Christmas season in the U.S. - Statista Dossier

Transcription

1 Statista Dossier Christmas season in the U.S. - Statista Dossier Statista, Inc. (NY)

2 Christmas season in the U.S. - Statista Dossier Table of Contents

3 Overview of the U.S. Christmas Season 07 Annual retail industry sales in the United States Holiday sales as a percentage of industry sales in the U.S Holiday employment in the United States Christmas Retail 11 Holiday retail sales in the United States Growth of Christmas holiday retail sales in the U.S Year-to-year percentage of change in holiday retail sales in the U.S Holiday retail sales in the United States 2013, by sector 15 Holiday sales as a percentage of annual sales in the U.S. 2013, by sector 16 U.S. holiday season retail e-commerce revenue Christmas Shopping 18 Average budget for Christmas presents 2010 by country 19 Daily spending of U.S. consumers in the Christmas season, by week 20 Average spending on Christmas gifts in the U.S U.S. consumers: expected change in holiday spending

4 22 Average amount holiday shoppers spent on merchandise in the U.S Payment methods used by U.S. consumers to buy holiday gifts Holiday gift card expenditure in the U.S Consumer Behavior 26 Period during which U.S. consumers will do holiday shopping 27 Amount of people who shopped Black Friday weekend in the U.S , by day 28 U.S. consumers: Black Friday shopping by channel Amount of Cyber Monday shoppers in the U.S Consumer expectations about the start of Christmas sales U.S. consumers: expected number of holiday gifts Holiday gifts - what consumers want to receive 33 Holiday gifts: what consumers plan to buy Products intended to be bought by U.S. consumers during the holidays Technology intended to be bought by U.S. consumers during the holidays Holiday shopping in the U.S. - venues 2015 Christmas Trees 38 Christmas trees sold in the United States

5 39 Christmas trees retail value U.S Locations for real Christmas tree purchases in the U.S Average amount spent on Christmas trees in the U.S Size comparison: most famous Christmas trees worldwide Miscellaneous 44 Christmas light wattage 45 U.S. Christmas lights energy costs 46 Box office revenue of the most successful Christmas movies 47 Best-selling holiday albums in the United States from 1991 to Best-selling holiday albums in the U.S. in 2012

6 Christmas season in the U.S. - Statista Dossier Overview of the U.S. Christmas Season

7 Overview of the U.S. Christmas Season 7 Annual retail industry sales in the United States Annual retail industry sales in the United States from 2000 to 2014 (in trillion U.S. dollars) Note: United States Further information regarding this statistic can be found on page 50. Source: National Retail Federation; ID

8 Overview of the U.S. Christmas Season 8 Holiday sales as a percentage of industry sales in the U.S Holiday sales as a percentage of industry sales in the United States from 2000 to 2014 Note: United States Further information regarding this statistic can be found on page 51. Source: National Retail Federation; ID

9 Overview of the U.S. Christmas Season 9 Holiday employment in the United States Holiday employment in the United States from 2000 to 2015 (in thousands) Note: United States; 2000 to 2015 Further information regarding this statistic can be found on page 52. Source: National Retail Federation; ID

10 Christmas season in the U.S. - Statista Dossier Christmas Retail

11 Christmas Retail 11 Holiday retail sales in the United States Holiday retail sales in the United States from 2000 to 2015 (in billion U.S. dollars) Note: United States; 2000 to 2015 Further information regarding this statistic can be found on page 53. Source: National Retail Federation; ID

12 Christmas Retail 12 Growth of Christmas holiday retail sales in the U.S Growth of Christmas holiday retail sales in the United States from 1999 to 2015 Note: United States; 1999 to 2015 Further information regarding this statistic can be found on page 54. Source: National Retail Federation; ID

13 Christmas Retail 13 Year-to-year percentage of change in holiday retail sales in the U.S Year-over-year growth of Christmas holiday retail sales in the United States from 2000 to 2015 Note: United States; 2000 to 2015 Further information regarding this statistic can be found on page 55. Source: National Retail Federation; ID

