Let s start with a couple of definitions! 39% great 39% could have been better

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Let s start with a couple of definitions! 39% great 39% could have been better"

Transcription

1 Do I have to bash heads together? How to get the best out of your ticketing and website integration. Let s start with a couple of definitions! Websites and ticketing integrations aren t a plug and play solution. They are bespoke solutions designed to make the best use of your time across the two systems and give your customers the best experience of dealing with you as an organisation. Software integration: Software system integration refers to the practice of combining individually tested software components into a integrated whole. Software is integrated when components are combined into subsystems or when subsystems are combined into products. Software Engineering Institute, Carnegie Mellon In information technology, systems integration is the process of linking together different computing systems and software applications physically or functionally, to act as a coordinated whole. Wikipedia When working on scoping this work with clients I ve been asked how do other people do it?. Answering that question won t necessarily help anyone. The point of it being bespoke is that the integration can be built to meet your needs - and some of that is about how you work as an organisation and how different departments work together. Websites with online ticketing are a business tool - not just a marketing channel. Large numbers of organisations are making more than 50% of their sales online so the project needs to be approached with an appropriate level of effort. If you don t have the skills or resources (ie can t release staff from other projects to do this one justice) then seriously consider getting a specialist in to manage the project. 39% great 39% could have been better As others have mentioned during the conference - online is the cheapest way for a venue to sell a ticket but it doesn t need to be the cheapest It should still provide the quality of service that you want customers to experience How well did your recent online ticketing integration project go? 21% said Never make me do that again!

2 Let s make online ticketing better! I ve tried to put them into a sensible order but really they all interlink and overlap at various stages across the lifecycle of a project. 5 Things You Can do to Make Your Online Ticketing Awesome! 1. Focus on your users Who are the users of the systems and the data they hold? Internal Users: Box office Marketing Fundraising/development Events/hospitality Shop External Users: Customers Partners WHY? Silos. This comes up all the time - and it s not exclusive to any one sector - but over time, companies can start to operate in departmental silos. Integration projects like this tend to require that different teams work together to get the best results. This means that the departments need to have shared goals and work together. The best way to do that - short of completing changing the way your company functions day-to-day - is to focus on the user for the project. Internal Users - Staff: Some of your users will be internal - box office and marketing staff. - Is there any work currently being duplicated? - Or are there some quirky legacy processes in place because of some workaround you had to make 10 years ago? It s probably possible to streamline those things during this project. In the long run that will free up staff time to do some of the other things in their job description! External Users - Mainly Your customers: - Who are your customers? - What do you want them to do on the website? - How does that work at the moment? Work out some user journeys and try them on the website. - What do you want to give them?

3 This means that marketing requirements of the ticketing supplier are likely missed. Was anyone from the marketing team involved in the procurement of your Ticketing Supplier? Yes = 63% No = 21% Don t know = 16% Silos!! Survey also showed that - Marketing people tend to think their web agency is better than their ticketing provider - Box office people think that their ticketing supplier is better than their web agency - Folk with digital or technology in their job title gave them a roughly equal score but generally scored both lower than the others And was anyone from the sales, box office or ticketing team involved in the website agency procurement process? So if you can t change the culture of your company in time to do your next web project, you can use the integration project as your first stab at it Yes = 41% No = 35% Don t know = 16% It s all one system = 8% What do you want your users to do? What do your users need to be able to do? What works nicely at the moment? What s stopping them at the moment? Intro to User Experience (UX) The impetus to install a new ticketing system or develop a new website often comes from either: - the current set up is no longer (deemed to be) satisfactory to internal or external users - a change in the way the company operates - a supplier s business changes or a system is deprecated But don t throw the baby out with the bath water - know what you want to improve. Work out some user journeys and test them regularly (more on this later) We - like many web, branding and marketing companies - use personas to help focus our clients minds on their target audience. For personas to work they need to be realistic and recognisable. You could take this a step further by asking someone to take on the role of Customer Ambassador. Eg, a box office assistant who talks to your customers on a day to day basis, knows their common questions, frustrations and the things that they like about your venue. They shouldn t be involved in the project - they are there to run ideas about the proposed product past. Ask them to do testing when you get to that point. But don t involve them in the nitty gritty, the complexities of the project. They should speak as a customer and be allowed to be as critical as they need to be. Also talk to real customer - offer them a free ticket or a free coffee to help you with something.

4 About integration projects. Survey question: We'd love to hear about your experiences of taking on these projects so feel free to share any additional info or your experiences (good or bad!) They are a bear but you have to do it to keep up with your patrons and what they want/need. Lead the project: Assign a project manager and ensure they have sufficient time to lead on the project. Not only is the client-side project manage the day-to-day contact, they are also responsible for making sure that they get sufficient input from the rest of the organisation at all levels, that they manage the suppliers effectively and that they understand - or can learn to understand - the technology of what s happening. 2. Project Management Identify who your client-side project manager is Make sure everyone knows who they are Build a project team around them - knowledgable staff from other teams Their responsibilities: Lead the project Manage suppliers Decision maker It s not just a shop window and in an ideal world the online ticket purchase should work as effectively as buying a ticket over the phone or in the venue might be (or you d like it to be). Supplier management: the web agency and the ticketing provider are both your suppliers. Each of them may assign you a project manager but neither of them are ultimately responsible for the delivery of your project - the designated client-side project manager is. The best way to get the most out of your suppliers is to understand what they re each responsible for, to understand what they need from each other and what they need from you and to make sure that they get it. Ultimately we ll both take our lead from you, the client, so be clear about what you want from us and then we can work out how to do that for you. Decision making: The person making the decisions about what solutions to implement should be the client - not one of the suppliers. Suppliers can outline different solutions to a problem but the decision about which way to proceed is down to the client. So make sure you give your PM the power and support to do that. The ideal! Project managers from all sides are the key day to day contacts on all sides of the project - client, ticketing and web. If detailed conversations need to happen between other team members (the blue men!) they can facilitate those. The client is the project owner - they have to live with the final result and it s their customers who will shout loudest if something s wrong. The client is also in the position of managing these two suppliers - they have the stronger voice to make demands on the suppliers. If lots of clients are demanding functionality from a supplier then it will be developed. Project managers on all sides of the project will have internal project teams to manage - which might look something like this - as well as their own workloads. They will have systems in place to help them do that and you will probably have to use those tools at some point. Take the time to learn how to use them properly - even if you re never going to have to use them again.

