K L L A U N C H Y O U R L A U N C H K I T 11 STEPS TO LAUNCHING YOUR SHINY NEW WEBSITE

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1 DEAR FUTURE, I'M READ! A U N C H O U R A U N C H K I T 11 STEPS TO AUNCHING OUR SHIN NEW WEBSITE

2 ET"S AUNCH OUR AUNCH DEAR FUTURE, I'M READ! aunching your website can be a heck of alot of work! aunch our aunch Creative builds websites for busy business owners like you all the time so we put together a aunch Kit that will make launching your Website a gazillion times easier! We included key launch activities as well as an 11 point check list that you can follow and present to your web designer or you can use it to get busy building your dream site! We hope you enjoy it! Get Busy aunching! #PunIntended #aunchouraunch AUNCH OUR AUNCH KIT

3 1 what's the purpose of your website? Will your website be used to sell merchandise or book appointments? Maybe you just want to build your list or educate clients before you consult with them. Whatever the purpose it's important to know before you begin the process because the more narrow you can set your objectives the easier it will be to aunch your aunch! #PunIntended #aunchouraunch AUNCH OUR AUNCH KIT

4 2 who is your target market Knowing your target market is important for several reasons.. It is much easier to create your website copy and direct your advertising when you know who your target market is! Additionally, from a design and integration perspective your demographic will impact some of the choices you make. Instead of relying solely on what you like as a person you can actually think like your customer or client which will improve the success of your aunch! Example Markets: Busy Moms, Vacation Home Buyers, Newlyweds, Accoutants #PunIntended #aunchouraunch AUNCH OUR AUNCH KIT

5 3 DOMAIN & SOCIA MEDIA REGISTRATION Visit a site like Go Daddy to determine if your business name is available. in the event that your.com isn't available you may want to consider other popular web extensions such as.net,.co and.tv During your name search you should also check social media availability. It's up to you how many sites you want to check based on your target market. For instance, if your product is very visual such as handmade crafts or design services insttagram and pinterest may make the most sense where as if your demographic is a little older and less likely to be on social media then facebook may be the best choice. *TIP Social Media Sites really help to improve your SEO which basically just means it helps people search your name anf find you easliy! *TIP 2 If at all possible don't include underscores, dashes or other elements in your domain or social media that will make it harder for your customers to find you or search you and find your business online. #PunIntended #aunchouraunch AUNCH OUR AUNCH KIT

6 4 what are your must have website features? If you already have a website then you likely have a running list of things you will do differently the next time around. On the other hand if this is your first time launching a site there will be some elements that you may not even know you wanted or needed on your site! The best way to avoid web envy is to visit websites and blogs that you're really digging and scrutinize why you really like the site... Maybe it's the images used, or the fonts, possibly it's the way the shop is laid out or the shape of the buttons etc... The devil is in the details so whatever it is keep good notes and a log of your favorite links so you can share with your web designer. The more information you can give your web designer the better your aunch experience will be! In addition to an easy peasy launch you will get a better more thorough web quote which will ultimately save you time and money because you won't have costly edits well after the project has begun. #PunIntended #aunchouraunch AUNCH OUR AUNCH KIT

7 5 SOME FEATURES TO CONSIDER There are times when you launch a website and you obsess over every little shiny bell and every little blinged out whistle and then there are other times when you just want to get it done! Of course you don't want to sacrifice professionalism or anything like that however, keep in mind that each plug in you add or each page can potentially cost you time and money so decide up front if your more concerned about launching or perfection! always remember, it's super easy to add elements to your website after it's up and running! aunching is the part most people get stuck on! #PunIntended #aunchouraunch AUNCH OUR AUNCH KIT

8 6 SOME FEATURES TO CONSIDER Here are some things to consider... Will you need any of the following? Self Maneagable Website Search Bar Calendar Forms Social Media Integration Shopping Cart Opt In Content Delivery Event Integration Video Testimonials Appointment Booking Countdown Feature Ad Space Image Slider Blog Podcast Hosting AUNCH OUR AUNCH KIT

