Online Store O ver view

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2 TA B L E O F C O N T E N T S PRESENTING THE IT4PROFIT ONLINE STORE...2 E-CATALOG...3 PRODUCT CONFIGURATOR...5 ORDER MANAGEMENT...6 STOREFRONT CONTENT MANAGEMENT...8 PRODUCT CONTENT MANAGEMENT...9 CONNECTIVITY WITH ERP...10 CONNECTIVITY WITH BUSINESS PARTNERS

3 P R E S E N T I N G T H E I T 4 P R O F I T O N L I N E S TO R E IT4profit Online Store solution allows Merchants to efficiently build, manage, and personalize powerful and scaleable Internet storefronts, serving businesses (B2B) and consumers (B2C). IT4profit offers for B2B or B2C online trading the complete intelligent solution which fosters increased corporate and customer value by facilitating customer communication and satisfaction while reducing costs. IT4profit Online Store helps optimize and ease for your customers the processes of search, comparison and selecting products. Your customers can configure new computers, make orders and check order statuses. You can retain and expand your current customer base and increase sales by offering products and services that meet your customers needs; reduce commercial cost of each transaction; have visibility of demand; forecast sales volume and optimize the stock of your goods - and all this with the affordable IT4profit Online Store. IT4profit Online Store is the suite of ASP modules and includes Product Content Management, e-catalog, Configurator, Order Management, Website Content Management and Connectors with ERP systems. This suite enables your company to efficiently manage customer processes, ship orders, collect payments and more all from applications that are built on the platform with the unified information architecture. Whether you implement selected modules or the entire suite, IT4profit Online Store enables you to share unified information across your sales channels and to improve your customer service. 2

4 e - C A T A L O G e-catalog provides 24-hour storefront for your latest product data, including prices and availability, exclusive discounts and promotions in your Online Store. This is a professional solution that helps manage easily product-, trade-, transport-, company-, and consumerrelated information. By means of e-catalog solution you can offer your customers: Simple and advanced search, and search by keywords Product comparison & f ltering User Basket and Wish List User Bookmarks and Personal Pages e-catalog is designed to support: Pricing based on your customers pricing categories Price-list distribution Customizable Product Tree Management of product categories Access determination to each product category by setting f lters Multi-language, multicurrency features Prices & Availability e-catalog organizes detailed content about all offered products and services, allows to properly manage, classify and categorize it; and distribute product information to multiple channels. Setting up of prices and availability is one of the inherent steps for the Online Store management. For each item that you plan to sell, you need to specify the price in a price list and make that price list available to your customers. e-catalog supports pricing agreements based on pricing categories. These agreements set up and apply default pricing rules for your customers in the Order Management solution. For everyday international trades, the maintenance of currency conversion rates is provided. With e-catalog pricing capabilities, you can also set up advanced promotions and discounts. Prices & Availability You, as the owner, manage categories of the e-catalog and determine access for companies-sellers to each category by setting filters. These companies can have access to the category, if they have products of this category in their trading catalog. Search Capabilities e-catalog provides several powerful specific search engines that simplifies product search: 3

5 Simple search lets users execute the search within one or two search criteria. The simple search engine will search within the Manufacture > Product type pattern. Advanced search utilizes the sophisticated cross-search procedure allowing complex search schemas. Using the inter-relationship between Catalog structure, Product Properties and Search Settings you can create a comprehensive search procedure. You can execute search within the selected search pattern (Product type > Manufacturer > Product family) or broaden the search capabilities by searching within product attributes. A product attribute is a feature and an essential part of the product, like size or weight. You can arrange the searches within the product attributes in any desirable order. Search b y keywords. Your users will be able to search for products/services containing specified words and product reference numbers. The results are displayed as links to the relevant products. This search matches whole words or beginnings of words, ends or its middle parts in any order you tell the system to execute search. Prices & Availability Products can be interactively compared by product attributes within one product category. The search will not mak e sense and will not work on items from different categories. Items are compared by identical parameters. You can vary the viewing option to have a narrow view on the attributes to compare. You also can hide Identical Attributes to bring to the forefront only varying attributes. Basket While purchasing, user can use the Basket to reserve products if required products are displayed on different pages in e-catalog. The user can: Create several baskets Add products to his basket from the e-catalog View the full description of the selected products Change the quantity of product units in the basket Delete products from his basket Create an Order to purchase (assemble) the products placed into the basket. Wish List The wish list is used to accumulate selected products in the most efficient way. It is similar to the way you go shopping with a shopping cart. The wish list serves as a container for the favorite items. It can be accessed at any time, can be saved for future use and allows to overview the payment history. Bookmarks The user can create links to his favorite Online Store pages and add comments to these bookmarks. Personal Pages The personal page allows user to view the order information, statuses of his current orders. On this page the user can also store answers of the technical support team to his requests/questions and other random documents supported to his profile. 4

