HIGHER EDUCATION ASSOCIATE DEGREE OF FASHION BUSINESS COURSE OUTLINE 2017

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1 HIGHER EDUCATION ASSOCIATE DEGREE OF FASHION BUSINESS COURSE OUTLINE 2017 Information correct as of September RTO Provider Higher Education Provider PRV14272 TIWA CRICOS 00020G

2 THE ADMINISTRATIVE INFORMATION Welcome to South Metropolitan TAFE Course Title Associate Degree of Fashion Business Course Code H415 CRICOS Course Code B Department Higher Education Course Information COURSE DETAILS Duration Full time students will complete the course in 2 years studying 4 units per semester. Part time students should plan to complete the course in 4 years and will normally complete 2 units per semester. International students must maintain a full time study load. Units Students must complete the sixteen core subjects to be complete the course. Credit points Each unit is allocated 3 credit points. A total of 48 credit points is required to complete the Associate Degree. Delivery site Bentley campus. Delivery mode This course comprises a mix of lectures, tutorials, practical sessions and independent study. Online teaching and support is provided using South Metropolitan TAFE s online learning environment known as E-Campus. Onshore international students must study no more than 25% of their studies online. There are usually 3.5 hours of timetabled delivery per unit per week. Students are expected to attend all timetabled lectures, tutorials and workshops. Students are expected to undertake a further 6.5 hours study per unit per week in their own time. Delivery period Two semesters a year. Each semester comprises 14 weeks of study plus two examination weeks. Intakes February and July. INTRODUCTION Associate Degree of Fashion Business The Associate Degree of Fashion Business, a paraprofessional business qualification, provides for a career in fashion business and commercial environments or articulation into further studies at university. Graduates may enter a career in the fashion industry, encompassing a range of business, management, entrepreneurial and innovation practices. Articulation to university may strengthen their aptitude in high end fashion, business and/or management. This qualification therefore, encompasses both the creative needs of a product developer and the skills required for business development. The course structure and assessments have been specifically designed to incorporate a high degree of industry involvement. This will ensure that graduates acquire the relevant skills and knowledge required in the current labour market. A graduate of the Associate Degree of Fashion Business will: 1. Demonstrate broad theoretical and technical business knowledge and be able to apply these underlying principles and concepts to the field of fashion business. 2. Demonstrate cognitive skills to identify analyse and evaluate information and concepts from a range of sources relating to business and applied to fashion business. 3. Demonstrate cognitive, technical and creative thinking skills to demonstrate a broad understanding of business knowledge and ideas with some depth in the field of fashion business. 4. Demonstrate cognitive, communication and analytical skills to interpret and transmit responses to sometimes complex problems. 5. Demonstrate effective communication skills to make a clear and coherent presentation of knowledge and ideas with some intellectual independence. 6. Demonstrate the application of knowledge and skills with initiative and judgement in planning, problem solving and decision making in fashion business. 7. Adapt business fashion knowledge and skills in a range of contexts and/or for further studies. 8. Demonstrate and apply the knowledge, concepts and theory associated with sustainable practices within the field of fashion business. 9. An ability to use initiative and judgement to solve problems, plan and identify solutions in fashion business paraprofessional practice. 10. Demonstrate the capacity and ability to exercise professional practice and ethical responsibility as an individual or within teams. 11. The ability to recognise the need to engage in lifelong learning within Fashion Business Industry. 1

