HOW INDEPENDENT IS RESPONDING TO CHALLENGES AND OPPORTUNITIES FOR MEDIA IN AFRICA DR IQBAL SURVÉ INDEPENDENT MEDIA SOUTH AFRICA

Transcription

1 HOW INDEPENDENT IS RESPONDING TO CHALLENGES AND OPPORTUNITIES FOR MEDIA IN AFRICA DR IQBAL SURVÉ INDEPENDENT MEDIA SOUTH AFRICA

2 Once known as the Heart of Darkness, Africa is on the rise and the continent is facing a new dawn full of opportunities. The interplay between information, news and technology is allowing the average African citizen to be informed, connected and empowered to effect change at both the micro and macro levels. Amadou Mahtar Ba CEO African Media Initiative

3 AFRICA BY AFRICANS

4 MEDIA IN AFRICA Challenges Shrinking advertising revenues in legacy media Media s loss of authority Journalism vs Content Audience shift to mobile Broadband Poverty Restrictions on media freedom Opportunities Growth of mobile Video as the platform of choice Growing middle class Appetite for tech innovations Need for solutions journalism Communications as a tool of democracy and growth Digital as a tool to close education, health and development gaps Africa is a new business opportunity for the world Mobile allows us to reach hitherto inaccessible communities

5 AFRICA IS

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7 INDEPENDENT S STRATEGY

8 From legacy to new media ABOUT INDEPENDENT

9 ONE OF SA S LARGEST MEDIA COs INDEPENDENT MARKETING WAY

10 OUR BACKGROUND Late 2012 Irish owned A 19 year old brand with a stable of 18 daily and weekend titles, some more than 150 years old and 15 free community titles. Great legacy brands with no investment, no digital plan, no new products, mired in cost cutting. One year later Independent News & Media sold to Sekunjalo. New ownership, change management, considerable investment, particularly in digital, six new products and a structural change from regional to national.

11 CHANGING THE BUSINESS

12 OUR VISION Become Africa s premium provider of quality content across all media platforms Independent Media will lead the new media revolution by helping to build and strengthen a democratic South Africa and grow our presence locally and and on the continent. This we will accomplish with excellence in the way we conduct our business, in our product offering and in our service to our diverse readership base.

13 BUILDING A NEW TECHNOLOGY STACK AND OUR DIGITAL PORTFOLIO

14 MOBILE FIRST PUBLISHING

15 CLOUD BASED DIGITAL ASSET LIBRARY Features Elastic Search algorithms Standalone or integrated with existing editorial process Bulk media archive upload and index facility Metadata search capability Metadata update capability Speed and performance in search paramount Syndicated capability across multiple digital properties Projects where being used SAPA and ANA news agencies media archives Independent Media historical archive

16 BUILDING BRAND INDEPENDENT

17 MORE DIGITAL INVENTORY

18 VENACULAR PRODUCTS ON DIGITAL

19 OUR LOCAL NEWS BRANDS ON MOBILE

20 UR OWN APP TO DRIVE USER CONTENT Mobile Journalism and User Generated Content

21 Mobile, Digital, Print and into Africa NEW PRODUCTS, NEW BUSINESSES

22 BUILDING ECOMMERCE Independent media s online shopping site/ecommerce partnership and investment.

23 AFRICA S 1 ST NEWS & PR WIRE AGENCY Africa s first syndicated multimedia news service. A single source of reliable and credible news on government, politics, economies, markets, business, sports and lifestyle pushing content on Africa to Africa and from Africa to the world

24 GROWING MEDIA IN AFRICA Weekly newspaper reporting on news, sport, lifestyle and business in Sub- Saharan Africa. Strong online presence ensures readers are kept abreast of events on the continent, as and when they happen. African Independent reaches Angola, Botswana, Ghana, Kenya, Lesotho, Malawi, Mauritius, Mozambique, Namibia, Swaziland, Tanzania, Uganda, Zambia, Zimbabwe and South Africa.

25 GROWING MEDIA IN AFRICA

26 NEW MEDIA PRODUCTS

27 BUILDING AUDIENCE KNOWLEDGE WITH OUR INSIGHTS PANEL A reader INSIGHTS PANEL and weekly survey across all our daily, weekly and digital titles/products. Reaching 800 respondents on a weekly basis. The INsight database will consist of national opted in respondents (subscribers, regular readers, non regular readers)

28 DEVELOPING A CORP OF MOBILE FIRST MULTI- MEDIA JOURNALISTS 2016: 20 MOJO interns 2016 : 30 Multi Media interns 2017: 100 Racism Stops With Me interns SUCCESS: MOJO team is now a fully fledged business unit, supporting the newsrooms

29 MOJO: MOBILE JOURNALISM BY MILLENNIALS Experimental first step in the space of new digital storytelling It paired interns with our print titles to focus newsrooms on new formats Opportunity to bring digital natives into our storytelling Seed new storytelling in our newsrooms so staff can get over digital fear Commercial Mojo Unit adds value to multiplatform solutions

30 MOJO BUILDS MOBILE PRODUCTS

31 USING MEDIA FOR SOCIAL GOOD Racism Stops With Me a year long campaign Fees Must Fall student takeover of the newspaper The Dignity Project the homeless write for us

32 BUILDING NEW PRODUCT LINES

33 BUILDING 360 CLIENT SOLUTIONS 3 MONTH SUBSCRIPTION TO A LOCAL DAILY NEWSPAPER KEYHOLDERS SHAPED FOR THE CITY

34 WE PICKED UP SOME AWARDS Independent Media won the Global Innovation Award for Africa at the INMA (International News Media Association) International Awards ceremony in New York in May 2015 More than 30 marketing and media executives worldwide judged the INMA Awards

35 WHAT WE RE FOCUSING ON RIGHT NOW Building a Data Management Platform Growing our content solutions business Focusing newspapers strong local news, solutions journalism and thought leadership Growing digital media in Africa Building a Membership Business Building our Events Business