Understanding Micro Keratin The User s Guide

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1 Understanding Micro Keratin The User s Guide

2 Contents Who Are We A brief explanation about the company The Technology and Results behind our Products Understanding what nanotechnology is and why we Use it in our products About the Products Take a look at the products we have to offer The Benefits of working with Micro Keratin Understanding how Micro Keratin can benefit your Company today The How to Guide for Using Micro Keratin It s all about the correct application, read on to see How to achieve this Micro Keratin Marketing in the Salon How to use this product to your advantage by Marketing it correctly The 101 on Micro Keratin All the frequently asked questions asked and Answered pg3 pg3 pg4 pg5 pg6 pg9 pg10 Page 2

3 Who Are We? A Bit of History behind the Company Micro Keratin is a company which is dedicated to the ever changing world of hair care. We produce a vast array of multiple products which promote hair smoothness and replenish the hair in the keratin which it lacks for whatever reason. Our products are formulated via the use of nanotechnology, and we ensure that as the market expands and changes so do we. In the past, our treatment used to be cream based, but we have recently switched over to gel. The reason for the switch is that is has actually been proven that the gel based treatment is able to be absorbed better by the hair, resulting in more successful treatments. At Micro Keratin, we understand that the world of hair care is ever changing, and it is therefore why we constantly work at bettering our product for your use. The purpose of our product is to create smoother, healthier hair by replenishing the proteins which the hair has lost throughout the years. All of our products which you will use post the treatment are sulfate free, and the ingredients which go into the treatments are mainly organic and do not contain harmful toxins. The Advantages of Using Micro Keratin The treatment is quick and easy and only takes ninety minutes of your time! Your hair will not be dried out or suffer from any future defects During the treatment, no funny smells or harmful chemicals will be experienced The treatment restores the hair and combats split ends. 100% of your frizz problem will be removed after using Micro Keratin You can wash and style your hair immediately afterwards on the same day that you receive the treatment Although not permanent, the treatment is long term, lasting for up to six months! The result is a head of strong, soft, beautifully healthy hair with a radiant shine Finally, all women s prayers have been answered in that once you have gone for the treatment you will be able to wash and finger dry your hair, leaving your house looking as amazing as if you had just had it styled! For the best results, we suggest using the Micro Keratin range of sulfate free shampoos and conditioners after the treatment has been administered. The Technology and Results behind Our Products The Confidence behind the Mirror Healthy, shiny, strong hair is the perfect picture which every woman wishes to see staring back at her from the mirror. Everyone wishes to have a full healthy head of hair but in today s society, our hair is ever encountering obstacles. Sun damage, humidity, chemical treatments, straighteners, hair dryers, these are all things which can strip the hair of its keratin leaving it damaged and brittle and leaving the person that much further from their perfect hair goal. Page 3

4 Micro Keratin Treatments have been developed in order to replenish the hair from the inside out, replacing the natural protein which has been stripped from it for which ever reason. Our products are all packed full of natural oils, vitamins and minerals and we utilize nanotechnology in order to create them. Page 4 What exactly is Nanotechnology? Nanotechnology is the branch of technology which deals with dimensions and tolerances of less than 100 nanometers and especially focuses on the manipulation of individual atoms and molecules. Therefore, by using this form of technology, we are able to create molecules of keratin so small within our product, that they are able to penetrate each strand of hair, healing it from the inside out. Now while there are many products on the market today which contain keratin and various vitamins promising to enrich your hair today, the molecules within them are too large to actually do anything more than sit on top of your heads and wash off when the hair is rinsed. We at Micro Keratin understand that the world of hair care is ever changing and it is therefore why we are always willing to develop newer, better more efficient technology within our products. Our products were designed to penetrate the hair, providing nourishment within each strand, fill each fracture which may have developed in the strand and furthermore surround each strand with a protective keratin barrier. Used correctly, this product can improve not only the appearance of your hair, but also its actual health. About the Products All You Need to Know about Micro Keratin Micro Keratin products are made using the same basic formulas and base components. We use ingredients which are mostly organic and are free of harsh chemicals and toxins. This ensures that we produce an ever efficient high quality product throughout all products which we create. Furthermore this means that the effect of the treatment can last for as long as six months if used in conjunction with the Micro Keratin products after being performed. Micro Keratin Smoothing Treatment This is the newest smoothing treatment available in the world of hair care, which contains mainly natural ingredients such a keratin gel, various minerals and a variety of vitamins which will boost the natural hair s moisture content as well as improve its shine and health. The Micro Keratin range was developed through nanotechnology, penetrating the hair from within ensuring that it is rebuilt from the inside out. The result is thicker, stronger, shinier hair which will last for up to six months if maintained properly. Clarifying Shampoo Clarifying shampoo enhances your hair by stripping out all of the unnecessary lipids and fats which have been introduced to it via today s environment. This shampoo is enriched with natural elements such as almond oil, castor oil and jojoba which give the hair a beautiful natural shine. It is advised to use the clarifying shampoo before the treatment or coloring process. This product contains sulfate