5 Some feedback from respondents to the survey. Question: With the benefit of hindsight,what is the one thing you wish you'd known before you started your last website and ticketing integration project? I would have hired a true project manager Get some expert advice in. Also - if you feel that your organisation is very guilty of having strong silos sometimes having an external PM can help break down barriers by removing the sense of ownership being within a specific team. This can lead to better conversations, stronger focus on users and better results. I wish I had known to tell the web company to develop what we needed earlier Project Management is your most important role to fill. There are lots of aspects to this but generally Cost of PM - whether this is the financial cost of bringing someone in to run it, or the cost of diverting staff from other work to this 3. Budget and resource the project Cost of installation Cost of website build Cost of project management Contingency Ongoing costs Time! With the best will in the world - after the project launches you may find things that got missed or find that lots of customers hate something and you want to rethink it rather than just leave them with it Technology is moving quickly. Invest long term in the systems you install. Your ticketing provider will be bringing out new features and bug fixes regularly but if you don t have any annual funds to dip into you may not be able to make use of them. Keeping on top of updates and new features - cherry picked to best suit your customers - will help you to keep your online ticketing up to date. As was mentioned in a session yesterday - an online ticket sale costs less than a counter or phone sale. Investing a little more in that individual sale and giving the customer a really good experience will help make them like you (if they weren t already sure that they did). The more complex an integration, the more expensive it will be, but arguably - the more successful it will be from the user perspective. If customers like and are comfortable with your online ticketing then the online share of ticket sales should grow - saving you money in other places in the long run. It s important to focus on the ROI (return on investment) and not the size of the upfront cost.

6 You might not even need a whole overhaul - maybe just enough wiggle room with timescales and budget to make some small changes to accommodate new features. It would have been better to take the opportunity to do a whole website overhaul, rather than having to make the ticketing system functionality be limited by the existing website functionality/style Applies to pretty much everything you buy though doesn t it? Survey question With the benefit of hindsight,what is the one thing you wish you'd known before you started your last website and ticketing integration project? You get what you pay for - it's worth it to spend a little more on a more robust ticketing system" When was the last time you bought a ticket from your own website? 4. Test and measure This is something you can start today! Map out and test some User Journeys Set up Analytics - more than just the code Listen to your customers Allow sufficient testing time during the project Repeat that list of tasks on your testing set up Keep an eye on your analytics an ongoing basis User Journeys - put yourself in the shoes of your customers. Create different scenarios, go through each of them as though you were a customer: Google a show you know is on and buying a ticket Start from the homepage and browse to a show to buy a ticket Forget your password and need to reset it Once you ve got something in your basket, get distracted by something else and come back 30mins later to finish buying the ticket Buy a ticket on your mobile phone As you do each of these things: Make a list of the things that delight you Make another list of the things that irritate you Share these with your current suppliers and see if you can find ways to make improvements in the next few months! (maybe you don t need to change either supplier!) Google Analytics - use goals, ecommerce, dashboards, reports. You should start to spot trends, identify things that you want to improve

7 Survey question: With the benefit of hindsight,what is the one thing you wish you'd known before you started your last website and ticketing integration project? How to continually integrate all the google analytics and tracking Integration with CRM, access control and sales reporting tools" Sounds obvious doesn t it? To be specific - write an online ticketing brief to share with both relevant suppliers. 5. Write a Brief We often find that: - For a new web project/client - the integration tends to get one or two lines about needing to exist and perhaps improve current service. - For existing clients changing suppliers it s usually a question - we re changing our ticketing to x, how much will it cost? Having spoken to a few ticketing software suppliers - they don t always get a brief about what the online ticketing should deliver either. Obviously there are some briefs that are better than others - not everyone is guilty of this!! What to include: The name of your ticketing supplier Links to examples of other online ticketing that best represents what you want to achieve The full range of what you want to integrate What you want to achieve for your users Budget - Ticketing Supplier: we ve found that it s not always named so just check you have included it! This is especially important if you are changing suppliers. - Include examples of integrations you like! hopefully that will include one or two examples of work by the web and/or ticketing folk you work with/ want to work with! - Ticketing products: More than just ticketing these days. Most offer additional features including membership, donations, merchandise and more. Outline which bits you want to use. - What do you want to acheive: Remember those two lists you made when you tested your website? You can include some of them too - the really big ugly problems that you want to improve. Remember - this is for internal users and for your customers. - Budget: Integrations come in many forms - your budget will help your ticketing and web bods gauge what level of integration you can afford and provide realistic solutions. There s more than one way to do an integration and if we know what you want to fix then we can work together to provide alternative, affordable solutions. Share this with both suppliers. Then let s all get together and talk about it.

