Image. Positive Energy Conference National Opinion Survey submitted by Nanos, March 2015 (Submission )
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1 Image Positive Energy Conference National Opinion Survey submitted by Nanos, March 2015 (Submission )
2 Canadians hopeful on energy development but want the environment to trump jobs Federal government seen as a key player in reducing GHGs and approving pipeline projects Executive Summary A new national survey by Nanos Research commissioned for the Positive Energy Conference held in Ottawa, organized jointly by the Ivey Business School and the University of Ottawa on March 4-5, 2015 suggests that Canadians see a path forward that can reconcile environmental and energy priorities but want more federal leadership. The key findings of the national survey include: although more than six in ten Canadians support future growth of the oil and gas sector, eight of ten believe one can develop energy resources while protecting the environment; presented with the choice, protecting the environment at a cost of slower growth was more important than creating jobs even if the environment suffered by a margin of more than 2-to-1; a clear majority of Canadians see the federal government, not provincial governments, as taking a leading role in reducing GHGs and major pipelines; there exists a significant appetite for more knowledge on energy, the economy and the environment; and, the national interest was usually seen as more important than regional or other interests in most regions with the exception of BC. 2
3 Growth of Oil and Gas Sector in Canada Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, March 2 nd and 3 rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Net Score oppose 17% Oppose 15% 5% support 29% Support 34% Subgroups Support/ support Atlantic (n=100) 64.1% Quebec (n=250) 60.0% Ontario (n=300) 64.8% Prairies (n=200) 74.0% British Columbia (n=150) 55.0% Male (n=498) 71.5% Female (n=503) 56.3% 18 to 29 (n=206) 54.1% 30 to 39 (n=169) 60.8% 40 to 49 (n=208) 68.1% 50 to 59 (n=178) 68.8% 60 plus (n=239) 67.1% *Note: Charts may not add up to 100 due to rounding QUESTION Do you support, somewhat support, somewhat oppose or oppose growth in the oil and gas sector in Canada? 3
4 Possibilities of Developing Energy Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, March 2 nd and 3 rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Net Score Not possible 7% not possible 11% possible 32% 1% Possible 49% Subgroups Possible/ Possible Atlantic (n=100) 86.0% Quebec (n=250) 75.2% Ontario (n=300) 83.2% Prairies (n=200) 87.4% British Columbia (n=150) 71.6% Male (n=498) 80.1% Female (n=503) 81.1% 18 to 29 (n=206) 76.5% 30 to 39 (n=169) 79.7% 40 to 49 (n=208) 82.3% 50 to 59 (n=178) 81.1% 60 plus (n=239) 83.1% *Note: Charts may not add up to 100 due to rounding QUESTION Do you think it is possible, somewhat possible, somewhat not possible or not possible for Canada to develop its energy resources while protecting the environment? 4
5 Evaluating Priorities Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, March 2 nd and 3 rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. 9% Growth and creating jobs should be the top priority, even if the environment suffers to some extent. 24% Protecting the environment should be given priority, even if it causes slower economic growth and some loss of jobs 67% *Note: Charts may not add up to 100 due to rounding QUESTION Which of the following two statements do you agree with most [ROTATE] Protecting the environment should be given priority, even if it causes slower economic growth and some loss of jobs OR growth and creating jobs should be the top priority, even if the environment suffers to some extent. 5
6 Growth in the Renewable Energy Sector Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, March 2 nd and 3 rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Support/ Subgroups Net Score Support support 24% oppose 4% Oppose 2% 2% Support 69% Atlantic (n=100) 97.2% Quebec (n=250) 93.7% Ontario (n=300) 91.2% Prairies (n=200) 91.9% British Columbia (n=150) 92.1% Male (n=498) 93.6% Female (n=503) 91.7% 18 to 29 (n=206) 93.8% 30 to 39 (n=169) 93.8% 40 to 49 (n=208) 92.2% 50 to 59 (n=178) 91.7% 60 plus (n=239) 92.0% *Note: Charts may not add up to 100 due to rounding QUESTION Do you support, somewhat support, somewhat oppose or oppose growth in the renewable energy sector in Canada. 6
7 Leading Decision-Making Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, March 2 nd and 3 rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Reducing greenhouse gas emissions 13% 81% 5% Major pipeline projects 26% 66% 9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Provincial Federal *Note: Charts may not add up to 100 due to rounding QUESTION Should the [ROTATE] provincial or the federal level of government lead decision-making for: 7
