Welcome to Clean, Green, Driving Machines & Beyond A Green Transportation Workshop for Bay Area Businesses. Mike Calise - Founder and CEO, EVadvise
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1 Welcome to Clean, Green, Driving Machines & Beyond A Green Transportation Workshop for Bay Area Businesses Mike Calise - Founder and CEO, EVadvise
2 EVadvise Founded Mar 2010 in Los Gatos, CA Focus on EV analyses and advising Independent authority on EV infrastructure Innovative business models Vision: Drive EV adoption by solving the fundamental challenges of commercial, municipal, and consumer EV charging station economics and deployment. Clients include: (public and private sectors) Transportation Authority of Marin County (TAM), Many Cities and Towns Active in many corporate and business deployment projects (confidential) REITs, corporations, retail, non-profit organizations, contractors, property managers
3 BEV Cost Analysis: (Nissan LEAF) - Approx: 1kWh = 4 Miles of driving distance - 24kWh battery pack = 96 miles - Electricity cost of 5.6 cents per kwh (with new PG&E plan*). - One fill up is $.056 X 24 = $1.35 and can travel 96 miles - $5.40 to travel 400 miles - Cost per mile is $1.35/96 = $0.014 per mile (10X less!) - At 18,000 miles per year, that s $252/year - $252 /12 months = $21 per month for fuel - After 108,000 miles travelled in six years, cost for fuel is $1,512 - Estimate $300/year ongoing maintenance = $1800 in six years.... Expertise Focus on business models, strategy and execution EV Charging Station deployments, EV Readiness planning Technical expertise, financial models, vendor and installation selection
4 BC3 and BAC EV Guide Electrify Your Business: A Guide to Moving Forward With Electric Vehicles. Produced by BC3 Project Team, BAC, PG&E, CFC, ParkPod, Clean Cities Coalition, SF Environment EV Deployment document published for SF Bay Area businesses A business case for electric vehicles business model examples, TCO of EV vs. ICE Fleets operators, businesses, consumers EV Charging Infrastructure deployment Capital and operating costs Direct and indirect monetary benefits Government funded award and tax incentives Site installation, vendor selection, check list DEPLOYING EV CHARGING STATIONS DEPLOYING EV CHARGING STATIONS Residential chargers in homeowner garages are expected to be the primary choice DEPLOYING for EV EV drivers, CHARGING but people STATIONS who charge at home will Residential chargers in homeowner garages are expected to be the still be interested in public charging to extend their trip or commute primary choice for EV DEPLOYING drivers, but EV people CHARGING who charge STATIONS at home will range. Moreover, for people living in multi-dwelling units, public still be Residential interested chargers in public in charging homeowner to extend garages their are trip expected or commute to be the chargers at workplace, retail, and municipal locations may be a range. primary Moreover, choice for for people EV drivers, living in but multi-dwelling people who units, charge public at home will necessity. Without the deployment Residential of chargers a large number in homeowner of residential, garages are expected to be the chargers still be at workplace, interested in retail, public and charging municipal to extend locations their may trip be or a commute public, and business EVSEs, primary the demand choice for and EV adoption drivers, but rate people for who charge at home will necessity. range. Without Moreover, the for deployment people living of a in large multi-dwelling number of units, residential, public electric vehicles could be still limited be interested to those categorized in public charging as technology to extend their trip or commute public, chargers and business at workplace, EVSEs, retail, the demand municipal and adoption locations rate may for be a enthusiast and environmentalists.. range. Moreover, If the forecasted for people adoption living in rates multi-dwelling of units, public electric necessity. vehicles Without could be the limited deployment to those of categorized a large number as technology of residential, electric vehicles are not realized, chargers it at will workplace, be difficult retail, to justify and the municipal cost of locations may be a enthusiast public, and and environmentalists.. business EVSEs, the If the demand forecasted and adoption rates for developing a comprehensive necessity. network Without of EVSEs; the deployment however, EVSEs of a large of number of residential, electric electric vehicles vehicles are not could realized, be limited it will to be those difficult categorized to justify the as technology are necessary to make EVs public, a viable and transportation business EVSEs, choice. the demand cost Growth in and of adoption rate for developing enthusiast a comprehensive and environmentalists.. network of If EVSEs; the forecasted however, adoption EVSEs rates of both EVs and EVSEs are electric vital to each vehicles other. could be limited to those categorized as technology are necessary electric vehicles to make are EVs not a realized, viable transportation it will be difficult choice. to justify Growth the in cost of enthusiast and environmentalists.. If the forecasted adoption rates of Many both publicly EVs developing available and EVSEs a reports comprehensive are refer vital to to EV each network Stakeholders other. of EVSEs; as those however, EVSEs electric vehicles are not realized, it will be difficult to justify the cost of involved in are EVs necessary and EV charging to make stations. EVs We a viable refer transportation to those offering choice. EV Growth in Many publicly available developing reports refer a to comprehensive EV Stakeholders network as those