5 Keratin Shampoo This shampoo is sulfate and paraben free and was designed to focus on the rehabilitation of the natural hair, as well as nurse split ends. It adds moisture as well as strengthens the hair, leaving it feeling light. Some of the components used within this shampoo are; vitamins E and A, Argan oil, antioxidants and keratin. This is recommended to be used after the keratin treatment. Keratin Conditioner This product is also sulfate and paraben free and should be used in conjunction with the Keratin Shampoo after the treatment has been administered. It leaves the hair feeling soft, and works to repair any external damages your hair may have incurred from styling. While containing similar natural compounds and vitamins to the shampoo, this conditioner also contains collagen which increases shine and body. Keratin Treatment Mask This mask should be used twice a week for sessions spanning between seven and nine minutes long. It is enriched with natural ingredients and contains; keratin, vitamin E, collagen and Argan oil. It will help nourish the hair from the inside out and leave the hair stronger and healthier. Oil Treatments The oil treatment is a complex formula enriched with vitamins and minerals and was designed to strengthen your hair and promote its natural elasticity and create shine. It aids your hair in the neutralization of natural oils and is also sulfate and paraben free. This product will leave your hair feeling smoother and with a look of radiance to it. The Benefits of Working with Micro Keratin What Exactly Are the Advantages That Working with Micro Keratin can Bring Within today s market, smoothing hair treatments can be divided into two different categories; Brazilian and keratin treatments. Firstly, the downfall of Brazilian treatments is that the effects are not long lasting at all and the after effects can lead to your natural hair drying out. Secondly, all of the previous keratin treatments which were introduced in the past fell short by not ever being able to truly deliver the desired results. We here at Micro Keratin are proud to announce that our products as well as treatments are now ranked within the best in the world. Micro Keratin is the only treatment available today which allows the customer to decide their desired results. It integrates the two elements of; product and professional use in order to decide the outcome of the procedure and the results are full bodied, healthy, shiny, smooth, beautiful hair. Furthermore the product can be used on any hair type what so ever and has a success rate of one hundred percent! Page 5

6 How Will Micro Keratin Benefit Your Company? Once your clients begin to use this treatment, we can assure you that when they see just how well it works that they will be back for more. This will increase your client base as they will surely tell their friends about the newest smoothing treatment available, thus increasing your client base. Furthermore, we all know that all a woman wants is to wake up and feel beautiful, no hassles involved! This treatment allows her to wake up, wash her hair, finger dry it and leave the house looking absolutely stunning. If you work with the product correctly, you can double or even triple the amount of customers coming in for smoothing treatments, making the cycle more regular. It has been recognized that salons have made up to a 1200% turn over off just one bottle of product. Which means if you are forking out R2850, 00 on one bottle of product, you could easily be getting up to thirty thousand rand back from treatments administered! It is also extremely important to remember that for every new customer who leaves your salon satisfied, means a new customer gained. All the Benefits in a Nut Shell The procedure is quick and easy, taking on average only 90 minutes It contains mostly organic and natural ingredients Does not contain any harsh chemical substances People will see results up to six months down the line It will not leave a damaging effect on the future life of your hair You will be able to rinse and style your hair on the very same day of receiving the treatment The results are truly amazing leaving the client with full bodied, healthy hair Their hair will also be stronger, shinier and softer The products are of an exceptionally high quality You will be working with the best smoothing treatment in the world which guarantees a one hundred percent success rate You will be able to quickly begin acquiring new customers You will be gaining free advertising via word of mouth from satisfied clients You will be keeping your salon up to date with the newest form of smoothing treatments You can make up to a 1200% profit off just one bottle of product Courteous and attentive service which is given by each hairdresser to their customers is essential. Micro Keratin stylists always cater to the well being and happiness of their clients, stepping in wherever needed to give them assistance and advice on the treatment and products The How to Guide When Using Micro Keratin The Training Process of Micro Keratin Practitioners The Micro Keratin treatment must be viewed as being comprised of two important elements; one, the product which we supply and two, the way in which the hairdresser uses and administers the treatment. It is a combination of both of these aspects that result in a successful treatment and this is why we with all salons who stock and administer our products Page 6