8 5 Things You Can do to Make Your Online Ticketing Awesome! 1. Focus on your users 2. Manage your project 3. Allocate budget 4. Test and measure 5. Write a brief Good luck! This is not an exhaustive list of terms that you need to know but it is a starting point. Swot up here: Here s a write up of this session: Pop Quiz! iframe SSL XML Feed API Single Sign On Subdomain Wildcard SSL Taxonomy PCI DSS Embedded Content Staging Site/Environment Data Migration Cache /13

Do I have to bash heads together? How to get the best out of your ticketing and website integration. #TPC2016. @tincanpippip

Do I have to bash heads together? How to get the best out of your ticketing and website integration. #TPC2016. @tincanpippip Do I have to bash heads together? How to get the best out of your ticketing and website integration. Software integration: Software system integration refers to the practice of combining individually tested

More information

BEFORE YOU PLAN STRATEGIC PLANNING ADVICE FOR NONPROFITS

BEFORE YOU PLAN STRATEGIC PLANNING ADVICE FOR NONPROFITS BEFORE YOU PLAN STRATEGIC PLANNING ADVICE FOR NONPROFITS A publication of Starboard Leadership Consulting, LLC Page 1 Introduction For years we ve been telling anyone who will listen that, Not having a

More information

Quiz Organiser s Guide

Quiz Organiser s Guide Quiz Organiser s Guide Pick a time Find a venue Do some PR rrange prizes shelter.org.uk/quiz Registered charity in England and Wales (263710) and in Scotland (SC002327) RH7664 Getting started Pick a time

More information

Drop Shipping ebook. What s the Deal with Drop Shipping?

Drop Shipping ebook. What s the Deal with Drop Shipping? What s the Deal with Drop Shipping? How would you like to start an online store with minimal upfront investment and be able to run your business from anywhere in the world? Better yet, have someone else

More information

Outlined here are some ideas and pointers on how to make the most of it.

Outlined here are some ideas and pointers on how to make the most of it. Theme: World Vision 24 Hour Famine Title: Go Hungry for a Change Target Group: All Age: All World Vision 24 Hour Famine - Framework for School Christian Groups Maybe you ve heard of the World Vision 24

More information

Project, Portfolio Management (PPM) for the Enterprise Whose System is it Anyway?

Project, Portfolio Management (PPM) for the Enterprise Whose System is it Anyway? Project, Portfolio Management (PPM) for the Enterprise Whose System is it Anyway? Protecting Your Investment with a Bottom-up Approach Revised December 2012 Heather Champoux, PMP http://epmlive.com Contents

More information

Louis Gudema: Founder and President of Revenue + Associates

Louis Gudema: Founder and President of Revenue + Associates The Interview Series - Presented by SmartFunnel Interviews of Sales + Marketing Industry Leaders Louis Gudema: Founder and President of Revenue + Associates PETER: Hello folks this is Peter Fillmore speaking.

More information

50 GAME- CHANGING REMARKETING STRATEGIES

50 GAME- CHANGING REMARKETING STRATEGIES 50 GAME- CHANGING REMARKETING STRATEGIES For some marketers, the idea of redoing and remarketing a product, service or brand is both a daunting and exhausting task. But it doesn t have to be, as long as

More information

Integrated Online Payroll Service Software and CRM Benefits

Integrated Online Payroll Service Software and CRM Benefits Integrated Online Payroll Service Software and CRM Benefits Salesboom.com Everyone hates payroll systems. It s necessary even in the smallest of businesses, and just grows more and more complicated from

More information

Guide #2: Strata Owner Basics

Guide #2: Strata Owner Basics Guide #2: Strata Owner Basics Disclaimer: This guide is for the readers convenience, and should not be considered as any sort of legal advice, or direction to resolving matters. It is intended to give

More information

Lights! Camera! Action! How to put on a perfect filmscreening

Lights! Camera! Action! How to put on a perfect filmscreening Reasons to put on a screening Attract people to your event Educate people on a campaign issue Host a informal event Raise money for your group/ campaign Attract a different kind of audience Because you

More information

Getting Started with WebSite Tonight

Getting Started with WebSite Tonight Getting Started with WebSite Tonight WebSite Tonight Getting Started Guide Version 3.0 (12.2010) Copyright 2010. All rights reserved. Distribution of this work or derivative of this work is prohibited

More information

The Marketer s Guide To Building Multi-Channel Campaigns

The Marketer s Guide To Building Multi-Channel Campaigns The Marketer s Guide To Building Multi-Channel Campaigns Introduction Marketing is always changing. Currently there s a shift in the way we talk to customers and potential customers. Specifically, where

More information

A personalised approach to Home Insurance

A personalised approach to Home Insurance A personalised approach to Home Insurance We re delighted to announce the launch of our brand new Home Insurance that significantly moves the home insurance market forward by allowing customers a greater

More information

Episode 24: Keyword Research on Crack - Spencer Haws and Long Tail Pro

Episode 24: Keyword Research on Crack - Spencer Haws and Long Tail Pro Episode 24: Keyword Research on Crack - Spencer Haws and Long Tail Pro This week we re talking all about how you can start crushing your competition. And not just crushing them, but outranking them in