6 Informational model of e-catalog The informational model of the e-catalog corresponds to the following requirements: Low support costs Ability to store structured the maximum quantity of product technical characteristics Ability to create the series of automatic services, such as Configuratior, on this information model. C O N F I G U R A T O R Customers want product information but having got it also want to compare products and get qualified advice while purchasing. To be successful in online selling, you have to guide your customers to the exact product that meets their unique requirements, regardless of the complexity involved. IT4profit CONFIGURATOR is a complete intelligent solution designed for companies to sell simple to complex products and services online and helps your customers and salespeople themselves assemble PCs with specific configuration. Configurator is able to instantly manage thousands of combinations associated with customizable products. It ensures the compatibility of all components, systems and subsystems and the reliability of the final configured solution. This is defined by the impossibility to choose incompatible values of components. The rules of compatibility of values of components are defined at Manufacturer's e-catalog level. Even if a user has minimum computer knowledge, Configurator allows him to pick components and assemble new computer on his own. If the user selects motherboard for Intel Pentium 4 CPU, at the next step he will be offered only components compatible with this particular motherboard. Each component offered is provided with detailed description, product specification and image. Features of Configurator at a Manufacturer's e-catalog Level Ability to create a system at the level of manufacturers' catalog with the projection of this system features onto the company's commercial catalog Ability to create a system with cross-dependence of components (dependence of component's product list on the selection of other components' substitution list) Ability to edit manually the list of product substitutions Ability to set the manufacturer and the system type Ability to set the rules of code generation and description of the system Ability to set the order of system configuration. Features of Configurator at a Company's e-catalog Level Ability to exclude goods from system components Ability to create systems with selected component values as of products in the manufacturer's catalog and goods in the company's catalog Ability to hide some specific system components from user selection Ability to set the type of system configuration by the user. 5

7 Types of System Configuring Step-by-Step. The user can select component values in turn, in accordance with the quence order of components set on e-catalog level. As a result, the user gets the system with the ability to further setting it up within the limits determined by initial selection and components dependence. Interactive. User changes system's configuration within the limits determined by initial selection made by company's manager while creating the product. Bill of Materials The Bill of Materials defines and manages the components and structure of the product being configured. The Bill of Materials is presented as assembly trees that depict a hierarchical structure for the components and parts which make up the purchased product. Whether created or imported, components are stored in the customer's library. The assembly structure in the Bill of Materials allows users to quickly find, define and modify assemblies, subassemblies and parts. It allows simple and quick cross-referencing of component information in the configuration process. Options Configurator allows users to assign Options to the Bill of Materials components and Option Mixes to the Bill of Materials end-items. Users can then generate a specific Bill of Materials view for a particular model, or display the generic view which lists all components used in all models. ORDER MANAGEMENT IT4profit Online Store supports both business-to-business (B2B) and business-to-consumer (B2C) e-commerce and enables Merchants to take advantage of multi-channel sales. Your customers can create orders at your Online Store. With seamless integration to your ERP system, ORDER MANAGEMENT solution enables orders to flow from the web storefront to the back office in real time. IT4profit Online Store leverages Order Management's key fulfillment functions including inventory and warehouse management. This gives your customers the ability to track and trace their Purchase Order statuses. 6

