PRESS INQUIRIES: Elle Ferrier or

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1 B E J E W E L E D

2 FOR IMMEDIATE RELEASE Lori Weitzner for Samuel & Sons Introduces The Bejeweled Collection FEBRUARY 2016 (NEW YORK, NY) - New this season Lori Weitzner Design presents Bejeweled for Samuel & Sons, a collection of decorative trims featuring a luxurious selection of tapes, cords, and holdbacks inspired by jewelry both old and new. The Bejeweled collection truly takes trim to the next level, featuring a mix of materials, textures, and techniques that play with silver, gold, and other lustrous tones. Thought of as jewelry for the home, the collection is timeless, elegant, and luxurious. With many of the designs being handmade in Calcutta India, using century old weaving techniques, this collection successfully captures the delicacy of fine jewelry while maintaining quality craftsmanship. Bejeweled includes seven designs in total, with five intricate tapes, one holdback and one cord. The original handmade designs pay homage to classically ancient techniques including metal beading, pearl and stud embroidery and timeless French knots. Offered in four sumptuous colorways, Charmer is a true show-stopper. Fluid rows of metal beading are sewn on the silk satin with lustrous metallic thread. Each piece is hand-embroidered creating an intricate motif that undulates throughout the trim. Inspired by intricate surfaces and techniques of Faberge eggs, Artemis is a hand-embroidered tape that luxuriously dazzles in the light. Delicate beads are sewn on with metallic threads, giving this tape added glamour. Available in four colorways. Orion is a hand embroidered, studded tape, available in two sizes and three distinct colorways. The application of studs has been around for centuries, first appearing on the armor of ancient cultures. Orion is our modern day interpretation of this time honored technique. The Orion Holdback adds timeless glamour to any curtain. A counterpart to the Orion tape, the holdback is adorned with studs that are each embroidered by hand onto the cotton-silk surface and finished with coordinating metallic claps. Available in three colorways. Pearls never go out of style. Drawing upon the classic beauty of Jackie O, Audrey Hepburn, and their penchant for pearl necklaces, Juliette is embellished by hand with pearls and metallic thread, available in one stunning color only. -continued- 477 Madison Ave, Floor 6, New York NY

3 A mixture of matte and metallic threads are wrapped together to form Whitney, a cord offered in ten nuanced colorways. Astra is a glamourous yet unassuming tape featuring hand sewn matte sequins using the age-old French knot technique. The embroidery forms multicolored circular motifs that cheerfully and elegantly repeat across its surface. This fresh tape is available in eleven usable colorways. The Bejeweled collection from Lori Weitzner for Samuel & Sons is available in the New York flagship showroom, the Chicago showroom in the famous Merchandise Mart, London s esteemed Design Center Chelsea Harbour, and most recently in Los Angeles, in a brand new 2000 square foot showroom, at the Pacific Design Center. As always, Samuel & Sons can additionally be found in fine showrooms throughout the United States, Canada, Europe, Asia, Australia, New Zealand and the Middle East. For more information about the collection and showroom locations, designers can visit or call the New York flagship showroom at ### 477 Madison Ave, Floor 6, New York NY

4 Left to right Astra Embroidered Border in Driftwood and Denim

5 Shown from top to bottom: Artemis Glass Beaded Border in Nickel and Honey, Whitney Cord with Tape in Silver and Charmer Embroidered Border in Frost

6 Pictured left to right: Artemisinand Whitney Orion Studded Holdback Platinum

7 1.5 Orion Studded Border in Pewter

8 5/8 Orion Studded Boarder in Pewter

9 Orion Studded Holdback in Pewter

10 Pictured left to right: Whitney Cord with Taupe in Tiger s Eye and Artemis Glass Beaded Border in Honey

11 Left to right: Charmer in Amber, Artemis in Honey