STRENGTHENING THERAPY SYSTEM

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2 STRENGTHENING THERAPY SYSTEM Amino-Acid Thermal Reconditioning System DESIGN ESSENTIALS STRENGTHENING THERAPY SYSTEM, a state of the art amino-acid infused Thermal Reconditioning System that goes beyond strength to straighten, stretch and smooth, frizzy, naturally curly, multi-textured, transitioning and chemically treated hair. This innovative system provides style versatility, improves style manageability and increases style longevity delivering silky smooth, perfectly curled and beautiful frizz free hair. With Design Essentials Strengthening Therapy System hair is visibly stronger, healthier and more manageable. Design Essentials Strengthening Therapy System Provides: Style Versatility Style Manageability Style Longevity Proven Results on a Wide Range of Textures The Safest and Most Effective Thermal Reconditioning System This trusted Amino-Acid Thermal Reconditioning System provides the ultimate in style flexibility and versatility without the use of harsh chemicals. Clients can wear their hair straight today and curly tomorrow with ease and without the wait. With best in class formulation of minerals and nourishing botanicals like Sweet Almond Oil, Honey, Rose Hip Oil and Panthenol, hair is fortified and reconditioned for maximum smoothness and strength. Frizz is tamed, curls are loosened and damaged hair is strengthened. Achieve up to 12-weeks of frizz free, humidity resistant, lasting style. Root-to-tip swelling is significantly reduced with maximum reversion resistance. Whether the hair is wavy, curly or tightly coiled, Design Essentials Strengthening Therapy System delivers strength and luster to smooth or curl enhanced hair. Developed with a trusted Amino-Acid Reparative Technology, this system is formaldehyde free and uses the lowest recommended heat setting in the industry (340 F F). 2

3 THERAPY SYSTEM Featuring Four Signature products: CLEANSING SULFATE-FREE SHAMPOO Gently cleanses the hair without stripping essential oils and nutrients Panthenol, Rose Hip Oil, Wheat Protein moisturizes, conditions and strengthens the hair Ideal for all hair types and textures TRANSITIONING MOUSSE Delivers a sleek, smooth, lustrous finish to multiple hair types Great for transitioning clients or naturally curly clients who prefer to wear their hair straight Perfect for those seeking style preservation due to humidity, light sweats or workouts Ideal for naturally curly, multi-textured and frizzy hair types ELONGATION MOUSSE Defines, stretches and maximizes natural curl length Enhances curl definition while reducing frizz and swelling Strengthens hair for maximum resilience and manageability Ideal for multiple curl textures (wavy to tightly coiled) SILKENING SPRAY Fortify, hydrate and nourish dry, brittle, weakened, damaged hair Great for clients experiencing excessive shedding or breakage Ideal for clients who are relaxed or color treated Repeat treatment as necessary for optimal results and maximum strengthening 3

4 STRENGTHENING THERAPY SYSTEM Amino-Acid Thermal Reconditioning System TRANSITIONING MOUSSE Design Essentials Strengthening Therapy Transitioning Mousse is designed to straighten and smooth naturally curly, multi-textured, transitioning and frizzy hair types. Best for naturally curly or transitioning consumers seeking to maintain a smooth look Significantly reduces hair swelling from root to tip Honey and Sweet Almond Oil hydrates, nourishes and protects hair Provides maximum smoothness and lasting strength Instructions For Use 1. Shampoo hair with Design Essentials Strengthening Therapy Cleansing Sulfate Free Shampoo 2. Towel blot hair, detangle, part into four (4) sections 3. Wearing gloves, take ½ inch partings and apply 1-2 pumps of Transitioning Mousse at the roots and comb through NOTE: A full head application should not exceed 2oz of product 4. Allow to process for 15 minutes at room temperature (plastic cap optional for greater penetration) 5. Once processing is complete DO NOT RINSE 6. Taking manageable subsections, starting at the back, blow dry hair from root to ends until completely dry 7. Taking 1/8 inch partings, flat iron hair using phusion Titanium Iron, passing 1 to 2 times from root to ends at 340 F to 400 F 8. Next, Shampoo hair with Cleansing Sulfate Free Shampoo to remove any residue 9. Towel blot and condition hair with Design Essentials Express Instant Moisturizing Conditioner 10. Rinse thoroughly after 2 3 minutes 11. Lightly apply Design Essentials HCO Leave-In Conditioner 12. Proceed to blow dry and style as desired MAINTAIN STYLE with Design Essentials Silk Essentials or Reflections Liquid Shine, FORM Professional Holding Spray and SLEEK Edge Control. 4

