Regional Radio Guide

Transcription

1 Regional Radio Guide

2 Regional Radio Key Facts In regional Australia there are around 217 commercial radio stations servicing a potential audience of over 9.7 million people. Regional Australians use radio to keep them both entertained and informed, as regional radio is a vital and integral part of each local community. From big cities like the Gold Coast, Newcastle and Hobart to strong regional centres such as Dubbo, Mount Isa and Swan Hill, regional radio is there, providing a localised message that s immediate and targeted. Some of the country s fastest growing populations are in areas covered by regional radio, due to the more attractive lifestyle and lower cost of living on offer, and advertisers can easily connect with these lucrative markets by using regional radio. Did You Know Regional Radio: Markets represent 45% of the Australian population Gives clients an opportunity to leverage loyalty and localism Delivers affluent consumers with a high disposable income

3 Australian Radio Market Population s Regional Radio Reach Regional Australia makes up close to half of the total radio market population in Australia. In NSW/ACT the regional radio market is bigger than Sydney, while regional QLD boasts a larger potential audience than Brisbane. Advertisers can t afford to miss out on this large audience Total People Metro = 55% Regional = 45% The Power of Regional Mediaworks Regional Mediaworks represents the largest network of radio stations in the country, with more than 120 stations Australia wide. Committed to raising the profile of regional radio by providing agencies and clients with solutions that work, Regional Mediaworks is the only regional radio representation company that services national advertisers, agencies and their clients in Sydney, Melbourne, Brisbane, Perth and Adelaide. With two key radio brands: Local Works (targeting the 35+ demographic) and The Hit Music Network (targeting the under 40 demographic) Regional Mediaworks has you covered Reg NSW/ ACT SYD MEL Reg QLD BRIS Reg VIC PER ADEL Reg WA Total People (000 s) by Radio Market TAS Reg SA NT

4 Regional Radio Coverage Map Darwin Rebel Outback/Breeze QLD Broome Flow Tennant Creek Mareeba Cairns Innisfail Port Hedland Karratha Mount Isa Charters Towers Townsville Mackay Carnarvon Geraldton Northam Mandurah Bunbury Busselton Bridgetown Merredin Narrogin Collie Katanning Albany Remote WA Kalgoorlie Esperance Flow Coober Pedy Flow Ceduna Alice Springs Flow Roxby Downs Flow Streaky Bay Flow Wudinna Port Lincoln Flow Nth & Sth Yorke Peninsula Flow Kangaroo Island Flow Murray Mallee Flow Prominent Hill Port Augusta Whyalla Flow Woomera Port Pirie Flow Mid North Flow Barossa Berri/Renmark Flow Border Mallee Murray Bridge Flow Limestone Coast Flow Kingston/Robe Longreach Emerald Rebel Wide Bay/Breeze QLD Rockhampton Gladstone Bundaberg Maryborough/Fraser Coast Gympie/Noosa Charleville Roma Kingaroy Sunshine Coast Rebel Western Downs/Breeze QLD Breeze/Rebel South Brisbane Toowoomba Ipswich Gold Coast Rebel Border Ranges/ Breeze QLD Tweed Coast Lismore Moree Inverell Rebel NSW Grafton Coffs Harbour Armidale Broken Hill Gunnedah Tamworth Port Macquarie Dubbo Mudgee Taree Breeze NSW Orange Muswellbrook Newcastle Parkes Lithgow Deniliquin Bathurst Gosford Penrith Griffith Young Campbelltown Mildura Wollongong Wagga Wagga Nowra Goulburn Swan Hill Albury Canberra Shepparton Albury Cooma Bendigo Horsham Wangaratta Bega/Batemans Bay Central Victoria Ballarat Flow Melbourne Mtns Mount Gambier Hamilton Sale Warrnambool Geelong Warragul Colac Devonport Burnie Scottsdale West Coast (Queenstown) Launceston Hobart