8 Backlog of Open POs and the list of PO statuses. Order Management at your Online Store provides: Online posting of orders and getting acknowledgements Order s " Customer credit rating Alerts and messaging capabilities enabling seller to prioritize purchase Orders flow and shipment flow Inventory Updating 7

9 Online Online Store Store O ver ver view view S T O R E F R O N T C O N T E N T M A N A G E M E N T WEBSITE CONTENT MANAGEMENT module allows Merchants to rapidly create and administer storefronts with its self-service administration capabilities. This module solves the complexity of creating and maintaining an online storefront with exclusive offers and promotions in the appropriate language and in accordance with the Merchants' corporate look & feel. Website Content Management enables different task-teams to manage all content components that appear within web pages of online stores. With one click, store managers can preview a specific store or its section at any stage of the store-building process. Website Content Management, as well as other modules of the IT4profit Online Store suite, supports multilevel business model and allows Merchant to create and deploy multiple online stores for his large customers (companies-sellers) or so-called Specialty Stores for special holiday items. They can differ in appearance, product offering, and processing flow. User interfaces in every store can be customized with graphics, fonts, colours and layout styles to reinforce corporate and product branding. Online Store Customization Company-sellers have tools for their e-store customization: Screen elements layout selection Local language selection Colour scheme selection Means of Online Store Management Company-sellers have tools for their online store management: News editing Banners editing Static elements editing (Comments, Delivery, Help, About us) Special offers editing Forming of local price-list for B2C users. Online Store Localization Company-sellers have their own separate tools for localization and Online Store management. For instance, in case when two different companies have IT Shops with the analogous local languages, the localization made by one company would not reflected on screens and interfaces of the other company. Every online store shares the same Content Factory which provides global product content, but exhibits a unique look & feel, has customized e-catalog product tree, and own Configurator and Order Management settings. Every online store can be connected with an ERP system. 8

10 P R O D U C T C O N T E N T M A N A G E M E N T CONTENT FACTORY allows us to produce, maintain, translate and present virtual product information for your Online Stores and e-catalogs. PRODUCT CONTENT represents real products and gives customers enough information to support their buying decisions whi le purchasing online with you. Rich product content includes product marketing information, technical specifications, logistics and warranty data. All product specifications are enriched with images and hyperlinks to manufacturers' websites and are provided in a clear and consistent format. We offer different options and levels of product content management support for Online Stores depending on the required degree of integration with ERP systems, product data richness, etc. Our content-managers aggregate unstructured product content from multiply sources, rationalize and normalize product descriptions. We prepare product cards in the colour scheme of your Online Store. As an example, see some product cards prepared for various e-shops and catalogs: 9

11 C O N N E C T I V I T Y W I T H E R P IT4profit CONNECTIVITY CENTRE provides connectivity between the modules of the Online Store (e-catalog, Configurator, Order Management) and your ERP system. Our connectors act as software translators that take information from your ERP and convert it into a format that e-commerce understands; and vice versa convert data placed online and deliver it to your ERP. The Connectivity Centre allows you and your customers to make transactions such as price lists, purchase orders, advanced s hipping notifications with each other and can translate these transactions seamlessly into their preferred formats such as CSV, XML, EDI and RosettaNet. Thus a customer can create his order at your Online Store and send it to your back office via our connectors. The connectors translate that into your ERP system's preferred format. Then you send the order acknowledgement from your ERP to the web and the connectors translate that into the web format. All processes are fully automated and are fulfilled without human intervention. RosettaNet connectivity between Merchant s ERP system and Online Store on IT4profit s platform. 10

12 C O N N E C T I V I T Y W I T H B U S I N E S S P A R T N E R S Through our Connectivity Centre your Online Store can be connected with your Manufacturers, Suppliers and third party service providers such as Logistics and Forwarders. IT4profit Connectivity Centre guarantees the consistency and comprehensive integration for the companies with different integration strategies. Within the B2B integration space IT4profit has standardized the RosettaNet, EDI and communication pipelines and standards. This gives the opportunity to exchange business information with trading partners online and realize the full potential of B2B integration within the trading network. CO N TA C T U S : info@it4profit.com 11