Esri Community Analyst

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1 Esri Community Analyst Reports Reference Guide US Version Powered by ArcGIS

2 Table of Contents Page Subscription Options Behavior and Preference Reports Standard Plus Standard Basic Electronics and Internet Market Potential 4 Financial Investments Market Potential 4 Health and Beauty Market Potential 4 Pets and Products Market Potential 4 Restaurant Market Potential 4 Retail Market Potential 4 Sports and Leisure Market Potential 4 Demographic Reports Comparison Profile Age 50+ Profile Age by Income Profile Age by Sex by Race Profile Age by Sex Profile American Community Survey (ACS) Housing Summary American Community Survey (ACS) Population Summary Census 2000 Detailed Race Profile Census 2000 Summary Profile Census 2010 Profile Community Profile Demographic and Income Comparison Profile Demographic and Income Profile Detailed Age Profile 4 4 Detailed Income Profile 4 4 Disposable Income Profile 4 4 Executive Summary Graphic Profile 4 4 Housing Profile Market Profile Net Worth Profile 4 4 Quarterly Demographic Profile

3 Page Subscription Options Neighbor Type Reports Standard Plus Standard Basic Dominant Tapestry TM Site Map 4 4 Tapestry Segmentation Area Profile 4 4 Spending Reports Disposable Income Profile 4 4 Automotive Aftermarket Expenditures 4 4 Financial Expenditures 4 4 House and Home Expenditures 4 4 Household Budget Expenditures 4 4 Medical Expenditures 4 4 Recreation Expenditures 4 4 Retail Goods and Services Expenditures Economic Activity Reports Business Locator 4 4 Business Summary 4 4 Major Shopping Center Locator 4 Major Shopping Center Map 4 Retail MarketPlace Profile 4 4 Maps and Aerial Imagery Set Details Map Site Map Site Map with Satellite Imagery Traffic Maps and Reports Traffic Count Profile 4 4 Traffic Count Profile Map 4 4 There are three Community Analyst subscription packages available: Standard Plus Subscription $3,995 per year; provides unlimited access to 50 reports and maps Standard Subscription $2,495 per year; provides unlimited access to 36 reports and maps Basic Subscription $995 per year; provides unlimited access to 17 reports and maps Multiuser subscription packages are also available at savings of 50% 70%. Reports and maps are ed within minutes directly to your in-box as a PDF document or Microsoft Excel spreadsheet. Try Community Analyst free for 30 days at esri.com/ca. 3

4 This reference guide provides a comprehensive overview of the data variables used in the reports* and maps available through Esri Community Analyst. It also includes information about the subscription options available and what s included in each subscription. *Reports and their content are subject to change according to data collection. About Community Analyst Community Analyst is available as an easy-to-use web application, an API for custom applications, or an add-in for ArcGIS for Desktop. Community Analyst provides access to thousands of demographic, census, health, consumer spending, education, crime, business, and traffic data variables. These data variables can be analyzed in a geographic context as granular as block groups, census tracts, or ZIP Codes. An interactive, color-coded imagery or street map service is the backdrop for your analysis. You can quickly zoom in to your area of interest to instantly visualize data that helps you do the following: Get information for the exact area you need including standard geographies (down to the census block group level), hand-drawn shapes, or rings or drive times around a location Go beyond basic demographics to really understand the behaviors and preferences of people living in any area using Esri s detailed segmentation profiles Use custom comparison reports to determine where to best allocate resources for greatest community impact Quickly find areas with greatest need by using customizable search criteria with the Smart Map Search wizard Better plan for the future by understanding trends using past data and future projections Reach the public by publishing over 50 preformatted reports and maps to your website with your own logo 4