7 and treatments to make sure that their staff is trained successfully and correctly in order to get the best results for the customer. We need to ensure that the people responsible for performing the treatment are competent as the smoothing process is the most important part of the entire treatment. Which Hair Types are Suited to the Micro Keratin Treatment? Micro Keratin treatments can be used on each and every hair type imaginable. People from all ethnicities can experience the treatment and the products can be used on virgin hair, coloured hair, dry hair, oily hair, damaged hair, you name it! The treatment is suitable for both women and men and the results of the treatment and usage of the products thereafter is a full head of healthy, full bodied, shiny, strong hair. Because the treatment replenishes the lost keratin in your hair, this means that hair that was previously brittle due to previous damage, will now be strong and once again full of life. So How Does The Treatment Work? Step One Firstly, your hair will be washed twice using our clarifying shampoo. The reason we choose to use our clarifying shampoo is because it strips all fats and oils from the hair and scalp before the treatment, leaving your hair light, and ready for the treatment. The clarifying shampoo consists of many natural ingredients including almond oil, castor and jojoba and this will give your hair a beautiful shine. Do not use conditioner after shampooing! Step Two We now will blow dry your hair until it is one hundred percent dry. Once your hair is completely dry, we then administer the Micro Keratin Treatment gel. The Micro Keratin smoothing treatment is the newest form of smoothing treatments in the world today and our product consists of mainly organic ingredients such as keratin gel, minerals and various vitamins which enrich your hair and increase its moisture content, shine and strength. Since our products are carefully formulated, this ensures that they will always produce one hundred percent maximum results for all hair types. Begin by dividing the hair into small sections. Use about twenty mills on each section, applying it 0.5 inches from the scalp. Massage the treatment into each section, ensuring that it is distributed evenly before moving on to the next. After you have applied the treatment all over, check that it has been applied evenly and to all sections of the hair. Step Three Lave the treatment within the hair for thirty minutes. As the treatment consists of ingredients which are mainly natural and unharmful, this ensures that no future damage will be incurred by the hair, nor will any harm or discomfort come to the customer during the treatment time. Page 7

8 Step Four After the thirty minute waiting period, separate the hair one again and begin to blow dry, focusing on the roots. Step Five Once we have dried the hair, we then divide it once again and begin to use the straightening slide. This process needs to be performed with the slide at a temperature of 225 degrees, as the nano keratin within the hair and treatment is activated and locked in at this temperature. The smoothing process is the most important part of the whole treatment. This is what determines the outcome of the entire treatment. If your customer wishes to have hair which is glossy and shiny as a result of the treatment, straighten the same piece of hair multiple times (three time at the root and four times from root to tip). If the customer wishes to maintain body as well as shape, lessen the amount of straightening per piece (twice at the root and one time more from root to tip). It is important for you to understand what outcome the customer wishes to achieve from the treatment and therefore need to perform the smoothing process based on what it is they tell you. The roots of the hair can be the most problematic area of the entire treatment so make sure to pay special attention to them. Furthermore, once the straightening process is completed, take a look at the results to ensure that you have achieve the desired goal for your client. Step Six Once the smoothing process has been completed, we will then wash the clients hair using the Micro Keratin shampoo which will ensure that the hair is replenished as the shampoo is packed with vitamins and minerals dedicated to strengthening the hair. Some of our shampoos contain vitamin C and E, and Argan oil which is used as an antioxidant. The keratin shampoo contains keratin which enhances your hair s flexibility, strength and shine. Once the hair has been shampooed, then use the keratin conditioner which contains no salts. The role of this conditioner is to ensure that the hair is treated resulting in it being softened. This conditioner will also introduce vitamins and minerals to the hair, as well as Argan oils, just as the shampoo did, and this is why we suggest using them in conjunction with one another, as well as their continued use after the treatment. The result of the whole treatment is, smoother, straighter, stronger hair which is packed full of shine and body. After the treatment, the client will then be advised to wash and finger dry their hair in the future and they are ready to go! Good luck and welcome to the Micro Keratin family! Page 8

