Crowdfunding for Social Enterprises. o crowdfunding

Transcription

1 Crowdfunding for Social Enterprises + Crowdfunding for Social Enterprises 2015

2 The UK based rewards crowdfunding site 30M total raised 25,000 projects added 1 project raised 1.5M in 10 hours 100 s of projects added daily ,000 crowdfunders 42% Avg. success rate Compared to UK avg. of 23%* Ranked #1 on *Source: Crowdfunding Centre UK s No. 1 crowdfunding platform

3 What is crowdfunding? There are four different types of crowdfunding Equity Lending Rewards Community Shares Sell a % of your established business for money Dragon s Den Borrow money online from lots of people rather than the bank Peer to peer Minibonds Only type that helps Start-ups People pledge money in return for rewards Crowdfunder has raised over 8m for 1,000s of UK projects Perfect for community projects that need substantial capital Organisations need the correct legal structure Become #OwnedByTheCrowd What is crowdfunding?

4 Rewards crowdfunding is best explained by example 1. Phil from Leeds wanted to start up a bakery 2. He needed 8,000 to purchase a bread oven 3. The bank wouldn t lend 4. He created a project on Crowdfunder 5. And raised over 8,000 from 114 people Leeds Bread Case Study

5 Benefits to the projects It s so much more than money... Validation Funding Marketing Advocates Benefits

6 How it works Create your project on Crowdfunder Share your idea with the crowd, they pledge cash for rewards Your idea gets funded! How it works

7 Campaign page Funds raised so far: 562,069 Projects so far: 50 Campaign page

8 Project page Project page

9 6 steps t success 6. Shout! 1. Team 2. Story 3. Crowd 4. Rewards 5. Target 6 steps t success

10 Build a team Skills required: Someone to make a video Leadership, drive & vision Subject & market knowledge Digitally savvy Networking Someone to shout about it! Build a team

11 Your story Your description should tell potential backers the following: 1. What you want to achieve 2. Who you are and what you do 3. How you you will use the funds raised Your story

12 Video A great example: Keep it short and sweet - Two minutes is plenty Get someone to help you and get in front of the camera - faces are powerful Write a script, it pays to be prepared Video

13 Identify your crowd Who is going to support your campaign Existing customers Key audience Corporate Local Identify your crowd

14 Rewards - themes Organise an event Products Experience Thank you Sponsorship Come to our first dig party! Please join us in celebrating the start of our build Limited edition Female Finisterre t-shirt with unique design by Kristine Khan, award winning artist. 2 hour surf including 1 hour coaching. You will be able to ride The Wave before it is open to the public We would love to send you a postcard from Nepal thanking you and updating you on our progress and experiences Family plan to the Devonshire Virgin Active Gym Rewards

15 Funding with Crowdfunder There are two ways of raising funds on Crowdfunder Setting your target or All or nothing Keep what you raise Whichever method you choose, hitting your target and becoming a success is key Setting your target is a balancing act between what is realistic from your crowd and what is needed to make your project happen. Funding with Crowdfunder

16 How long should my project run? PLEDGES TIME How long should my project run?

17 Getting funded People they know People you know People they know Getting funded

18 Getting funded Pick up the phone Share online Local press Meetings with local businesses Personal s Launch event Use your website Posters and Flyers Ask for feedback Get the team to pledge database Local radio Getting funded

19 Getting funded Project Dashboard YOU RE DOING WELL YOU RE DOING WELL YOU RE DOING WELL YOU RE DOING WELL 62, % 2,971 We predict you are going to raise this amount. Looks like you are going to surpass your target Is the average pledge. They are coming in nicely, good job. This is your views to pledge conversion rate. You ve had 7,474 project views, resulting in 740 pledges Raised per day on average Getting funded

20 6 steps t success 6. Shout 1. Team 2. Story 3. Crowd 4. Rewards 5. Target 6 steps t success

21 What next O x Get a team together Make a plan Create a project on Crowdfunder Get your idea funded! What next?

22 Get in touch Crowdfunder crowdfunderuk Get in touch