International Workshop on Franchising, Retail & Service Chains

Transcription

1 International Workshop on Franchising, Retail & Service Chains June 11-12, 2014 Center in Franchising, Retail & Service Chains Center for Research in Economics and Management (CREM UMR CNRS 6211) Graduate School of Management (IGR-IAE Rennes) University of Rennes 1 Rennes, France

2 International Workshop on Franchising, Retail & Service Chains Call for Papers Call for Topics for Panel Sessions The Center in Franchising, Retail & Service Chains has recently been launched at the Graduate School of Management (IGR-IAE Rennes) University of Rennes 1 (Rennes France) in coordination with the Center for Research in Economics and Management (CREM UMR CNRS 6211). The Center in Franchising, Retail & Service Chains aims to bring together students, researchers and practitioners in the franchise sector, as well as other kinds of retail and service chains, to discuss issues regarding the sector and to generate synergies using a global approach (different kinds of jobs, different fields and different countries). From this perspective, an International Workshop on Franchising, Retail & Service Chains will be held at the Graduate School of Management (IGR-IAE Rennes) University of Rennes 1, in Rennes (France) on June 11-12, Objective of the workshop The objective of this two-day workshop will be to discuss Business, Law and Economics issues faced by practitioners (franchisors, development agents, on-field consultants, heads of marketing, multi-unit franchisees, etc.) and explored by researchers, with the idea of involving students from the MSc in Franchising, Retail & Service Chains who will very soon be working in management, development and marketing of retail or service chains.

3 Organization of the workshop This International Workshop on Franchising, Retail & Service Chains will include: Panel sessions on specific issues involving researchers and practitioners; Presentations of papers by researchers with a specific focus on managerial implications; Presentations by MSc students on their research dissertations whose topics have been suggested by the sponsors of the Center in Franchising, Retail & Service Chains as concrete issues faced in their company 1 ; Poster sessions; Informal gatherings for networking opportunities. The International Workshop on Franchising, Retail & Service Chains will be an opportunity for international researchers to share, discuss and validate their research findings with practitioners from the franchise sector and to learn more about the challenges these industry leaders face in the management, development and marketing of their retail or service chains. Attendance guidelines Response forms should be ed to crem-franchise@univ-rennes1.fr no later than January 31, The program for this International Workshop on Franchising, Retail & Service Chains will be finalized in February 2014 to allow time to advertise this event to practitioners. Important dates and deadlines January 31, 2014: Response form February 17, 2014: Feedback given to researchers (papers and panels) March 31, 2014: Payment of fees May 12, 2014: Papers/PPT June 11-12, 2014: Workshop 1 Eleven topics examined by 22 Master students covering issues related to organizational structure of chains (micro-franchising, multi-unit franchising, pluri-franchising), to Human Resources Management (second generation franchisees, training, franchisees as a couple, participative management), to specific industries (internationalization in the case of home care chains, Generation Y in the fast food sector, loyalty in the fast food sector, new services in the fast food sector).

4 Registration fees The fee of 150 euros will include coffee breaks, lunch and dinner on June 11 and 12, 2014, as well as a CD or USB stick which will include copies of papers/ppt presented at the workshop. Conference Chair Dr. Rozenn PERRIGOT Head of the Center in Franchising, Retail & Service Chains, and of the MSc in Franchising, Retail & Service Chains at the Graduate School of Management (IGR-IAE Rennes) University of Rennes 1 Head of the Marketing and Management Department at the Center in Economics and Management (CREM UMR CNRS 6211) Postal address: 11 rue Jean Macé - CS RENNES Cedex 7 - FRANCE address: rozenn.perrigot@univ-rennes1.fr Scientific Committee Guy Basset, Graduate School of Management, CREM, U. Rennes 1 Gérard Cliquet, Graduate School of Management, CREM, U. Rennes 1 Jean-Philippe Croizean, Faculty of Economics, CREM, U. Rennes 1 Eric Darmon, Faculty of Economics, CREM, U. Rennes 1 Thierry Pénard, Faculty of Economics, CREM, U. Rennes 1 Rozenn Perrigot, Graduate School of Management, CREM, U. Rennes 1 Karine Picot-Coupey, Graduate School of Management, CREM, U. Rennes 1 Other information Do not hesitate to contact us at crem-franchise@univ-rennes1.fr if you have any questions. Rozenn, Anne, Hélène or Sophie from the CREM will answer your questions.

