PEJU PROVINCE WINERY

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1 PEJU PROVINCE WINERY

2 PEJU Province Winery Rutherford, Napa Valley

3 THE DREAM Building a winery Winery Design Tony Peju commissioned architect Calvin Straub to design a winery in 1982 Tower Label The winery rendering appeared on the first labels with the 1982 and 1983 vintages

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7 OUR STORY 32 Years of Napa Valley Winemaking Peju winery founded in 1983 Tony & Herta Peju Entrepreneurs and immigrants Successful floral business in LA area Wanted to raise their young family in wine country Small family-run business Very small production of a few thousand cases Wines sold primarily cellar door and wine club Expanded into wholesale distribution in the late 1990s Three generations farming the land Rutherford Estate Vineyard 30 acres planted, originally to Cabernet Sauvignon and French Colombard Tony Peju planted Merlot and Cabernet Franc First wine produced: 1982 Cabernet Sauvignon already in barrel when property was purchased

8 TONY PEJU Entrepreneur, Winemaker, Visionary Tasting Room opened in 1985 Garage was converted into a little winery Now a family guest house Markings of the bottles still on the garage wall Tasting room staffed with two people Tony and HB Today a staff of 15 welcome guests to the Tasting Room and Tower

9 HERTA PEJU Founder, Garden Designer, Ambassador Herta Behensky Peju Affectionately nicknamed HB Garden and Horticulture Expert Responsible for many of the plantings at the estate Serves as tireless winery ambassador Travels internationally promoting Peju Winery and Napa Valley on behalf of the Napa Valley Vintners Association

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11 SECOND GENERATION Peju Winery Owners Lisa Peju In 2001 Lisa Peju took on marketing, sales and public relations responsibilities Ariana Peju In 2006 Ariana Peju took on operations and management responsibilities

12 OUR STORY 32 Years of Napa Valley Winemaking Now Primary focus still Hospitality One of the top ten most-visited tasting rooms in Napa Valley Educational, culinary and interactive winery experiences Growing and Farming Estate Fruit Estate vineyards in Rutherford, Calistoga and Pope Valley Crafting consistently lauded, award winning estate wines in the Napa Valley.

13 Master blender Has crafted wine at Quintessa, Mt. Veeder and Franciscan Worked under the tutelage of Wine Consultant Michel Rolland Viticulture degree from Fresno State Joined Peju in will be her 10 th harvest with Peju and 21 st harvest as a winemaker Organic Roots Grew up working on organic family farm in Lake County Helped plant family vineyard Instrumental in organic certification of the Rutherford Vineyard. Winemaking and vineyard protocols WINEMAKING Sara Fowler Night harvesting, multiple picks, hand sorting Ongoing, significant investment in new winemaking equipment Individual vineyard block farming and fermentation

14 SUSTAINABILITY Making Green Business Official California Certified Organic (CCOF) Rutherford Estate in 2007 Wappo Estate in 2014 Persephone & Tess Estates in 2016 Napa Green Certified Winery in 2009 Certified Land in 2009 Bay Area Green Business Certification in process Fish Friendly Farming Certification in process

15 SUSTAINABILITY Organic & Sustainable Farming Mechanical weed control Enhances vineyard bio-diversity Cover crops Enhances and improves soil properties Creates habitat for beneficial insects A vineyard in balance with nature Owl boxes help control rodent population Riparian corridors for rodent control Seasonal, beneficial bugs Organic garden Provides seasonal produce to the Peju winery kitchen HB, Ariana and Lisa are all avid gardeners

16 SUSTAINABILITY Clean Energy makes Good Business 2006: Harvesting the Sun Solar project spearheaded by Ariana Peju 720 panels installed on the winery roof Reduces greenhouse gases and air pollutants Generates power and clean energy Equal to the consumption of 40 homes Next-generation leading the way Strong commitment to stewardship Hybrid car rebate offered to all Peju employees 27% of Peju employees drive hybrid cars Peju family drives hybrid cars Electric car charging station installed for Tasting Room guests

17 ESTATE VINEYARDS Rutherford Estate Vineyard 30 acres, 22 planted Cabernet Sauvignon, Merlot, Cabernet Franc, Malbec, Petit Verdot Organically farmed Certification achieved in 2007 The HB Vineyard Named for founder and owner, Herta Behensky Peju Vineyard source for Reserve wines and H.B. Cabernet Sauvignon A garden oasis along Highway 29 Tasting Room and working winery Gardens, ponds, sculptures and vineyards

18 ESTATE VINEYARDS Persephone Vineyard, Pope Valley Persephone Vineyard Situated in northeast Napa Valley, eastern side of Howell Mountain and the Vaca Range 900 ft. elevation, loamy shale soils and very little rainfall (less than half that of Rutherford) Tony Peju named the vineyard Persephone after the goddess of Greek Mythology. The climate in Pope Valley produces focused, mountain fruit flavors which yield wines of great complexity and concentration. Varieties Planted Cabernet Sauvignon, Cabernet Franc, Petit Verdot, Syrah, Zinfandel, Chardonnay, Sauvignon Blanc

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22 Experience Persephone Ranch Wine Amongst the Vines Travel to Persephone Ranch Guests are invited to venture with us through the steep canyons and winding roads to our Pope Valley vineyards. Cattle ranches and ancient oaks still cover rolling foothills watched over by craggy mountain peaks. The region has been producing wine and wine grapes since the turn of the last century. Tasting and Luncheon Gather under the shade of ancient oak trees in the natural picnic terrace, to experience a tasting of Peju and Tess wines. While in this majestic setting, guests will enjoy tours through the vines and learn about farming practices, viticulture and vineyard management. Peju Chef Alex Espinoza will prepare seasonal Napa Valley fare to enhance the tasting and vineyard experience.

23 Tasting Room Tower

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28 Gardens

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33 Organic Garden

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35 Peju Kitchen

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38 Executive Chef Alex Espinoza

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43 Interactive Culinary Experiences Aprons On! Discover the flavors of Peju sip, sample, chop, peel, and most of all, have fun during our interactive, culinary experiences led by Executive Chef Alex Espinoza in the Peju Kitchen. The Farm to Table cooking experience will be focused on regional flavors and ingredients sourced from small, local producers. The cooking showcases simple techniques that will serve you well in your own kitchen at home. After prepping lunch with Chef, hang up your apron and enjoy a private tasting of Peju wines accompanied by local artisan cheeses in our famous Tasting Tower. Guests will then move back to the Peju Kitchen for a three-course luncheon, perfectly paired with tastes from our cellar.

44 Wine and Cheese Food and Wine Pairing Enjoy a guided tour of our beautiful gardens, the HB vineyard and our wine production areas. Move upstairs to the barrel lounge and art gallery to explore the flavors of Peju wines featuring Merlot, Cabernet and special proprietary blends. While we present these Peju favorites guests will enjoy samples of local olive oils, mustards, cheese and chocolates. This exploration of flavor offers guests a wonderful taste of Napa Valley in the heart of Rutherford.

45 Wine and Chocolate-Lovers Tasting Food and Wine Pairing The right wine paired with the right chocolate can be a match made in heaven! Join us as we explore, taste and smell with wines of Peju and hand crafted artisan chocolates. Guests will be provided a broad chocolate palette of savory, salty, sweet and bitter as each discovers their favorite pairing with Peju wines.

46 Experience Peju

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53 Top 3 Most Romantic Wineries in Napa Valley -VinoVisit.com

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56 PEJU Awards and Accolades 2012 Merlot 94 points, BTI - World Wine Championships, February 2015 Double Gold Medal, San Francisco Chronicle Wine Competition, 2015 Best Buy, QRW Magazine, December Cabernet Sauvignon 91 points, Cellar Selection, Wine Enthusiast, July points, Gold Medal, California State Fair, June points, BTI - World Wine Championships, February points, Tasting Panel Magazine, February 2015, Wine Spectator Magazine, February 2015 Hot Napa Cab Gold Medal, SF Chronicle Wine Competition, January 2015

57 PEJU PROVINCE WINERY What to Know Small, family-owned and operated Rutherford winery 32+ year history in Napa Valley Bordeaux varietals: Cabernet Sauvignon, Cabernet Franc, Merlot and Sauvignon Blanc Organic and sustainably farmed Estate vineyards Talented, committed and highly regarded winemaker Sara Fowler Excellent, critically acclaimed wines at fair prices Visit us at