14 Christmas Retail 14 Holiday retail sales in the United States 2013, by sector Holiday retail sales in the United States in 2013, by sector (in billion U.S. dollars) Note: United States Further information regarding this statistic can be found on page 56. Source: National Retail Federation; ID

15 Christmas Retail 15 Holiday sales as a percentage of annual sales in the U.S. 2013, by sector Holiday sales as a percentage of annual sales in the United States in 2013, by sector Note: United States Further information regarding this statistic can be found on page 57. Source: National Retail Federation; ID

16 Christmas Retail 16 U.S. holiday season retail e-commerce revenue U.S. retail e-commerce holiday season sales from 2012 to 2015 (in billion U.S. dollars) Note: United States; 2012 to 2015 Further information regarding this statistic can be found on page 58. Source: emarketer; ID

17 Christmas season in the U.S. - Statista Dossier Christmas Shopping

18 Christmas Shopping 18 Average budget for Christmas presents 2010 by country Average Christmas present budget in 2010, by country (in euros) Note: Worldwide Further information regarding this statistic can be found on page 59. Source: Venere; ID

19 Christmas Shopping 19 Daily spending of U.S. consumers in the Christmas season, by week Average U.S. consumer spending in the Christmas season from 2008 to 2010, by week (in U.S. dollars) Note: United States; November 22, 2008 to December 28, 2010; 18 years and older; 2,464 Further information regarding this statistic can be found on page 60. Source: Gallup; ID

20 Christmas Shopping 20 Average spending on Christmas gifts in the U.S Roughly how much money do you think you personally will spend on Christmas gifts this year? Note: United States; November 4 to 8, 2015*; 18 years and older; 1,021 Further information regarding this statistic can be found on page 61. Source: Gallup; ID

21 Christmas Shopping 21 U.S. consumers: expected change in holiday spending Change in holiday spending behavior among U.S. consumers from 2000 to 2015 Note: United States; September 11 to 22, 2015; 4,009 Further information regarding this statistic can be found on page 62. Source: Deloitte; ID

22 Christmas Shopping 22 Average amount holiday shoppers spent on merchandise in the U.S Average amount holiday shoppers spent on merchandise in the United States from 2011 to 2014 (in U.S. dollars) * Flowers gifts for co-workers Other gifts Cards and postage Decorations Gifts for friends Candy and food Gifts for family Total Note: United States; 2011 to 2014 Further information regarding this statistic can be found on page 63. Source: National Retail Federation; ID

23 Christmas Shopping 23 Payment methods used by U.S. consumers to buy holiday gifts 2014 Payment methods used by U.S. consumers to buy holiday gifts in 2014 Note: United States; September 13 to 24, 2014; 5,033 Further information regarding this statistic can be found on page 64. Source: Deloitte; ID

24 Christmas Shopping 24 Holiday gift card expenditure in the U.S Amount of money U.S. consumers spend on gift cards for the holiday season from 2006 to 2012 (in billion U.S. dollars) Note: United States Further information regarding this statistic can be found on page 65. Source: National Retail Federation; ID

25 Christmas season in the U.S. - Statista Dossier Consumer Behavior

26 Consumer Behavior 26 Period during which U.S. consumers will do holiday shopping Period during which U.S. consumers are most likely to buy holiday gifts in 2015 Note: United States; September 11 to 22, 2015; 4,009 Further information regarding this statistic can be found on page 66. Source: Deloitte; ID

27 Consumer Behavior 27 Amount of people who shopped Black Friday weekend in the U.S , by day Amount of people who shopped Black Friday weekend in the United States from 2009 to 2012, by day (in millions) Thursday (Thanksgiving) Friday Saturday Sunday (planned) Note: United States Further information regarding this statistic can be found on page 67. Source: National Retail Federation; ID

28 Consumer Behavior 28 U.S. consumers: Black Friday shopping by channel 2014 What percentage of your Black Friday shopping will be done in the following channels? Note: United States; September 2014; 18 years and older; 500 Respondents Further information regarding this statistic can be found on page 68. Source: Accenture; ID

