Midlands Gives 2016 Giving Day Report

Transcription

1 Midlands Gives 2016 Giving Day Report

2 Overall Goals of Midlands Gives 1. Create a community event around giving online 2. Improve nonprofit capacity 3. Build awareness of local nonprofits

3 Numbers Through the Years # nonprofits participating # donors 3,747 7,849 7,604 # gifts 5,186 11,372 12,560 $ raised $704,932 $1,543,024 $1,603,647 Average gift $102 $146 $127 % donors "new" 22% 43% 41% $3,851,603 Raised for Local Nonprofits Since 2014!

4 Who Participated? First Time Participants Returning Participants Total # nonprofits participating # small nonprofits (Budgets under$750k) # large nonprofits (Budgets above $750k) Nonprofits who returned raised an average of 6% more from last year.

5 Small Versus Large Nonprofits Small Nonprofits Large Nonprofits All Nonprofits Total Raised $1,328, $162, $1,603,647 Average $ Raised $3,796 $5,618 $4,256 Average # of gifts Small Nonprofits received 82% of the day s donations.

6 County Breakdown

7 Sector Breakdown

8 KIMBIA Technical Glitch The national giving platform and host of Give Local America, KIMBIA, experienced severe technical issues with their website beginning in the 11:00 AM hour on May 3 rd, causing massive system slowdowns nationwide. How Midlands Gives responded: The Community Foundation s team implemented our crisis plan, extending the giving deadline by 12 hours, to noon on May 4, and quickly building an alternate web page. The Foundation board approved the addition of two $2,000 Power Hours in order to keep the giving momentum going on May 4. Our board also agreed to underwrite the remaining KIMBIA processing fees, approximately $15,000, allowing every nonprofit to maximize their donations What the Surveys Say: 50% of donors did not have any problem making a gift on May 3 rd. 92% of donors and 93% of nonprofits felt the Community Foundation responded well to the platform failure. In the comments of the survey, many donors reported that they were unaware that there was a glitch with the website. Post-Event Outcomes: Following Midlands Gives, the Community Foundation participated in a collaborative group of over 30 community foundation that were also affected by the KIMBIA glitch. The group worked together on the following: Helped dissect the issues, support each other during the crisis, and determine next steps; Hosted a giving day technology roundtable with other key possible technology vendors Negotiated compensation from Kimbia via a joint statement. From the information gathered through this group and our own research, the Foundation has selected CiviCore as our 2017 platform provider.

9 More Numbers 38% of donors who used the KIMBIA form opted to cover the transaction fee, resulting in $229,752 additional donations to participating nonprofits. 69% of donations were under $100, showing that many small donations add up to make a large impact. #MidlandsGives trended on Twitter with 8,277 total tweets throughout the giving day period. Television reports on Midlands Gives reached 3,429,966 viewers.

10 Nonprofit Listening Session Following Midlands Gives, the Foundation convened a group of nonprofits representing a variety of sectors and counties to listen to their feedback of the event. At the end of the session, the group compiled three major take-aways for the Community Foundation to consider in planning the 2017 Midlands Gives event. They were: Training: Offer training in a variety of formats and levels to help bridge the learning gap of new and returning nonprofits. Timeline: Move training earlier in the year to allow time for nonprofits to implement a strategy and plan. Communication: Release a schedule of communications so nonprofits know when key information will be announced and find a searchable platform for nonprofits to discuss questions and ideas regarding Midlands Gives as a group.

11 2016 Nonprofit Survey Results 195 nonprofits responded to the post-event survey resulting in a 51% response rate.

12 Why did your organization participate in Midlands Gives 2016? Top Three Answers 1. To raise awareness about the organization 2. To reach new donors 3. To be part of a community-wide effort

13 Nonprofits used Social Media MOST to promote Midlands Gives in 2016 Overall, what communication tool did you use MOST to promote Midlands Gives? used MOST

14 What social media platform did you use MOST frequently to promote Midlands Gives? Top Choice

15 How frequently did you post about Midlands Gives on social media leading up to the event? Once a Week 47.18% Once a Day 38.46%

16 How involved was your board in your Midlands Gives campaign?

17 Did you secure a challenge match or incentive for you donors other than CCCF offered prizes or matches?

18 2016 Donor Survey Results 814 donors responded to the post-event survey resulting in a 11% response rate.

19 What is your age range?

20 What is your current household income?

21 Was this your first time participating in Midlands Gives?

22 How did you hear about Midlands Gives? Top Three Answers 1. or newsletter from a participating nonprofit 2. Word of mouth 3. or newsletter from Central Carolina Community Foundation

23 Did you give to any organizations during Midlands Gives that you had never given to before?

24 I am very likely to support the NEW nonprofit that I donated to during Midlands Gives 2016.

25 What were the motivating factors in your decision to donate through Midlands Gives? Top Three Answers 1. To help my favorite nonprofits receive matching funds and prizes 2. To support my favorite nonprofit(s) 3. To make a donation to nonprofits I regularly support

26 How important were the following in making your decision to participate in Midlands Gives?