3 WORK INTEGRATED LEARNING You will be exposed to industry practice through guest speakers, site visits and exposure to the latest industry practice and are encouraged through the use of assignments and case studies, to critically evaluate current practice and its applicability to their own practice development. You may be engaged in up to 132 hours of work integrated learning across a number of units within this Associate Degree. EMPLOYMENT OUTCOMES Graduates will be able to effectively and strategically manage a fashion, retail business within the competitive fashion market. Graduates will be able to professionally manage business operations in various global settings including multi-national brand environments as well as managing their own vertical fashion business. Graduates will be able to secure employment opportunities such as fashion marketing and merchandising, fashion design production, fashion media and promotions, apparel business owner, fashion forecaster, visual merchandiser and fashion managers. Further study outcomes On completion of the Associate Degree of Fashion Business, graduates may take advantage of an articulated pathway into various Bachelor of Commerce or Bachelor of Arts degrees. All articulations are maintained and made available to students through the Pathways to University document available on the college website. RESPONSIBILITY TO STUDENTS South Metropolitan TAFE will provide you with: Accurate and up-to-date information on the course: content, requirements, outcomes, criteria and timelines for assessment Lecturing Staff that are appropriately skilled and committed to fulfilling our mission to deliver practical relevant courses Feedback on your progress and ways in which you can maximise your study success Access to information and resources that support your learning Opportunities for you to provide feedback on your experience at South Metropolitan TAFE along with suggestions for improvement Treat you equally regardless of gender, marital status, pregnancy, family responsibility or family status, sexual orientation, race, religious or political conviction, impairment or age Facilitate an atmosphere that encourages learning and that is free from harassment or discrimination. All Higher Education courses at South Metropolitan TAFE are approved and accredited by the Tertiary Education Quality and Standards Agency (TEQSA), Australia s independent national regulator of the higher education sector. TEQSA regulates providers of higher education in Australia under legislation aimed at protecting the interests of Australian domestic students studying in Australia and overseas, as well as international students studying in Australia. 2

4 COURSE STRUCTURE Subject Code Subject Title Credit Points Contact Hours EFTSL** Pre-requisite 1 HBU121* Introduction to Marketing HBU126 Introduction to Management 2 HBU126* Introduction to Management Nil 3 HHM127* Accounting for Decision Making Nil 4 HBU125* Professional Communication Nil 5 HBU 122* Introduction to Business Law Nil 6 HBU 120* Introduction to Human Resource Management Nil 7 HBU 123* E-Business Information Systems and Technology Nil 8 HBU 124* Statistical and Business Decision Analysis Nil 9 HFB211 Technologies for the Fashion Industry Nil 10 HFB212 Fashion Design & Sourcing Nil 11 HFB213 Fashion Culture Principles and Practice Nil 12 HFB214 Range Development & Sustainability Nil 13 HFB215 The Premium Fashion Brand Nil 14 HFB216 Entrepreneurial Practices & Innovation Nil 15 HFB217 Fashion Trade and Development Nil 16 HFB218 Digital identity and emarketing Nil * Denotes subjects taken from the Associate Degree of Business ** Equivalent Full-Time Study Load 3

