Firth Designer Bricks & Architectural Masonry. July 2015

Transcription

1 Firth Designer Bricks & Architectural Masonry July 2015

2 Agenda Firth s cladding range Target Market Versatility & creativity Technical Support

3 Firth Cladding Range 1. Designer Brick; Devonstone (Available in both straight and rumbled edge) Manorstone (Available in both straight and rumbled edge) Focus Summit Stone 2. Architectural Masonry (AM) 10 Series 20 Series Initial target is Devonstone & Manorstone, along with AM range

4 Designer Brick Specs

5 Architectural Masonry Specs

6 Target Market Customers who want low maintenance finish Contemporary new look homes Frustrated Clay Brick customers Colours schemes with neutral grey, white and taupe tones Concrete Brick option made available to builders & contractors Your team familiar with the product and understanding the benefits & advantages Sample Box and products available for use when working with customers and builders

7 Pricing Analysis Recent pricing analysis has confirmed Firth s offer to the market is very competitive Further to competitive pricing, there is growing interest from the residential market, to use an alternative to clay brick in particular, Firth s Designer Brick and Architectural Masonry range Firth pricing is on average $45 - $55 per m2 Clay brick equivalent is $35 - $70 per m2 The lower end pricing is for plaster or paint finish so this adds to the base m2 pricing Devonstone sizing in Clay = $55 - $70 per m2

8 Additional Information Tools Available Through Firth Concrete Brick Planner to try our Brick Planner

9 Summary Situation The NZ exterior cladding market is relatively large and currently sits at around 45% bricks The concrete brick share is around 2% Cost gap has closed between clay and concrete brick The profile for concrete bricks remains low or considered too expensive in the market In options and guides for homeowners, concrete brick is not part of initial consideration set for cladding Proposition Builders, Merchants, Architects and Firth work in partnership to Train relevant stakeholders on product advantages Provide clear guidance on costing for estimations Include Concrete Brick in cladding range for NZ standard home offers and designs Benefits New contemporary look for customers at competitive rates Added variety without added complication because product substitutes existing clay bricks easily Improved product supply with trusted preferred supplier Solid after sales service Locally manufactured for easy quick turnaround times Versatile product which can be honed and polished for different finishes

10 Versatility & Creativity Dricon coloured mortar

11 Versatility & Creativity

12 Apartment Living

13 Special Housing Areas Homestar 6 Rib Raft Hot Edge

14 Interior Uses

15 Features

16 Traditional or Contemporary

17 Technical Support Our proposed next step would be for Firth to update your customers and designers on products and options, which on approval could then be used on your builds Firth have developed a brick sample box specifically to help designers and buyers easily choose their colour of choice. This sample box includes a mortar fan deck, demonstrating the Dricon Mortar range, which will add to the options your customer can choose without adding com. The Website has many tools and is a good source of technical data. New Dricon app launching next month.

18 Stack Bond

19 Half stack bond

20 In Joint Reinforcing 10 series veneer stack bonded guide in Masonry Manual at CMA website Studs at 400mm centres Wall ties 400mm centres both ways Mesh: Start 400mm from slab then max 800mm Centres 4mm diameter longitudinal wire held apart by 2mm diameter wire at 200mm centres Website detail: veneers section

21 In Joint Reinforcing

22 In Joint Reinforcing

23 Control Joint layout assistance

24 Veneer Developments Modification of brick to include cores: Lighter product Better mechanical interlock with the brick ties Product also has solids for window sills

25 Veneer Developments Currently working with BRANZ on an appraisal to get the shelf angle removed from two storey design

26 Veneer Developments FIRTH CONTROL JOINT [Alternative Slip Joint] Construction: Control joints controlling wall movements shall be achieved by providing a bond break between blocks and mortar at the specified locations. Installation: At each control joint a thin layer of suitable polythene tape or similar shall be placed on top and at ends of each unit covering at least 75% of its width. The polythene layer must cover any cavities within the units. Mortar shall then be placed on the horizontal bed and the end of the unit to be laid.

27 Veneer Developments Building wrap

28 Firth Technical Support Graeme Bigham Masonry National Engineer Business DDI: Mobile: Steve Crossland Technical and Specifications Manager Masonry DDI: Mobile: Call Centre 0800 FIRTH1