Analysis on the requirements of Germany woodworking machinery in China. Su Quanwo Exc-President of Lunjiao woodworking machinery chamber of commerce

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1 Analysis on the requirements of Germany woodworking machinery in China Su Quanwo Exc-President of Lunjiao woodworking machinery chamber of commerce

2 Distinguished guests, ladies and gentlemen, How are you! On behalf of China Lunjiao Woodworking Machinery, please allow me to thank the Germany VDPI Woodworking Machinery for the organization. In order to improve together and realize win-win situation, I think we should learn more about each other in fields like the commerce and techniques. So I m going to make an analysis on the demands of Germany woodworking machinery in China as required by the forum.

3 目录 PART 1 PART 2 PART 3 PART 4 Brief Introduction Challenges Opportunities Technical Demands

4 1 Brief Introduction

5 Foreign trade market in China (2014) Total Volume 3.4% 4.3 万亿元美元 Export Volume 2.34 万亿美元 6.1% Import Volume 1.96 万亿美元 0.4% The trade surplus 亿, expanded by 47.3%

6 Foreign Woodworking Machinery Products in China (2014) Total Volume 亿美元 Total Imports 8.83 亿美元 Total Exports 4.26 亿美元 Imported mainly from Europe and Asia, in which the European machines accounted for 50.88%.

7 Foreign Woodworking Machinery Products in China (2014) Chart 2 Proportions of the amount of Woodworking Machinery Products imported from different areas (2013) 1. Europe 2. Asia 3. North America 4. Oceania 5. South America

8 Woodworking Machinery Products Exported in China (2014) Chart 3 Proportions of the amount of Woodworking Machinery Products exported from different areas (2013) 1. Europe 2. North America 3. Asia 4. South America 5. Oceania 6. Africa

9 Prospect When Chinese President visited Central Asia and Southeast Asia in 2013, he raised the initiative of jointly building the Silk Road Economic Belt and the 21st- Century Maritime Silk Road (hereinafter referred to as the Belt and Road), which have attracted close attention from all over the world. The Belt and Road run through the continents of Asia, Europe and Africa, connecting the vibrant East Asia economic circle at one end and developed European economic circle at the other, and encompassing countries with huge potential for economic development, so as to win public support for deepening bilateral and multilateral cooperation.

10 2 Challenges

11 Challenges Problems of the original foreign trade market

12 Problems of the original market 1. Information lagging for the demands 2. After-sales service 3. The customs fees and process 4. Lead time being too long

13 Information lagging for the demands Market information is the fundamental for enterprise development. In the traditional trading pattern, we could not have a thorough understanding of the local market demands and miss the feast of sharing.

14 After-sales Service Problems of the after-sales service 1. No timely tracking 2. Long lead time for the spare parts 3. No timely communication

15 The customs fees and the process 1. VAT 17% 2. Tariffs 10% 3. Handling cost 3% 4. Customs fee E.g.: Germany 100+customs fees=chinese 130 (Freight excluded)

16 The customs fees and the process 流程繁琐, 周期长正常流程大概需一个星期 The order procedure is too complex and takes long time. One week is needed for a normal process. PI Deposit Delivery Customs Clearance Taxes Inspection Delivery

17 Long Lead Time Production cycle (1 month) + Ocean shipping (20 days) + To clear the goods (10 days) = 2 months How to satisfy customers urgent needs?

18 3 Challenges

19 Challenges Rapid development of the Chinese Furniture industry Special industry base in Lunjiao Successful cases

20 Rapid development of Chinese furniture industry In the mid and late 1980s, with the advantages in the low cost of labor, raw material and land, the furniture industry begins to shift to China and gathered in the pearl river delta and Yangze river delta region (highlighted by the Pentagram as following)

21 Rapid development of Chinese Furniture industry Output changes of the national furniture enterprises above designated size (unit: one hundred million yuan) Output value Growth rate

22 Development of Chinese Furniture industry Guangdong furniture profiles in recent years (unit: one hundred million yuan) % %