9 Page 9 Micro Keratin Marketing in the Salon How to get people talking today Marketing within the salon environment can be done in the smallest ways, yet yield the biggest results. It is all about how you are able to sell the product ultimately, and multiple little facets contribute to this that you may have never imagined before. For example, merely speaking to your client can spark off an interest in the newest and latest product available to them. This is why as a salon, in order to survive, you need to understand the ever changing trends within the hair care market. Salons are always trying to up their game by stocking the best and latest products on the market, and it just so happens that after doing some extensive research, we have found that not only do keratin treatments improve your client base, but also increase the cycle of which they return to your salon for the next treatment and so on. Now whilst that is all good and well, one needs to keep in mind that they need to actually spark off the initial interest in their customers. And this can be achieved in various ways without even leaving the walls of your salon! Put Up a Poster! Whilst posters in the window may seem like a thing of the past, people tend to forget just how susceptible people are to pretty visual things. People thrive off a thing called hyper reality, which means they seek more than what they encounter in their day to day lives. Therefore if you decide to go for the poster approach, ensure it is thought provoking and visually pleasing enough to get people to walk into your salon. It s all about the aesthetics people! Host a Micro Keratin Campaign When introducing customers to a new product, this can at times prove to be a difficult task, simply put because people stick to what they know. Therefore, why not make use of a Micro Keratin campaign within your salon? Start by creating somewhat of a hype two to three weeks before the campaign kicks off by merely talking to your client base. Send out s or make calls to faithful customers, offering them up to forty percent discount on the Micro Keratin treatment which you will be introducing into your salon in the next few weeks. Once the treatment is performed on your faithful clients and they experience how amazing it actually is, word of mouth will then begin to spread like wild fire as it always does and the next thing you know your client base will be doubling all thanks to a little campaigning from you. Give Him the Chair! Yes, as simple as it may seem, something as basic as a conversation with your client whilst they sit in front of you and you style their hair can evoke an interest within them about your newest product. Millions of people fill thousands of salons worldwide on a daily basis, all to ultimately improve their appearance. They want to know how to do that, so why not give them a hand and tell them just what product actually can? I Believe in my Stylist The relationship between a hair dresser and their customer bar the odd few is often far deeper than that of someone doing another person a service. At times one may even view their

10 hairdresser as their psychologist. But most importantly, there is an element of unspoken trust between the hairdresser and client, and people often tend to over look this. Your client comes to you to enhance their appearance, therefore trusting their appearance to you. Undoubtedly, if you believe in a product, so will they. Location, Location, Location! Creating something known as brand awareness can be one of the most powerful tools which you can utilize within your salon. The more people see the product, the more they will become familiar with it. Familiarity breeds trust and reassurance within the client, making them aware of the product in a way which emulates the feeling of it being a safe, sound product in which they can rely. Therefore, the placement of the Micro Keratin products are absolutely vital to start getting people interested and made aware of the newest, latest, best smoothing hair treatment available to them. A Picture Tells 1000 Words If by now you haven t realized that social media is one of the biggest (and most cost effective) forms of advertising available to you and then something is definitely wrong. You need to ensure that someone is managing all your social media accounts at all times, be it Facebook, Twitter, LinkedIn, your YouTube or Vimeo channel, Instagram, which ever platform you use, ensure that it is constantly up to date informing your clients of the latest stock arrivals and the newest hair care products on the block. This will generate extensive exposure for both your company and products and will ensure that people are always in the loop of what it is you are offering. The 101 on Micro Keratin All your frequently asked questions answered What is a Micro Keratin Treatment? Keratin is the essential building block in human skin, nails and hair. Therefore what a micro keratin treatment is, is us giving back to the hair the needed keratin which it has been stripped of. It has been formulated by means of nanotechnology and will result in you having that shiny, gorgeous head of hair which you always dreamed of. Where the micro comes in is the fact that the particles of keratin in the treatment are small enough in order for them to penetrate each strand of hair, ensuring that you receive treatment from the inside out. Ultimately this treatment will result in you having, smooth, strong, healthy hair. What is the End Result of a Micro Keratin Treatment? As a general rule of thumb, hair treatment outcomes often differ greatly from one person to the next depending on the structure of their hair; is it oily, is it dry, is it fine and the list goes on. But it just so happens that the micro keratin treatment has a track record of 100% success, leaving your hair smooth, shiny, healthy and full of body, no matter your type of hair. The beauty of it all is that after using the micro keratin treatment, you will be able to finger dry your Page 10