29 Consumer Behavior 29 Amount of Cyber Monday shoppers in the U.S Amount of Cyber Monday shoppers in the United States from 2005 to 2014 (in millions) Note: United States; 2005 to 2014 Further information regarding this statistic can be found on page 69. Source: National Retail Federation; ID

30 Consumer Behavior 30 Consumer expectations about the start of Christmas sales 2011 Do you expect retailers to start their sales before Christmas this year? Note: United States; September 9 to 11, 2011 Further information regarding this statistic can be found on page 70. Source: ICMI; ID

31 Consumer Behavior 31 U.S. consumers: expected number of holiday gifts Average number of holiday gifts expected to be purchased by U.S. consumers from 2006 to 2013 Note: United States; September 13 to 23, 2013; 5,018 Further information regarding this statistic can be found on page 71. Source: Deloitte; ID

32 Consumer Behavior 32 Holiday gifts - what consumers want to receive Holiday gifts consumers want to receive in 2014, by item Note: United States; September 13 to 24, 2014; 5,033 Further information regarding this statistic can be found on page 72. Source: Deloitte; ID

33 Consumer Behavior 33 Holiday gifts: what consumers plan to buy Holiday gifts to be bought by consumers from 2012 to 2015, by item Note: United States; September 11 to 22, 2015; 4,009; Consumers Further information regarding this statistic can be found on page 73. Source: Deloitte; ID

34 Consumer Behavior 34 Products intended to be bought by U.S. consumers during the holidays 2013 Which of the following do you plan to shop for during the upcoming holiday season? Note: United States; September 2013; 2,002; products shoppers intended to purchase this year Further information regarding this statistic can be found on page 74. Source: Google; Ipsos; ID

35 Consumer Behavior 35 Technology intended to be bought by U.S. consumers during the holidays Which of the following electronics or technology items, if any, do you plan to shop for or purchase as a gift for the upcoming holiday season? Note: United States; September 2013; 2,002*; may purchase electronics during the holiday season Further information regarding this statistic can be found on page 75. Source: Google; Ipsos; ID

36 Consumer Behavior 36 Holiday shopping in the U.S. - venues 2015 Venues where U.S. consumers expect to buy holiday gifts 2015 Note: United States; September 11 to 22, 2015; 4,009; share of respondents who expect to shop at each venue Further information regarding this statistic can be found on page 76. Source: Deloitte; ID

37 Christmas season in the U.S. - Statista Dossier Christmas Trees

38 Christmas Trees 38 Christmas trees sold in the United States Christmas trees sold in the United States from 2004 to 2014 (in millions) Note: United States; 2004 to 2014 Further information regarding this statistic can be found on page 77. Source: National Christmas Tree Association; ID

39 Christmas Trees 39 Christmas trees retail value U.S Christmas tree* retail value in the United States from 2006 to 2013 (in billion U.S. dollars) Note: United States Further information regarding this statistic can be found on page 78. Source: National Christmas Tree Association; ID

40 Christmas Trees 40 Locations for real Christmas tree purchases in the U.S Locations for real Christmas tree purchases in the United States from 2006 to Choose & Harvest Farm 29% 21% 31% 32% 33% 31% 24% 27% 26% Nursery/Garden Center 15% 20% 11% 10% 12% 15% 11% 8% 13% Chain Store (Wal-Mart, Home Depot, etc.) 19% 23% 24% 20% 21% 16% 24% 33% 28% Retail Lot 25% 12% 7% 17% 13% 14% 15% 22% 19% Non-profit group (boy scouts, churches, etc.) 9% 9% 18% 13% 9% 13% 15% 6% 9% Other 9% 15% 9% 8% 12% 11% 11% 4% 5% Note: United States Further information regarding this statistic can be found on page 79. Source: National Christmas Tree Association; ID

41 Christmas Trees 41 Average amount spent on Christmas trees in the U.S Average amount spent on real and fake Christmas trees in the U.S. from 2010 to 2014 (in U.S. dollars) Note: United States; 2010 to 2014 Further information regarding this statistic can be found on page 80. Source: National Christmas Tree Association; ID

42 Christmas Trees 42 Size comparison: most famous Christmas trees worldwide Size comparison of the most famous Christmas trees worldwide (in meters)* Note: Worldwide; December 2010 Further information regarding this statistic can be found on page 81. Source: All-in-One Garden CentreID