5 Current-Year/Five-Year Forecast Demographic Updates Esri has a team of demographers, statisticians, and economists who use a wide variety of public and private data sources to develop a uniquely accurate and detailed picture of local population, economic, housing, and business characteristics. Using geographic information system tools and its strong demographic estimating experience, Esri captures the effects of significant events that occur between decennial censuses. The data is delivered at 11 different levels of geography, from national levels all the way down to block groups: National State Core Based Statistical Areas (CBSA) Counties Census tracts Places County subdivisions ZIP Codes Congressional districts Designated market areas (DMA) Block groups Esri produces thousands of variables, creating an incredibly detailed picture of the US population. Forecasts are prepared initially for counties and block groups. From the county database, forecasts are aggregated to higher levels (such as CBSAs and states). From the block group database, forecasts are retrieved for census tracts; places; county subdivisions; ZIP Codes; congressional districts for the 111th Congress; DMAs; or any user-defined site, circle, or polygon. Accurate and Reliable Data Esri improves on publicly available data by providing the current-year data and extending the coverage (summaries from 11 different levels of geography). Compared to other private sources of demographic data, Esri provides a proven track record of accuracy and agility. Esri publishes the results of all tests of accuracy on its website. As an example of Esri s agility, it was the first to capture the effects of the 2005 hurricane season at the block group level and the first to identify the beginning of the bursting housing bubble and subprime mortgage crisis a full two years before the market collapsed (as evidenced by the annual trends white paper, available on Esri s website). Current-year variables ensure that analysts and the public alike can conduct their research with the most accurate information available, which is especially critical in fastchanging areas. Esri s Data Development Team Led by chief demographer Lynn Wombold, Esri s data development team has a 35-year history of excellence in market intelligence. The combined expertise of the team s economists, statisticians, demographers, geographers, and analysts totals nearly a century of data and segmentation development experience. The team has crafted data methodologies, such as the demographic update, segmentation, the Diversity Index, and the Retail MarketPlace database, that are now industry benchmarks. 5

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7 Community Analyst Online Demographics Reports

8 Community Profile 6811 W 71st St, Overland Park, KS, Rings: 1, 3, 5 miles radii Latitude: Longitude: Demographics Reports Population Summary 1 mile 3 miles 5 miles 2000 Total Population 10,918 99, , Group Quarters 148 1,006 2, Total Population 11, , , Total Population 11, , , Annual Rate 0.29% 0.27% 0.20% Household Summary 2000 Households 4,722 45, , Average Household Size Households 4,992 48, , Average Household Size Households 5,114 49, , Average Household Size Annual Rate 0.48% 0.46% 0.34% 2000 Families 2,940 25,929 69, Average Family Size Families 2,939 25,763 69, Average Family Size Families 2,954 25,825 69, Average Family Size Annual Rate 0.10% 0.05% 0.00% Housing Unit Summary 2000 Housing Units 4,854 47, ,838 Owner Occupied Housing Units 73.5% 61.2% 63.6% Renter Occupied Housing Units 23.8% 35.2% 32.1% Vacant Housing Units 2.7% 3.6% 4.2% 2010 Housing Units 5,182 50, ,738 Owner Occupied Housing Units 72.0% 59.9% 61.6% Renter Occupied Housing Units 24.4% 35.3% 32.0% Vacant Housing Units 3.7% 4.8% 6.4% 2015 Housing Units 5,331 51, ,053 Owner Occupied Housing Units 71.3% 59.3% 61.2% Renter Occupied Housing Units 24.6% 35.2% 31.7% Vacant Housing Units 4.1% 5.4% 7.1% Median Household Income 2000 $48,701 $49,184 $49, $62,941 $62,553 $63, $70,045 $71,028 $71,811 Median Home Value 2000 $105,852 $120,138 $124, $136,655 $155,482 $160, $155,833 $174,909 $181,766 Per Capita Income 2000 $25,621 $29,822 $29, $33,598 $37,502 $36, $37,997 $42,454 $40,969 Median Age Data Note: Household population includes persons not residing in group quarters. Average Household Size is the household population divided by total households. Persons in families include the householder and persons related to the householder by birth, marriage, or adoption. Per Capita Income represents the income received by all persons aged 15 years and over divided by the total population. Detail may not sum to totals due to rounding. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 18, 2011 Page 1 of 8 8