5 THERAPY SYSTEM TRANSITIONING MOUSSE Designed to straighten and smooth naturally curly or transitioning hair BEFORE AFTER Client Presentation Desire Results Nautrally curly prone to frizz Swells and reverts when worn straight Seeking greater manageability and frizz control Comfort in wearing hair straight without the reversion Silky, smooth, shiny hair Significantly less styling time each day Reversion resistant style lasting up to 12 weeks BEFORE AFTER Client Presentation Desire Results Naturally curly hair that is difficult to straighten and style Hair is dense and unmanageable Wants soft, silky hair from root to tip Increased period of smoothness between straightening Strong, silky smooth hair, soft to the touch Consistent smooth finish from root to tip Frizz resistant style lasting up to 12 weeks 5

6 STRENGTHENING THERAPY SYSTEM Amino-Acid Thermal Reconditioning System ELONGATION MOUSSE Design Essentials Strengthening Therapy Elongation Mousse defines, stretches and extends curly to tightly coiled textures for maximum curl length, definition and control while reducing frizz. Ideal for naturally curly consumers seeking greater manageability and curl control Amino Acids tames and elongates curls while visibly reducing frizz Honey and Sweet Almond Oil hydrates, nourishes and protects hair Strengthens hair for maximum resilience and manageability Instructions For Use 1. Shampoo hair with Design Essentials Strengthening Therapy Cleansing Sulfate Free Shampoo 2. Towel blot hair, detangle, part into four (4) sections 3. Wearing gloves, take ½ inch partings and apply 1-2 pumps of Elongation Mousse at the roots and comb through NOTE: A full head application should not exceed 2oz of product 4. Allow to process for 15 minutes at room temperature (plastic cap optional for greater penetration) 5. Once processing is complete DO NOT RINSE 6. Taking manageable subsections, starting at the back, blow dry hair from root to ends until completely dry 7. For greater elongation take 1/8 inch partings and flat iron hair using phusion Titanium Iron, from root to ends at 340 F to 400 F 8. Next, Shampoo hair with Cleansing Sulfate Free Shampoo to remove any residue 9. Towel blot and condition hair with Design Essentials Express Instant Moisturizing Conditioner 10. Rinse thoroughly after 2 3 minutes 11. Proceed to style as desired MAINTAIN STYLE with Design Essentials Natural Daily Moisturizing Lotion and Design Essentials Natural styling products: Curl Enhancing Mousse, Twist & Set, Defining Crème Gel or Curl Stretching Cream. 6

7 THERAPY SYSTEM ELONGATION MOUSSE Designed to enhance curl definition and maximize curl length BEFORE AFTER Client Presentation Desire Results Naturally curly hair that swells and shrinks Hair tangles frequently and easily Elongated curls with minimal frizz Faster detangling and styling process Lustruous, lengthened, defined curls Ease of styling with enhanced manageability Perfectly coiffed frizz resistant style lasting up to 12 weeks BEFORE AFTER STYLED Client Presentation Desire Results Naturally tightly coiled hair Frustrated with manageability, frizz and swelling of the hair Greater manageability and curl control Enhanced curl definition and length for big hair styles Fully defined curls Maximum curl length and greater manageability Reversion resistant style lasting up to 12 weeks 7

8 STRENGTHENING THERAPY SYSTEM Amino-Acid Thermal Reconditioning System SILKENING SPRAY Design Essentials Strengthening Therapy Silkening Spray is designed to strengthen, treat and repair chemically processed, weakened or damaged hair. Blend of Amino Acids and proteins deeply penetrate hair shaft to swiftly renew hair health Immediately reduces breakage and shedding Progressively strengthens hair with repeated use Emits luxurious shine Instructions For Use Regular Maintenance 1. Shampoo hair with Design Essentials Strengthening Therapy Cleansing Sulfate Free Shampoo 2. Condition with Design Essentials Conditioner of choice 3. Towel blot hair, detangle, part into four (4) sections 4. Starting in the back, release a section, apply Silkening Spray, comb through and proceed to blow dry from root to ends until completely dry 5. Repeat process until head is complete 6. Proceed to flat iron at a maximum 340 F to 400 F and style After A Relaxer 1. After shampooing with Design Essentials Neutralizing Shampoo, condition with 6N1 Reconstructive Conditioner 2. Towel blot hair, detangle, part into four (4) sections 3. Starting in the back, release a section, apply Silkening Spray, comb through and proceed to blow dry from root to ends until completely dry 4. Repeat process until head is complete 5. Proceed to flat iron at a maximum 340 F to 400 F and style Repeat treatment as necessary for optimal results and maximum strengthening. MAINTAIN STYLE with Design Essentials Silk Essentials or Reflections Liquid Shine, FORM Professional Holding Spray and SLEEK Edge Control. 8