More information

THE MASTER PROFIT PLAN BY LEWIS HOWES

THE MASTER PROFIT PLAN BY LEWIS HOWES THE MASTER PROFIT PLAN BY LEWIS HOWES YOUR LEGACY 3 of 5 MASTER PROFIT PLAN YOUR LEGACY YOUR LEGACY THIS WORKSHEET IS TO HELP YOU GET CLEAR ON YOUR LEGACY AND HOW TO MOVE FORWARD WITH YOUR GOALS FOR YOUR

More information

Page 18. Using Software To Make More Money With Surveys. Visit us on the web at: www.takesurveysforcash.com

Page 18. Using Software To Make More Money With Surveys. Visit us on the web at: www.takesurveysforcash.com Page 18 Page 1 Using Software To Make More Money With Surveys by Jason White Page 2 Introduction So you re off and running with making money by taking surveys online, good for you! The problem, as you

More information

Selecting an Email Service Provider

Selecting an Email Service Provider Why Outsourcing the Process is Your Best Bet RED PILL EMAIL Authored by: Ken Magill Why Outsourcing the Process is Your Best Bet So you ve decided it s time to hire an email service provider or select

More information

Social Media Monitoring in Fifteen Minutes

Social Media Monitoring in Fifteen Minutes Social Media Monitoring in Fifteen Minutes By Murray Newlands Murray Newlands 1 Table of Contents Social Media monitoring Guides your Business Introduction: Social Media Monitoring How Social Media monitoring

More information

Skills Hacks for Improving your Business English (Part 1)

Skills Hacks for Improving your Business English (Part 1) Skills 360 9 Hacks for Improving your Business English (Part 1) iscussion Questions 1. What do you usually say to someone if you don t understand what they are saying? 2. What special words do you usually

More information

How to Increase.

How to Increase. The REferral Engine How to Increase Referrals 300% with this simple system by Nick Reese www.nicholasreese.com Intro: Referrals Are Your Most Effective Form of Marketing After talking with hundreds of

More information

Scripts. WARM MARKET (someone you know of ) CALL BACK SCRIPT (POSTCARDS, ProSTEP, COLD CALLS) SCHEDULE THE LIVE PRESENTATION CALL

Scripts. WARM MARKET (someone you know of ) CALL BACK SCRIPT (POSTCARDS, ProSTEP, COLD CALLS) SCHEDULE THE LIVE PRESENTATION CALL Scripts WARM MARKET (someone you know of ) Hi ( ) listen, a group of professionals recently showed me how to cut my taxes by 50%, are you open to that? (If yes schedule the Live Presentation Call.) CALL

More information

THE 7 DEADLY SINS OF CUSTOMER EXPERIENCE AND 7 GOOD PRACTICES TO FIND FORGIVENESS

THE 7 DEADLY SINS OF CUSTOMER EXPERIENCE AND 7 GOOD PRACTICES TO FIND FORGIVENESS customerexperience.biz THE 7 DEADLY SINS OF CUSTOMER EXPERIENCE AND 7 GOOD PRACTICES TO FIND FORGIVENESS WHO IS THIS EBOOK FOR? It is intended for anyone who cares about their customer and their business,

More information

Transactional messages: go the extra mile to boost your sales

Transactional messages: go the extra mile to boost your sales Whitepaper Transactional messages: go the extra mile to boost your sales Transactional messages: go the extra mile to boost your sales A huge amount of companies still do it. Sending a single email to

More information

TeachingEnglish Lesson plans

TeachingEnglish Lesson plans Worksheets Meetings (1): Getting down to business Reading: Text 1 Let s stop wasting time and get on with it! TeachingEnglish Lesson plans Did you know you can download a clock from the internet to calculate

More information

Welcome... T. hank You for supporting Cornwall Air Ambulance Trust.

Welcome... T. hank You for supporting Cornwall Air Ambulance Trust. FUNDRAISING GUIDE Welcome... T hank You for supporting Cornwall Air Ambulance Trust. The Cornwall Air Ambulance first took to the skies in 1987 the first service of its kind in the UK. Today, it remains

More information

Do you wish you could attract plenty of clients, so you never have to sell again?

Do you wish you could attract plenty of clients, so you never have to sell again? The 9 Secrets to Signing up Clients Without Selling Do you wish you could attract plenty of clients, so you never have to sell again? Imagine having an endless supply of great clients who approach you

More information

SUCCESS FACTORS IN SELECTING THE RIGHT TICKETING SYSTEM

SUCCESS FACTORS IN SELECTING THE RIGHT TICKETING SYSTEM 10 SUCCESS FACTORS IN SELECTING THE RIGHT TICKETING SYSTEM What You Need to Know THE NEXT DIMENSION IN TICKETING SOLUTIONS SERVICES SUPPORT STRATEGY YOU VE BEEN CHARGED WITH FINDING A NEW TICKETING SOLUTION

More information

Taking Payments Online Do You Care About Your Customers?