5 SUBJECT SYNOPSES Introduction to Marketing (HBU121) Welcome to Introduction to Marketing where you will be exploring the key factors impacting organisations and their ability to create, drive and deliver value to customers. Considered as one of the core functions of any business, marketing and its activities are crucial for sustaining a competitive advantage in a highly energised and dynamic global landscape. In this subject, you will be examining the various elements of a Marketing Strategy such as pricing and promotion decisions and how this translates to a valuable brand for all businesses across multiple industries. The complexities and challenges of constant change in societal norms and technologies have affected the way in which marketers can reach and persuade their consumers to engage with companies. As such, the shift is now towards a highly integrated and optimized marketing plan with a primary focus on customer relationship management. This subject will enable you to understand how consumers relate to products and services on offer and the mix of tools used in marketing activities to best communicate and serve these consumers. Introduction to Business Law (HBU122) Introduction to Business Law is the first step in introducing students to the complexities of law studies, and it highlights the essential importance that a knowledge of the law plays, in being able to succeed in business or even take the first steps in your business career and business development. Introduction to Business Law will equip students with the knowledge of how to actually start in business and the best way to operate your business. Students will learn all about the type of business relationships you can form to grow and expand, the benefits and pitfalls of each option and how to minimise risk and tax with smart choices. Students will also leave the course with a solid knowledge of contract law - which impacts upon everything that you do in business, and life, and with a full understanding about personal property, real estate and intellectual property - all the things that you acquire through having a business. Introduction to Management (HBU126) This course introduces students to the roles and functions of managers. It draws on multi-disciplinary sources including economics, psychology, sociology and organisational behaviour. The content includes an introduction to organisations and the need for and nature of management. It examines the evolution of management theory, organisational environments, and corporate social responsibility and ethics. Students will apply theoretical concepts and models to management problems and issues in the context of the global business environment. Professional Communication (HBU125) This subject is designed to assist students to enhance their ability to effectively communicate in a contemporary business environment. More specifically, this foundation subject assists students to evaluate academic literature in various business contexts, to communicate effectively as an individual or within groups and to apply ethical practices in different business contexts. The subject has a focus on personal and career development and an analysis of the employability skills sought by modern day organisations. Accounting for Decision Making (HBU127) A purpose of accounting is to provide the information necessary to management to enable them to make decisions for the ongoing sustainability of an organisation. This same information is used by external users in making decisions about investments and providing resources to that organisation. To effectively use accounting information, both managers and external users must acquire an adequate understanding of the accounting system, including its nature and limitations. Good decisions require proper analysis of accounting data and the ability to identify all the pertinent elements of the decision making process. The subject is not designed to be a detailed bookkeeping class, but rather an overview of how to use and interpret financial information. Introduction to Human Resource Management (HBU120) The aim of this course is to provide students with an understanding of contemporary HRM and the important strategic role that it plays in helping an organisation build and maintain competitive advantage. More specifically, the course will examine HR policies, practices, and systems in the areas of: planning and recruitment; ethical and legal frameworks for HR; employee selection; training and development; performance management; compensation; employee relations; diversity management; OH&S; employee separation; and HRM in a global environment. E-Business Information Systems and Technology (HBU123) Information Systems and Information Technology are no longer just cost centres filled with expensive computers and tech experts - IS and IT now are the business! This subject introduces and explains what information systems and information technology are and then focuses on their application to business, which is called e-business and e-commerce. In particular it focuses on how organisations may use information systems and information technology to create business value and gain competitive advantage. No matter which part of business students are interested in, or which type of organisation students may work for, this subject is central to a successful career in the 21st century. It is not a subject that focuses on bits and bytes, programming or Web development, it is about how organisations can apply modern IS and IT to help them succeed. Graduates with these skills are in growing demand around the world. 4

6 Statistical and Business Decision Analysis (HBU124) This subject will help develop the understanding that business students require to make informed decisions using various forms of information and data and in turn be able to interpret, summarise and communicate the results effectively. The emphasis of this subject is to develop conceptual thinking, reasoning and qualitative interpretation skills in addition to essential mathematical calculations and formula. This subject covers three areas of business decision making: the mathematics of finance, descriptive statistics and inferential statistics. Financial mathematics includes time value of money, simple and compound interest rates, annuities and perpetuities. Descriptive statistics includes collecting data, summarising and interpreting them through numerical and graphical techniques. Inferential statistics includes selecting and applying the correct statistical technique in order to make estimates or test claims about a population based on a sample. Other topics will include simple correlation, regression and time series analysis. Appropriate statistical packages will be utilised. Technologies for the Fashion Industry (HFB211) The rise of technology and new global markets has created challenges and opportunities for those involved in technical developments. Understanding and evaluating such technology is fundamental to the development of a business or brand. This subject focuses on giving you the ability to understand, research and develop the use of technology, and to apply and evaluate this to determine the return on investment for product development, retail activities and sales and marketing opportunities. The development of this technological advancement has been rapid and progressive in fashion business practices and therefore knowledge and understanding of these opportunities is vital when entering the workplace environment. Fashion Design and Sourcing (HFB212) In this subject you will learn the process, stages and theory involved in developing fashion products to key benchmark specifications. You will research and establish design briefs, prioritise design requirements, and source product for appropriateness of its end use. The subject will develop the technical knowledge and language required to communicate effectively in fashion design enterprises, from design development, sourcing through to final product selling and buying. Fashion Culture Principles and Practice (HFB213) Within this subject significant influences on the contemporary fashion industry from the 20th and 21st centuries are identified and investigated. Relevant theories of fashion are reviewed as are changes in the contemporary fashion cycle. Fashion market movement and trends are examined and analysed and the theories behind this movement investigated. Consumer segments are examined and target consumer profiles are related to the positioning strategy of a fashion business. We will examine the forms of business planning and communication through which we organise this research, and how this research helps guide product development process. The relationship between the target customer and market influences is critical to analysis of a company s positioning strategy, planning and development. Range Development and Sustainability (HFB214) This subject is designed to provide you with an insight into the fashion product development supply chain and its management. The pathway of a fashion product from its raw material state through the range development supply chain to a commercial fashion line is examined. All processes at each stage of development and production are examined along with their impact on scheduling, logistics, quality and sustainability. The Premium Fashion Brand (HFB215) In this subject you will acquire knowledge of and expertise to manage premium brands through research and analysis of brand and marketing management - creative and design management and strategic marketing including change management, leadership and efficiency skills. A detailed understanding of premium and prestige branding within the global fashion and textiles industry will be undertaken. The identification of brand management concepts will be identified and further developed. Brand image, culture and vision will also be identified through recognition and use of innovative practise. Entrepreneurial Practices and Innovation (HFB216) In this subject you will research and analyse innovation and entrepreneurial skills, examining new and existing business models and practices. The competitive market place and globalisation will be investigated to reveal economic advantages. Industry competitiveness in cost, delivery and quality will be researched and the commercialisation of new products and services that reflect innovation and entrepreneurial practices will be determined. 5