8 Trust in Advancing Responsible Dialogue Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, March 2 nd and 3 rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Aboriginal Groups 2% 12% Your provincial government 9% Environmental Groups 17% The federal government 23% Energy companies 3% Universities 33% *Note: Charts may not add up to 100 due to rounding QUESTION Who would you trust most to advance a responsible dialogue about the economy, the energy sector and the environment [RANDOMIZE]: 8
9 Interest in Energy, Economy and Environment Information Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, March 2 nd and 3 rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Net Score interested 36% Not interested 3% not interested 6% 0% Interested 55% Subgroups Interested/ Interested Atlantic (n=100) 94.7% Quebec (n=250) 91.4% Ontario (n=300) 91.3% Prairies (n=200) 85.8% British Columbia (n=150) 95.2% Male (n=498) 92.4% Female (n=503) 89.8% 18 to 29 (n=206) 92.2% 30 to 39 (n=169) 87.6% 40 to 49 (n=208) 91.4% 50 to 59 (n=178) 89.8% 60 plus (n=239) 93.5% *Note: Charts may not add up to 100 due to rounding QUESTION Would you say that you are interested, somewhat interested, somewhat not interested or not interested in having more information about the relationship between energy, the economy and the environment? 9
10 Important Factors in Energy Projects Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, March 2 nd and 3 rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. The national interest or the views of local residents 51% 39% 10% The national interest or the rights of First Nations, Métis and Inuit peoples 49% 40% 10% The national interest or the views of people in your province 49% 43% 8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% National Interest Local residents/first Nations/People in Province *Note: Charts may not add up to 100 due to rounding QUESTION What is more important in a proposed energy project moving forward? [ROTATE] 10
11 Important Factors in Energy Projects Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, March 2 nd and 3 rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of % Subgroups The national interest The view of local residents Atlantic (n=100) 37.9% 54.6% The views of local residents 39% The national interest 51% Quebec (n=250) 52.6% 39.3% Ontario (n=300) 54.2% 34.6% Prairies (n=200) 57.2% 31.4% British Columbia (n=150) 40.5% 48.1% Male (n=498) 56.7% 34.2% Female (n=503) 44.7% 44.1% 18 to 29 (n=206) 42.3% 46.6% 30 to 39 (n=169) 50.5% 37.5% 40 to 49 (n=208) 45.7% 45.0% 50 to 59 (n=178) 60.5% 31.0% 60 plus (n=239) 55.2% 34.9% *Note: Charts may not add up to 100 due to rounding QUESTION What is more important in a proposed energy project moving forward, the national interest or the views of local residents? 11
12 Important Factors in Energy Projects Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, March 2 nd and 3 rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of % Subgroups The national interest The rights of First Nations, Métis and Inuit peoples The rights of First Nations, Métis and Inuit peoples 40% The national interest 49% Atlantic (n=100) 36.4% 55.2% Quebec (n=250) 48.9% 41.6% Ontario (n=300) 46.6% 42.0% Prairies (n=200) 62.2% 26.7% British Columbia (n=150) 47.6% 43.8% Male (n=498) 51.5% 38.6% Female (n=503) 47.4% 42.2% 18 to 29 (n=206) 41.9% 49.2% 30 to 39 (n=169) 51.8% 36.9% 40 to 49 (n=208) 46.0% 40.4% 50 to 59 (n=178) 57.0% 34.4% 60 plus (n=239) 51.7% 39.8% *Note: Charts may not add up to 100 due to rounding QUESTION What is more important in a proposed energy project moving forward, the national interest or the rights of First Nations, Metis and Inuit peoples? 12
13 Important Factors in Energy Projects Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, March 2 nd and 3 rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. 8% Subgroups The national interest The view of people in your province Atlantic (n=100) 35.2% 60.3% The views of people in your province 43% The national interest 49% Quebec (n=250) 49.6% 44.7% Ontario (n=300) 58.2% 33.3% Prairies (n=200) 53.5% 36.9% British Columbia (n=150) 34.5% 55.9% Male (n=498) 53.0% 41.2% Female (n=503) 45.5% 44.7% 18 to 29 (n=206) 44.0% 45.7% 30 to 39 (n=169) 45.7% 46.3% 40 to 49 (n=208) 46.8% 44.2% 50 to 59 (n=178) 56.4% 38.9% 60 plus (n=239) 53.0% 40.2% *Note: Charts may not add up to 100 due to rounding QUESTION What is more important in a proposed energy project moving forward, the national interest or the views of people in your province? 13
14 Knowledge About Energy Issues Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, March 2 nd and 3 rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. The energy industry 8% 7% High schools 4% The government 41% Universities 19% The media 21% *Note: Charts may not add up to 100 due to rounding QUESTION Who should take the lead in improving people s knowledge about energy issues in Canada. [RANDOMIZE] 14
15 Methodology 15
