Solution: XMPie and Pro-Mail

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1 A Personalized Fulfillment Solution: XMPie and Pro-Mail

2 Topics How to build a complete online ordering system Fulfillment as a critical component of a corporation s sales and marketing activities Integrating XMPie s ustore workflow for document selection and customization with the Pro-Mail Fulfillment Solution Combining digital print production with a pick, pack and ship operation Best practices for addressing various on-demand marketing challenges Servicing complex corporate accounts through process optimization Enhancing transparency through real-time information

3 Kevin Forbush VP of Sales, Finlay

4 Finlay Background Established in 1876 in Hartford, CT Serves clients in several different vertical markets, including education, museums, corporate, financial, & consumer products Products include all types of marketing materials, viewbooks, capital campaigns, brochures, annual reports, catalogs, art books, calendars, posters, point-of-sale display materials, complete online ordering programs for on-demand marketing materials and stationery, personalized and variable data printing, and an online fulfillment ordering system

5 Finlay Services Full-service print and marketing solutions provider Value-added services Sheetfed Printing Digital Printing Variable Data Printing and Database Print On Demand Fulfillment and Kitting Image and Asset Management Mailing Large Format Cross-Media ROI Tracking and Reporting Custom Solutions

6 Supporting Yankee Candle Custom to the order of one Banners Postcards Signage Fulfillment

7 E-Store Process

8 Advantages of a Unified System Best of both worlds: Fulfillment & Variable Campaign Management Robust reporting within both systems No sacrifice in choosing technology Two businesses work well together Great documentation and nothing is custom Uses standardized technology Simplifies management and roll-out of solutions Support is always available; is invested in our business

9 Doug Pike VP of Sales, XMPie, A Xerox Company

10 The Challenge for Marketers Today: Media and Message Overload On any given day, the average customer will be exposed to nearly 3,000 media messages. Will pay attention to 52 Will positively remember 4 D. Mastervich VP, Sales Strategy, U.S. Postal Service VDP Conference Presentation

11 The Answer Is Taking a 1:1 Approach Value Propositions Increase the Success of Marketing Campaigns Increase Response Rates Improve Conversion Rates Bigger Bang for The Marketing Buck Bottom-Line: Grow Revenues and Business

12 Personalized Publishing Platform: One to One in One Landing Pages, Storefronts/ Marketing Portals Variable Data Print

13 Leveraging the Adobe Platform InDesign Photoshop / Illustrator Dreamweaver Adobe InDesign Server

14 Designers Use Adobe CS5 w/ Plug-In

15 Support All Adobe Functions as Variable

16 May 11, 2011

17 May 11, 2011

18 Bridging the Two Platforms Adobe Personalization Platform

19 End User Interface Customization for the VDP Item Seamless transition from the Pro-Mail store to XMPie ustore to create variable pieces

20 ustore Admin System Behind the scenes, it ties the Adobe variable templates to storefront / ease of on-boarding

21 Key Business Benefits and Values Robust Personalization Yields Increased Response and Conversion Rates Improved Productivity via Optimal Workflow For Creative / Pre-Press / Production Operations Reduced Time-to-Market for New Apps Ease of Delivery to Customers in the Field Via Web Delivery Combined with Pro-Mail Competitive Differentiation

22 Sean O Connor Sales Director, Software Marketing Associates

23 The Pro-Mail Fulfillment Solution Developed & Supported by Software Marketing Associates Designed Specifically for Fulfillment Service Providers 30 Years of Experience Hundreds of Installs Nationwide Secure, Safe & Reliable Completely Browser-Based Installed Locally or Hosted Managing Over 3,500 Fulfillment Programs Every Day!

24 The Fulfillment Marketplace Increased Complexity: Many Moving Parts Inventory management Kitting On-demand printing Pick/pack/ship E-delivery May need all of the above for one order! Everything Online: Sites must reflect client brand Need to be easy to deploy Needs to employ clients business logic One-stop shopping required Needs to be easy for end users

25 Combining Solutions 1. User starts in Pro-Mail cart 2. Seamless punch out to XMPIE as needed 3. Result: One order for kits, static, & variable items Now the fun starts

26 Controlling the Chaos Single order may result in several processes: On-Demand Print Picking Kitting Need to manage the above and bring it all together for packing & shipping, but how? Barcode Technology = Accuracy Rules-based workflow = Efficiency

27 Pulling It All Together Release Digital Jobs Digital Production Track XMPie digital orders Provide clear, detailed instructions Manage raw materials Dictate intelligent post-production job routing Production Warehouse Intelligent order waving Pick and pack orders w/ XMPie Components Assemble Kits Monitor Performance Q/C Check And more Shipping Ship orders w/ XMPie components Integrated shipping Direct update

28 Empowering Clients Control - Clients Want to Manage: Brand Users Budgets Approvals Purchases Transparency - Clients Need Info: Dashboards Reports Inquiries Auto Alerts All in Real-Time

29 The Results End-to-End Solution for Fulfillment New Accounts Quick / Easy to Deploy One-Stop Shopping Accurate & Efficient (i.e. Profitable) Production Warehouse Stronger Relationships Through Empowering Clients

30 Contact Us