Web Banner Design Tips
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1 Web Banner Design Tips Best ways get readers to click to your site by Terrie Goldstein, publisher hvparent.com
2 Getting Results When I first began my marketing firm, I remember reading an article about an award-winning ad that brought no new business. I always remember that example when I develop creative strategies and make it my top priority to create a program that brings results. HVParent.com Web Banner Design Tips 3
3 Keep in mind that a good web banner ad does not have to be a fine work of art. The only purpose of a banner is to get someone to click to your site. It doesn t have to look good to work. 4 Hudson Valley Parent Web Banner Design Tips
4 How does a print ad differ from a web banner? One of the biggest errors clients make is to assume a banner is a print ad but a different size and different medium. This assumption can cost you time and money. HVParent.com Web Banner Design Tips 5
5 Does your web banner look like your print ad? If your web banner ad looks like your print ad, then question the viability of your design. Your print ad has a short time to capture a reader s attention. But once you have done that, they will read all the copy that is relevant to their interests. 6 Hudson Valley Parent Web Banner Design Tips
6 The web is a different animal. Like print, you have a short time to capture attention. But the next step is to get the reader to click to your site. Your site is more like your print ad, where people are willing, if interested, to read more. Three easy steps lead to a successful banner campaign HVParent.com Web Banner Design Tips 7
7 1 Good copy sells The success of a banner is based on the headline. Your banner should answer a key question why should I be interested? Keep it short and simple. Note, if your banner tells the reader everything they need to know about you and your company, why should they click forward to your website? Free uniform with lessons New spring line revealed! Best kids summer program now open 8 Hudson Valley Parent Web Banner Design Tips
8 Remember: If you get the headline wrong nothing else matters. Always include a call to action. Click here. Get your free Sale. New. These trigger words create an immediate impulse to take action. HVParent.com Web Banner Design Tips 9
9 2 Graphics Attract Attention Make sure that the picture included in the banner is relevant to what you are selling. Your pictures are part of your story. Cute babies, attractive people, baby animals if these images are part of your sale use them. Family portrait SPECIAL! 50% off complete package 10 Hudson Valley Parent Web Banner Design Tips
10 3 Use Easily Readable Fonts You have a few seconds to attract someone s attention. The reader should not have to spend that time trying to translate your fonts. Make sure all copy can be easily read and has good contrast. Remember not all buyers have the eyes of a 21-year old. Buy One Dance Lesson Get One Dance Lesson FREE or BUY ONE DANCE LESSON GET ONE DANCE LESSON FREE HVParent.com Web Banner Design Tips 11
11 Following these simple tips leads to business growth. Call us for additional marketing tips hvparent.com
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