Welcome to the Girl Scout Cookie Training Program

Transcription

1 Welcome to the Girl Scout Cookie Training Program Girl Scouts of the Desert Southwest 2015 Cookie Program

2 Girl Scout Promise

3 Girl Scout Law I will do my best to be honest and fair, friendly and helpful, considerate and caring, courageous and strong, and responsible for what I say and do, and to respect myself and others, respect authority, use resources wisely, make the world a better place, and be a sister to every Girl Scout.

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6 Who Can Sell Girl Scout Cookies? All registered Girl Scouts can sell cookies if they have parental permission.

7 The Five Essential Skills

8 A Powerful Brand Dollars $250,000,000 $200,000,000 $150,000,000 $100,000,000 $50,000,000 $0 Oreo (19.1 oz) GS PB Sandwich Nilla Wafer Chewy Chips GS PB Patties GS Caramel Ahoy! delites Chips Ahoy! GS Thin Mints Oreo Double Stuf Oreo (14.3 oz) * GSUSA, Nielsen All Outlet US Data - 52 weeks ending 7/12/14

9 When Does the Sale Start?

10 Important Dates Enter Initial orders into SNAP Cookie sale begins Booth Sales Booth Bash Winter Wonderland Sale Ends Recognitions By Midnight December 16 *gift* January 17th January 24th March 1st February 7th March 1st May

11 2015 Cookie ACH Schedule February 19 th 50% of initial orders AND 50% of 1 st week of re-orders (planned orders) February 26 th 50% of 2 nd week of re-orders (planned orders) and clean up on 1 st ACH March 19 th Final ACH for all remaining funds and Gluten free cookies ***Important: if you do not have the money you must contact council asap***

12 Final Report March 5th Evaluations due watch for link Discrepancy reports (if needed) If no delinquencies or NSF checks, you must notify your Service Unit Cookie Manager *Your SUCM may request other documents*

13 Banking Check Procedures Troops deposit all cookie funds into their troop bank accounts All council proceeds are collected via ACH (Automatic Clearing House) All checks must have drivers license and phone number Reminder we do NOT have girls/parents pay for cookies before they receive them!

14 What Can We Earn? Standard $.60 per package Opt-Out $.65 per package Reap the $.65 per package Big Rewards Opt-Out & $.70 per package Reap the Big Rewards

15 Credit Cards

16 Walkabout A wheely good idea A Walkabout is when a troop or individual creates a Girl Scout mobile by decorating a wagon, sled or any creative mobile unit that can be easily pushed or pulled and then taking their cookie sales on the road. Go door-to door in your neighborhood selling cookies. This does not include motorized vehicles and is not a cookie booth. Patches available in GSDSW shops Take pictures and send them to areyes@gsdsw.org

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18 America s Best Cookies $4.00 THANKS-A-LOT Shortbread cookies dipped in rich fudge and topped with an embossed thank you message in one of 5 languages. CRANBERRY CITRUS CRISPS Crispy cookie, made with whole grain, full of tangy cranberry bits and zesty citrus flavors. SHORTBREAD Traditional shortbread cookies. LEMONADES Savory slices of shortbread with a refreshingly tangy lemon flavored icing. THIN MINTS Crispy chocolate wafers dipped in a mint chocolaty coating. PEANUT BUTTER PATTIES Crispy vanilla cookies layered with peanut butter and covered with a chocolaty coating. CARAMEL DELITES Vanilla cookies topped with caramel, sprinkled with toasted coconut, and laced with chocolaty stripes. PEANUT BUTTER SANDWICH Crisp and crunchy oatmeal cookies with creamy peanut butter filling. TRIOS Chocolate chips nestled in an gluten free peanut butter oatmeal cookie.

19 Trios Gluten Free Cookie! $5.00 For the season, ABC is offering a new gluten free cookie made with real peanut butter, delicious chocolate chips, and certified whole grain, gluten free oats. What a treat! This cookie allows celiac disease sufferers and those trying to avoid gluten to support the efforts of Girl Scouts as they enjoy a product created just for them

20 Trios Gluten Free Cookie! A few facts about Trios: Made with real peanut butter, real chocolate chips, and certified gluten free whole grain oats No artificial flavors, no artificial colors, no high-fructose corn syrup, no palm oil and no hydrogenated oils Available in a 5-ounce re-sealable foil pouch with 12 pouches per case Recommend for selling as part of booth sales and direct sales Certified Gluten Free According to Nielsen research, peanut butter cookie sales are up 144% in dollars compared to a year ago.*

21 Trios Gluten Free Cookie! Support Materials: Online sales support materials for volunteers, girls and consumers Downloadable booth sale support materials New cookie information incorporated into The 5 Essential Skills selling activities for girls New cookie FAQs on abcsmartcookies.com Gluten free market information on abcsmartcookies.com Councils participating in the pilot will be featured on abcsmartcookies.com.