9 Community Profile 6811 W 71st St, Overland Park, KS, Rings: 1, 3, 5 miles radii Latitude: Longitude: Households by Income 1 mile 3 miles 5 miles Household Income Base 4,791 45, ,794 <$15, % 8.4% 9.5% $15,000 - $24, % 9.6% 10.2% $25,000 - $34, % 13.6% 12.6% $35,000 - $49, % 19.2% 17.9% $50,000 - $74, % 25.0% 22.9% $75,000 - $99, % 11.1% 11.9% $100,000 - $149, % 7.5% 8.9% $150,000 - $199, % 2.3% 2.7% $200, % 3.2% 3.4% Average Household Income $57,985 $64,591 $66, Households by Income Household Income Base 4,991 48, ,327 <$15, % 6.0% 6.6% $15,000 - $24, % 6.1% 6.5% $25,000 - $34, % 7.0% 7.0% $35,000 - $49, % 17.7% 17.0% $50,000 - $74, % 23.9% 22.1% $75,000 - $99, % 16.9% 16.6% $100,000 - $149, % 15.1% 15.9% $150,000 - $199, % 3.4% 4.0% $200, % 4.0% 4.2% Average Household Income $73,607 $79,042 $80, Households by Income Household Income Base 5,115 49, ,422 <$15, % 4.6% 5.2% $15,000 - $24, % 4.5% 4.9% $25,000 - $34, % 5.2% 5.1% $35,000 - $49, % 11.0% 11.4% $50,000 - $74, % 27.8% 25.7% $75,000 - $99, % 16.8% 16.3% $100,000 - $149, % 21.1% 21.3% $150,000 - $199, % 4.4% 5.1% $200, % 4.8% 5.0% Average Household Income $82,398 $88,638 $89, Owner Occupied Housing Units by Value Total 3,586 28,882 78,846 <$50, % 0.8% 5.1% $50,000 - $99, % 28.1% 26.1% $100,000 - $149, % 44.7% 36.6% $150,000 - $199, % 12.8% 16.2% $200,000 - $299, % 5.6% 8.9% $300,000 - $499, % 5.2% 4.9% $500,000 - $999, % 2.5% 1.8% $1,000, % 0.3% 0.3% Average Home Value $117,062 $155,731 $153, Specified Renter Occupied Housing Units by Contract Rent Total 1,185 16,563 39,696 With Cash Rent 96.5% 97.8% 97.2% No Cash Rent 3.5% 2.2% 2.8% Median Rent $641 $598 $572 Average Rent $760 $629 $605 Data Note: Income represents the preceding year, expressed in current dollars. Household income includes wage and salary earnings, interest dividends, net rents, pensions, SSI and welfare payments, child support, and alimony. Specified Renter Occupied Housing Units exclude houses on 10+ acres. Average Rent excludes units paying no cash. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and Demographics Reports November 18, 2011 Page 2 of 8 9

10 Community Profile 6811 W 71st St, Overland Park, KS, Rings: 1, 3, 5 miles radii Latitude: Longitude: Demographics Reports 1 mile 3 miles 5 miles 2000 Population by Age Total 10,919 99, , % 6.1% 6.2% % 5.7% 5.9% % 5.8% 6.2% % 11.6% 11.9% % 17.3% 16.3% % 15.9% 16.0% % 13.5% 14.4% % 8.5% 8.7% % 7.4% 7.0% % 6.3% 5.4% % 1.9% 1.9% % 79.0% 78.0% 2010 Population by Age Total 11, , , % 5.8% 5.9% % 5.5% 5.8% % 5.7% 5.9% % 12.6% 12.4% % 13.4% 13.3% % 14.7% 14.0% % 14.8% 15.1% % 12.1% 12.6% % 7.1% 7.1% % 5.4% 5.1% % 2.9% 2.8% % 79.6% 79.0% 2015 Population by Age Total 11, , , % 5.7% 5.8% % 5.5% 5.7% % 5.6% 5.9% % 12.3% 12.1% % 14.8% 14.4% % 12.6% 12.4% % 14.1% 14.2% % 12.7% 13.1% % 8.9% 9.0% % 4.9% 4.8% % 2.8% 2.7% % 79.9% 79.2% 2000 Population by Sex Males 47.1% 47.4% 48.0% Females 52.9% 52.6% 52.0% 2010 Population by Sex Males 47.7% 47.9% 48.2% Females 52.3% 52.1% 51.8% 2015 Population by Sex Males 48.0% 48.2% 48.4% Females 52.0% 51.8% 51.6% Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 18, 2011 Page 3 of 8 10