7 Fashion Trade and Development (HFB217) In this subject you will acquire the expertise and knowledge to establish and manage your own fashion business. The local and global logistical considerations when establishing a new business or purchasing an existing one and the operational planning required managing this process will be explored. Fashion business start-up information includes understanding industry specific legal, taxation and insurance requirements; identifying opportunities and processes relating to fashion industry funding; and, developing financial projections to refine a fashion business positioning strategy. Digital identity and emarketing (HFB218) In this subject you will demonstrate expertise and knowledge to research and analyse technologies and develop strategies to engage and service customers and stakeholders. Digital technologies are analysed to reveal economic and service implications. Current and future trends are investigated to enable a critical review of the advantages and disadvantages for a business or identity. You will research and evaluate related software or programs, risks and legalities required for implementing and utilising technology and the perceived competitive advantage Ongoing fashion business concerns are analysed and a financially sound fashion business strategy is developed including: building a specific market profile; cash flow management; promotion and online requirements. On completion of this subject students should be able to present a strong global fashion business concept. 6

8 ADMISSION AND ENROLMENT REQUIREMENTS To enter a higher education qualification at South Metropolitan TAFE, students should have: Successfully completed Western Australian Certificate of Education (WACE) or its year 12 Australian or International equivalent with a score of at least 50 in, English, literature or EALD; or Successfully completed the full International Baccalaureate Diploma with a minimum of 24 points from six subjects at one sitting. Three of the subjects must be at the higher level. One of the six subjects should be English; or Successfully completed a 12 month VET Certificate IV in a relevant area; or Completed a relevant qualification in another country that is deemed by the National Office of Overseas Skills Recognition (NOOSR) as being at least comparable to an AQF Certificate IV. School Leavers South Metropolitan TAFE will accept an AQF/TAFE Certificate IV as a basis for admission to most courses, however school leavers using a Certificate IV achieved during their Years 11 and 12 must also have: achieved a WACE; and meet South Metropolitan TAFE s English Language requirement. English Language Requirements Entrance is subject to English Language Admission requirements, such as: IELTS score of 6.0 (Academic Version) overall with no individual band lower than 5.5; or TOEFL score of 530 or above; or Medium of instruction at school being English, and satisfactory grades in English in final examinations (such as C grade at 0 level). Alternative Admission Requirements Students may be of mature age with relevant work or other practical experience and a demonstrated level of general education, which provides them with a reasonable chance of successfully completing the program. Mature age selection criteria will be based on an assessment of the applicant s previous educational record, work and other relevant experience and interest in the field of study. Students meeting admission requirements will be offered a place in the course and invited to enrol. You must complete the approved enrolment form and pay your fees to secure your place in the course. All enrolled students agree to abide by South Metropolitan TAFE s General and Academic Regulations and Student Code of Conduct. These are available in the Higher Education Student Handbook or from our website. International students please refer to the TAFE International website for further responsibilities as an international student in Australia. To Apply Online Domestic Students can apply online at our website. International Students can apply online to study at South Metropolitan TAFE on the TAFE International website. TAFE International (TIWA) is the unit within the Western Australian Government responsible for the recruitment and admission of international students into studying at Western Australian TAFE Institutes. TIWA is the registered CRICOS holder on behalf of South Metropolitan TAFE. ENROLMENT WITH ADVANCED STANDING If you have undertaken previous study in a similar field you may be eligible to enrol with advanced standing and have your previous learning recognised. Advanced Standing is the granting of credit towards the completion of a course based on previous studies that has been judged to have units that are equivalent to those in the course. International students should refer Advanced Standing enquiries to TAFE International. If you have completed VET courses, you may be eligible to receive advanced standing. 7