22 Sustainability Focus Earth Friendly Packaging All of ABC s Baker s Choice items are outside of the box! In 2010, ABC took our Thanks-A-Lot Girl Scout Cookie out-of-the-box. This single change allowed us to save 150 tons of paperboard from going into America s waste stream. Plus, we were able to ship more cookies on a single truck, saving an estimated 2,600 gallons of diesel fuel per year. We now have Lemonades and Cranberry Citrus Crisps out-of-the-box as well.

23 Thanks A Lots 10 th Anniversary The year of 2015 will commemorate the 10 th Anniversary of the Thanks A Lots cookie! ABC will provide marketing support to help support this anniversary during the Cookie Sale Logo and Tagline graphics Pins/Sliders for Facebook Easy to download booth stickers Photo contest Stay tuned for more details!

24 Average Sales Mix By Cookie 10% 5% CD 19% PBP 7% 10% 16% SB TM PBS TAL 25% 8% LEM CCC

25 Journey of a Girl Scout Cookie Forecast Baking Shipping to Warehouses Girls Sell Production Plan Shipping Plan Deliveries to Cupboards or Volunteers Families Pick Up Cookies

26 [program] [marketing ] [technolog y]

27 How Do We Sell Cookies? Order Taking COCOdirect Online Marketing COCOmobile Direct Sales Booth Sales

28 Cookie Materials Engage and inform girls and their families Make sale as easy as possible to support Provide multiple formats for busy volunteers!

29 Cookie Order Card Multi-purpose, customized order card for our council Features our council s recognition program Includes information about COCOmobile, the new mobile app for girls and COCO online upgrades too

30 Cookie Order Card

31 Mini Cookie Order Card For the Season, a mini order card will be available digitally for on demand print Ways to use it: Follow up orders after Initial Orders are turned in As a small order card that older girls can store in their purse or backpack A card for parents to take to work with a note from their girl A piece to leave at locations to collect orders i.e. school office

32 Volunteer Toolkit Volunteer Toolkit for the Cookie Sales Goes Digital Active links to pdf flyers for on-demand printing Training information Goal Setting information Booth sales tips Social Media tips Cookie Information Technology Tool

33 Booth Identifier Poster

34 Social Media View videos on ABC s YouTube channel: Training Videos COCO COCOmobile COCOdirect Snap Girl created Videos What s Your Favorite Cookie Videos & more!

35 Social Media Like Us! ABC Bakers volunteer focused Facebook page Aggie Reyes Facebook page Share sales success stories with other volunteers across the country

36 Social Media

37 Flickr Art Gallery Download exciting images in various sizes from our online art gallery

38 Cookie finder booth locator

39 GSDSW Website

40 Social Media *Girls can send s to family, friends and past customers to sell cookies as long as is sent from a group or parent/guardian address *Girls who are 13 years or older may advertise on social media such as twitter and facebook as long as its their personal accounts *No selling of cookies on facebook yard sales, ebay or Craigslist

41 Gift of Caring Council wide community service project GSDSW sent 12,348 boxes last season 8 boxes must be sold to earn the GOC patch Be creative with posters and displays

42 Boost your sales Cookie Time marketing tools to help drive sales!

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44 Online Cookie Command center for girls Goal Setting Sale Planning Consumer Marketing Community/Sharing

45 Goal Setting View recognitions and set package goal Track progress Set reach goals Monitor performance within troop Cheer on troop teammates

46 Sale Planning Develop an activity plan Track progress against plan Earn and display 5 Essential Skills activity bling

47 Consumer Marketing Ability to import contacts Automatic Thank You card generation Send e-cards to friends and families Collect orders online Maintain contact database for use next year

48 Community Share achievements with troop Cheer on troop teammates Volunteers can share news and tips with girls and families

49 Mobile Cookie App for Girls Set and track goals Take and manage cookie orders See a summary of orders and item totals View nutritional information with product images

50 Mobile Cookie App for Girls Track order payment and delivery status confirmations automatically sent to customers View recognitions, identify level achieved, track sales needed Automatically sync with online COCO information

51 NEW for the Season, COCOdirect With COCOdirect consumers can have cookies shipped directly and pay via credit card. For sales made through COCOdirect, there s NO money collection and NO girl delivery!

52 Girls can sell using COCOdirect in 2 ways: 1- Using COCOmobile - ABC s proprietary girl ordering app 2- Using COCO Online Marketing - Girls can send an ecard to friends and family that includes a secure link to COCOdirect.

53 The COCOdirect Girl Experience via COCOmobile

54 The COCOdirect Girl Experience via COCO 1- Register for COCO via abcsmartcookies.com to get username and password 2- Login to COCO using username and password 3- Select Online Marketing 4- Click on Send an E-Card 5- Choose the COCOdirect E-Card 6- Choose the contact name(s) 7- Add a message 8- Preview the card 9- Hit send 10- Friends & family receive an with a link to COCOdirect, allowing them to place an order and pay with a credit card

55 Point to Remember: For girls to receive credit for all cookie orders sold through COCOdirect, their usernames must match IDENTICALLY in COCO and Snap. Troop Leaders should confirm the accuracy of each girls name.

56 Online Family Engagement Program Benefits/ 5 Key Skills Ways to Support Your Girl Scout Family Activities Ask Me About My Girl Scout Tools

57 Digital Resources for easy access Family Involvement Materials Sample Session Plans by Grade Level Troop Goal Setting App Tips and Tools for Volunteers

58 Returns/Exchanges There are NO returns or exchanges of cookies to the council Troop Cookie Managers are responsible for all cookies ordered, until they are transferred to girls in SNAP Transfers between troops are done in SNAP by the Service Unit Cookie Manager Receipts should be done for ALL transactions Damage cookies

59 Sample of Receipts

60 Sample of Deposit Slip

61 Snap Enhancements Edit/Delete functions Volunteers will be able to edit or delete cookie orders and financial transactions as outlined by the council. COCOdirect A new process created in Snap helps council to import the sales data from COCODirect. The import will create the cupboard to troop and troop to girl transfer orders and COCOdirect financial transactions.

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72 CASES

73 Initial Deliveries January Have your vehicles empty and ready to be loaded. If you are using more than one vehicle, the largest vehicle will be loaded first. If in doubt, bring another vehicle. Please try to arrive to delivery site as close to your time as possible Avoid bringing children for the safety of everyone Must bring another adult as the counter for the cookies Once your vehicle has been loaded and you have signed for your cookies, you are responsible for them. Please note discrepancies BEFORE signing and leaving

74 Planned Orders *Troops in West and Central Regions are REQUIRED to enter a Planned Order into SNAP by 10am the day prior to delivery to specific cupboard. *Troops in East Region are REQUIRES to enter a Planned Order into SNAP by midnight 48 hours prior to delivery to specific cupboard. *If a troop attempts to pick up cookies without prior planned order, they will be turned away ***Please remember that the volunteers that are distributing cookies at the cupboards are volunteers just like you. Please be mindful and respectful of their time. See manual for times***

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80 Cookie Booths Only Product Sales Committee members can approach businesses for booths Any adult supervising a booth must be a registered Girl Scout All girls in the troop MUST be offered the opportunity to participate If you need to cancel a council-arranged booth, you must do so at least 48 hours in advance in SNAP, this gives other troops an opportunity to sign up for the time slot No illegal roadside booths No tagalongs permitted Prepare your troop for booth - refer to cookie guide Check Acceptance Policy & How the Cookie Crumbles is suggested at cookie booths

81 Cookie Booth Scheduler Round 1 - January 3rd at 9am MST Troops may sign up for 4 time slots in SNAP. *Leaders have 24 hours to do so* Round 2 - January 10th at 9am MST Troops may sign up for 4 additional time slots in SNAP *Leaders have 24 hours to do so* Round 3 - January 15th at 7pm MST Troops may sign up for 4 additional time slots in SNAP *Leaders have 12 hours to do so* Round 4 - January 16th at 7am MST Troops may sign up for any remaining time slots at any location

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86 Girls choose recognitions or Desert Dollars

87 Recognition Plan (Girls Pick a Plan) *Recognitions (cumulative): Will be delivered to your SUCM in May. Please make arrangements to pick up your troops order promptly. Any recognitions not picked up 30 days after delivery to your SUCM will become property of the council and we cannot guarantee that your recognitions will be available after those 30 days. Or *Desert Dollars (cumalitive, includes patches): Are individual recognitions, they cannot be shared or given away. They will be issued with the girls name and expiration date. Can be used for membership fees, all GSDSW program and event fees, day and resident camps and GSDSW shop purchases. They expire September 15, No exceptions.

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91 Training Highlights Dates Safety Cookies Skill Building Online Resources Goals How to Get Help HAVE FUN!

92 WHERE TO GET HELP #1 Your Service Unit Cookie Manager (SUCM) #2 Jennifer Candelas/Administrative Assistant ext 215 #3 Aggie Reyes/Product Sales Manager ext 219