Taking Payments Online Do You Care About Your Customers? Taking Payments Online Do You Care About Your Customers? I love the freedom of being able to sell information products and services remotely, and the ease of taking payments online. I equally love the

More information

CHAPTER 3 HOW TO WRITE THE JOB AD EMPLOYMENT OFFICE EVERYTHING ELSE LOOKS PREHISTORIC

CHAPTER 3 HOW TO WRITE THE JOB AD EMPLOYMENT OFFICE EVERYTHING ELSE LOOKS PREHISTORIC EMPLOYMENT OFFICE EVERYTHING ELSE LOOKS PREHISTORIC CHAPTER 3 HOW TO WRITE THE JOB AD Screening products - Recruitment Marketing & Branding - E-recruitment Chapter 3: How to Write the Job Ad Create the

More information

What you should know about: Windows 7. What s changed? Why does it matter to me? Do I have to upgrade? Tim Wakeling

What you should know about: Windows 7. What s changed? Why does it matter to me? Do I have to upgrade? Tim Wakeling What you should know about: Windows 7 What s changed? Why does it matter to me? Do I have to upgrade? Tim Wakeling Contents What s all the fuss about?...1 Different Editions...2 Features...4 Should you

More information

Business Format System SCRIPT MANUAL

Business Format System SCRIPT MANUAL Business Format System SCRIPT MANUAL 2009 World Financial Group THE INVITATION To be successful in World Financial Group, you have to become excellent at extending an effective invitation. You invite people

More information

starting your website project

starting your website project starting your website project Here are three comprehensive posts from our blog, refined and updated through feedback from our clients. Together, they cover the essentials of building a successful website.

More information

Why Your Local Business Needs a Website

Why Your Local Business Needs a Website Why Your Local Business Needs a Website Let's face it; times have changed and the way people look for new products and services has changed. Think about it when was the last time you picked up a phone

More information

Terminology and Scripts: what you say will make a difference in your success

Terminology and Scripts: what you say will make a difference in your success Terminology and Scripts: what you say will make a difference in your success Terminology Matters! Here are just three simple terminology suggestions which can help you enhance your ability to make your

More information

How To Ensure Your Best Volunteers Leave (Top Tips For Disengagement)

How To Ensure Your Best Volunteers Leave (Top Tips For Disengagement) How To Ensure Your Best Volunteers Leave (Top Tips For Disengagement) Make your Orientation program an exercise in TEDIUM Don t CONNECT to their PASSION Don t CHALLENGE their INTELLECT Don t ENGAGE their

More information

Listening skills audit

Listening skills audit Listening skills audit There are 30 statements to consider. Decide how much you agree or disagree with each statement, and circle the appropriate number. Once you re finished, count up your score and see

More information

The. biddible. Guide to AdWords at Christmas

The. biddible. Guide to AdWords at Christmas The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About

More information

VIDEO 1: WHY IS IDENTYFING LEADS IMPORTANT?

VIDEO 1: WHY IS IDENTYFING LEADS IMPORTANT? VIDEO 1: WHY IS IDENTYFING LEADS IMPORTANT? Welcome to Identifying Quality Leads for Your Agency, part of the Sell section in the Agency Partner methodology. I m Elizabeth from the Agency Partner sales

More information

How to Choose the Right Web Design Company for Your Nonprofit

How to Choose the Right Web Design Company for Your Nonprofit How to Choose the Right Web Design Company for Your Nonprofit wiredimpact.com 1 A new website can very easily be the kind of can that gets kicked down the road. Many nonprofits are swamped with things

More information

8 ESSENTIAL ELEMENTS TO CONSIDER WHEN PLANNING YOUR LANDSCAPE GARDEN

8 ESSENTIAL ELEMENTS TO CONSIDER WHEN PLANNING YOUR LANDSCAPE GARDEN 8 ESSENTIAL ELEMENTS TO CONSIDER WHEN PLANNING YOUR LANDSCAPE GARDEN CONTENTS 1 START AT THE BEGINNING 2 GET INSPIRED 3 PRIORITISE 4 SPEND OR INVEST? 5 KNOW YOUR RIGHTS 6 LISTEN TO YOUR INNER VOICE 7 ENJOY

More information

Module 6.3 Client Catcher The Sequence (Already Buying Leads)

Module 6.3 Client Catcher The Sequence (Already Buying Leads) Module 6.3 Client Catcher The Sequence (Already Buying Leads) Welcome to Module 6.3 of the Client Catcher entitled The Sequence. I recently pulled over 300 of the local lead generation explosion members

More information

The Easy Way To Flipping Domain Names

The Easy Way To Flipping Domain Names The Easy Way To Flipping Domain Names Published by http://rebirthmediagroup.com Disclaimer: The rights of this ebook are owned by Rebirth Media Group. You are not allowed to copy, reprint, or sell this

More information

Tips & Tricks For Promoters. Ideas to help you advertise, market and host your event

Tips & Tricks For Promoters. Ideas to help you advertise, market and host your event Tips & Tricks For Promoters Ideas to help you advertise, market and host your event Advertising The power of 3 Remember... people need to see the advert at least 3 times before they realise something is

More information

The Worst Public Speaking Tips By Alan Matthews

The Worst Public Speaking Tips By Alan Matthews The Worst Public Speaking Tips By Alan Matthews Learn the speech by heart or read it from a script. This is meant to be a way of making sure you don t forget what you re going to say. Instead, it s usually

More information

Getting more bang for your buck! 8 Quick Tips to boost elearning revenue

Getting more bang for your buck! 8 Quick Tips to boost elearning revenue Association Learning Getting more bang for your buck! 8 Quick Tips to boost elearning revenue Introduction More than ever before, elearning has gained a significant foothold in association education initiatives.

More information

Reasons you might think Google AdWords is not for you.

Reasons you might think Google AdWords is not for you. Reasons you might think Google AdWords is not for you. Think AdWords is not right for your business? Here are some reasons you might want to think again. Google AdWords is too expensive Small businesses

More information

Analytics over the last few years has changed a good bit. There are a good many free tools that are available, pretty painless to implement.

