Master of Arts in Integrated Marketing Communications (IMC)

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2 DPU INTERNATIONAL COLLEGE (DPUIC) A True Global Learning Experience Master of Arts in Integrated Marketing Communications (IMC) 1.5 Years Only This IMC program is the only international master s program in Thailand that brings together a body of knowledge from various continents around the world including North America, Australia, Europe and Asia. This program prepares students for a cross-functional role as well as equips them with the unique skills needed to effectively integrate various communications approaches and tools. This program will also help students accelerate their career growth in marketing and communications at the organization s strategic level. The only international Master program in IMC in Thailand. Program highlights Learn closely from the experience of world-class visiting professors and well-known professionals Gain a unique mix of knowledge and skills in several business areas Enjoy the strategic intelligence network worldwide Enjoy the learning experience with qualified classmates Enjoy the small class size Program timetable Three weekends of lectures on Saturdays and Sundays Students in this program will: Learn directly from experienced world-class visiting IMC lecturers and professionals. Gain a unique mixture of knowledge and skills in marketing communications, consumer research-based strategies, branding strategies, and marketing management. Develop a worldwide marketing communications network. Core courses include: Creativity and Idea Strategy Strategic Marketing Management Consumer Behavior Insights IMC Campaigns 15 credits Strategic Integrated Marketing Communications Management Elective courses include: Customer Relationship Management Delivering Superior Customer Value Research courses Marketing Research Strategic Brand Management Customer Database and Interactive Marketing Independent Study in IMC 15 credits Strategic Management 6 credits DPU INTERNATIONAL COLLEGE Building 6, 6th Floor 110/1-4 Prachachuen Road Laksi, Bangkok 10210, Thailand Phone: Ext. 636 Fax: dpuic@dpu.ac.th Website:

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7 DPU INTERNATIONAL COLLEGE (DPUIC) Accelerate Your Career through DPUIC s Doctoral Programs Doctor of Philosophy Programs Business Administration (PhD BA) Business Informatics (PhD BI) Strategy and Intelligence (PhD SI) To succeed in this modern environment, organizations need to employ people with the requisite skills in business administration, application of business informatics and strategic intelligence. The desired skills include excellent communication skills, an understanding of the relationships between an organization s key performance indicators and the broader business issues, and creative problem solving skills. To maintain such skills, executives need not only understand of present theories, methods and techniques, but also be aware of the research initiatives and activities that are being conducted which lead to new approaches in management. The professional Doctor of Philosophy in Business Administration (PhD BA); Business Informatics (PhD BI); and Strategy and Intelligence (PhD SI) programs are designed for individuals who are interested in acquiring those advanced knowledge and skills. The international doctoral programs which combine the business administration and optional professionalism concentrations Program highlights Learn closely from the experience of world-class visiting professors and well-known professionals Gain a unique mix of knowledge and skills in several business areas Enjoy the strategic intelligence network worldwide Enjoy the learning experience with qualified classmates Enjoy the small class size Program timetable Three weekends of lectures on Saturdays and Sundays plus 9 hours of tutorial sessions The PhD programs are intended to produce graduates who: Become exceptional administrators and managers with academic and technical expertise in various business areas. Be qualified to serve as middle and senior level managers in government departments and private industry. Become administrators and management specialists who can stay up-to-date with the advancement of administrative and management initiatives in an information-rich society. Core courses: Research Methods Advanced Statistics and Modeling for Business Quantitative and Qualitative Research Approaches 9 credits Elective courses: Advanced Paradigms in Business and Management Business Practice and Case Studies Research thesis Advanced Reading in Business Special Topics in Business Administration 9 credits 45 credits DPU INTERNATIONAL COLLEGE Building 6, 6th Floor 110/1-4 Prachachuen Road Laksi, Bangkok 10210, Thailand Phone: Ext. 811 Fax: dpuic@dpu.ac.th Website: