The IOT Industry of China Overview

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1 The IOT Industry of China Overview Jianning (Johnny) Zhang Secretary General Z-Park Internet of Things Industry Alliance 2014/6/24

2 What is the Next Big Opportunities On cooperation Europe China in Smart City & IOT

3 About Me Jianning (Johnny) Zhang Who am I? Secretary General of ZIOTA Consultant Researcher IT Veteran

4 About ZIOTA The Z-Park IOT Industry Alliance China's first Internet of Things Industry Alliance, founded in November 2009 Covered the important core networking industry chain of more than 150 units, serving the thousands of companies related to IOT industry and the smart city fields. Explore -- Technology Innovation + Business Model Innovation -- promoting the IOT industry development 4 The Industry Chain of IOT in Beijing

5 Agenda 1. The IOT Industry in China 2. The China Smart City Market and The IOT Industry 3. The Business Model Innovation of IOT IOTaaS 5

6 ,The Concept 物 联 网 Vs IOT

7 ,The Concept 物 联 网 Vs IOT

8 By Gartner s View The IOT industry is on the way! Source: Gartner 2013;

9 China IOT Growth Forecast to 2020 Overall industry scale of Internet of Thing s in China will exceed RMB 1 Trillion in 2015 In 2020, market size is expected to reach around RMB 5 10 Trillion In 2050, everything will be connect to internet in daily living Figure: Forecast of three categories market scales of Internet of Things Industry ( ), Unit: RMB 100Million

10 The Roadmap of China IOT 3 Segments market, 3 Steps, 10 Years Application of innovation, industry forming stage About 1 to 3 years,public administration and services market applications driven chain formation. Technological innovation, the standard formation stage 3 to 5 years, Industry application standards and technical standards to complete. Service innovation, industrial growth stage 5 to 10 years,iot industry into the high growth phase. IOT User Individual and Family Market Service innovation the standard formation Enterprise Applications Market Application of innovation Public administration and services market Roadmap of China IOT

11 The Industry value chain structure of IOT (ZIOTA consensus) Government applications Emergency Management Municipal Administration E-government Intelligent Transportation Industry Applications Smart Grid Precision Agriculture Intelligent Industrial Environmental Protection Personal and family Applications Smart Home Wearable devices Personal Entertainment Health Care Application Solutions Service Operations Safety regulation Sense perception Communication Intelligent processing Network operators GIS Network management Regulatory Policy RFID IPv4/ IPv6 Supercomp uting M2M Standard Management Barcode Positioning technology 3G/ LTE Selforganizing network IDC Big DATA Health Services Vehicle Service Industry Regulatory Organization Communic ations chips Sensing technology WiFi WiMax Cloud Computing Data Mining Public Service Energy service

12 Agenda 1. The IOT Industry in China 2. The China Smart City Market and The IOT Industry 3. The Business Model Innovation of IOT IOTaaS 12

13 The China Smart City Market Main Driver of IOT industry China Smart City market size in 2015 will reach $ 15 billion, year compound growth rate will reach 18%. According to IDC research, the next 10 years, the wisdom of urban construction investment associated with this will be more than 2 trillion yuan In particular to "carrier construction industry, commercial facilities construction, service platform construction, transport facilities, medical services building, smart grid construction, urban management and construction China Smart City market is a big market opportunity! Chengdu Shenyang Beijing l Dalian l Qingdao Hefei Nanjing Suzhou l Shanghai Wuxi l Hangzhou Ningbo Wuhan Fuzhou l l l Quanzhou Guasngzhou ll Xiamen Zhsoqing l l Shenzhen l Foshan 13

14 IOT Industrial problem : the Regionalization and Fragmentation China "smart city" market can be divided into areas of government-led and marketdominated areas; the main problem facing the Regionalization and Fragmentation; Need the Application Innovation, Technological Innovation and Institutional innovation, Business Model Innovation smart city Government-led areas City Management Public Service Social management E-government Market-dominated areas Enterprise Applications Smart Living Wisdom Community Chinese Internet of things industry cluster

15 The China Smart City Market Main Driver of IOT industry Smart City Public service applications Industry Applications applications Smart Home Smart Community Smart government Education Telematics Intelligent transportation Logistics Healthcare IOT industry Combined platform Network communication capabilities CPaaS Business processing services BPaaS Development Services Environment SPaaS Mobile Middleware MPaaS Intelligent pipeline Network Sense perception 2G/3G/LTE WiFi Optical Network Satellite NGI CCTV GPS Sensor RFID 2D code 15

16 Agenda 1. The IOT Industry in China 2. The China Smart City Market and The IOT Industry 3. The Business Model Innovation of IOT IOTaaS 16

17 3 laws on IOT business model Innovation 1. New Long Tail 2. "Cloud handling terminal as new architecture model 3. Micro Innovation, slightly profitable, wet Marketing - New value creation model New Long Tail

18 Smart city driven IOT industry with 4 trends: From Regionalization, Fragmentation to the platform, operation, service, branding 1 Platform(PaaS ) 2 Operation 3 Service 4 Branding

19 The Business Model Innovation future of IOT IOT as a Service IOT as a Service ( IOTaaS ) = Internet Thinking + Service Design Thinking + Cultural and creative experience Thingking

20 What is the Next Big Opportunities On cooperation Europe China in Smart City & IOT

21 The Next Big Opportunities On cooperation Europe China in Smart City & IOT ZIOTA Design, Chip, Hardware and software development Smart city operating experience Service experience Creative Industry

22 THANKS! Jianning ( Johnny ) Zhang Mail: Mob:

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