43 Christmas season in the U.S. - Statista Dossier Miscellaneous

44 Miscellaneous 44 Christmas light wattage Total Christmas light wattage for standard U.S. household circuits* String watts String amps Total strings/15 amp circuit Premium Mini Lights (50 lights) Standard Mini Lights (35 lights) Commercial Mini Lights (50) LED C7 Lights (25 lights) LED C9 Lights (25 lights) Premium LED Mini Lights (70 lights) Commercial LED Mini Lights (25) Wide Angle LED Lights (25 lights) Note: United States; 2011 Further information regarding this statistic can be found on page 82. Source: Christmas Lights; ID

45 Miscellaneous 45 U.S. Christmas lights energy costs Christmas lights energy costs in the U.S. as of December 2011* (in U.S. dollars) Note: United States; 2011 Further information regarding this statistic can be found on page 83. Source: Alliance to Save Energy; ID

46 Miscellaneous 46 Box office revenue of the most successful Christmas movies Domestic box office revenue of the most successful Christmas movies (in million U.S. dollars) (as of Janaury 2014) Note: United States; Canada; as of Janaury 20, 2015 Further information regarding this statistic can be found on page 84. Source: Box Office Mojo; ID

47 Miscellaneous 47 Best-selling holiday albums in the United States from 1991 to 2011 Best-selling holiday albums in the United States from 1991 to 2011 (in million units) Note: United States; 1991 to 2011 Further information regarding this statistic can be found on page 85. Source: Nielsen; ID

48 Miscellaneous 48 Best-selling holiday albums in the U.S. in 2012 Best-selling holiday albums in the United States in 2012 Note: United States; January 2, 2012 to December 30, 2012 Further information regarding this statistic can be found on page 86. Source: Nielsen; ID

49 Christmas season in the U.S. - Statista Dossier References

50 References 50 Annual retail industry sales in the United States Annual retail industry sales in the United States from 2000 to 2014 (in trillion U.S. dollars) Source and methodology information Notes: Numbers are rounded. * Projected. Source National Retail Federation Conducted by National Retail Federation; US Department of Commerce Survey period 2000 to 2014 Region United States Number of respondents Age group Special characteristics Published by National Retail Federation Publication date October 2015 Original source NRF - Holiday Survival Kit 2014, page 4 Website URL

51 Holiday sales as a percentage of industry sales in the U.S Holiday sales as a percentage of industry sales in the United States from 2000 to 2014 References 51 Source and methodology information Notes: * Projected. Source National Retail Federation Conducted by National Retail Federation; US Department of Commerce Survey period 2000 to 2014 Region United States Number of respondents Age group Special characteristics Published by National Retail Federation Publication date October 2014 Original source NRF - Holiday Survival Kit 2014, page 4 Website URL -as-a-percentage-of-industry-sales-in-the-us/

52 References 52 Holiday employment in the United States Holiday employment in the United States from 2000 to 2015 (in thousands) Source and methodology information Notes: * Projected. Source National Retail Federation Conducted by National Retail Federation; Bureau of Labor Statistics Survey period 2000 to 2015 Region United States Number of respondents Age group Special characteristics Published by National Retail Federation Publication date October 2015 Original source NRF - Holiday Survival Kit 2015, page 6 Website URL

53 Holiday retail sales in the United States Holiday retail sales in the United States from 2000 to 2015 (in billion U.S. dollars) References 53 Source and methodology information Notes: Source National Retail Federation The holiday season is defined by the NRF as sales in the months of November and December. * Projected. Conducted by National Retail Federation; US Department of Commerce Survey period 2000 to 2015 Region United States Number of respondents Age group Special characteristics Published by National Retail Federation Publication date October 2015 Original source NRF - Holiday Survival Kit 2015, page 4 Website URL