9 STUDENT RIGHTS AND RESPONSIBILITIES It is the responsibility of every student to be aware of South Metropolitan TAFE s General and Academic Regulations, the Student Code of Conduct and the policies and procedures that relate to your rights and responsibilities as a student. These can be found in the Higher Education Student Handbook and on the South Metropolitan TAFE website. You are advised to obtain a Student I.D. card which will provide you with access to library services at South Metropolitan TAFE campuses and with our partner organisations. The Student I.D. card will also be required as proof of identity when you attend examinations. ASSESSMENT OF THE ASSOCIATE DEGREE OF FASHION BUSINESS Assessment information and marking criteria for each unit will be provided in the Subject Guide at the start of your study semester and you must abide by the assessment requirements set by the South Metropolitan TAFE Academic Regulations and in the Subject Guide. You will be given feedback on your performance in all assignments including the criteria against which the final mark was determined. Submission dates will not be altered unless an Application for Deferred Assessment has been completed and approved. GRADUATION WITH THE ASSOCIATE DEGREE OF FASHION BUSINESS To be awarded this qualification you must pass all the required units within the course. Once these are completed you will be entitled to apply to graduate with an Associate Degree of Fashion Management. PATHWAYS Students graduating with the Associate Degree of Fashion Business are eligible to apply for credit towards a Bachelor degree at one of our articulating universities. Check our website for up- to-date credit recognition arrangements.. STUDY FEES Associate Degree Of Fashion Business International students The tuition fee for international students is: $1,996 per unit. This fee is paid to TAFE International. Please refer to the TAFE International website for payment details and refund policy. Domestic Students The tuition fee for domestic students is $1,480 per unit; or $1,850 deferred (includes 25% FEE-HELP Loan Fee). A full time study load consists of four units per semester. These fees are valid for Semester 1 and Semester 2, Fees are reviewed on an annual basis. The Higher Education tuition fee statement is available on the South Metropolitan TAFE website. Course Costs In addition to the fees payable for this course, you may need to pay for textbooks and any additional costs associated with your chosen course. HIGHER EDUCATION STUDENT SERVICES Higher Education Student Services staff can offer advice and support to make your education experience as successful as possible. If they cannot directly assist, suggestions can be made about referral to other staff or appropriate agencies which may be able to help if you are experiencing personal problems or difficulties with your study. Appointments with Client Services staff may be arranged at a Customer Service Centre by phoning or via hess@smtafe.wa.edu.au. DISCLAIMER The information contained in this publication is correct at the time of publishing but may be subject to change without notice. For up-to-date and current information, please check our website. YEAR 12 ASSOCIATE DEGREE 2 YEARS EMPLOYMENT BACHELOR DEGREE AT UNIVERSITY 8