5 New South Wales NSW Market Armidale 33,005 2AD & FM Bathurst 45,382 2BS & B-ROCK 99.3 FM Bega 68,267 2EC & POWER & FM Broken Hill 19,556 2BH & HILL FM Campbelltown 223,311 c91.3 FM Canberra 371,957 2CC, 2CA, MIX FM & FM Coffs Harbour 75,375 2HC, 2CS FM, STAR FM Cooma 19,577 2XL & SNOW 97.7 FM Deniliquin 53,429 2QN & FM Dubbo 64,263 2DU, ZOO 92.7 FM & STAR 93.5 FM Gosford 297,423 2GO FM, SEA FM & STAR FM Goulburn 39,255 2GN & EAGLE 93.5 FM Grafton 50,190 2GF & FM Griffith 62,080 2RG & STAR 99.7 FM Gunnedah 36,485 2MO & TRIPLE G 97.5 FM Inverell 31,044 2NZ & GEM 95.1 FM Lismore 136,835 2LM 900 & ZZZ FM Lithgow 74,031 2LT & FM Moree 39,072 2VM & NOW 98.3 FM Mudgee 18,322 2MG & REAL 93.1 FM Muswellbrook 48,843 2NM & POWER 98.1 FM Newcastle 522,265 2HD, NEW FM, KOFM & NXFM Nowra 149,075 2ST & POWER 94.9 FM Orange 67,000 2GZ FM, STAR FM & RADIO 1089 AM Rebel Border Ranges/ Breeze QLD Tweed Coast Lismore Moree Inverell Rebel NSW Grafton Coffs Harbour Armidale Broken Hill Gunnedah Tamworth Port Macquarie Dubbo Mudgee Taree Breeze NSW Orange Muswellbrook Newcastle Parkes Lithgow Deniliquin Bathurst Gosford Penrith Griffith Young Campbelltown Wollongong Wagga Wagga Nowra Goulburn Canberra Albury Cooma Bega/Batemans Bay Parkes 29,758 2PK & ROK 95.5 & 90.5 FM Penrith 279,582 THE EDGE 96.ONE FM Port Macquarie 111,050 2MC & FM, STAR & FM & RADIO 531 AM & 93.5 FM Tamworth 61,813 2TM & FM 92.9 Taree 70,563 2RE 1557 AM, & FM & MAX FM Tweed Coast 206,492 RADIO AM, FM & FM Wagga Wagga 99,582 2WG & STAR 93.1 FM Wollongong 263,573 i98 FM 98.1 & WAVE 96.5 FM Young 42,116 2LF & ROCCY 93.9 FM For information on station sales representation please visit

6 Queensland QLD Market Bundaberg 73,774 4BU, HITZ 93.9 FM & SEA 93.1 FM Cairns 140,745 4CA 846 AM, ZINC FM, SEA 99.5 FM & HOT FM Charleville 8,065 4VL & TRIPLE CCC FM Charters Towers 12,025 4GC & HOT 95.9 FM Emerald 43,104 ZINC 4HI & HOT 94.7 FM Gold Coast 470,009 GOLD 92.5 FM, SEA 90.9 FM & HOT TOMATO FM Gympie/Noosa 112,454 ZINC 96.1 FM & 4GY 558 AM & FM Innisfail 30,614 4KZ & KOOL FM 98.3, 91.9 & 94.9 Ipswich 195,938 RIVER 94.9 FM Kingaroy 47, AM & CFM 89.1 Longreach 11,164 4LG & WEST FM Mackay 121,536 4MK 1026 AM, ZINC FM, SEA 98.7 FM & HOT FM Mareeba 43,105 4AM & HOT 97.9 FM Maryborough 81,305 MIX FM & SEA FM Mt Isa 22,066 ZINC 666 4LM & HOT FM Remote QLD/NSW 192,429 BREEZE FM & REBEL FM Rockhampton/Gladstone 160,614 4RO, ZINC 927, SEA & 95.1 FM & HOT & 93.5 FM Roma 14,639 ZINC 4ZR & HOT 95.1 FM Sunshine Coast 401,925 MIX 92.7 FM, SEA 91.9 FM & HOT 91.1 FM Toowoomba 192,980 4GR, 4WK, 4AK & C FM 100.7, 91.9 & 97.5 Townsville 193,990 4TO FM, HOT FM, ZINC FM & FM For information on station sales representation please visit Mount Isa Mareeba Charters Towers Longreach Rebel Outback/Breeze QLD Cairns Innisfail Townsville Emerald Rebel Wide Bay/Breeze QLD Mackay Charleville Roma Kingaroy Rebel Western Downs/Breeze QLD Toowoomba Rebel Border Ranges/ Breeze QLD Rockhampton Gladstone Bundaberg Maryborough/Fraser Coast Gympie/Noosa Sunshine Coast Breeze/Rebel South Brisbane Ipswich Gold Coast

7 Victoria & Tasmania VIC Market Albury 123,118 2AY, THE RIVER FM & STAR FM Ballarat 120,496 3BA FM & POWER FM Bendigo 195,214 3BO 93.5 FM & STAR 91.9 FM Central Victoria 148,692 Easy Mix 1071 AM & 98.3 FM Colac 47,352 3CS & MIXX FM Geelong 362,231 BAY 93.9 FM & K-ROCK 95.5 FM Hamilton 44,351 3HA & MIXX 88.9 FM Horsham 58,640 3WM & MIXX 101.3, 98.5 & 94.5 FM Mildura 57,021 3MA 97.9 FM, STAR 99.5 FM & Easy Mix 1467 Sale 125,086 GOLD 1242 & 3TR 99.5 & 99.9 FM Shepparton 164,112 3SR 95.3 & 93.1 FM & STAR 96.9 FM Swan Hill 42,821 3SH & MIXX & 98.7 FM Wangaratta 81,951 3NE & EDGE FM Warragul 199,778 3GG & STAR 94.3 & 97.9 FM Warrnambool 52,515 3YB & COAST 95.3 FM TAS Market Burnie 59,364 7BU & SEA FM Devonport 66,109 7AD & SEA FM Hobart 229,038 HEART FM, SEA FM & HO FM Launceston 113, LAFM & TOTE SPORT RADIO Queenstown/West Coast 5,275 7XS 92.1 FM Scottsdale 16,570 7SD & SEA 99.7 FM Mildura Swan Hill Albury Shepparton Horsham Bendigo Wangaratta Central Victoria Ballarat Flow Melbourne Mtns Hamilton Warrnambool Geelong Colac West Coast (Queenstown) Burnie Sale Warragul Devonport Scottsdale Launceston Hobart For information on station sales representation please visit