54 Growth of Christmas holiday retail sales in the U.S References 54 Growth of Christmas holiday retail sales in the United States from 1999 to 2015 Source and methodology information Notes: * Estimate. Source National Retail Federation Conducted by National Retail Federation; US Department of Commerce Survey period 1999 to 2015 Region United States Number of respondents Age group Special characteristics Published by National Retail Federation Publication date October 2015 Original source NRF - Holiday Survival Kit 2015, page 4 Website URL

55 References 55 Year-to-year percentage of change in holiday retail sales in the U.S Year-over-year growth of Christmas holiday retail sales in the United States from 2000 to 2015 Source and methodology information Notes: * Projected. Source National Retail Federation Conducted by National Retail Federation; US Department of Commerce Survey period 2000 to 2015 Region United States Number of respondents Age group Special characteristics Published by National Retail Federation Publication date October 2015 Original source NRF - Holiday Survival Kit 2015, page 4 Website URL

56 Holiday retail sales in the United States 2013, by sector Holiday retail sales in the United States in 2013, by sector (in billion U.S. dollars) References 56 Source and methodology information Notes: Source National Retail Federation The values have been rounded to provide a better understanding of the statistic. Conducted by National Retail Federation; US Department of Commerce Survey period 2013 Region United States Number of respondents Age group Special characteristics Published by National Retail Federation Publication date October 2014 Original source NRF - Holiday Survival Kit 2014, page 6 Website URL

57 References 57 Holiday sales as a percentage of annual sales in the U.S. 2013, by sector Holiday sales as a percentage of annual sales in the United States in 2013, by sector Source and methodology information Notes: Source National Retail Federation Conducted by National Retail Federation; US Department of Commerce Survey period 2013 Region United States Number of respondents Age group Special characteristics Published by National Retail Federation Publication date October 2014 Original source NRF - Holiday Survival Kit 2014, page 6 Website URL -as-a-percentage-of-annual-sales-in-the-us-by-sector/

58 U.S. holiday season retail e-commerce revenue U.S. retail e-commerce holiday season sales from 2012 to 2015 (in billion U.S. dollars) References 58 Source and methodology information Notes: Source emarketer *Forecast Sales are for November and December of each year. Excludes online travel and event ticket sales. Conducted by emarketer Survey period 2012 to 2015 Region United States Number of respondents Age group Special characteristics Published by emarketer Publication date August 2015 Original source emarketer.com Website URL

59 References 59 Average budget for Christmas presents 2010 by country Average Christmas present budget in 2010, by country (in euros) Source and methodology information Notes: Source Venere Conducted by Venere Survey period December 2010 Region Worldwide Number of respondents Age group Special characteristics Published by Venere Publication date December 2010 Original source venere.com Website URL

60 Daily spending of U.S. consumers in the Christmas season, by week Average U.S. consumer spending in the Christmas season from 2008 to 2010, by week (in U.S. dollars) References 60 Source and methodology information Source Gallup Conducted by Gallup Survey period November 22, 2008 to December 28, 2010 Notes: Results are based on telephone interviews conducted as part of the Gallup Daily tracking survey during the week ending Dec. 26, 2010, with a random sample of 2,464 adults, with weekly random samples of about 3,000 adults for each of the first three weeks of December, aged 18 and older, living in all 50 U.S. states and the District of Columbia, selected using random-digit-dial sampling data based on weeks ending Nov 28, Dec 5, Dec 12, Dec 19 and Dec data based on weeks ending Nov 29, Dec 6, Dec 13, Dec 20 and Dec data based on weeks ending Nov 30, Dec 7, Dec 14, Dec 21 and Dec 28. Region United States Number of respondents 2,464 Age group 18 years and older Special characteristics Published by Gallup Publication date December 2010 Original source gallup.com Website URL -week/

61 References 61 Average spending on Christmas gifts in the U.S Roughly how much money do you think you personally will spend on Christmas gifts this year? Source and methodology information Notes: Source Gallup * Figures from 1999 to 2014 were conducted in November of each year among equally large samples. Conducted by Gallup Survey period November 4 to 8, 2015* Region United States Number of respondents 1,021 Age group 18 years and older Special characteristics Published by Gallup Publication date November 2015 Original source gallup.com Website URL

