CEREAL PRODUCT GUIDE
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- Cynthia Lee
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1 CEREAL PRODUCT GUIDE GENERAL MILLS IS THE SIMPLE CHOICE
2 THE BRANDS YOUR PATRONS LOVE... GENERAL MILLS HAS OF THE 5 TOP SELLING BRANDS AND THE TOP SELLING GLUTEN-FREE BRAND 2 We have out of the 5 top brands, including Cheerios, Honey Nut Cheerios, Cinnamon Toast Crunch and Lucky Charms Chex is America s favorite gluten free cereal brand 2 More than 0% of Lucky Charms and Cinnamon Toast Crunch consumption is from adults 3 AC Nielsen, Unit Share, Total US Expanded AOC, 52 Weeks ending 8/2/20 2 Based on overall $ and unit sales of Chex s 7 gluten free cereal SKUs, A.C. Nielsen Total US XAOC, 52 Weeks ending 8/2/. Wheat Chex and Multi-Bran Chex are not gluten free. 3 F2 Nielsen Panel Data, NPD % Eating s by Age Consumption Index
3 WITH THE HEALTH BENEFITS THEY WANT WHOLE GRAIN 92% of Americans believe whole grain is important 78% of Americans are trying to eat more foods with whole grains 5 69% of Americans consider the presence of whole grains in their purchase decisions for buying packaged food and drinks 5 More than 80% of Americans agree cereal is a good source of whole grains 6 GLUTEN FREE /3 of Americans are trying to cut back on or avoid gluten in their diet 7 Top three reasons consumers are going gluten-free: digestive health, nutritional value, and to help with weight loss 8 Gluten avoiders seek more food variety; top three products they seek variety on are Bread, Pizza and Cereal 9 Chex is America s favorite gluten free cereal brand 0, providing great taste that meets your patrons nutritional needs General Mills Whole Grain Survey October Food and Health Survey performed by the International Food Information Council Foundation 6 Mintel, June The NPD Group/Dieting Monitor, 52 week data year ending January 30, A nationally representative Hartman Group Survey of,730 US adults fielded in July The 20 Gallup Study of the Market for Gluten-Free and Wheat-Free Foods Multi-sponsor Surveys, Inc 0 AC Nielsen, Unit Share, Total US Expanded AOC, 52 Weeks ending 8/2/20
4 ALL THE FORMATS YOU WANT BOWLPA K Cereal in a ready-to-eat bowl for convenient portion control. Great for use in K-2 schools, hospital patient dining and retirement/long-term care facilities. Meets one ounce equivalent grain requirements BULKPAK Convenient bulk packaging means less waste and great labor savings. Easy to display and serve all day as a low-cost meal option Branded, high-quality gravity bins, jugs, scoops and dispensers available Recommended for colleges and universities and lodging settings SINGLEPAK Tasty and convenient single-serve portions. Your patrons favorite brands in an easy, single-serve format Premium wire rack displays make it easy to offer a wide variety Recommended for lodging, family dining and healthcare settings CUP CEREAL The perfect option for the on-the-go patron. Just the right size for a quick and easy meal or snack in any setting Premium cup rack puts fast-selling cereals within easy reach of busy patrons Recommended for K-2, business and industry, college and university, lodging and healthcare settings FAMILY PAK Convenient multi-serve format for smaller operations. Same recognizable branded packages consumers like Recommended for colleges and universities, family dining and healthcare settings
