The Presentation in KM743

Transcription

1 The Presentation in KM743 Miss. Khemiga Takum ID number: Miss.Yin Yilan ID number: Mr. Yang Jun ID number: Mr. Xie Siyu ID number: Mr. Liu Xin ID number: College of Art Media and Technology, Chiang Mai University, Thailand

2 Agenda The Invitation in R-L-D-S Introduction 1. Daiso 2. Lotus 3. The Salad Concept 4. Rimping Comparison 1. Price 2. Service 3. Customers Generic Strategies 1. Rimping Core Competencies 1. Apple 2. Samsung

3 Core Competencies Apple & Samsung as an example

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6 Introduction Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumers electronics, computer software, and online services. It hardware product include iphone smartphone, the ipad table computer, the Mac personal computer, the ipod portable media player, and Apple Watch smartwatch.

7 Introduction Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumers electronics, computer software, and online services. It hardware product include iphone smartphone, the ipad table computer, the Mac personal computer, the ipod portable media player, and Apple Watch smartwatch. Apple s consumer software includes the OS X and ios operating systems, the itunesmedia player, the Safari web browser, and the ilife and iwork creating and productivity suites.

8 Introduction Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumers electronics, computer software, and online services. It hardware product include iphone smartphone, the ipad table computer, the Mac personal computer, the ipod portable media player, and Apple Watch smartwatch. Apple s consumer software includes the OS X and ios operating systems, the itunesmedia player, the Safari web browser, and the ilife and iwork creating and productivity suites. Its online services include the itunes Store, the ios App Store and Mac App Store and icloud.

9 Characteristics Product differentiation Apple being the inventors of the mouse and the track pad always believed in innovating products. Apple products include the ipods, ipads, itouch, itv and iphone along with a number of computer enhancing apps and software s. With the introduction of the ipod in the year 2001, Apple started diversifying its products in such way that its competitors could barely even get a whiff of what was happening in this tech world. Thus now Apple is fondly called as a haven of consumer electronics. Superior brand and product placement With competitors like Microsoft offering their software s for almost a majority of personal computers, the founders of Apple decided to go the niche marketing way, thus pricing their products at a superior level than the others. They could afford to do this because of their solid foundations of R&D, product differentiation and traditional marketing.

10 Characteristics Customer loyalty This is the most essential element deciding the popularity of your product and Apple certainly managed to do it the right way. By establishing sole Apple selling product stores all over the globe, the sellers are well equipped with the knowledge they require to sell the product, thus creating an excellent customer support unit. The consumers can personally check out all the features in this store and have a real life experience of using the Mac. Maintaining Secrecy The employees at Apple truly believe in creating a roar of curiosity in the markets. Thus all the details of their products are highly protected and in no way can be leaked out to the people. This is another major reason why Apple has been successful in beating its competitors and enjoying a larger market share.

11 Core-Competences Innovative designs Technology

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13 Introduction Samsung is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol(business conglomerate).

14 Introduction Samsung is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol(business conglomerate). Notable Samsung industrial subsidiaries include Samsung Electronics(the world s largest information technology company measured by 2012 revenues, and 4 th in market), Samsung Heavy Industries(the world s 2 nd largest shipbuilder measured by 2010 revenues), and Samsung Engineering and Samsung C&T(respectively the world s 13 th and 36 th largest construction companies). Other notable subsidiaries include Samsung Life Insurance(the world s 14 th largest life insurance company), Samsung Everland(operator of Everland Resort, the oldest theme park in South Korea) and Cheil Worldwide(the world's 15th-largest advertising agency measured by 2012 reven..

15 Introduction Samsung is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol(business conglomerate). Notable Samsung industrial subsidiaries include Samsung Electronics(the world s largest information technology company measured by 2012 revenues, and 4 th in market), Samsung Heavy Industries(the world s 2 nd largest shipbuilder measured by 2010 revenues), and Samsung Engineering and Samsung C&T(respectively the world s 13 th and 36 th largest construction companies). Other notable subsidiaries include Samsung Life Insurance(the world s 14 th largest life insurance company), Samsung Everland(operator of Everland Resort, the oldest theme park in South Korea) and Cheil Worldwide(the world's 15th-largest advertising agency measured by 2012 revenues). Samsung has a powerful influence on South Korea's economic development, politics, media and culture and has been a major driving force behind the Miracle on the Han River. Its affiliate companies produce around a fifth of South Korea's total exports.

16 Characteristics Low prices To have a low prices, Samsung develop its own products, such as: semiconductors, telecommunications, digital media and so on. However, there are still some challenges, like life cycle for electronics short, changing business environment and increased demand. High technology Products usually involve the latest technology. Samsung inspires the world and shapes the future with transformative ideas and technologies, redefining the world of TVs, smart phones, wearable devices, tables, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions.

17 Characteristics Short product life cycle Many firms: Google, Apple, Intel seek to acquire companies who ve already developed Use Cases, but don t won the capability to identify and exploit in the market. In the same manner, Samsung can do that. It can just use 5 months to product a new product and 12 months to typically new generation of products. Because of the short product life cycle, Samsung opposes a lot of competitiveness in the market. Huge demand and short product life cycle, people are willing to pay more on innovative product, high possibility of introducing new product.

18 Characteristics SWOT in Samsung I. Strengths Strong brand equity, constant focus on research and development, diversified business portfolio across multiple product categories. II. Weakness High promotional activities cost, product recalls reflect poorly on brand image, too much of dependence for software from other parties. III. Opportunities Expanding product categories(digital media & air-condition product), launching Indian market, opening more stores and service provider. IV. Threats Highly competitive business environment, currency risk, lack of innovation.

19 Core Competences Technology/Leadership Innovation Customer Value Creation Creative and Experienced Employees

20 Future objective of competitors Acquire new technology Constant product innovations Maintain brand image Make profit

21 Key competitors

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