8 South Australia & Northern Territory SA Market Mt Gambier 51,216 5SE & STAR 96.1 FM Flow Coober Pedy Flow Prominent Hill Murray Bridge 90,629 5MU & POWER 98.7, & 99.7 FM Port Augusta/Port Pirie Whyalla (Spencer Gulf North) 99,237 5AU, 5CS & MAGIC & FM Flow Roxby Downs Flow Woomera Port Lincoln 26,213 5CC & MAGIC 89.9 FM Remote SA/NT/VIC 141,969 FLOW FM Riverland (Berri/Renmark) 34,272 5RM & MAGIC 93.1 FM NT Market Alice Springs 27,015 8HA & SUN 96.9 FM Darwin 114,669 MIX FM & HOT 100 FM Darwin Flow Tennant Creek Flow Ceduna Flow Streaky Bay Flow Wudinna Port Lincoln Flow Nth & Sth Yorke Peninsula Flow Kangaroo Island Port Augusta Port Pirie Whyalla Flow Barossa Berri/Renmark Flow Border Mallee Murray Bridge Flow Murray Mallee Flow Limestone Coast Flow Kingston/Robe Mount Gambier Flow Mid North For information on station sales representation please visit Alice Springs

9 Western Australia WA Market Albany 40,006 6VA & HOT FM Bridgetown 14,085 6BY & HOT FM 95.7 & Broome 13,078 BROOME SPIRIT FM & BROOME WAFM Bunbury/Busselton/Collie 122,911 6TZ, 756 AM, 6CI, HOT FM 95.7 & SPIRIT SOUTHWEST 621 AM Carnarvon 7,133 CLASSIC HITS 666 AM & HOT HITS 99.7 FM Esperance 17,436 6SE & HOT FM Geraldton 37,722 SPIRIT GERALDTON 98.1 FM & WAFM GERALDTON 96.5 FM Kalgoorlie 32,848 6KG & HOT 97.9 FM Karratha 16,408 6KA KARRATHA SPIRIT & KARRATHA WAFM 106 Katanning 15,000 6WB & HOT 94.9 FM Mandurah 79,583 6MM & COAST FM 97.3 Merredin 14,268 6MD & HOT FM Narrogin 19,815 6NA & HOT FM Northam 28,705 6AM & HOT 96.5 FM Port Hedland 11,855 6NW PORT HEDLAND SPIRIT & PORT HEDLAND WAFM 91.7 Remote WA 64,503 SPIRIT REMOTE & RED FM Carnarvon Geraldton Port Hedland Karratha Broome Remote WA Northam Merredin Kalgoorlie For information on station sales representation please visit Mandurah Bunbury Busselton Bridgetown Narrogin Collie Katanning Albany Esperance

10 Affluent Consumers, Loyalty and Localism Affluent Consumers Regional market populations are increasing as they attract sea-changers and treechangers in search of the more balanced and affordable lifestyle offered outside the major capitals. Regional cities and towns, particularly along the Queensland and New South Wales coasts, are among the fastest growing areas in Australia. It is this lower cost of living and lower debt burden which underpins regional consumers prosperity. The average discretionary income of regional consumers is on par with the metropolitan average with shopping habits virtually identical. Loyalty and Localism Highly regarded by listeners, regional radio stations provide communities with locally produced content that is immediately relevant to their daily lives. This loyal listener base offers stations the opportunity to be ideally placed to enhance a targeted advertising campaign through the support of live and local event coverage, local news, sports coverage and daily interviews on issues relating to their broadcast areas. Clients can connect with their customers at a local level through advertising schedules, integrated content, outside broadcasts or promotional vehicles. Key areas of retail sales growth for regional markets include: - Home entertainment; household furnishing; takeaway & restaurants; house, hardware & garden; clothing & accessories; supermarkets; food & household supplies; entertainment & leisure; motor vehicles; gambling & gaming. 50% 60% Metropolitan Markets Regional Markets % Population Able To Spend (can save & buy whatever they want & can afford to spend on extras) SOURCE: foreseechange April 2009

11 Regional Mediaworks can solve your regional radio advertising puzzle with just one phone call. Sydney Level 3, 170 Pacific Highway Greenwich NSW 2065 Tel Fax Melbourne Level 2, 70 Park Street South Melbourne VIC 3205 Tel Fax Brisbane Level 1, 80 Petrie Terrace Brisbane QLD 4000 Tel Fax Adelaide 78 Wellington Square North Adelaide SA 5006 Tel Fax Perth Unit 16, 15 Rosslyn Street West Leederville WA 6007 Tel Fax All information is correct at the time of printing and is subject to change.