... because we love beauty

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2 How do women do their make-up? 93% of women do their make-up every day 80% of women do not know how to select foundation 90% of women do not use blusher 34% of women do not use mascara 60% of women use browns and beiges in their make-up

3 What do we need make-up for? We are egoistic we do it for ourselves To improve our mood To add some self-confidence To be more attractive To express ourselves For the people around us To look younger To cover our flaws To emphasize our beauty For aesthetic reasons We want to be complimented Work requirement To attract men For other women

4 What Academy of Beauty Verona Products Professional really is? Beauty Academy Verona Products Professional is a multi-layer project, which includes certified, cyclical, theoretic-practical meetings held by qualified trainers in make-up and stylisation. The project is addressed to the in-store personnel of our key Business Partners. Our strategic objective is to educate experts, for which professional counselling, supported by extensive knowledge of the cosmetics, will be come a passion, which will undoubtedly have a visible impact on the developnent of your business.

5 What will be the topics of our meetings?

6 Topics MEETING I Verona Products Professional our philosophy Academy of Beauty Verona Products Professional project (origins and objectives) What is make-up? Characteristics of a make-up artist OHS principles, workplace Working with the Consumer Icons of style through the ages Trends in modern make-up and manicure Colour division Colour analysis exercises using scarves INGRID brand offers

7 Topics MEETING II Skin structure Types of skin Make-up removal Make-up step by step Overview of color cosmetics and accessories by Verona Products Professional Make-up principles Manicure and make-up exercises with the help of color analysis

8 Topics MEETING III Eyebrow shaping using Henna PROseries Cream Hair structure and types Hair and scalp problems how to treat them Truths and myths about hair-dyeing Effective hair care and professional hair-dyeing The latest trends Evening make-up principles exercises

9 Topics MEETING IV Skin defects how to fight them? Selecting proper skin and body care Skin ageing and types of wrinkles The art of perfumes Types of fragrances Fragrance selection and temperament Fragrance exercises

10 Topics MEETING V First impressions The principles of style and clothing Body types and selection of clothes What should be avoided in terms of appearance? Efficient customer service Types of customers Sales and communication techniques Mock-ups and exercises

11 Topics MEETING VI Style make-up, make-up for photography PRACTICAL EXAM Mistakes in make-up, styling and customer service Summary THEORETICAL EXAM Preparing to the session Photo session

12 I LEVEL CERTIFICATE Cosmetics consultant has rudimentary theoretic and practical knowledge of make-up and professional knowledge about color cosmetics, skincare and body care products, hair-dyeing and fragrances II LEVEL CERTIFICATE Customer advisor a professional in communication and customer service, including sales techniques III LEVEL CERTIFICATE Make-up artist an expert, for whom professional counselling supported by extensive cosmetics knowledge is a passion

13 Trainers Aneta Błaszczak Make-up and style trainer. Make-up artist with 12 years of experience. Teacher. University lecturer at the Faculty of Cosmetology. Creator of the MAKEUPLACE Make-up Academy. She used to work for such companies as: Dior, Gosh. She works at photo sessions, beauty queen contests, co-creates a radio programme called "no make-up". Privately she is addicted to eye cream and red lipstick and a total chatterbox.

14 Trainers Kasjana Serafin Make-up artist and trainer with a few years of experience. She used to work with leading cosmetics brands. At the moment she is holding classes in make-up at cosmetics schools and other training institutions. Graduate of the Beauty Art school. She works at fashion shows and photo sessions. For a few years she has worked to ensure make-up base for the Miss Poland Contest.

15 Trainers Agata Sawicka Make-up artist, trainer of make-up and styling with a few years of experience. Coach. She conducts training courses in make-up and image courses for companies and individuals. She works at fashion shows, photo sessions and creating fashion catalogues. She worked on the appearance of the finalists of the Miss Poland and Teenage Miss Poland contests. As a coach she tries to help women find their way to fulfil their dreams. After work, she loves her garden, long walks and cycling.

16 For everyone Academy of Beauty Verona Products Professional File 2. Materials/knowledge base 3. A set of Verona Products Professional cosmetics 4. Beauty Academy bag 5. Photographs from the photo session... and most of all professional KNOWLEDGE and necessary PRACTICE...

17 Why should you join the project Academy of Beauty Verona Products Professional? In today's world, where the shelves are full of different products, competitors prepares detailed strategies to develop their business and the customers have more and more extensive knowledge and higher and higher expectations, it is difficult to sell products effectively. Without professional knowledge, it is impossible to provide the counselling the customers need. We are going to change that!

18 Why should you join the project Academy of Beauty Verona Products Professional? We will provide professional knowledge about the common and professional products We will teach you the principles of make-up and let you in on some secrets of make-up and styling We will present the latest trends on the cosmetics market We will deliver effective sales arguments and necessary principles of professional customer service We will help you gain returning customers We will educate an expert and a professional advisor We will increase the prestige of the sales point and ensure that you will stand out among the competitors We will expand your sales basket, increasing your sales!

19 Benefits for your store The store gains an expert The customers gain a professional advisor Standing out among the competitors Gaining new clients Growing sales Growing prestige Growing loyalty Customer relations

20 Make-up shows Another level of the Academy of Beauty includes professional make-up shows, which are extremely popular. During these shows, our make-up artists select products for the customers that are good for them, help them choose products that match their skin type and colour analysis type. Such shows follow the professional make-up procedure of Verona Products Professinoal.

21 Make-up Emergency Services The third level includes on-line contact with the customer a campaign held weekly at the VPP FanPage under the motto Make-up Emergency Services. The emergency services are held regularly every Monday by our trainer. She responds to questions from the Internet users, advises on products and talks about make-up tricks. Various competitions are also held during that time.

22 Public Relations Support Academy of Beauty Verona Products Professional is supported by the media e.g. in the professional and commercial magazines, at websites and during events. Our new website, has a special Academy of Beauty zone, which will host e.g. e-learning materials about make-up. This project will be extensively developed at the 2BC level.

23 Something unique... We provide the necessary knowledge to increase the personnel's competences and to develop your business. We do all this to make our women even more beautiful and to teach each and every one of them how to do professional makeup. We give tools in the form of the Academy of Beauty Verona Products Professional

24 Thank you for your attention and see you! Any questions? Drop us a line!