62 U.S. consumers: expected change in holiday spending Change in holiday spending behavior among U.S. consumers from 2000 to 2015 References 62 Source and methodology information Notes: Source Deloitte The source does not provide accurate information regarding the age of respondents. The survey was conducted online by an independent research company. * Recession. Conducted by Deloitte Survey period September 11 to 22, 2015 Region United States Number of respondents 4,009 Age group Special characteristics Published by Deloitte Publication date October 2015 Original source Deloitte's 2015 Annual Holiday Survey, page 4 Website URL

63 Average amount holiday shoppers spent on merchandise in the U.S Average amount holiday shoppers spent on merchandise in the United States from 2011 to 2014 (in U.S. dollars) References 63 Source and methodology information Notes: * Only the total consumer holiday spending was provided for this year. Source National Retail Federation Conducted by National Retail Federation; BIGinsight Survey period 2011 to 2014 Region United States Number of respondents Age group Special characteristics Published by National Retail Federation Publication date October 2015 Original source NRF - Holiday Survival Kit 2015, page 7 Website URL

64 Payment methods used by U.S. consumers to buy holiday gifts 2014 Payment methods used by U.S. consumers to buy holiday gifts in 2014 References 64 Source and methodology information Notes: Source Deloitte The source does not provide accurate information regarding the age of respondents. The survey was conducted online by an independent research company. Conducted by Deloitte Survey period September 13 to 24, 2014 Region United States Number of respondents 5,033 Age group Special characteristics Published by Deloitte Publication date October 2014 Original source Deloitte's 2014 Annual Holiday Survey, page 23 Website URL

65 References 65 Holiday gift card expenditure in the U.S Amount of money U.S. consumers spend on gift cards for the holiday season from 2006 to 2012 (in billion U.S. dollars) Source and methodology information Notes: Source National Retail Federation Conducted by National Retail Federation; Prosper Insights & Analytics Survey period 2012 Region United States Number of respondents Age group Special characteristics Published by National Retail Federation Publication date October 2013 Original source Holiday Survival Kit 2013, page 10 Website URL

66 Period during which U.S. consumers will do holiday shopping Period during which U.S. consumers are most likely to buy holiday gifts in 2015 References 66 Source and methodology information Notes: Source Deloitte The source does not provide accurate information regarding the age of respondents. The survey was conducted online by an independent research company. Conducted by Deloitte Survey period September 11 to 22, 2015 Region United States Number of respondents 4,009 Age group Special characteristics Published by Deloitte Publication date October 2015 Original source Deloitte's 2015 Annual Holiday Survey, page 34 Website URL -which-us-consumers-are-most-likely-to-buy-holidaygifts/

67 References 67 Amount of people who shopped Black Friday weekend in the U.S , by day Amount of people who shopped Black Friday weekend in the United States from 2009 to 2012, by day (in millions) Source and methodology information Notes: Figures have been rounded. Source National Retail Federation Conducted by National Retail Federation; Prosper Insights & Analytics Survey period 2009 to 2012 Region United States Number of respondents Age group Special characteristics Published by National Retail Federation Publication date October 2013 Original source nrf.com, page 11 Website URL

68 References 68 U.S. consumers: Black Friday shopping by channel 2014 What percentage of your Black Friday shopping will be done in the following channels? Source and methodology information Notes: Source Accenture Conducted by Accenture Survey period September 2014 Region United States Number of respondents 500 Age group 18 years and older Special characteristics Published by Accenture Publication date October 2014 Original source Website URL 2014 Accenture Holiday Shopping Survey - U.S. Results, page 16

69 References 69 Amount of Cyber Monday shoppers in the U.S Amount of Cyber Monday shoppers in the United States from 2005 to 2014 (in millions) Source and methodology information Notes: * Estimate. Source National Retail Federation Conducted by National Retail Federation; BIGinsight Survey period 2005 to 2014 Region United States Number of respondents Age group Special characteristics Published by National Retail Federation Publication date October 2015 Original source Holiday Survival Kit 2015, page 13 Website URL