of EVSEs; however, EVSEs charging to both customers, EVs and fleets EVSEs or employees are vital as to Hosts. each other. We make this involved in EVs and EV are charging necessary stations. to We make refer EVs to those a viable offering transportation EV choice. Growth in distinction because in addition to the cross section of public and private charging Many to customers, publicly available both fleets EVs reports employees and refer EVSEs to as EV Hosts. are Stakeholders vital We to each make as other. this those sector groups taking control of their own EV charging stations, there are distinction involved because in EVs in and addition EV charging to the cross stations. section We refer of public to those and private offering EV some vendors and independent Many third publicly party available hosting companies reports refer that to can EV Stakeholders be as those sector charging groups taking to customers, control of fleets their or own employees EV as Hosts. stations, We there make are this contracted to do the entire deployment involved in EVs in exchange and EV charging for a monthly stations. We refer to those offering EV some distinction vendors and because independent addition third to party the cross hosting section companies of public that and can private be subscription, leasing or contracting charging fee. to customers, fleets or employees as Hosts. We make this contracted sector to groups do the taking entire control deployment of their in own exchange EV charging for a monthly stations, there are Various business models exist distinction that balance because up front in addition capital to expenditures the cross section of public and private subscription, some vendors leasing and or contracting independent fee. third party hosting companies that can be with ongoing monthly variable sector expenses groups for taking stakeholders control of that their want own EVSE EV charging stations, there are Various contracted business to models do the exist entire that deployment balance up front in exchange capital for expenditures a monthly availability for their users, but some do not vendors want and to deploy independent or collect third fees party hosting companies that can be with ongoing subscription, monthly leasing variable or contracting expenses for fee. stakeholders that want EVSE themselves. contracted to do the entire deployment in exchange for a monthly availability Various for business their users, models but do exist not that want balance to deploy up front or collect capital fees expenditures subscription, leasing or contracting fee. themselves. with ongoing monthly variable expenses for stakeholders that want EVSE Various business models exist that balance up front capital expenditures availability for their users, but do not want to deploy or collect fees with ongoing monthly variable expenses for stakeholders that want EVSE themselves. availability for their users, but do not want to deploy or collect fees themselves. FIGURE 1: DECIDING HOW MANY CHARGERS YOUR COMPANY NEEDS FIGURE 1: DECIDING HOW MANY CHARGERS YOUR COMPANY NEEDS FIGURE 1: DECIDING HOW MANY CHARGERS YOUR COMPANY NEEDS FIGURE 1: DECIDING HOW MANY CHARGERS YOUR COMPANY NEEDS
5 Why EVs? COST OF OPERATION COMPARISON Internal Combustion Engine (ICE) Battery Electric Vehicle (BEV) Usage Pattern FUEL Gasoline (ICE) Electric (BEV) FUEL COST SAVINGS Cost (Per Mile) $0.140 $ X less Lifetime Costs (6 Years/ 108,000) $15,120 $1,512 $13,608 savings ON GOING MAINTENANCE Gasoline (ICE) Electric (BEV) MAINTENANCE SAVINGS Routine service and engine wear Lifetime Costs (6 Years/ 108,000) ~$6,000 ~$2,000 $4,000 savings OWNERSHIP Gasoline (ICE) Electric (BEV) OWNERSHIP SAVINGS Insurance (6 Years/108,000) ~$6,000 ~$5,000 $1,000 savings Est. DMV Smog (6 Years/ 108,000) ~$400 ballpark est ~$0 $400 savings TOTALS ~$27,520 ~$8,512 ~$19,008/6 Years
6 EV Stakeholders
7 Capital & operating costs EV Charging Station equipment Installation Maintenance Warranty Subscription service Software support With and w/o government grants
8 Direct Monetary Benefits for Your Business $ $ $ EV Charging Use Fees: EV charging user fees for profit or to offset costs for electricity, installation and EVSEs. Collect Paid-for-Parking Fees: Collect parking fees in locations that presently offer free all day or free hourly parking to increase public parking revenues. Capitalize on Government Grants: Offset the majority of implementation costs before the incentives expire. Additional Tax Deductions: If you qualify, direct federal and state tax credits
9 Indirect Monetary Benefits for Your Business Attract customers / vendors / strategic partners: Parking lot leaves an impression. Socially Responsible Branding: Marquee EV Charging Station plus auto-wraps Recruiting and Retaining Top Talent: - Bright minds are looking to work for innovative cultures. Support Plug-in Driving Community: - EV adoption is growing in the SF Bay Area Positive community perception: Support public health goals Access to the HOV lane: Productivity gains
10 Becoming EV Ready Practical checklist with this guide Or consult or outsource the project entirely 1. Determine if you are eligible for EVSE incentives 2. Determine where you want to deploy EVSEs 3. Estimate labor and material costs using examples from this guide 4. CONTACT PG&E to discuss install plans 5. Conduct a site visit with your EVSE station certified electrician/contractor 6. Based on installation and EVSE cost, allocate budget, sign contracts. 7. Electrician/contractor obtains appropriate permits 8. Electrician/contractor schedule work 9. Electrician/contractor requests inspection 10. Advertise availability of EV charging stations
11 I
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