11 Community Profile 6811 W 71st St, Overland Park, KS, Rings: 1, 3, 5 miles radii Latitude: Longitude: mile 3 miles 5 miles 2000 Population by Race/Ethnicity Total 10,919 99, ,256 White Alone 93.7% 91.0% 87.6% Black Alone 1.4% 2.6% 5.0% American Indian Alone 0.4% 0.4% 0.4% Asian or Pacific Islander Alone 1.4% 2.3% 2.6% Some Other Race Alone 1.4% 1.9% 2.5% Two or More Races 1.7% 1.7% 1.9% Hispanic Origin 4.5% 4.9% 6.1% Diversity Index Population by Race/Ethnicity Total 11, , ,415 White Alone 89.4% 85.5% 82.6% Black Alone 2.6% 4.7% 6.4% American Indian Alone 0.7% 0.5% 0.5% Asian or Pacific Islander Alone 2.1% 3.3% 3.6% Some Other Race Alone 2.7% 3.5% 4.2% Two or More Races 2.5% 2.5% 2.6% Hispanic Origin 8.5% 8.9% 10.7% Diversity Index Population by Race/Ethnicity Total 11, , ,105 White Alone 87.9% 83.6% 80.7% Black Alone 3.0% 5.3% 6.8% American Indian Alone 0.7% 0.5% 0.5% Asian or Pacific Islander Alone 2.5% 3.8% 4.1% Some Other Race Alone 3.1% 3.9% 4.9% Two or More Races 2.8% 2.8% 2.9% Hispanic Origin 10.4% 10.7% 12.9% Diversity Index Population 3+ by School Enrollment Total 10,638 95, ,968 Enrolled in Nursery/Preschool 2.5% 1.9% 2.0% Enrolled in Kindergarten 0.9% 1.2% 1.2% Enrolled in Grade % 9.6% 10.3% Enrolled in Grade % 4.6% 5.1% Enrolled in College 4.1% 4.4% 4.6% Enrolled in Grad/Prof School 1.7% 2.0% 2.1% Not Enrolled in School 76.3% 76.3% 74.6% 2010 Population 25+ by Educational Attainment Total 7,798 71, ,663 Less Than 9th Grade 1.9% 1.8% 1.8% 9th to 12th Grade, No Diploma 3.4% 3.1% 3.8% High School Graduate 20.0% 18.4% 18.9% Some College, No Degree 26.3% 23.2% 21.9% Associate Degree 6.4% 6.4% 6.4% Bachelor's Degree 29.7% 31.2% 30.2% Graduate/Professional Degree 12.3% 16.0% 17.0% Demographics Reports Data Note: Persons of Hispanic Origin may be of any race. The Diversity Index measures the probability that two people from the same area will be from different race/ethnic groups. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 18, 2011 Page 4 of 8 11

12 Community Profile 6811 W 71st St, Overland Park, KS, Rings: 1, 3, 5 miles radii Latitude: Longitude: Demographics Reports 1 mile 3 miles 5 miles 2010 Population 15+ by Marital Status Total 9,004 84, ,417 Never Married 26.4% 29.3% 29.8% Married 52.9% 48.7% 50.2% Widowed 6.8% 6.6% 6.2% Divorced 13.9% 15.4% 13.7% 2000 Population 16+ by Employment Status Total 8,983 80, ,778 In Labor Force 71.0% 70.6% 70.4% Civilian Employed 69.0% 68.8% 68.4% Civilian Unemployed 1.9% 1.8% 1.9% In Armed Forces 0.1% 0.0% 0.0% Not In Labor Force 29.0% 29.4% 29.6% 2010 Civilian Population 16+ in Labor Force Civilian Employed 92.9% 93.4% 93.1% Civilian Unemployed 7.1% 6.6% 6.9% 2015 Civilian Population 16+ in Labor Force Civilian Employed 93.9% 94.4% 94.2% Civilian Unemployed 6.1% 5.6% 5.8% 2000 Females 16+ by Employment Status and Age of Children Total 4,814 43, ,752 Own Children < 6 Only 7.6% 7.2% 7.1% Employed/in Armed Forces 5.4% 4.7% 4.6% Unemployed 0.2% 0.1% 0.2% Not in Labor Force 2.0% 2.4% 2.3% Own Children <6 and 6-17 Only 5.1% 4.9% 4.9% Employed/in Armed Forces 4.0% 3.2% 3.0% Unemployed 0.0% 0.1% 0.1% Not in Labor Force 1.1% 1.5% 1.8% Own Children 6-17 Only 12.1% 13.8% 14.9% Employed/in Armed Forces 10.8% 11.4% 11.9% Unemployed 0.0% 0.1% 0.3% Not in Labor Force 1.2% 2.2% 2.8% No Own Children < % 74.2% 73.1% Employed/in Armed Forces 46.4% 43.9% 42.9% Unemployed 0.9% 1.0% 1.1% Not in Labor Force 27.8% 29.2% 29.2% 2010 Employed Population 16+ by Industry Total 5,401 50, ,150 Agriculture/Mining 0.1% 0.2% 0.2% Construction 7.5% 5.3% 5.0% Manufacturing 6.4% 7.0% 7.4% Wholesale Trade 3.9% 3.8% 4.1% Retail Trade 8.8% 11.0% 10.8% Transportation/Utilities 3.5% 3.8% 4.0% Information 4.3% 4.9% 4.8% Finance/Insurance/Real Estate 12.1% 12.4% 11.4% Services 49.5% 47.8% 48.2% Public Administration 4.0% 3.8% 4.1% Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 18, 2011 Page 5 of 8 12

