Startup-Finanzierungsformen für Starter

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Nathan Bates
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1 Startup-Finanzierungsformen für Starter Juliane Zielonka Managing Director Cell: SBC Digital Health Berlin Rainmaking Loft Charlottenstr Berlin

2 Startup definition A startup is a temporary organization used to search for a repeatable and scalable business model. A company is a permanent organization designed to execute a repeatable and scalable business model. Innovation is chaotic, messy and uncertain. Steve Blank, US serial entrepreneur and academian

3 Startup lifecycle

4 Financing Lifecycle Accelerators Crowdfunding/Crowdinvesting

5 Do s for Business Angels Do look for teams of 2-3 founders, optimally one who can build and one who can sell. Avoid founders who have never sold anything. Do beware of companies with outsourced development. The company should have control of the technology and the product. Do say no fast. Don t be afraid to say no at a meeting, when in doubt, say no. Do remember that the most probable outcome for any start-up is that the investors and founders will stop funding it, and it will just die. Do invest with other angels whenever possible. It s harder for a founder to run from 3 people than it is to run from one person.

6 Don ts for Business Angels Don t position yourself as a hybrid investor/consultant or investor/incubator. Your competitive advantage as an angel is: first and fast with capital. Don t bother asking a company for a business plan. They are always based on guesswork even under the best of circumstances. Don t spend longer than two weeks evaluating a deal. Close a deal within 4-12 weeks. Don t expect to get a board seat as an angel investor. That s not Your role. Don t invest in companies that are selling more than 20 percent of their equity in the seed stage. There s going to be too much dilution down the line.

7 Founders beware... Asking for a co-investor (the sheep) Not sharing their network of angels Asking for too much equity (more than 1/4) Diffuse, vague answers, eg. we think about it Asking for a co-founder position

8 Accelerator Differenciation 4 distinct factors that make accelerators unique: they are fixed-term, cohort-based, and mentorship-driven, and they culminate in a graduation or demo day.

9 13 Accelerator Programs in 10 Cities Ecommerce / Smart Cities Amsterdam FinTech New York FinTech / InsurTech London IoT & Data Barcelona MENA Region HighTech / Smart Materials Eindhoven Transport/ Digital Health Berlin Digital Health Istanbul Miami FinTech Singapore

10 The Accelerator for Global Startups 10 seed TEAMS per city 13 Programmes in 10CITIES across Europe & US and growing rapidly 15,000 investment to fund your team during the 3 months of acceleration More than PER TEA 450,000 IN VALUE deals from our partners and sponsors to support each startup Access to M 750+ MENTORS Innovators, partners, and experts from a wide range of backgrounds 3 MONTHS of ACCELERATIO N VCs, ANGELS, & INVESTORS Pitch for funding at DEMO DAY in front of industry insiders to over % FUNDED Most startups funded within 3 months of DEMO DAY

11 Accelerator Differentiation

12 Proven acceleration program Over 3 months 10 startups gain hands-on mentorship, coworking space, 15k investment, 450k in partner deals, and pitch to 400+ investors at demo day SHAPE Refine idea BUILD Launch SELL Adoption DEM DAY O

The value of acceleration CONNECTIONS Access to a global network of the most relevant investors, clients and partners COMMUNITY Peer support and shared learnings during 3 months of intense

13 The value of acceleration CONNECTIONS Access to a global network of the most relevant investors, clients and partners COMMUNITY Peer support and shared learnings during 3 months of intense acceleration MENTORSHIP Deep insights through hands-on mentorship from proven experts and industry insiders SERVICES 450k in partner deals plus 6 months office space provides startups with scaling boost COACHING Experienced program teams guide strategic direction and address scaling opportunities FUNDING Initial cash to iterate on the product, gain traction, and secure seed funding

Key ingredients to SBC s success Vertical Focus SBC programs target a specific industry to attract global startups and partners World-Class Operations Programs

14 Key ingredients to SBC s success Vertical Focus SBC programs target a specific industry to attract global startups and partners World-Class Operations Programs run by industry insiders push the boundaries of startup acceleration Global Network An internationally renowned network of mentors, partners, and investors

15 Major corporate partnerships Startupbootcamp Global Partners Startupbootcamp Digital Health Berlin Partners

16 A highly selective intake funnel <20% <10% <5% 400+ Applications 75+ Video Interviews 20 Selection Interviews 10 Enter Program 70 Teams In-person Eval Virtual Eval Pre-screening Initial Filter

100+ FastTracks around the world Boston San Francisco New York Mexico City Amsterdam Berlin London Madrid Barcelona Athens Lisbon Cologne Copenhagen Frankfurt London Stockholm

17 100+ FastTracks around the world Boston San Francisco New York Mexico City Amsterdam Berlin London Madrid Barcelona Athens Lisbon Cologne Copenhagen Frankfurt London Stockholm Paris Cairo Rome Prague Tel Aviv Istanbul Munich Oslo Dubai Moscow St. Petersburg Goa Bangalore Mumbai Shanghai Bangkok Beijing Tokyo Hong Kong Jakarta Singapore Kuala Lumpur Cape Town

Continued alumni support The global alumni program takes a hands-on role in supporting the scaling efforts of each startup SUMMITS Gatherings facilitate connections with peers, partners, and

18 Continued alumni support The global alumni program takes a hands-on role in supporting the scaling efforts of each startup SUMMITS Gatherings facilitate connections with peers, partners, and investors FUNDING Global network of investors in hubs such as London and SF COMMUNITY Alumni engage through discussion boards and expert masterclasses SUPPOR T Scaling guidance by dedicated staff and a global mentor pool

19 Results that speak for themself Since 2010, startups from 29 classes and 37 countries created over 1200 jobs and are valued over 461m 315 Startups Accelerated 72% Raise external Funding 650k Average startup raise

20 Winner - Best Startup Accelerator The Europas 2014 Award Best Startup Accelerator

21 Crowdfunding/Crowdinvesting Donation-Based Crowdfunding Reward-Based Crowdfunding Lending-Based Crowdfunding Equity-Based Crowdfunding (Crowdinvesting)

22 Own experience in 2015

23 Take Aways from the Crowd Yes, for marketing purposes (like Kenkodo) No, for Seed Funding (time burner!) Equity based tricky for future investment rounds (subordinary loan, small stack from revenues) Watch our for provisions after unsuccessfull funding. Build a crowd before you go crowdfunding

24 Let s build a Digital Health ecosystem of economic growth! Juliane Zielonka Managing Director juliane@startupbootcamp.org Cell: SBC Digital Health Berlin Rainmaking Loft Charlottenstr Berlin

at the pace of business Leadership development In-house programs available! The Leadership Express Series Ottawa, ON

at the pace of business Leadership development In-house programs available! The Leadership Express Series Ottawa, ON Africa Cape Town Johannesburg Pretoria Asia Bangkok Beijing Ho Chi Minh City Hong Kong Jakarta Kuala Lumpur Mumbai New Delhi Seoul Shanghai Shenzhen Singapore Tokyo Europe Amsterdam Athens Barcelona Berlin