16 Methodology Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,000 Canadians between March 2 nd and 3 rd, Participants were randomly recruited by telephone using live agents and administered a survey online. The sample included both land- and cell-lines across Canada. The results were statistically checked and weighted by age and gender using the latest Census information and the sample is geographically stratified to be representative of Canada. Individuals randomly called using random digit dialling with a maximum of five call backs. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. The research was commissioned by the Positive Energy Conference in Ottawa, jointly organized by the Ivey School of Business and the University of Ottawa. Note: Charts may not add up to 100 due to rounding. 16
17 About Nanos Nanos is one of North America s most trusted research and strategy organizations. Our team of professionals is regularly called upon by senior executives to deliver superior intelligence and market advantage whether it be helping to chart a path forward, managing a reputation or brand risk or understanding the trends that drive success. Services range from traditional telephone surveys, through to elite in-depth interviews, online research and focus groups. Nanos clients range from Fortune 500 companies through to leading advocacy groups interested in understanding and shaping the public landscape. Whether it is understanding your brand or reputation, customer needs and satisfaction, engaging employees or testing new ads or products, Nanos provides insight you can trust. View our brochure Nik Nanos FMRIA Richard Jenkins Chairman, Nanos Research Group Vice President, Nanos Research Ottawa (613) ext. 237 Ottawa (613) ext. 230 Washington DC (202) rjenkins@nanosresearch.com nnanos@nanosresearch.com 17
18 Tabulations 18
19 Positive Energy Conference/Nanos Energy Survey STAT SHEET Question 1 - Do you support, somewhat support, somewhat oppose or oppose growth in the oil and gas sector in Canada Total Support support oppose Oppose Responses Percentage Percentage Percentage Percentage Percentage Region Canada Atlantic Canada Quebec Ontario Prairies British Columbia Gender Male Female Age 18 to to to to plus Nanos conducted a RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,000 Canadians between March 2 nd and 3 rd, The sample included both land- and cell-lines across Canada. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of Page 1
20 Positive Energy Conference/Nanos Energy Survey STAT SHEET Question 2 - Do you think it is possible, somewhat possible, somewhat not possible or not possible for Canada to develop its energy resources while protecting the environment? Total Possible possible not possible Not possible Responses Percentage Percentage Percentage Percentage Percentage Region Canada Atlantic Canada Quebec Ontario Prairies British Columbia Gender Male Female Age 18 to to to to plus Nanos conducted a RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,000 Canadians between March 2 nd and 3 rd, The sample included both land- and cell-lines across Canada. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of Page 2
21 Positive Energy Conference/Nanos Energy Survey STAT SHEET Question 3 - Which of the following two statements do you agree with most [ROTATE]: Total Protecting the environment should be given priority, even if it causes slower economic growth and some loss of jobs Growth and creating jobs should be the top priority, even if the environment suffers to some extent Responses Percentage Percentage Percentage Region Canada Atlantic Canada Quebec Ontario Prairies British Columbia Gender Male Female Age 18 to to to to plus Nanos conducted a RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,000 Canadians between March 2 nd and 3 rd, The sample included both land- and cell-lines across Canada. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of Page 3
22 Positive Energy Conference/Nanos Energy Survey STAT SHEET Question 4 - Do you support, somewhat support, somewhat oppose or oppose growth in the renewable energy sector in Canada. Total Support support oppose Oppose Responses Percentage Percentage Percentage Percentage Percentage Region Canada Atlantic Canada Quebec Ontario Prairies British Columbia Gender Male Female Age 18 to to to to plus Nanos conducted a RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,000 Canadians between March 2 nd and 3 rd, The sample included both land- and cell-lines across Canada. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of Page 4
23 Positive Energy Conference/Nanos Energy Survey STAT SHEET Should the [ROTATE] provincial or the federal level of government lead decision-making for: Question 5 - Major pipeline projects Total Provincial government Federal government Responses Percentage Percentage Percentage Region Canada Atlantic Canada Quebec Ontario Prairies British Columbia Gender Male Female Age 18 to to to to plus Nanos conducted a RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,000 Canadians between March 2 nd and 3 rd, The sample included both land- and cell-lines across Canada. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of Page 5