Analytics over the last few years has changed a good bit. There are a good many free tools that are available, pretty painless to implement. Introduction Analytics over the last few years has changed a good bit. There are a good many free tools that are available, pretty painless to implement. What we end up is lots, and lots of data and a

More information

Ten top tips for social media success

Ten top tips for social media success Ten top tips for social media success 1. Conversation is king The key to how you should behave within a social environment is the word social. This means it is not a one-way street. It is not a place for

More information

Practice file answer key

Practice file answer key Practice file answer key Unit 1 2 f 3 e 4 b 5 c 6 a 2 head 3 operate 4 subsidiaries 5 employees 6 sell 7 goods 8 make 9 competitors 2 companies 3 subsidiaries 4 goods 5 based 6 specialize 7 provide 8 operates

More information

>> My name is Danielle Anguiano and I am a tutor of the Writing Center which is just outside these doors within the Student Learning Center.

>> My name is Danielle Anguiano and I am a tutor of the Writing Center which is just outside these doors within the Student Learning Center. >> My name is Danielle Anguiano and I am a tutor of the Writing Center which is just outside these doors within the Student Learning Center. Have any of you been to the Writing Center before? A couple

More information

Key questions to ask your usability testing supplier

Key questions to ask your usability testing supplier A UK Usability Professionals Association guide - Key questions to ask your usability testing supplier How do you know if your usability supplier really knows what it s doing? More and more service providers

More information

Content Management Guide

Content Management Guide Content Management Guide Content marketing has a reputation for being difficult to measure, which can make it hard to obtain buy-in and support. But that s no excuse for playing it by ear there are plenty

More information

Employee Engagement Templates to Help Improve Your Employer Brand

Employee Engagement Templates to Help Improve Your Employer Brand 8 Employee Engagement Templates to Help Improve Your Employer Brand Introduction A good employee engagement strategy can help improve your employer brand over time. But it s hard to know how to reach out

More information

SALES EMAIL TEMPLATES. for prospecting, scheduling meetings, following up, networking, and asking for referrals.

SALES EMAIL TEMPLATES. for prospecting, scheduling meetings, following up, networking, and asking for referrals. 36 SALES EMAIL TEMPLATES for prospecting, scheduling meetings, following up, networking, and asking for referrals. INTRODUCTION: A LOST OPPORTUNITY Here was the scenario: We make a valuable connection

More information

How To Set Up A Video Email Referral Marketing Campaign That Spits Out Referrals & Repeat Business

How To Set Up A Video Email Referral Marketing Campaign That Spits Out Referrals & Repeat Business How To Set Up A Video Email Referral Marketing Campaign That Spits Out Referrals & Repeat Business 1 The Key To Long Lasting Referral & Repeat Business Lead Generation Before we get started here s something

More information

Beginner s guide to websites

Beginner s guide to websites Beginner s guide to websites Why being online is smart for business JOE S ONLINE Why should I have a website? These days if businesses don t have an online presence it can really work against them. More

More information

Teacher s Guide. Banks, Credit & the Economy in a fla STEP BY STEP

Teacher s Guide. Banks, Credit & the Economy in a fla STEP BY STEP Teacher s Guide Banks, Credit & the Economy in a fla Time Needed: Two class periods Materials Needed: Student worksheets Projector (optional) Calculators (optional) Copy Instructions: Advance Organizer

More information

Money Borrowing money

Money Borrowing money Money Borrowing money Aims: To enable young people to explore ways of borrowing money and the advantages and possible consequences of doing so. Learning Outcomes: By the end of the session the participants

More information

THE EVENT PLANNER S COOKBOOK PROVIDING EVENT PLANNERS WITH THE RECIPE FOR SUCCESS

THE EVENT PLANNER S COOKBOOK PROVIDING EVENT PLANNERS WITH THE RECIPE FOR SUCCESS THE EVENT PLANNER S COOKBOOK PROVIDING EVENT PLANNERS WITH THE RECIPE FOR SUCCESS THE EVENT PLANNER S COOKBOOK HAS BEEN CREATED TO HELP EVENT ORGANISERS BUILD STRONGER FOUNDATIONS FOR THEIR EVENTS. THE

More information

Digital Marketing Manager, Marketing Manager, Agency Owner. Bachelors in Marketing, Advertising, Communications, or equivalent experience

Digital Marketing Manager, Marketing Manager, Agency Owner. Bachelors in Marketing, Advertising, Communications, or equivalent experience Persona name Amanda Industry, geographic or other segments B2B Roles Digital Marketing Manager, Marketing Manager, Agency Owner Reports to VP Marketing or Agency Owner Education Bachelors in Marketing,

More information

Key #1 - Walk into twenty businesses per day.

Key #1 - Walk into twenty businesses per day. James Shepherd, CEO You can be successful in merchant services. You can build a residual income stream that you own. You can create lasting relationships with local business owners that will generate referrals

More information

Central England People First s friendly guide to downloading

Central England People First s friendly guide to downloading Central England People First s friendly guide to downloading What is Skype? Skype is a computer programme that turns your computer into a telephone. This means that you can speak to other people using

More information

Good Call. A Guide to Driving Calls with AdWords

Good Call. A Guide to Driving Calls with AdWords Good Call A Guide to Driving Calls with AdWords Introduction Some people want to talk to a real person when they re looking for information. In fact, 70% of mobile searchers have called a business directly

More information

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

More information

Club Accounts. 2011 Question 6.