13 Community Profile 6811 W 71st St, Overland Park, KS, Rings: 1, 3, 5 miles radii Latitude: Longitude: Employed Population 16+ by Occupation 1 mile 3 miles 5 miles Total 5,397 50, ,154 White Collar 70.9% 74.4% 74.3% Management/Business/Financial 15.8% 17.7% 17.6% Professional 26.5% 26.8% 27.7% Sales 12.6% 14.6% 14.4% Administrative Support 16.0% 15.2% 14.6% Services 15.1% 12.9% 12.6% Blue Collar 14.0% 12.7% 13.1% Farming/Forestry/Fishing 0.0% 0.1% 0.1% Construction/Extraction 5.8% 3.9% 3.6% Installation/Maintenance/Repair 2.7% 2.2% 2.2% Production 2.6% 3.6% 3.9% Transportation/Material Moving 3.0% 3.0% 3.4% 2000 Workers 16+ by Means of Transportation to Work Total 6,101 54, ,459 Drove Alone - Car, Truck, or Van 88.7% 87.0% 85.3% Carpooled - Car, Truck, or Van 6.2% 7.1% 7.6% Public Transportation 0.7% 0.5% 0.9% Walked 0.6% 0.9% 1.4% Other Means 0.7% 0.6% 0.6% Worked at Home 3.0% 4.0% 4.2% 2000 Workers 16+ by Travel Time to Work Total 6,102 54, ,459 Did not Work at Home 97.0% 96.0% 95.8% Less than 5 minutes 1.9% 2.3% 2.4% 5 to 9 minutes 11.0% 10.4% 10.9% 10 to 19 minutes 39.6% 40.3% 39.0% 20 to 24 minutes 22.5% 21.5% 20.1% 25 to 34 minutes 16.7% 16.1% 17.4% 35 to 44 minutes 1.3% 2.0% 2.5% 45 to 59 minutes 1.3% 1.7% 1.7% 60 to 89 minutes 1.1% 0.8% 0.9% 90 or more minutes 1.5% 0.9% 1.0% Worked at Home 3.0% 4.0% 4.2% Average Travel Time to Work (in min) Households by Vehicles Available Total 4,772 45, ,630 None 4.7% 4.0% 5.4% % 40.7% 38.2% % 42.7% 42.3% % 9.3% 10.5% 4 3.5% 2.5% 2.7% % 0.8% 0.8% Average Number of Vehicles Available Demographics Reports Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 18, 2011 Page 6 of 8 13