23 Special industry base in lunjiao Location Introduction of the industry

24 Location highlighted by the Pentagram as following

25 Location Superior geographical, developed transportation Airport : 50 minutes to the Guangzhou Baiyun International Airport Highway:Beijing - zhuhai expwy, guangzhou - zhuhai west, Foshan 1st Ring Rd. High speed rail: Guangzhou south junction Port: Shunde Port

26 Special industry base in Lunjiao Located in Shunde, which is a huge woodworking machinery market in China 10,000 furniture enterprises in other districts of Guangdong 5,000 furniture enterprises in Shunde 30 mins. 1 Hour Lun jiao 1 Hour 10,000 furniture enterprises in Dongguan, Shenzhen 3,000 furniture enterprises in Zhongshan, Zhuhai About 30,000 enterprises in the one-hour economic circle

27 Special industry base in Lunjiao The 500 woodworking machinery manufacturers in Lunjiao have accounted 60% capacity of the industry in Guangdong The development of the industry is supported by government. Total output value of the industry in Lunjiao is 250 million in 2014 Industrial Zone: Lunjiao Industrial Zone, Yang e Industrial Zone, Shiban Industrial Zone, etc. Abundant Labor Recourses Complete industrial chain

28 Successful cases Altendorf Qinhuangdao Machinery Manufacturing Co. Ltd. Typical Product: Sliding table saw Founded in1995 Located in Hebei Qinhuangdao Altendorf has set the standards of the sliding table saw and become a legend. The annual output increased from 54 units in 1996 to about 1600 units today.

29 Successful cases Weinig (yantai) woodworking technology co., Ltd Typical Product: moulder, double-end profiler Founded in 2009 Located in Shandong Yantai Collect accurate market information in China, the economical moulders launches in 2005 had got a stunning sales performance.

30 Successful cases HOMAG CHINA Typical Product: bag sealer, gang drill Founded in 2005 Located in Shanghai Songjiang By cooperating with HOMAG, every year a lot of new production lines are imported and has even accounted over 50% of the market in China.

31 4 Technical Demands

32 Technical demands Technical Condition CNC numerical control processing technology and the flexible manufacturing system The application of computer and information technology

33 Technical Condition Over the past 30 years of development, the woodworking machinery in Lunjiao has covered all the different areas of the industry, but still, details in below aspects are to be improved. (1) the processing techniques of the spare parts (2) machining process (3) the industry designs

34 CNC numerical control system and the flexible manufacturing system CNC numerical control system The system could be used for producing the parts with complex shape and high precision, which are also frequently replaced and produced in small batch. Machines with the CNC numerical control system in Lunjiao are as below: Numerical control center Comb tenon automatic production lines numerical control curve saw CNC drill double-sided milling machine Numerical control tenon machine CNC thermocompressor Fully automatic CNC frame Doors and Windows tenons sawing combination milling 45 degrees

35 CNC numerical control system and the flexible manufacturing system Flexible manufacturing system The system contains the AD/CAM, CNC machine, robots, automatic transportation and warehouse, etc. the system is controlled by a central computer, and some computers for different station. It s suitable for small batch of production. The automatic system are available for the production of Manmade wood board, doors, windows, floor block, etc.

36 The application of computer and information technology The application of computer and information technology (a)the accuracy, sensitivity and scanning frequency should be improved for the sensors monitoring artifacts, cutters and the key parts of the machine. (b)robots application in the machinery system. (c)parts recognition system is applied in the recognition and tracking of the parts. The system works by the way of finger prints, with the high quality image processing technology, the wood workpieces and manmade boards could be scanned and tracked by the system. (d)internet technologies could be used for the remote maintenance.

37 Summarizes The manufacturing industry is a key area in the cooperation between Germany and China. We could get complementary cooperation between the two countries in our human resources, techniques and the market, etc. and relies a win-win situation. We have invited some member companies in the Lunjiao woodworking machinery, please visit the F78/F83 in 11 pavilion, A17/A40 in 25 pavilion, E08/F25 in 12 pavilion. On behalf of the Lunjiao Woodworking Machinery industry, I earnestly invite you to visit us in Guangdong Lunjiao. We look for our further cooperation. If you would like to get more information, please contact us by sd @126.com

38 Thanks for your attention!

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