Club Accounts. 2011 Question 6. Club Accounts. 2011 Question 6. Anyone familiar with Farm Accounts or Service Firms (notes for both topics are back on the webpage you found this on), will have no trouble with Club Accounts. Essentially

More information

REPUTATION MANAGEMENT SURVIVAL GUIDE. A BEGINNER S GUIDE for managing your online reputation to promote your local business.

REPUTATION MANAGEMENT SURVIVAL GUIDE. A BEGINNER S GUIDE for managing your online reputation to promote your local business. REPUTATION MANAGEMENT SURVIVAL GUIDE A BEGINNER S GUIDE for managing your online reputation to promote your local business. About Main Street Hub: Main Street Hub is the voice for more local businesses

More information

How To Think Like A Millionaire The 7 Critical Ways Rich People Think Differently Than the Poor and Middle Class

How To Think Like A Millionaire The 7 Critical Ways Rich People Think Differently Than the Poor and Middle Class How To Think Like A Millionaire The 7 Critical Ways Rich People Think Differently Than the Poor and Middle Class By Mike Litman How To Think Like A Millionaire The 7 Critical Ways Rich People Think Differently

More information

Our Guide to Customer Journey Mapping

Our Guide to Customer Journey Mapping Our Guide to Customer Journey Mapping Our Guides Our guides are here to help you understand a topic or to provide support for a particular task you might already be working on. Inside you ll find lots

More information

Persuasive. How to Write Persuasive. Social Media Proposals

Persuasive. How to Write Persuasive. Social Media Proposals Persuasive Social Media Proposals How to Write Persuasive Social Media Proposals How to Write Persuasive Social Media Proposals! You got started in social media because you wanted to connect with people

More information

but it cost a fortune and was not even guaranteed to work. Nor was it duplicatable.

but it cost a fortune and was not even guaranteed to work. Nor was it duplicatable. Business Building Tips Contact Marketing After 9 years of involvement with Network Marketing, I came to a point in my recruiting where I needed another way to find more good quality people to join my Team;

More information

A conversation with Scott Chappell, CMO, Sessions Online Schools of Art and Design

A conversation with Scott Chappell, CMO, Sessions Online Schools of Art and Design A conversation with Scott Chappell, CMO, Sessions Online Schools of Interviewed by: Steven Groves, StevenGroves.com Guy R. Powell, DemandROMI Can you talk to us a little bit about Sessions and what Sessions

More information

Selling with Heart: Selling the Feminine Way Order the complete book from

Selling with Heart: Selling the Feminine Way Order the complete book from I find that heart-centred spiritual entrepreneurs can struggle with selling because it feels a pushy, sleazy way of getting clients. My intention is to help you view selling in a more positive light. Selling

More information

5 Killer Mistakes That Cause Mobile Apps To Fail

5 Killer Mistakes That Cause Mobile Apps To Fail 5 Killer Mistakes That Cause Mobile Apps To Fail Introduction The mobile app is winning the war when it comes to future engagement with consumers. Two facts should make that apparent: 1 A recent survey

More information

Selling your property with Allan Howard. A guide to the selling process

Selling your property with Allan Howard. A guide to the selling process Selling your property with Allan Howard A guide to the selling process Introduction Selling your home needn t be a big headache, especially when you have some useful advice to give you some ideas and a

More information

Preventing bullying: a guide for teaching assistants. SEN and disability: developing effective anti-bullying practice

Preventing bullying: a guide for teaching assistants. SEN and disability: developing effective anti-bullying practice Preventing bullying: a guide for teaching assistants SEN and disability: developing effective anti-bullying practice Preventing bullying: a guide for teaching assistants 2 Introduction This guide is based

More information

Meeting People and Meeting People Again

Meeting People and Meeting People Again Meeting People and Meeting People Again Stand up and go around roleplaying meeting people in the room, imagining it is the first time you have met (even you have had previous contact by email etc.) Do

More information

The SaaS Marketing Formula

The SaaS Marketing Formula The SaaS Marketing Formula How to make your SaaS business take off By Heather Baker In this book you will learn 1. How SaaS marketing differs from traditional B2B technology marketing 2. How to implement

More information

How to Outsource Without Being a Ninnyhammer

How to Outsource Without Being a Ninnyhammer How to Outsource Without Being a Ninnyhammer 5 mistakes people make when outsourcing for profit By Jason Fladlien 2 Introduction The way everyone does outsourcing is patently wrong, and this report is

More information

Steps to Proving a Theorem

Steps to Proving a Theorem Steps to Proving a Theorem Step 1: Understand Goal What am I looking for? What should the last sentence in my proof say? What are some equivalent ways to state what I want? Are there any complicated definitions

More information

Coaching and Feedback

Coaching and Feedback Coaching and Feedback Follow the Guidelines for Effective Interpersonal Communication There are fundamental strategies that should always be part of interpersonal communication in the work place. Don t

More information

5 KEYS TO BECOMING FLUENT

5 KEYS TO BECOMING FLUENT THIS EBOOK IS ABSOLUTELY FREE! THE 5 KEYS TO BECOMING FLUENT IN ENGLISH ANYONE CAN BECOME FLUENT: THIS EBOOK WILL SHOW YOU HOW! BY JACK ASKEW INTRODUCTION Thank you for downloading The Five Keys to Becoming