70 Consumer expectations about the start of Christmas sales 2011 Do you expect retailers to start their sales before Christmas this year? References 70 Source and methodology information Notes: Source ICMI Conducted by ICMI Survey period September 9 to 11, 2011 Region United States Number of respondents 2,030 Age group 18 years and older Special characteristics Published by ICMI Publication date September 2011 Original source Website URL Retail Week September 2011 Christmas Spending 2011, page 2

71 References 71 U.S. consumers: expected number of holiday gifts Average number of holiday gifts expected to be purchased by U.S. consumers from 2006 to 2013 Source and methodology information Notes: Source Conducted by Deloitte Deloitte The source does not provide accurate information regarding the age of respondents. The survey was conducted online by an independent research company. The average number of gifts includes gift cards. The publication does not provide details on surveys in previous years. Survey period September 13 to 23, 2013 Region United States Number of respondents 5,018 Age group Special characteristics Consumers Published by Deloitte Publication date October 2013 Original source Deloitte's 2013 Annual Holiday Survey, page 8 Website URL

72 References 72 Holiday gifts - what consumers want to receive Holiday gifts consumers want to receive in 2014, by item Source and methodology information Notes: Source Deloitte The source does not provide accurate information regarding the age of respondents. The survey was conducted online by an independent research company. Responses under 10 percent are not shown. Conducted by Deloitte Survey period September 13 to 24, 2014 Region United States Number of respondents 5,033 Age group Special characteristics Published by Deloitte Publication date October 2014 Original source Deloitte's 2014 Annual Holiday Survey, page 8 Website URL

73 References 73 Holiday gifts: what consumers plan to buy Holiday gifts to be bought by consumers from 2012 to 2015, by item Source and methodology information Notes: Source Conducted by Deloitte Deloitte The source does not provide accurate information regarding the age of respondents. * This category was not provided in Deloitte's 2012 and 2013 Annual Holiday Survey's respectively. ** Electronics category is composed of home/personal/car electronics, computers and tablets, game consoles, and video games. Survey period September 11 to 22, 2015 Region United States Number of respondents 4,009 Age group Special characteristics Consumers Published by Deloitte Publication date October 2015 Original source Deloitte's 2015 Annual Holiday Survey, page 6 Website URL

74 References 74 Products intended to be bought by U.S. consumers during the holidays 2013 Which of the following do you plan to shop for during the upcoming holiday season? Source and methodology information Notes: Source Google; Ipsos Conducted by Ipsos Survey period September 2013 Region United States Number of respondents 2,002 Age group Special characteristics products shoppers intended to purchase this year Published by Google Publication date October 2013 Original source Getting to know your 2013 holiday customers, page 19 Website URL

75 Technology intended to be bought by U.S. consumers during the holidays Which of the following electronics or technology items, if any, do you plan to shop for or purchase as a gift for the upcoming holiday season? References 75 Source and methodology information Notes: Source Google; Ipsos * The survey characteristics apply to the 2013 survey data were conducted among an equally large sample. Conducted by Ipsos Survey period September 2013 Region United States Number of respondents 2,002* Age group Special characteristics may purchase electronics during the holiday season Published by Google Publication date October 2013 Original source Getting to know your 2013 holiday customers, page 20 Website URL

76 References 76 Holiday shopping in the U.S. - venues 2015 Venues where U.S. consumers expect to buy holiday gifts 2015 Source and methodology information Notes: Source Deloitte The source does not provide accurate information regarding the age of respondents. The survey was conducted online by an independent research company. Responses under 13 percent not shown. Conducted by Deloitte Survey period September 11 to 22, 2015 Region United States Number of respondents 4,009 Age group Special characteristics Published by share of respondents who expect to shop at each venue Deloitte Publication date October 2015 Original source Deloitte's 2015 Annual Holiday Survey, page 9 Website URL

77 Christmas trees sold in the United States Christmas trees sold in the United States from 2004 to 2014 (in millions) References 77 Source and methodology information Notes: Source National Christmas Tree Association Conducted by National Christmas Tree Association Survey period 2004 to 2014 Region United States Number of respondents Age group Special characteristics Published by National Christmas Tree Association Publication date October 2015 Original source realchristmastrees.org Website URL

