Killingly Public Schools. Grades 9-12 Draft July 2002

Transcription

1 Killingly Public Schools Grades 9-12 Draft July 2002

2 Entrepreneur Grade(s) 9-12 Characteristics of an Entrepreneur CONTENT STANDARD 9-12 ENT 1: The student will understand that an entrepreneur possess unique characteristics and contributes an economic impact locally, nationally and globally. The student understands that entrepreneurs posses 9-12ENT 1.1 unique characteristics which help them to start a new business debates whether entrepreneurs are born with or learn the characteristics which makes them successful analyzes the advantages and risks of owning and operating a business self-assesses their individual entrepreneurial characteristics. 9-12ENT 1.2 The student understands that entrepreneurs effect the economy whether they are a one person operation or a multi-national conglomerate describes the relationship between a healthy economy and entrepreneurial activity identifies various successful entrepreneurs and explains how each has effected the economy; locally, nationally and globally.

3 Consumer Behavior CONTENT STANDARD 9-12 ENT 2: The student will apply market research techniques to predict consumer behavior and to uncover new business opportunities and will understand that the consumer s cultural and economic environment determines their behavior in the marketplace. 9-12ENT 2.1 The student understands that the economic environment within which a business operates has an effect on consumer behavior analyzes the relationship between various economic conditions and its effect on consumer behavior and business activity identifies a new product or service opportunity and explains why the business will succeed in the current economy. 9-12ENT 2.2 The student is able to apply market research to analyze consumer groups in order to identify and reach customers in a specific target market uses primary and secondary data sources to locate information about potential target markets identifies target markets for potential new businesses formulates a customer profile for a planned business. 9-12ENT 2.3 The student understands that consumer characteristics, motivation and culture determine purchasing decisions identifies new product and service opportunities to fill the changing needs/wants of a target market analyzes ways in which marketers may respond to the concerns of various cultural groups.

4 Legal Considerations for a New Business CONTENT STANDARD 9-12 ENT 3: The student will understand that forms of business ownership, government regulations, and business ethics affect entrepreneurial decisions. 9-12ENT 3.1 The student understands that each form of business ownership has advantages and disadvantages for the entrepreneurial venture reads various business case studies and lists the advantages and disadvantages for each company s choice of business ownership selects the most appropriate form of business ownership for a planned business and defends the choice. 9-12ENT 3.2 The student understands that government rules and regulations have an effect on the decisions that businesses make identifies and evaluates the various ways in which government has an effect on the functions of a business enterprise acquires information about and complies with the legal requirements necessary to own and operate a business. 9-12ENT 3.3 The student understands that an entrepreneur may choose ethically and socially responsible behaviors that are stricter than the law demands gives examples of and explains why some entrepreneurs create businesses based on socially responsible ethics that go beyond what the law demands designs a code of ethics statement for a planned business venture.

5 Developing a Business Plan CONTENT STANDARD 9-12 ENT 4: The student will understand that a business plan is used to make short and long-term business operating and financing decisions. 9-12ENT 4.1 The student understands that short and long-term planning is necessary for a successful business plans long and short-term goals for a business venture develops a time table for establishing a planned business investigates available local resources to support the planning process. 9-12ENT 4.2 The student understands that a business plan is a structured document that is used by the business to guide business operations at startup and at intervals during the life of the business critiques existing business plans prepares a business plan for a planned business venture. 9-12ENT 4.3 The student understands that new business start-up needs must reflect the needs of the business and can be from various sources projects the total cash needed to start a business and prepares a budget for that business assesses sources and types of funding alternatives for a new business and decides on a start-up financial strategy.

6 Record Keeping and Accounting CONTENT STANDARD 9-2 ENT 5: The student will understand that generally accepted accounting principles are used to create standard record management practices and will be able to establish, maintain, and analyze financial records to make business decisions. 9-12ENT 5.1 The student understands that established generally accepted accounting principles are used throughout the accounting cycle for reporting purposes analyzes business transactions using source documents and record the effect on the accounting equation sets-up and maintains accounting records to keep track of business income and expenses and for reporting purposes prepares financial statements and gathers data needed to prepare federal and state taxes. 9-12ENT 5.2 The student understands that financial records are used by the entrepreneur to make business decisions and used by the entrepreneur and others to determine the financial health of a business analyzes the financial health of a business for decision-making purposes compares actual income and expenses to budgeted amounts periodically through the accounting cycle presents an analysis of a business s financial condition to various interested parties.