11 hair and leave the house looking amazing. This will save you time as well as save your hair from the harmful straightening tools which we use to get it looking perfect. Which Hair Type is Suitable for a Micro Keratin Treatment? The beauty of it all is that this specific treatment caters to all hair types. It works on people of all ethnicities as well as people who are going through various different treatments. Micro keratin treatments can be used on virgin hair, highlighted hair, hair which has been relaxed, just to name a few. Whatever hair you may have micro keratin treatments cater to all. Is Micro Keratin Treatment in the Same Category as Japanese Straightening, Brazilian Smoothing or Relaxing? While this treatment does leave your hair feeling smooth, it does not fall in line with other straightening products out there. First and foremost micro keratin treatments aim to replenish the natural hair with the keratin which it has lost throughout the years. It is always important as a hair dresser to understand what it is your client wishes to gain from the treatment, as it can help you in various different ways. For example, your client may only wish for the treatment to remove their problem of frizzy hair and this will differ to the client who wants to only maintain their hair s body throughout. It is therefore vital to understand that the outcome of the treatment rests completely on the hairdresser administering the treatment. Is This a Permanent Smoothing Treatment? No, the treatment will result in smooth hair for approximately three to six months. The treatment does not incorporate chemicals which result in permanently straighter hair. Rather, the keratin within the hair is replenished and this is an ongoing thing which needs to be performed. Think of the treatment as rather assisting your hair in being smooth, than permanently straightening your hair. Is There a Chance That I Will Not Get the Guaranteed Result of Smoothness After Performing the Treatment? No. Every single salon which works with the micro keratin smoothing process ensures that the person responsible for administering the treatment has been appropriately trained. This therefore gives you a guaranteed smoother result. Is the Treatment Harmful to my Natural Hair? The treatment is not harmful whatsoever. Most of the ingredients used within the treatment are organic and toxin free and what this treatment does is replenish the proteins which the hair has lost. How Long Does the Micro Keratin Treatment Take? The duration of the treatment process is only ninety minutes long. Does Micro Keratin Treatment benefit all Hair Types? Page 11

12 Yes, the treatment does benefit all hair types; however it will benefit different types of hair in different ways. For example if you have extremely curly hair which has gone through extensive treatments, the micro keratin treatment will be able to alleviate up to 80% of the frizz in your hair, and will promote a softness within the hair. If you have naturally wavy hair, the treatment will result in a smoother look with an amazing shine. Ultimately, the treatment results in all hair having extra body, health, shine and strength. Is There a Period of Time Which I Must Wait for Post Treatment to Wash my Hair? There is no need to wait after the treatment to wash or style your hair. Is it Possible to Perform This Treatment on my Hair if I have Hair Extensions? Yes, it most certainly is possible! But before performing the treatment, ensure that the extensions were put in correctly and that the hair is one hundred percent natural hair and not synthetic. How Can I Best Maintain the Smoothness After my Treatment? We have developed a vast array of various products which you can use after your micro keratin treatment which will ensure that your hair will maintain the smoothness for the maximum length of time possible. It is also good to know that none of our continued treatment products contain sulfate. Can Pregnant Women Perform This Specific Treatment? Whilst the treatment contains ingredients which are mostly organic, we would recommend that the treatment be not preformed on pregnant women, or children below the age of twelve. In the Past, I Underwent Various Chemical Straightening Treatments. Is Micro Keratin Anything Like These? No, the Micro Keratin Treatment is not similar to smoothing treatments of the past. It does not emit smells during the process of the treatment nor will any further damage come to your hair. It is a very pleasant treatment which leaves the hair in a healthy condition. Is it Possible for Me to Colour My Hair before the Treatment? Yes, it is possible to colour your hair before administering this treatment. However you need to understand that the treatment will reduce your hair colour treatment ever so slightly. Will I be Able to Colour my Hair after the Treatment? Yes, you will be able to colour your hair after the treatment however we recommend waiting a period of days after the treatment has been performed. Will I be Able to Swim After I have received the Treatment? Page 12

13 Yes, you will be able to. However you must then immediately wash your hair afterwards with fresh water and the Micro Keratin sulfate free shampoo and conditioner. If I have performed Another Type of Smoothing Treatment in the Past, How Long Should I Wait before Performing the Micro Keratin Treatment? There is no need to wait post another treatment before performing the Micro Keratin Treatment. It is made up of materials which will not counter act any other treatments or chemicals which you may already have in your hair. Page 13

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