5 MAKE THE SIMPLE CHOICE. ORDER TODAY! PRODUCT UPC CODE CASE COUNT OZ. EQ. GRAIN BOWLPAK Apple Cinnamon Cheerios Berry Berry Kix Cheerios - Large Bowl Cheerios - Small Bowl Cinnamon Chex - GLUTEN FREE Cinnamon Toast Crunch Cinnamon Toast Crunch 25% Less Sugar Cocoa Puffs 25% Less Sugar Country Corn Flakes Fruity Cheerios Golden Grahams Honey Nut Cheerios Honey Nut Chex GLUTEN FREE Honey Kix Kix Lucky Charms Multigrain Cheerios Reeses Puffs Rice Chex GLUTEN FREE Large Bowl Rice Chex GLUTEN FREE Small Bowl Rice Crunchins Total Raisin Bran Trix Trix 25% Less Sugar Frosted Corn Flakes * Wholesome Assorted Cereal (Bowlpak) Cheerios 6-Rice chex Total Raisin Bran 8-25% Less Sugar Kid s Choice Assorted (Bowlpak) : 0-28-Apple Cinnamon Cheerios 6-Golden Grahams 2-Frosted Corn Flakes BULKPAK Cascadian Farm Oats & Honey Granola Cheerios Chocolate Chex GLUTEN FREE Cocoa Puffs Cookie Crisp Corn Chex GLUTEN FREE Country Corn Flakes Golden Grahams Kix Lucky Charms Nature Valley 00% Natural Granola - Oat n Honey Nature Valley Low Fat Fruit Granola Reese s Puffs Rice Chex GLUTEN FREE Rice Crunchins Total Raisin Bran Trix Nature Valley Parfait Granola
6 PRODUCT UPC CODE CASE COUNT OZ. EQ. GRAIN * Assorted Family Pack CUP *Assorted Adult Pack *Assorted Family Pack *Assorted Goodness Pack Cheerios Lucky Charms : 6 Cheerios 8 Coca Puffs Lucky Charms 6 Cinnamon Chex * Assorted Goodness Pack : SINGLEPAK Cheerios Country Corn Flakes *Family Assorted Singlepak Golden Grahams Lucky Charms *Singlepak Favorites *Singlepak Wellness Assortment Total Raisin Bran Total Whole Grain Wheaties Cheerios 6 Rice Chex 8 8 Nature Valley Low Fat Granola 8 8 Cinnamon Chex * Assorted Adult Pack : 2 Cheerios 8 6 Whole Grain Total 6 8 Rice Chex FAMILYPAK Cheerios 8.9 oz. Cheerios 2 oz. Cheerios 8 oz. Chocolate Chex 2.8oz GLUTEN FREE Cinnamon Chex 2.oz GLUTEN FREE Cocoa Puffs Cookie Crisp Corn Chex 2 oz. GLUTEN FREE Fiber One Twin Pouch Golden Grahams Honey Nut Chex 2.5 oz. GLUTEN FREE Kix 8.7 oz. Kix 2 oz. Lucky Charms Reese s Puffs Rice Chex 2 oz. GLUTEN FREE Total Whole Grain Total Whole Grain Trix Wheaties * Singlepak Wellness Assortment : Cheerios 28 7 Cinnamon Chex 7 Chocolate Chex Rice Chex * Singlepak Favorites : 7 Cheerios Lucky Charms Golden Grahams 7 Trix * Singlepak Family Assortment : Cheerios 7 7 Lucky Charms 7 Total Raisin Bran POUCH CEREAL Cocoa Puffs 25% Less Sugar Fruity Cheerios Golden Grahams Whole Grain Total CEREAL CRISPS Crisps
7 CEREAL IS SIMPLY # AT BREAKFAST CEREAL CONTINUES TO BE THE # FOOD CONSUMED FOR BREAKFAST. Give your patrons the leading brands and Whole Grain goodness they want first thing in the morning. Give them General Mills. It s the simple choice! The NPD Group/National Eating Trends, Year Ending February 203
8 WE VE GOT YOU COVERED WHEN IT COMES TO FRESH, NEW IDEAS FOR CEREAL RECIPE USAGE! Gluten-Free Pecan Crusted Chicken Breast Tropical Fruit Parfait Featuring - Rice Chex Bulkpak Cereal Chex Peanut Butter Bars Featuring - Nature Valley Granola Oat n Honey Bulkpak Cereal Lucky Charms Cereal Bars Featuring - Corn Chex Bulkpak Cereal Featuring - Lucky Charms Bulkpak Cereal For more great tasting recipes featuring our delicious cereal brands visit: Usage: 2 inches or larger generalmillsfoodservice.com General Mills A32573
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