Landscape, Trends and Opportunities of China s Education Industry. Cecilia Fan CHINA HIGHER ED
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1 Landscape, Trends and Opportunities of China s Education Industry Cecilia Fan CHINA HIGHER ED
2 Chinese Study Abroad Beginnings Development Pause Modern Era
3 Impact of Internationalization HORIZONTAL
4 Impact of Internationalization Capital Investment Curriculum Certification Teaching Student Recruitment Branding & Marketing Events Technology Mentality V E R T I C A L
5 Key Trends in China Economy: L shape; looking for transition and solutions Re-balancing tertiary and VET resources Gaokao: reform Study Abroad: Strong and steady growth Education Export deficit Rushed private investment in Education
6 Post-Secondary Education
7 Post-Secondary Education Market Pathways/Foundation Language, exam and study abroad training Agent Commission Chinese Students Spent Abroad TT Study Abroad Market for China-based Providers 2014 (US$) 1.6 billion 5 billion 800 million 40 billion 30 billion
8 International Students: Australia Market Segment Education Export 2015 (A$) 18.8 billion School Sector 691 million (4%) Public school study tour 13.7 million Source: IEAA Report July 2016
9 Pre-School & Primary Education Trends Increase in private ownership/decrease in public ownership More direct investment from international PE Dual language learning
10 High Schools Trends Decrease in high school students (Grade 10) Increase in Gaokao opt out Top-tier high schools: more students choose to study abroad
11 VET Trends 600 universities: transitioning to VET Different funding model
12 Distance & Online Education Trends Quality vs. degree recognition Increasing adoption of blended teaching
13 Student Recruitment Landscape fully licensed vs. operating agents Agents vary in: Size Geographical coverage Nature (pure agents vs. education provider) Revenue structure B2C vs. B2B Recruitment: Online vs. Offline
14 Chinese Students in Joint Programs 550,000 Students enrolled in Chinese tertiary courses Students enrolled in joint programs in China 24,000,000
15 MoE-approved Joint Programs (2015)
16 NZ Joint Programs University 19 BA JV programs 2 renewed; 2 ended; 17 new VET 22 Diploma JV programs 3 not renewed (vast majority must be renewed in next 2 years)
17 NZ Joint Programs Renewed JV Programs University Chinese Uni/ College Discipline Location Degree Auckland University of Technology University of Waikato Shanghai Applied Technology College Applied Chemistry Shanghai Both City College Finance Hangzhou 3+1
18 NZ Joint Programs Newly Established JV Programs University University of Auckland Massey Uni Victoria University of Wellington Lincoln Uni Chinese Uni/College South-western University Hebei Industrial University Xiamen Information & Technology College Yunnan Agriculture Uni Discipline Location Degree Computer science (non NZ degree) Information Science Chongqing Both Tianjin 3+1 IT Xiamen Chinese Degree Only Agriculture & Forestry Eco Management Kunming 3+1
19 NZ Joint Programs Auckland University of Technology 3 JV programs Chemistry Science Architecture Shanghai Hangzhou Shenyang Wellington Victoria University 4 JV programs IT Chemistry Bio-Engineering Management Xiamen Nanyang
20 Collaborative Success Chinese Partner University Type of Partnership Victoria University Liaoning University Joint Institute University of Technology Sydney Shanghai University Joint Institute Nottingham University N/A University First Year of Student Intake Cohort in China 1,200 3,000 No. of Students Attending Overseas University Campus (Each Year) 5,600 (⅓ UG) > 450 > 300
21 Alumni Donations Donations in China (2014) University Donation (USD mil.) 2014 Ranking Tsinghua University Peking University People s University of China Zhejiang University 95 6 Wuhan University 86 5 Nanjing University 83 8 Shenzhen University South China University of Technology Source: Chinese Alumni Network (Shenzhen)
22 Alumni Donations Donations in China (2014) 2010 Zhang Lei USD 9 mil. Yale 2013 Dr Chau Chak Wing USD 25 mil. UTS 2014 SOHO China Foundation USD 100 mil. Student Fund
23 Internationalization Gaps Ownership Evaluation System International Standardization Curriculum Teaching Capacity Management Efficiency
24 Benchmarking & Further Actions Knowledge acquisition Overall Marketing & Branding Recruitment: Agents Selection, Training & Management Local Delivery: Curriculum & Teaching Supporting network Alumni Network Career & Internships
25 Information Events Services CHE: What We Do Journal Tailored News News Bulletin Reports Roundtables Seminars Webinars Careers Fair Strategic Advice Operational Support B2B platform
26 CHE Club Benefits Branding & Promotion Opportunities Access to Member-only Events Improve Your Market Knowledge Support Your China-based Events CHE Events at Preferential Rates Annual Dues USD400 (2,600 RMB) Foundation CHE Club Membership (Gold & Silver Levels available)
27 CHE: Clients & Subscribers
28 Contact Us China Higher EduConnect Research Analysis Advice Our Brochure
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