Saint Paul Public Schools Secondary Course Syllabus. Subject Area: Business Course Number: B401121

Transcription

1 Saint Paul Public Schools Secondary Course Syllabus Grade Level: 9-12 High School Subject Area: Business Course Number: B Course Title: Foundations of International Business Course Length: 2 quarters Prerequisite: Computer keyboarding Course Description: This course explores basic concepts of the global business environment including cultural, political, legal, economic, and ethical systems. Exploring the role of international business and how it impacts business at all levels. Standards and Benchmarks: INTERNATIONAL MANAGEMENT Standard: Analyze special challenges in operations and human resource management in international business. A. OPERATIONS AND PRODUCTION Identify how the management functions of planning, organizing, influencing, and controlling are affected in international operations and production. Describe the production processes used to create goods and services in different Define standards as they apply to international business. Describe the role and purpose of the International Organization for Standardization. Describe an ISO standard. Identify environmental factors that influence the use of a particular organizational structure (e.g., functional, product, geographic, or matrix) for global business operations. Describe uses of centralized and decentralized organizational structures. Describe how quality measurement and management relate to the efficiency and effectiveness of an organization s international business operations. Discuss the effect of economic and cultural factors on the use of manual, automated, and computerized production systems. Explain quality standards as they relate to international commerce. Discuss factors that influence the type of merchandise and inventory control systems used by companies operating internationally. Assess the impact of quality management standards, especially ISO 9000 and QS 9000, on the international business community. 2/11/08 Foundations of International Business Syllabus - Saint Paul Public Schools Page 1 of 6

2 B. HUMAN RESOURCES Describe the different living and working conditions found in various Identify the historical events in various countries that have affected how people work and relate to each other. Identify the factors that influence the application of managerial styles in different Define such terms as host country, home country, expatriate, host country national, and third country. Compare ethnocentric, polycentric, regiocentric, and geocentric approaches to managing human resources. Identify successful motivational techniques for workers in various Design a system to evaluate employee satisfaction for a company involved in international business. Identify components of a training and counseling plan for expatriation and repatriation of corporate staff and their families so they can effectively assimilate into their host or home environments. Describe how compensation and employee benefits differ in various cultures. Recognize how methods used to resolve management-labor conflicts vary in different cultures/ Identify how differences in occupational health and safety standards impact the conduct of business internationally. Demonstrate how social and cultural factors influence employee evaluation, promotion, and international business career paths. INTERNATIONAL MARKETING Standard: Apply marketing concepts to international business situations. A. FOREIGN MARKETS AND CONSUMER BEHAVIOR Describe what a company must consider when marketing a product/service in other Illustrate how social, cultural, technological, and geographic factors influence consumer buying behavior in different cultures. Contrast international consumer markets and organizational markets. Evaluate market potential for a good or service in a foreign market. Describe how marketing mix elements need to be adapted for international marketing efforts. Describe how cultural differences may affect the way a product is advertised and/or marketed in different Propose a strategy for bringing a good or service into a foreign market. Develop a marketing plan for a company entering the international market. 2/11/08 Foundations of International Business Syllabus - Saint Paul Public Schools Page 2 of 6

3 Evaluate the effectiveness of an international marketing plan for a company involved in international business. B. MARKETING RESEARCH Describe the difference between primary and secondary marketing research. Explain how the marketing research process, including data collection, differs in international settings. Define the steps in the marketing research process from defining a problem to communicating results. Create a data collection survey instrument for an international marketing research study based on knowledge of social and cultural factors in a specific foreign market. Describe how the Internet might be used in conducting an international marketing research project. C. PRODUCT DEVELOPMENT Benchmarks: Level 1 List items produced only in some countries and explain why those items are produced only there. Describe how a company might assess the potential for a product in different foreign markets. Explain how brands and packages are affected by culture and how they may need to be altered before being marketed in a new environment. Describe situations in which global (standardized) versus international (adapted) products would be sold. Explain how social, cultural, and political factors affect the new product development process. Describe how the product like cycle differs in the international business environment. Design a marketing strategy for selling a service in a foreign market. Design a packaging plan that could meet ISO environmental standards or the standards of a country other than the United States, and compare that plan with what would be required in one s state and the United States. Evaluate how the product life cycle affects marketing activities in the international environment. D. STANDARDS AND MEASURES Identify factors that would influence the packaging requirements of various foreign markets. Discuss the challenges of using different measurement systems and suggest ways of dealing with those challenges. E. PRICING STRATEGIES Explain how foreign exchange rates, economic conditions, and the international business environment affect prices charged in foreign markets. 2/11/08 Foundations of International Business Syllabus - Saint Paul Public Schools Page 3 of 6