5 About the Center in Franchising, Retail & Service Chains The Center in Franchising, Retail & Service Chains, launched in March 2013 by Dr. Rozenn Perrigot at the Graduate School of Management (IGR-IAE Rennes) University of Rennes 1 (Rennes France), aims to bring together students, researchers and practitioners in the franchise sector, as well as other kinds of retail and service chains, to discuss issues regarding the sector and to generate synergies using a global approach (different kinds of jobs, different fields and different countries). The sponsors of the Center in Franchising, Retail & Service Chains are Apef Services (a franchisor in home care services), Avis Immobilier (a franchisor in the real estate sector), Groupe Beaumanoir (a franchisor in the apparel sector with brands such as Bonobo, Bréal, Cache-Cache, La City, Morgan, Scottage, etc.), KPMG Filière Franchise et Réseaux (a company offering audit, tax and advisory services with a specific department for franchise businesses and networks), McDonald s Rennes (the biggest McDonald s multi-unit franchisee in France), O 2 Home Services (a franchisor in home care services) and Subway Bretagne - Pays de la Loire (the development agent for Brittany and Pays de la Loire regions). Since 2008, about one hundred students have followed the multi-disciplinary MSc in Franchising, Retail & Service Chains, which includes over 350 hours exclusively focusing on financial, legal, managerial, marketing, strategic, etc. issues faced by managers of retail and service chains. These alumni are now occupying key positions in management, development and marketing of chains in France and overseas and in retail and service sectors. The MSc in Franchising, Retail & Service Chains is divided into two groups: Apprenticeship group: students spending 14 weeks at the School over the academic year, and the remaining weeks at a chain headquarters; International group: students taking 6 months of classes, and a 4-6 month internship at a chain headquarters. Specific activities are carried out at the Center in Franchising, Retail & Service Chains in terms of student/practitioner interactions, challenges for students, company visits, case studies, empirical research, seminars, etc.

6 About the Graduate School of Management (IGR-IAE Rennes) The Graduate School of Management (IGR-IAE Rennes) at the University of Rennes 1 is a member of the University Business Schools (IAE) network in France. IGR-IAE Rennes is the biggest public Graduate School of Management in the western part of France. IGR-IAE Rennes develops the entrepreneurial spirit within the university walls. For more than fifty years, IGR-IAE Rennes has combined both academic research and innovative teaching methods in its recognized high-quality programs. IGR-IAE Rennes offers, in addition to a Bachelor in Management Sciences, six different Master Degrees and a Doctoral program. IGR-IAE Rennes relies on four main assets: its faculty members, partner companies, the research conducted by its faculty members and its international dimension. About the Center for Research in Economics and Management (CREM UMR CNRS 6211) The Center for Research in Economics and Management (CREM) is a joint research unit. It is associated with the CNRS (the French National Center for Scientific Research) and composed of both university researchers and CNRS researchers. The CREM is a multi-site research center involving three components of two universities: The Faculty of Economics of the University of Caen Basse-Normandie; The Faculty of Economics of the University of Rennes 1; The Graduate School of Management (IGR-IAE Rennes) of the University of Rennes 1. A total of 244 persons work in this research center: 109 researchers, 138 PhD students and seven administrative employees. The CREM is organized into four research teams with a unit board and a management committee: Macroeconomics and Finance, Public Economics and Social Choice, Industrial Organization and Behavioral Economics, Marketing and Management. About the University of Rennes 1 The University of Rennes 1 is a transdisciplinary university focusing on health sciences, social sciences, as well as sciences and technology. Over 26,000 students are enrolled in the university, including 13% international students, and 10% in further education and life-long training. The 19 Schools and Institutes -- among which is the Graduate School of Management (IGR-IAE Rennes) -- offer 360 degrees, ranging from undergraduate to PhD. There are also 35 research laboratories -- among which is the Center for Research in Economics and Management (CREM UMR CNRS 6211) -- with four major research sectors associated with CNRS, INRA, Inria and Inserm: Mathematics ICT, Material Sciences, Life Sciences and Human and Social Sciences. The University of Rennes 1 employs over 1,800 faculty members and 1,500 staff.

7 About Rennes and Brittany About Brittany: About Rennes: