Storm on Germany s Telecoms-Market
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1 Storm on Germany s Telecoms-Market M&A to the Power of 2 DSP-Partners I Darmstadt I November 2013 DSP-Partners 2013
2 Remarks This analysis is focused on the three large players Deutsche Telekom, Vodafone/Kabel Deutschland and Telefonica D O2/ePlus. The ranking of fixed-line internet customers and TV-customers additionally contains Unity Media/Kabel BadenWuerttemberg and Tele Columbus/Primacom. The league table for broadband-internet additionally contains 1&1. The overall league-table by number of TV-customers also contains (among the three largest players) Unity Media/Kabel BW and Tele Columbus/Primacom. Figures for Deutsche Telekom refer to Telekom Deutschland GmbH, for Vodafone to Vodafone GmbH (Germany) and Telefonica to Telefonica Deutschland Holding AG (Germany) which operates its German consumer business unter the O2-brand. 2
3 Largest Players on the German Telecoms Market Deutsche Telekom Vodafone + Kabel Deutschland Telefonica + eplus Approval from EU Commission Acquisition KDG shares Approval from KPN shareholders Acquisition Acquisition pending Source: Handelsblatt, Reuters - as of
4 Additionally, further consolidation on the Cable-Market Tele Columbus + primacom Tele Columbus confirms plan to acquire Primacom Acquisition confirmed Quelle: 4
5 Total Turnover Telecoms Germany 2012 in EUR bn 40% 23 20% 11,5 % Market Share of German Telecoms Market 15% 8,6 Source: Bundesnetzagentur, Annual Reports; Vodafone, Kabel Deutschland FY 2012/2013 5
6 Number of Employees Germany ,000 Employees 15,000 Employees 10,000 Employees Source: Annual Reports 6
7 Turnover per Employee Germany 2012 in EUR 1, K EUR/Employee 767 K EUR/Employee 343 K EUR/Employee Source: Annual Reports; Vodafone, Kabel Deutschland FY 2012/2013 7
8 EBITDA-Margin Germany 2012 in % of Revenues 47% 40% 30% 35% 38% 37% 25% Source: Annual Reports; Vodafone, Kabel Deutschland FY 2012/2013; Telefonica: OIBDA 8
9 Product Categories Germany per Provider Fixed line & Internet TV ( ) No Live-TV only VoD Mobile Source: DSP-Partners Analysis 9
10 Network / Connection Services tied to access-line Over-the-Top- Services Product Structure Telecommunication Germany Internet Services Smartphone- Apps Online- Storage Mobile Payment Music Download/ Streaming TV Cable TV IPTV Mobile TV Telephony PSTN Telephony ISDN HD Voice Voice-over IP Telephony over GSM Fixed Line Internet Multi-SIM Mobile Network Cable DSL Fiber WiFi LTE UMTS Source: DSP-Partners Product Portfolio-Model Telecommunications 10
11 Maximum Broadband Speed Fixed Line Internet 100 Mbit Technology: DSL & Cable 100 Mbit via Kabel Deutschland VDSL on own network up to 50 MBit 50 Mbit Technology: prim. DSL from 2014 onwards: up to 100 Mbit with vectoring-technology based on VDSL 16Mbit 50 Mbit Technology: DSL DSL on own network up to 16Mbit up to 50Mbit VDSL as reseller of Telekom (from 2014 onwards up to 100 Mbit) Source: DSP-Partners Analysis; besides DSL, Deutsche Telekom also offers FTTH, but low customer uptake so far 11
12 Number of Broadband-Internet Customers Germany Q2/ ,4 mil 5,0 mil 3,4 mil 2,4 mil 2,3 mil 1,0 mil 1 1 Estimated: Assumption 30% of 3,1 mil. connected Tele Columbus-/Primacom-households also subscribe to broadband-internet Source: Bundesnetzagentur, Company Websites, DSP-Partners Market Model 12
13 Number of new DSL & Cable Customers Germany Q4/2011 to Q2/2013 in 1, Source: Bundesnetzagentur, DSP-Partners Market Model 13
14 Fixed Line Products Germany PSTN-Telephony Voice over ip IP ISDN ISDN HD-Voice HD Source: DSP-Partners Analysis 14
15 Number of TV Customers Germany Q2/2013 8,7 Mio. 6,6 Mio. 3,1 Mio. 1 2,0 Mio. 0,08 Mio. Vermarktung wurde eingestellt, kein TV-Produkt für Neukunden 1 Telecolumbus/Primacom: Number of connected households Source: Bundesnetzagentur, Annual Reports, DSP-Partners Market Model 15
16 TV Products Germany Linear TV Digital VCR Digital TV-Magazine Pay TV Video on Demand Mobile TV TV App for Tablets Source: DSP-Partners Analysis 16
17 Number of Mobile Customers Germany Q2/ mil 37.5 mil 32.2 mil Source: Bundesnetzagentur, DSP-Partners Market Model; Number of SIM Cards 17
18 Number of new Mobile Customers Germany Q4/2011 to Q2/2013 in 1, Vodafone repeatedly adjusted for inactive prepaid-customers, numbers for these adjustments were not stated publicly Source: Bundesnetzagentur, DSP-Partners Market Model 18
19 ARPU per Customer & Month Germany Q2/2013 in EUR 16, ,6 11 ARPU: Average Revenue per User Source: Annual Reports; Value for Germany 19
20 Mobile Products Germany ( ) LTE LTE 8 regions under development WiFi Hotspots ( ) Via Cooperation HD Voice HD Second Brand Source: DSP-Partners Analysis 20
21 LTE Network Coverage Germany Deutsche Telekom Vodafone/ Kabel Deutschland Telefonica/ePlus LTE available in 8 so-called O2 LTE 4G Highspeed Areas Berlin Duesseldorf Frankfurt Hamburg Cologne Munich Ruhr Area Leipzig Source: Company Websites, as of 10/
22 Selected Internet-Services Germany Smartphone-Apps Online Storage Mobile Payment Music Download DL Music Streaming ST Source: DSP-Partners Analysis 22
23 Cooperations Germany Deutsche Telekom Vodafone/ Kabel Deutschland Telefonica/ePlus Source: DSP-Partners Analysis; main cooperations, excluding content supply contracts and advertising deals 23
24 Number of Apps per Company Germany 8/ Source: DSP-Partners App Database 24
25 Share of Android Apps in Product Portfolio Germany 60% 57% 50% 47% 44% Source: DSP-Partners App-Database, 8/
26 Alexa Website-Ranking Germany 10/2013 T-Online.de 13 Telekom.de 93 Vodafone.de 134 Arcor.de 137 O2-Online.de 138 KabelDeutschland.de 437 Base.de 525 Source: T-Online.de and Arcor.de are General Interest Portals 26
27 Market Leadership per Segment in Germany Total Turnover 23 EUR bn Internet Customers 12.4 mil TV Customers 8.7 mil Mobile Customers 43.8 mil Source: Bundesnetzagentur, Annual Reports 12/2012, DSP-Partners Analysis Customer numbers Q2/
28 Ranking by number of Customers Germany per Q2/2013 Rank Fixed Line & Internet TV Mobile Source: Bundesnetzagentur, Annual Reports, DSP-Partners Analysis 28
29 Contact Stefan Behrendt Founder I Managing Partner DSP-Partners stefan.behrendt@dsp-partners.com
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