4 Explain the benefits and drawbacks of dumping for domestic, multinational, and international companies and Evaluate the effects of governmental actions to prevent dumping. Design a pricing strategy for a product to be sold in an international market and compare it with a domestic pricing strategy. F. DISTRIBUTION CHANNELS AND INTERMEDIARIES Identify differences in the role of agents, wholesalers, retailers, freight forwarders, export companies, trading companies, and customs brokers. Select distribution channels for a company involved in international business. Identify online retailing opportunities and e-commerce applications in the global marketplace. G. TRANSPORTATION AND SHIPPING Describe major transportation methods used for international business activities. Describe situations in which each transportation method would be most appropriate. Explain activities needed to prepare a shipment to a foreign country. Explain the purpose of shipping documents used for transporting products to other Describe shipping terms (e.g., FOB and CIF). Discuss the physical requirements for international shipments (e.g., sea versus air and long-term versus short-term). H. PROMOTIONAL ACTIVITIES Collect advertisements related to international business. Identify various strategies, in addition to advertising, that can be used to promote a product domestically and abroad (e.g., sponsorships, sampling, and educational training). Discuss media used in different foreign markets. Analyze the influence of social and cultural factors affecting promotions used in foreign markets. Create a sales presentation for a product that is appropriate to a foreign market. Critique advertisements aimed at consumers in a foreign market. Identify factors that impact the choice between advertising that is customized for new international markets and advertising that is the same worldwide. INTERNATIONAL FINANCE Standard: Explain the concepts, role, and importance of international finance and risk management. 2/11/08 Foundations of International Business Syllabus - Saint Paul Public Schools Page 4 of 6

5 A. CURRENCY AND EXCHANGE Benchmarks: Level 1 Define basic terms such as currency and currency exchange. List the currencies of various Calculate simple currency exchange transactions. Explain how currency exchange rates affect companies. Identify potential problems associated with dealing in foreign currencies. Describe how economic conditions, balance of payment situations, and political issues affect currency values. Distinguish between currencies (e.g., hard versus soft and convertible versus nonconvertible). Explain how fluctuating interest rates affect international trade. B. FINANCIAL INSTITUTIONS AND TRADE AGREEMENTS List sources of capital for international, transnational, multinational, and global companies. Describe the international monetary system, including the International Monetary Fund, the World Bank, and Eurocurrencies. Compare international financial markets. Explain growth, regulations, and the impact of international banking on global business. C. PAYMENT METHODS AND REPORTING Explain how a business finances trade with a business in another country. Describe the mechanics, terminology, conditions, and terms of letters of credit and other documents. Identify essential components of payment documents used in payment for international trade activities. Determine the appropriate form of payment for given international trade situations. Discuss the impact of inflation and tax structures on international business decisions. Differentiate between the financial reporting procedures of GAAP and other international standards. Identify counter-trade, offset, and non-cash transactions in world trade. Describe the practice of arbitrage. D. RISK MANAGEMENT Identify major foreign exchange and commercial risks associated with international business activities. Describe available insurance options to protect against trade risks. Discuss strategies to minimize risk in international trade. 2/11/08 Foundations of International Business Syllabus - Saint Paul Public Schools Page 5 of 6

6 Scope and Sequence: This course supports career and technical education efforts of having students learn authentic skills for the workplace. Content-based Instructional Practices: Integrate hands-on activities and core knowledge into practical applications for business, community and workplace. Creating real world situations in which students can demonstrate content knowledge. Address multiple intelligences through the lessons. Assessments (on-going, formative and summative): Routine, informal, ongoing, day-by-day assessments. Instructional Materials: Appropriate Text TBD Best Prep Resources Do s and Taboos Around the World, John Wiley and Sons Inc., 2003 Varies depending on facility and equipment available. Technology and Internet: Business Week, Newsweek, Time Magazine, USA Today Educational Site, Suggested Adaptations for English Language Learner, Gifted and Talented and Special Education Students: Adapted materials to learn course content Experiential learning Pre-printed notes Bridging support within the classroom Flexibility of timelines, due dates Integrating curriculum with technology Additional analysis of lessons An updated version of this curriculum is available online at Anchor lessons and common assessments for all courses are or will be available online. District course numbers and titles have specific assigned standards that are required regardless of where the course is taught. 2/11/08 Foundations of International Business Syllabus - Saint Paul Public Schools Page 6 of 6