9 7 SOME FEATURES TO CONSIDER A FEW MORE THINGS TO THINK ABOUT OR DO... Create a list of each page you want on your website. Create a Website/Social Media Password og so that you can keep all those passwords safe & secure during your launch you're going to be sharing the log in info with your web designer so make sure the log ins aren't the same thing you use for your personal sites. Do you have a high quality logo already created? Do you have high quality photos for your website or will you need new high quality photos to get the look your going for? Do you have the content written for your site? For instance Is the About Us Section already written, Do you have descriptions for your products or services? AUNCH OUR AUNCH KIT

10 8 TIME TO BUID THE SITE At this point, it's time to decide if your going to build your own site using a site builder like wordpress or squarespace or if your going to hire some help. DI WEBSITE vs. HIRING A PRO The pros to building your own website is that you'll save some money and you can use that money to advertise your new site, buy a cute handbag or even buy a small island in some cases! The good thing about hiring a pro is that you will undoubtedly save time, you'll benefit from all of the past web building experience your designer brings to the table, you get built in technical support and you'll probably add 5 or 10 years to your life... AUNCH OUR AUNCH KIT

11 9 FINDING your web designer WAS TO FIND A DESIGNER OR A DI WEBSITE Ask your friends, and even ask your competition who created their website Google websites in your city ook at the bottom of your favorite websites... alot of designers have a little credit box at the bottom of a website Ask your local chamber of commerce for a recommendation Visit UpWork.com Visit Fiverr.com Wordpress.com Wordpress.org Squarespace.com wix.com Weebly.com AUNCH OUR AUNCH KIT

12 10 PRICING & TIMEINE If you decide to use a web whisperer then make sure you create and communicate your timeline so that you can stay on track with your launch! ou should expect to pay anywhere from $500 $4500 for a professional website. Prices can vary dramatically based on many factors including web hosting, designer fees, plugins, fonts, photo usage, customization and turnaround time just to name a few. Remember, get referrals and go with a designer that you feel most comfortable with. The average turnaround time to complete your website can be anywhere from about a week to several months based on the complexity and how quickly you are able to provide the information and content needed for your site. AUNCH OUR AUNCH KIT

13 11 a few final thoughts Well, your on your way! ou've done the legwork, you've done the research... go forth and launch! No matter how you decide to bring your dreams to fruition remember to learn from everything your doing! Websites are like tennis shoes... They eventually go out of style so you will likely be undertaking this process in 3 5 years. In addition you will undoubtedly want upgrades, changes and additions so just have fun and always be a student of your business! Either way you go make sure that you build your list by including an opt in on your site and (2) Create a marketing plan so that you know exactly how your going to spread the word, reach your target market, partner with some cool peeps and make your launch lit! Follow the steps below and you'll be miles ahead of the crowd! The sky is the limit! AUNCH OUR AUNCH KIT

14 12 THE WEB-AUNCH CHECKIST Identify what your purpose is for being online Narrow your target market to one specific group, type etc... Search your preferred Domain name and verify that it is free and clear please go register it now! It's a good idea to check social media at this point also so that you can stay as consistent as possible Set your website aunch Date Decide if you have a preference for what platform your site is built on? Wordpress offers the greatest potential for growth and customization. Square space and similar sites are more cost effective but more rigid and not as easily customizable. AUNCH OUR AUNCH KIT

15 13 THE WEB-AUNCH CHECKIST Research other websites for inspiration keep a list of your favorite websites, features, designs, fonts, colors etc... Keep a list of your must have website features? Keep a list of some features that you might want but that you can wait for? Create a list of what pages you will feature on your website. Create a password log for all of the plugins and integrations that you will be added to your website this will save you time and energy! Thank me later! Maintain a file containing your logo, pictures, web content, forms, products, descriptions, instructions, social media log ins etc.. organized by page so that you can hand them off and plug in easily? AUNCH OUR AUNCH KIT