AVIATION SUPPLIERS AND STAKEHOLDERS CONVENTION

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1 AVIATION SUPPLIERS AND STAKEHOLDERS CONVENTION Presentation by: Ms.Jackie Odudoh HR/Administration Manager KATO 18 th June 2013

2 PRESENTATION OUTLINE What are the benefits and challenges of tourism in Africa and how can we attract more investments into the sector? Overview of Kenya s Tourism (Private Sector) About KATO KATO s Affiliates in Air Transportation Africa s Tourism Potential - Key Drivers Benefits of Tourism in Africa Challenges of Tourism in Africa Unlocking Africa s Investment Potential

3 TOURISM PRIVATE SECTOR SET-UP KENYA TOURISM FEDERATION (KTF) Kenya Association of Tour Operators (KATO) Kenya Association of Travel Agents (KATA) Kenya Association of Air Operators (KAAO) Ecotourism Kenya (EK) Kenya Association of Hotelkeepers & Caterers (KAHC) Pubs, Entertainment and Restaurants Association of Kenya (PERAK) Mombasa and Coast Tourism Association (MCTA)

4 ABOUT KATO Formed in 1978 as one of Kenya s leading tourism Associations representing the interests of about 400 of the most experienced tour operators in Kenya, both large and small. VISION : To be the leading Tourism Trade Association in the Region, offering world class services through its members to the travelling public. MISSION : To uphold the good reputation of Kenya as a tourist destination by ensuring that Kenya Tour Operators maintain the highest possible standards of service and value.

5 KATO S AFFILIATES IN AIR TRANSPORT KATO members flying packages (Chartered Flights) AMREF Flying Doctors (KATO Corporate Members) KATO MOU with Brussels Airlines (discounts for members) Tourism Liaison Committee (Industry stakeholders including KATO and KQ) Kenya Association of Air Operators KAAO (partner in lobbying efforts) KATO/KAAO Airport Facilitation Committee

6 FOCUS ON AVIATION AND TOURISM AFRICA S TOURISM POTENTIAL The UNWTO Vision 2020 for Africa forecasts a growth in Africa s share of global tourism arrivals from 3.6% in 1995 to 5% in According to a World Bank Report, the tourism industry is currently growing at a respectable rate of 7.2% in Africa and one out of every 20 jobs in Africa is in the tourist and travel industry. Given its cross-sectoral nature, tourism can only grow sustainably if it is integrated into the country s overall economic, social and physical planning policies

7 FOCUS ON AVIATION AND TOURISM AFRICA S TOURISM POTENTIAL Demographic boom : change and fragmentation of Customer Groups Increasing urbanization Emergence of the Middle Class Emerging trends in tourism: Chartered flights/fly-cruise tour packages Increased access to Information and significance of the Internet Sustainability and Emphasis on Environmental Awareness Collective efforts by Tourism and Aviation Boards to strengthen regional capacities

8 BENEFITS OF TOURISM IN AFRICA Africa s unique and varied natural and cultural resources bode well for the growing global travel trends towards nature and culture exploration. Job Creation Major foreign exchange earner Interlinkages with other sectors Multiplier Effect Conservation Efforts

9 BENEFITS OF TOURISM IN AFRICA Less prohibitive barriers to entry : Barriers to entry in tourism are less prohibitive than for technologydriven industries such as manufacturing and mining. Improvement of infrastructure: Supporting and investing in tourism benefits many, not just those earning a living wage from working in the sector. Market Opportunities : Tourism promotes the expansion in air transportation creates market opportunities for local entrepreneurs by creating regional and global economic centers

10 CHALLENGES OF TOURISM IN AFRICA Safety and Security Lack of adequate Resources and Infrastructure Poor image and perception of Africa-political instability Limited Connectivity High operating costs - fuel prices Limited and Expensive air access

11 CHALLENGES OF TOURISM IN AFRICA Restrictions of the air distribution channels Reluctance by African Governments to enter into an open skies policy; air liberalization policies, and an increasing dominance of regional gateway hubs Set-up of the African Air Transport Systems Different characteristics in terms of route structure;, numbers of carriers operating, type and passenger capacity of aircraft in use, and the number and runway length of airports served. Lack of a Critical Tourist Mass

12 UNLOCKING AFRICA S INVESTMENT POTENTIAL Develop partnerships between African businesses and emerging markets in the "field of air transportation and tourism. Upgrading of airports to international standards to avoid unnecessary delays at the airport. Airports are also important symbols of countries being open to business and operating at a global level. Increase the number of airlines including charter services, operating to Africa in general and particularly in the emerging markets.

13 UNLOCKING AFRICA S INVESTMENT POTENTIAL Address the very high cost of air transportation which clearly affects the tourism business possibilities in Africa. Capitalize on Cruise ships which bring to Africa more and more the possibilities for fly-cruise tourism, and this is dependent on good air access. Tripartite approach to tourism (airlines, civil aviation authorities, and tourism boards) can be encouraged to develop synergies in order to improve air services.

14 UNLOCKING AFRICA S INVESTMENT POTENTIAL Enhance Connectivity: A surge in the number of airlines flying into Africa would grow tourist numbers and attract investment. Growing Alliances with Counterparts: In recent years, growing alliances with counterparts in other regions of the world have played an important role in the development of the African aviation industry.. Enforcement of existing international standards for air transport safety and baggage screening at airports is a top priority.

15 UNLOCKING AFRICA S INVESTMENT POTENTIAL Encourage and Assist African countries efforts to address security, hospitality management, infrastructure and environmental constraints to tourism development, e.g. through training programmes; Support tourism operators to improve knowledge of the continent and its tourism attractions; Improve Air Safety: Through effective communication Overall improvement of air transport : quality, seats, departures, airport density

16 Do not ignore Africa. It is a huge economy. The day we have free travel within Africa is the day that we will reap the benefits of domestic tourism, Dr. Titus Naikuni- CEO Kenya Airways.

17 THANK YOU

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