7 Marketing Grade(s) 9-12 Marketing as a Process CONTENT STANDARD 9-12 MKT 1: The student will understand that marketing is a process of planning and executing the conception, pricing, promotion and distribution of goods, and services to create exchanges that satisfy individual and organizational objectives. 9-12MKT 1.1 The student understands that marketing is the process of developing, promoting and distributing products to satisfy customer s needs and wants defines what constitutes a market and how to identify one describes the benefits of adding value to various products prepares a case study of a product and of a service that explains the development, promotion and distribution of that product and service. 9-12MKT 1.2 The student understands that businesses focus on the needs and wants of their customers in order to remain competitive and increase their profits gathers and analyzes information about a business s competitive position in the marketplace discusses the importance of competitive advantage in a company s efforts to sustain profitability and maintain a loyal customer base.

8 9-12MKT 1.3 The student understands that current and emerging trends in the economy will affect the demand for marketing occupations researches skills and education required, availability and benefits of various marketing careers discusses how current and emerging economic trends are affecting the demand for future marketing employees. The Marketing Environment CONTENT STANDARD 9-12 MKT 2: The student will understand that the external environmental variables of marketing are the uncontrollable factors that continually mold and reshape the target market. 9-12MKT 2.1 The student understands that demographic characteristics are strongly related to consumer buying behavior in the marketplace and are good predictors of how the target market will respond to a specific marketing mix describes the demographic characteristics of a target market for a planned business venture explains the importance of multiculturalism and gives examples of growing ethnic markets forecasts new markets based on an examination of changing demographic characteristics and determines how to reach that market.

9 9-12MKT 2.2 The student understands that economic factors in the business environment affect consumer demand, and will be able to follow economic trends to make consumer buying predictions creates a supply and demand chart for a particular product or service uses various economic measurements to predict consumer buying patterns. 9-12MKT 2.3 The student understands that government establishes many operating rules for businesses; and legal rules and restrictions affect every aspect of the marketing mix identifies specific regulations and laws and describes their impact on marketing explains how unethical behavior can lead to government regulations discusses corporate social responsibility.

10 The Marketing Mix: Product, Price, Place, and Promotion CONTENT STANDARD 9-12 MKT 3: The student will understand that marketing mix decisions of product, price, place and promotion satisfy target markets and achieve organizational goals. 9-12MKT 3.1 The student understands that consumers not only purchase a product or service, but also the intangibles that are associated with that product or service describes the process for new product and service development lists the added value of products and services explains the life cycle of a product and identifies the life-cycle stage in which the product is located plans and implements a pricing strategy for a new product or service. 9-12MKT 3.2 The student understands that pricing a product or service consists of a series of steps which will satisfy customers and maximize profit explains the factors affecting pricing decisions plans and implements a pricing strategy for a new product or service.

11 9-12MKT 3.3 The student understands that members of a marketing channel create a continuous distribution chain from product origin to the consumer traces the channel intermediaries for a product and describes the intermediaries functions and activities determines purchase needs for a planned business and selects channels and channel members for distribution demonstrates inventory control procedures discusses new technology and emerging trends in supply chain management. 9-12MKT 3.4 The student understands that promotion is communication by marketers that informs, persuades, and reminds potential customers that the goods and services offered provide a distinct advantage over the competition plans a promotion for a new product and identifies the elements of the promotion designs promotional messages to appeal to a targeted market for a variety of media identifies and uses various forms of public relations activities applies methods for evaluating the effectiveness of various forms of advertising examines the role of salespersons in building and maintaining customer relationships discusses new technology and emerging trends in supply chain management.

12 Developing the Marketing Plan CONTENT STANDARD 9-12 MKT 4: The student will understand that a marketing plan is a strategic planning document and the basis for marketing activities and decisions. 9-12MKT 4.1 The student understands that the marketing plan acts as a guidebook of marketing activities for a business examines existing marketing plans and identifies a company s marketing goals examines existing marketing plans and compares them for common and unique elements critiques a company s marketing plan for effectiveness and profitability writes a marketing plan for a planned business venture. 9-12MKT 4.2 The student understands that the marketing plan allows for the examination of the external marketing environment in conjunction with the inner workings of the business examines an existing marketing plan and describes how changes in the external environment would affect marketing activities performs a situation analysis for a planned business venture identifies sources of competitive advantage for a business venture.

13 9-12MKT 4.3 The student understands that timely evaluation and revision of the marketing plan is necessary to reflect market changes and to keep a competitive advantage analyzes the outcome of the marketing revision process for a company who has recently changed its marketing strategy accounts for changes in profitability after a marketing change is made.