Tool BR 04 SWOT Template

Transcription

1 Tool BR 04 SWOT Template Objective A SWOT (Strengths ) analysis shall be done by the sustainability co-ordinator in order to understand the situation of your city. This section gives an overview of the analysis method applied for the implementation of the assessment of the local situation, the SWOT analysis). The idea of the SWOT analysis - concept: 1. The SWOT Analysis shall summarise the strengths, weaknesses, opportunities and threats of the City with regard to performing the respective element of the IMS. 2. The project co-ordinator shall compile results for all elements of the IMS and the state of affairs with regard to implementing sustainable development resp. climate change response. Focus of the SWOT is on the city s potential to perform the entire management cycle and thus better co-ordinate existing instruments. An example of how the SWOT Analysis has been performed by the City of Pehcevo in Macedonia, is also included in this tool. Aim of SWOT The SWOT-Analysis constitutes a significant part of the sustainability assessment (and is e.g. - also required by EMAS). In this regard, the SWOT-Analysis is an approved method for conducting a qualitative evaluation of data on relevant environmental/sustainability issues. It establishes the initial position of the impact the organisation / municipality has on the environment (performance audit) with regard to all related IMS elements. The following figure graphically describes the idea of the SWOT concept. The idea is to describe / list the current situation within each element of the EMS in the upper row, i.e. in terms of strengths or weaknesses and to list the expected conditions for further development in the lower row in terms of opportunities or threats. The two arrows then provide guidance for evaluation purposes. The procedure is to evaluate strengths with reference to threats or dangers and to approach weaknesses on the basis of opportunities.

2 Strenghts S O W T Four Blocks S = Strengths W = O = T = Upper and Lower Rows Current situation (upper row) Expected conditions (lower row) Two Arrows Evaluate strengths with reference to threats/ dangers Approach weaknesses on the basis of opportunities Figure: SWOT Analysis How to perform the SWOT It is the task of the sustainability co-ordinator to perform a SWOT analysis. You may as well involve colleagues in order to develop a picture less subjective. For this it may be wise to initiate a SWOT workshop to provide a platform for discussion. The best approach in conducting the analysis is with the following questions in mind: What exists today? What works today? What could be better? What is missing? What does not work? Why? What does the municipality need? When is it needed? Immediately? First, list all relevant information and data available with regard to your perception in terms of whether this aspect is perceived a Strength, Weakness, Opportunity or Threat. Next, evaluate any perceived strengths from a perspective of potential threats to prevent a strong point turning into a weakness. Vice versa any issues perceived as weakness should be looked at and approached from a perspective of opportunity to turn it into strength. To help you with the SWOT analysis of the elements the template provides a separate form that you may duplicate for this purpose. For example: SWOT for the IMS Element Target Setting : 2

3 Strengths Objectives set compliantly in regional and local land context. Monitoring of environmental aspects of the area relevant to objective available Measures according to agreed objectives as part of Community Development Plan Well developed cross-departmental co-operation as well as with external agencies. No quantitative time-related targets available. No standardised target setting process. No explicit strategy or action plan to implement targets. High effort to co-ordinate measures due to scattered, cross-sectorial responsibilities. Potential for conflicts between different objectives (due to missing coordination of target setting process) Potential for hindrances to implement targets due to lack of direct responsibility for objectives agreed Objectives can easily be transferred into time-related (manageable) targets. Current reorganisation of administrative procedures, organisational set up, etc due to new public management. 3

4 SWOT Analysis Form City Responsible Co-ordinator Contact Details (Name, Department, Address, , phone, etc. SWOT Analysis performance Single Element (give short title or file number below) Overall SWOT Analysis Title of Element or file number Date SWOT Analysis performed Signature Responsible Co-ordinator 4

5 Strengths 5

6 Example of a SWOT Analysis, Pehcevo Macedonia Source: Guide to Implementing Local Environmental Action Programs in Central and Eastern Europe. The Regional Environmental Center, Institute for Sustainable Communities. February Water Supply Solid Waste Urban Development Forests Water Supply INTERNAL Strengths Technical Expertise and documentation available for the main water supplying project Readiness of the Municipality to solve the problem Citizen s support for the project Local expertise available Readiness of the Municipality to solve the problem Build infrastructure Local Urban Plan development Interest of the Public Enterprise for Forests Local Office in Pehcevo Expertise available locally to address the issue Wide public support Interest of the Public Enterprise for Forests Local Office in Pehcevo Expertise available locally to address the issue INTERNAL Lack of local financial resources Lack of equipment of the Public Enterprise No underground plan of pipes EXTERNAL The National level legislative supports the solutions It is a National Environment Action Plan (NEAP) priority There is interest of foreign donors to support this kind of projects Network of contacts established with professionals and institutions There are institutions and donors that can support the projects There is national-level legislation The problem has been included in the NEAP The problem is covered in the national-level Urbanization Plan Interest of national institutions is present for the initiative There is certain level of cooperation with the national institutions EXTERNAL No loans available to finance projects Low level of initiative of the National Ministry 6

7 Solid waste Urban Development Forests Lack of mechanization Low economic power of the local industry Lack of local practices to classify and recycle the solid waste Low level of awareness among citizen s for proper disposal of trash Absence of local inspections and sanctions No feasibility study and technical project for the problem Resistance among some citizens Inaccuracy of the responsible agencies Lack of any protection measures and system in the area Lack of planning / documentation in the rural settlements Lack of discipline among some citizens Low mechanization of the public enterprise Lack of financial resources in the community Possible resistance among sections of the population Low interest of the State Ministry to solve the problem 7