78 References 78 Christmas trees retail value U.S Christmas tree* retail value in the United States from 2006 to 2013 (in billion U.S. dollars) Source and methodology information Notes: * Real Christmas trees. Source National Christmas Tree Association Conducted by National Christmas Tree Association Survey period 2006 to 2013 Region United States Number of respondents Age group Special characteristics Published by National Christmas Tree Association Publication date October 2014 Original source realchristmastrees.org Website URL

79 References 79 Locations for real Christmas tree purchases in the U.S Locations for real Christmas tree purchases in the United States from 2006 to 2014 Source and methodology information Notes: Source National Christmas Tree Association * Data for purchases on the internet were not available as the error range is still below 3.1 percent. The source does not provide information regarding the count of interviewees and type of survey. Conducted by National Christmas Tree Association Survey period 2006 to 2014 Region United States Number of respondents Age group Special characteristics Published by National Christmas Tree Association Publication date October 2015 Original source realchristmastrees.org Website URL

80 Average amount spent on Christmas trees in the U.S Average amount spent on real and fake Christmas trees in the U.S. from 2010 to 2014 (in U.S. dollars) References 80 Source and methodology information Notes: Source National Christmas Tree Association Conducted by National Christmas Tree Association Survey period 2010 to 2014 Region United States Number of respondents Age group Special characteristics Published by National Christmas Tree Association Publication date October 2015 Original source realchristmastrees.org Website URL -in-the-us/

81 References 81 Size comparison: most famous Christmas trees worldwide Size comparison of the most famous Christmas trees worldwide (in meters)* Source and methodology information Notes: * Sizes are approximate - each tree varies from year to year. Source All-in-One Garden Centre Conducted by All-in-One Garden Centre Survey period December 2010 Region Worldwide Number of respondents 2,464 Age group Special characteristics Published by The Infographics Showcase Publication date December 2010 Original source infographicsshowcase.com Website URL

82 References 82 Christmas light wattage Total Christmas light wattage for standard U.S. household circuits* Source and methodology information Notes: Source Christmas Lights * The standard U.S. household circuit has 15 amperes, 120 volts, 1440 watts. The source does not specify an exact date of survey. Conducted by Christmas Lights Survey period 2011 Region United States Number of respondents Age group Special characteristics Published by stumbleupon.com Publication date December 2011 Original source stumbleupon.com Website URL

83 U.S. Christmas lights energy costs Christmas lights energy costs in the U.S. as of December 2011* (in U.S. dollars) References 83 Source and methodology information Notes: Source Alliance to Save Energy * According to the source, costs were calculated for the case of a six-foot Christmas tree, lit 12 hours a day for 40 days. The source does not provide exact information about the calculation of costs. Conducted by Alliance to Save Energy Survey period 2011 Region United States Number of respondents Age group Special characteristics Published by Alliance to Save Energy Publication date December 2011 Original source Website URL

84 Box office revenue of the most successful Christmas movies References 84 Domestic box office revenue of the most successful Christmas movies (in million U.S. dollars) (as of Janaury 2014) Source and methodology information Notes: Figures have been rounded. Source Box Office Mojo Conducted by Box Office Mojo Survey period as of Janaury 20, 2015 Region United States; Canada Number of respondents Age group Special characteristics Published by Box Office Mojo Publication date January 2015 Original source boxofficemojo.com Website URL -office-revenue-of-the-most-successful-christmasmovies/

85 References 85 Best-selling holiday albums in the United States from 1991 to 2011 Best-selling holiday albums in the United States from 1991 to 2011 (in million units) Source and methodology information Notes: Source Nielsen Conducted by Nielsen Survey period 1991 to 2011 Region United States Number of respondents Age group Special characteristics Published by Billboard Publication date October 2011 Original source billboard.com Website URL

86 References 86 Best-selling holiday albums in the U.S. in 2012 Best-selling holiday albums in the United States in 2012 Source and methodology information Notes: Source Nielsen Conducted by Nielsen Survey period January 2, 2012 to December 30, 2012 Region United States Number of respondents Age group Special characteristics Published by Billboard; Nielsen Publication date January 2013 Original source businesswire.com Website URL