MTIV. Process for the New Media Designer. From the book MTIV by Hillman Curtis.

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1 MTIV Process for the New Media Designer From the book MTIV by Hillman Curtis

2 MTIV Making the Invisible Visible

3 Listen Unite Theme Concept Eat the Audience Filter Justify Lyt Foren Tema Koncept Slug publikum Filtrer Begrund

4 Listen Lyt What s my motivation? Swallow your pride What s the story? Love/hate The cheese client Hvad er min motivation? Slug din stolthed Hvad er historien? Had/kærlighed Osteproducenten

5 Listen Lyt Listening is an activity. It is a matter of asking the right question in just the right way and fine-tune your reception to the answer. Think of yourself as your clients tarot card reader, gently coaxing them towards their fortune, helping them uncover what they want most.

6 Unite Foren Inclusion Involve the client often Establish goals early Remember your goals Selling the design Includer Involver kunden ofte Klarlæg mål tidligt Husk dine mål Sælg dit design

7 Unite Foren Cooperation is the foundation of any team effort. Keeping the channels of communication open between yourself and your client is a craft. It takes practice and work, but rewards always outweights the cost.

8 Target the theme Ram temaet Targeting Three-ring target Theme leads to style What s the theme? Målretning Tre-ring målskive Tema fører til stil Hvad er temaet?

9 Target the theme Ram temaet Three-ring target Before meeting with a client draw a three-ring target leaving room in the margin. Ask questions about the project. As the client talks listen for words and ideas they repeat and get excited about and write them in the margin. From those words determine which one goes in the center, thus becoming the theme and single source of gravity for the project.

10 Target the theme Ram temaet There s is nothing like a really well-told story. The idea with the staying power and transcendent message, is the theme. And through your craft, make that theme visible, supporting it with every design decision you make.

11 Concept Koncept A definition of sorts Working towards concept Sketching Storyboarding Collaborate with your client Let the medium help Never stop thinking Keep it simple En slags definition Arbejd hen mod konceptet Skitser Anvend storyboards Samarbejd med kunden Lad mediet hjælpe Bliv ved med at tænke Hold det simpelt

12 Concept Koncept If there is one rule of conseptualizing, it s that there are no rules. Nothing in design is more important than good concepts. Try to get inside the creative minds of the people who created the best designs. If you re careful, you won t end up copying them. Rather you ll reach a place in your own mind in which ideas can bloom.

13 Eat the audience Æd publikum Zero in Client-supplied information Focus groups Stil ind Kundeleveret information Focusgrupper

14 Eat the audience Æd publikum Include everyone involved in a given project. The audience might be invisible, but they re still a fundamental part of your team. New media design is a commercial art, and as such it has to be created for an audience in order to succed.

15 Filter Filtrer Form follows function Demons and angels From theory to practice Formen følger funktionen Dæmoner og engle Fra teori til praksis

16 Filter Filtrer Rely on limitations whether bandwith, CPU power, client directives, or time to strip away to filter nonessential elements from the design

17 Justify Begrund Everything matters Justify as you go It s not impolite to point Alt har betydning Begrund undervejs Det er ikke uhøfligt at udpege (problemer)

18 Justify Begrund The process is often nonlinear. Justifying as we work is as important as justifyineg the end result. Justifying is simply a matter of communicating with your co-creatives and remaining open for their comment. Not everything can be rationally explained. Still, if something your logocal mind, your gut, or a coworker tells you something isn t right - pay attention. If you can t justify a move, a font or a colour choise to yourself, the work won t ring true to you.

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