9 THERAPY SYSTEM SILKENING SPRAY Designed to treat and restore chemically treated, damaged or weakened hair BEFORE AFTER Client Presentation Desire Results Relaxed and color treated Weakened hair mid-shaft to ends Stronger healthier hair Reduce breakage Immediate strengthening from root to tip Sleeker, fuller, shinier hair BEFORE AFTER Client Presentation Desire Results Weakened hair from thermal styling Long strand shedding Reduction in mid-shaft breakage Stronger healthier hair Immediate strengthening from root to tip Stronger, healthier, shinier hair 9

10 STRENGTHENING THERAPY SYSTEM Amino-Acid Thermal Reconditioning System Design Essentials Strengthening Therapy System recommends the use of key products in the Design Essentials or Design Essentials Natural line to create and maintain styles and the use of the phusion tools for optimal results. Cleansing Moisture Straight Styles Curly Styles To ensure maximum duration of the Design Essentials Strengthening Therapy System we recommend the use of the Design Essentials Strengthening Therapy Cleansing Sulfate Free Shampoo for preparation and maintenance. Hair is instantly nourished, fortified and conditioned with the Design Essentials Strengthening Therapy System. A light conditioner is all that is needed to support the service. We recommend the use of Design Essentials Express Instant Moisturizing Conditioner. To create and maintain straight styles, we recommend the use of the phusion PRO Blow Dryer and phusion Titanium Flat Iron. We also recommend the use of Design Essentials Silk Essentials or Reflections Liquid Shine, FORM Holding Spray and SLEEK Edge Control for style maintenance. To create curly styles, we recommend the use of Design Essentials Natural Curl Enhancing Mousse, Twist and Set, Defining Crème Gel or Curl Stretching Cream. To maintain the curly styles, we recommend the use of Design Essentials Natural Daily Moisturizing Lotion. phusion PRO Blow Dryer Powerful AC Motor dryer TCI Synthesis immediately seals the cuticle Dries hair in half the time Repels static and frizz phusion Titanium Irons Seals in moisture in the hair shaft Creates smoother, shinier, frizz-free hair Glides through the hair without tension or pulling Rapid heat recovery within 5 seconds 10

11 THERAPY SYSTEM FREQUENTLY ASKED QUESTIONS FAQ What is Design Essentials Strengthening Therapy System? Design Essentials Strengthening Therapy System is one of the safest and most effective amino-acid infused Thermal Reconditioning Systems that goes beyond strengthening the hair. Design Essentials Strengthening Therapy System treats the hair while straightening, stretching and smoothing naturally curly, frizzy, multitextured, transitioning and chemically treated hair, resulting in stronger, healthier, beautiful manageable hair that is left silky smooth, perfectly curled and beautifully frizz free. What is the active ingredient used in the Design Essentials Strengthening Therapy System? Design Essentials Strengthening Therapy System is an Amino-Acid Based system, using the active Cysteine Amino Acids. It does not contain Formaldehyde nor any Formaldehyde derivatives. Is the Strenghtening Thearpy System a chemical? No, the Design Essentials Strengthening Therapy System is not a chemical. It is a protein based treatment that does not contain any harsh or permanent chemicals. Unlike chemical based products, Strengthening Therapy System does not break nor rearrange the bonds. In contrast, it fills the hair fiber with micro-fine amino acids, resulting in the stretching or elongation of the hair strand, while repairing the hair for maximum strengthening. Does the Strengthening Therapy System contain Formaldehyde? No, the Design Essentials Strengthening Therapy System does not contain Formaldehyde or any ingredients that emit any level of Formaldehyde. Can I use the Strengthening Therapy System on relaxed hair? The Design Essentials Strengthening Therapy System is a relaxer enhancer, perfectly suited to be used on previously relaxed hair. It will eliminate frizz and swelling while restoring hair strength, making it shiny and silky. 11

12 Please contact your local distributor: Design Essentials DesignEssntials Design Essentials McBride Research Laboratories, Inc. P.O. Box Decatur, GA U.S.A. S.A.M. (800) Design Essentials is helping to raise awareness among women about the dangers of heart disease and is a proud partner of The Heart Truth. The Heart Truth, its logo, and The Red Dress are registered trademarks of HHS. Participation by Design Essentials does not imply endorsement by HHS/NIH/NHLBI.