More information

Member Marketplace for Small Business A GUIDE TO GETTING STARTED

Member Marketplace for Small Business A GUIDE TO GETTING STARTED Member Marketplace for Small Business A GUIDE TO GETTING STARTED A Member Marketplace Success Story I was excited to see the Chamber roll out Member Marketplace, and I immediately took advantage of the

More information

Grades K 9 (Part I) 5 + (Part II) Activity Type Small Groups Partner Whole Group

Grades K 9 (Part I) 5 + (Part II) Activity Type Small Groups Partner Whole Group What Kind of Citizen Are You? Overview In this activity, participants will explore the definition of a citizen, as well as the traits ideal and negative citizens possess. They will then discuss the responsibilities

More information

Seven Reasons why CRM projects fail

Seven Reasons why CRM projects fail This article talks about some of the reasons CRM projects may fail. That doesn t mean our own projects fail! In fact, a common situation we find is where a new Sales Director has inherited an old, legacy

More information

ONLINE MARKETING: How much should you be spending?

ONLINE MARKETING: How much should you be spending? ONLINE MARKETING: How much should you be spending? How much should you be spending? You aren t in business unless you re online So being online is priceless. Traditionally it was believed that unless your

More information

Increasing Security and Reducing Costs by Managing Administrator Rights with Process-based Privilege Management with

Increasing Security and Reducing Costs by Managing Administrator Rights with Process-based Privilege Management with Increasing Security and Reducing Costs by Managing Administrator Rights with Process-based Privilege Management with WhatWorks is a user-to-user program in which security managers who have implemented

More information

Your Guide to Choosing a Search Marketing Agency

Your Guide to Choosing a Search Marketing Agency Your Guide to Choosing a Search Marketing Agency How do I find the right SEO agency for my business that I can trust? 13 answers www.sleepinggiantmedia.co.uk Choosing the right agency for your search engine

More information

May 25th, 2016--"Car Buying: How to Avoid the Extra Stress"--Mary Dittfurth

May 25th, 2016--Car Buying: How to Avoid the Extra Stress--Mary Dittfurth May 25th, 2016--"Car Buying: How to Avoid the Extra Stress"--Mary Dittfurth The car-buying process can get pretty stressful, especially if you re not prepared for it. Car buying is supposed to be exciting,

More information

Team Brief Guidelines

Team Brief Guidelines Team Brief Guidelines CONTENTS Introduction What is team briefing? The benefits of team briefing The team briefing process The team briefing calendar Guidelines for managers with a responsibility for delivering

More information

Module 12: The Job Search Process Transcript

Module 12: The Job Search Process Transcript Module 12: The Job Search Process Transcript The Employers Problem (video clip 1) To understand how to look for a job, you need to understand the perspective of the people whose attention you re trying

More information

Social Business Plan Template

Social Business Plan Template Social Business Plan Template Your one page plan... 3 Your service from your customer s point of view... 3 Market research... 3 Vision, mission and objectives... 6 What will you do? (your activities)...

More information

Getting Your Keywords Right

Getting Your Keywords Right Getting Your Keywords Right Workbook How to Get Your Keywords Right The purpose of this workbook is to help marketers understand the first step in improving your organic search results. In order to drive

More information

Building a new intranet?

Building a new intranet? A ClearPeople Whitepaper What you should think about before starting your project 1 WHAT YOU SHOULD THINK ABOUT BEFORE STARTING YOUR PROJECT Change is often the impetus for most intranet projects. Organisations

More information

Warm Market Scripts Ideas.

Warm Market Scripts Ideas. WarmMarket ScriptIdeas Warm Market Scripts Ideas. Schedule a time to talk with them soon after they get the information. Follow-up is the key to success. See some ideas. Speak to your upline support and

More information

SMART Guide to Digital Marketing Success in 2016.

SMART Guide to Digital Marketing Success in 2016. SMART Guide to Digital Marketing Success in 2016. 2016 CDK Global, LLC CDK Global is a trademark of CDK Global, LLC. In 2016, digital marketing is no longer optional. It s required. Your online audience

More information

FACE TO FACE SELLING SKILLS MODULE 3 SALES COMMUNICATION SKILLS Pre-Tutorial ACCOUNT MANAGER S WORKBOOK

FACE TO FACE SELLING SKILLS MODULE 3 SALES COMMUNICATION SKILLS Pre-Tutorial ACCOUNT MANAGER S WORKBOOK FACE TO FACE SELLING SKILLS MODULE 3 SALES COMMUNICATION SKILLS Pre-Tutorial ACCOUNT MANAGER S WORKBOOK Welcome to Module 3 Sales Communication Skills Welcome to Module 3 of Face to Face Selling Skills.

More information

Reducing Customer Churn

Reducing Customer Churn Reducing Customer Churn A Love Story smarter customer contact Breaking up is hard to do The old adage that it s cheaper (and better) to hold onto an existing customer than to acquire a new one isn t just

More information

Christopher Seder Affiliate Marketer

Christopher Seder Affiliate Marketer This Report Has Been Brought To You By: Christopher Seder Affiliate Marketer TABLE OF CONTENTS INTRODUCTION... 3 NOT BUILDING A LIST... 3 POOR CHOICE OF AFFILIATE PROGRAMS... 5 PUTTING TOO MANY OR TOO

More information

Chapter 28: Expanding Web Studio

Chapter 28: Expanding Web Studio CHAPTER 25 - SAVING WEB SITES TO THE INTERNET Having successfully completed your Web site you are now ready to save (or post, or upload, or ftp) your Web site to the Internet. Web Studio has three ways

More information