24 Positive Energy Conference/Nanos Energy Survey STAT SHEET Should the [ROTATE] provincial or the federal level of government lead decision-making for: Question 6 - Reducing greenhouse gas emissions Total Provincial government Federal government Responses Percentage Percentage Percentage Region Canada Atlantic Canada Quebec Ontario Prairies British Columbia Gender Male Female Age 18 to to to to plus Nanos conducted a RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,000 Canadians between March 2 nd and 3 rd, The sample included both land- and cell-lines across Canada. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of Page 6
25 Positive Energy Conference/Nanos Energy Survey STAT SHEET Question 7 - Who would you trust most to advance a responsible dialogue about the economy, the energy sector and the environment [RANDOMIZE] Total Your provincial government The federal government Universities Energy companies Environment al Groups Aboriginal Groups Responses Percentage Percentage Percentage Percentage Percentage Percentage Percentage Region Canada Atlantic Canada Quebec Ontario Prairies British Columbia Gender Male Female Age 18 to to to to plus Nanos conducted a RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,000 Canadians between March 2 nd and 3 rd, The sample included both land- and cell-lines across Canada. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of Page 7
26 Positive Energy Conference/Nanos Energy Survey STAT SHEET Question 8 - Would you say that you are interested, somewhat interested, somewhat not interested or not interested in having more information about the relationship between energy, the economy and the environment? Total Interested interested not interested Not interested Responses Percentage Percentage Percentage Percentage Percentage Region Canada Atlantic Canada Quebec Ontario Prairies British Columbia Gender Male Female Age 18 to to to to plus Nanos conducted a RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,000 Canadians between March 2 nd and 3 rd, The sample included both land- and cell-lines across Canada. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of Page 8
27 Positive Energy Conference/Nanos Energy Survey STAT SHEET ROTATE QUESTIONS 9-12 PLUS ROTATE OPTIONS What is more important in a proposed energy project moving forward? [ROTATE] Question 9 - The national interest or the views of local residents Total The national interest The views of local residents Responses Percentage Percentage Percentage Region Canada Atlantic Canada Quebec Ontario Prairies British Columbia Gender Male Female Age 18 to to to to plus Nanos conducted a RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,000 Canadians between March 2 nd and 3 rd, The sample included both land- and cell-lines across Canada. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of Page 9
28 Positive Energy Conference/Nanos Energy Survey STAT SHEET What is more important in a proposed energy project moving forward? [ROTATE] Question 10 - The national interest or the rights of First Nations, Métis and Inuit peoples. Total The national interest The rights of First Nations, Métis and Inuit peoples Responses Percentage Percentage Percentage Region Canada Atlantic Canada Quebec Ontario Prairies British Columbia Gender Male Female Age 18 to to to to plus Nanos conducted a RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,000 Canadians between March 2 nd and 3 rd, The sample included both land- and cell-lines across Canada. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of Page 10
29 Positive Energy Conference/Nanos Energy Survey STAT SHEET What is more important in a proposed energy project moving forward? [ROTATE] Question 11 - The national interest or the views of people in your province Total The national interest The views of people in your province Responses Percentage Percentage Percentage Region Canada Atlantic Canada Quebec Ontario Prairies British Columbia Gender Male Female Age 18 to to to to plus Nanos conducted a RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,000 Canadians between March 2 nd and 3 rd, The sample included both land- and cell-lines across Canada. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of Page 11
30 Positive Energy Conference/Nanos Energy Survey STAT SHEET Question 12 - Who should take the lead in improving people s knowledge about energy issues in Canada [RANDOMIZE]. Total The government The media Universities High schools The energy industry Responses Percentage Percentage Percentage Percentage Percentage Percentage Region Canada Atlantic Canada Quebec Ontario Prairies British Columbia Gender Male Female Age 18 to to to to plus Nanos conducted a RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,000 Canadians between March 2 nd and 3 rd, The sample included both land- and cell-lines across Canada. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of Page 12
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