14 2000 Households by Type Community Profile 6811 W 71st St, Overland Park, KS, Rings: 1, 3, 5 miles radii Latitude: Longitude: mile 3 miles 5 miles Total 4,722 45, ,698 Family Households 62.3% 57.1% 58.8% Married-couple Family 49.4% 44.9% 46.7% With Related Children 20.7% 18.4% 19.9% Other Family (No Spouse) 12.9% 12.1% 12.2% With Related Children 7.4% 7.4% 7.4% Nonfamily Households 37.7% 42.9% 41.2% Householder Living Alone 31.5% 35.4% 33.5% Householder Not Living Alone 6.2% 7.6% 7.7% Demographics Reports Households with Related Children 28.1% 25.8% 27.3% Households with Persons % 23.6% 22.4% 2000 Households by Size Total 4,722 45, ,696 1 Person Household 31.5% 35.4% 33.5% 2 Person Household 37.0% 35.9% 35.3% 3 Person Household 14.3% 13.6% 14.0% 4 Person Household 10.9% 9.6% 10.7% 5 Person Household 4.6% 3.9% 4.4% 6 Person Household 1.1% 1.2% 1.5% 7 + Person Household 0.5% 0.5% 0.7% 2000 Households by Year Householder Moved In Total 4,774 45, ,630 Moved in 1999 to March % 22.7% 21.6% Moved in 1995 to % 28.5% 28.1% Moved in 1990 to % 14.3% 14.9% Moved in 1980 to % 14.0% 15.0% Moved in 1970 to % 9.1% 10.0% Moved in 1969 or Earlier 18.4% 11.5% 10.3% Median Year Householder Moved In Housing Units by Units in Structure Total 4,908 47, ,775 1, Detached 82.6% 64.0% 67.4% 1, Attached 2.6% 5.9% 5.4% 2 2.5% 1.7% 2.2% 3 or 4 1.1% 4.1% 3.9% 5 to 9 3.2% 9.4% 7.1% 10 to % 7.1% 5.8% % 7.5% 8.0% Mobile Home 0.0% 0.1% 0.1% Other 0.0% 0.1% 0.1% 2000 Housing Units by Year Structure Built Total 4,910 47, , to March % 0.2% 0.4% 1995 to % 1.2% 1.6% 1990 to % 1.9% 2.2% 1980 to % 12.0% 11.4% 1970 to % 16.3% 17.8% 1969 or Earlier 83.0% 68.4% 66.5% Median Year Structure Built Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 18, 2011 Page 7 of 8 14

15 Community Profile 6811 W 71st St, Overland Park, KS, Rings: 1, 3, 5 miles radii Latitude: Longitude: Top 3 Tapestry Segments 2010 Consumer Spending 1 mile 3 miles 5 miles 1. Prosperous Empty Cozy and Comfortable Prosperous Empty 2. Old and Newcomers Young and Restless Young and Restless 3. Rustbelt Traditions Prosperous Empty Metropolitans Apparel & Services: Total $ $8,807,123 $92,977,140 $242,349,741 Average Spent $1, $1, $1, Spending Potential Index Computers & Accessories: Total $ $1,148,300 $12,172,652 $31,814,262 Average Spent $ $ $ Spending Potential Index Education: Total $ $6,703,362 $69,518,608 $183,576,877 Average Spent $1, $1, $1, Spending Potential Index Entertainment/Recreation: Total $ $17,255,261 $177,682,083 $464,573,655 Average Spent $3, $3, $3, Spending Potential Index Food at Home: Total $ $23,505,444 $243,930,722 $632,870,310 Average Spent $4, $5, $5, Spending Potential Index Food Away from Home: Total $ $17,065,417 $178,602,810 $464,681,761 Average Spent $3, $3, $3, Spending Potential Index Health Care: Total $ $20,477,382 $201,130,053 $522,452,190 Average Spent $4, $4, $4, Spending Potential Index HH Furnishings & Equipment: Total $ $9,505,066 $98,188,854 $257,144,056 Average Spent $1, $2, $2, Spending Potential Index Investments: Total $ $9,065,973 $90,910,319 $239,678,796 Average Spent $1, $1, $1, Spending Potential Index Retail Goods: Total $ $125,430,657 $1,289,870,422 $3,365,902,285 Average Spent $25, $26, $27, Spending Potential Index Shelter: Total $ $83,477,131 $878,024,133 $2,286,989,777 Average Spent $16, $18, $18, Spending Potential Index TV/Video/Audio:Total $ $6,545,744 $68,167,715 $177,266,872 Average Spent $1, $1, $1, Spending Potential Index Travel: Total $ $10,123,989 $103,647,510 $271,796,922 Average Spent $2, $2, $2, Spending Potential Index Vehicle Maintenance & Repairs: Total $ $4,984,459 $51,597,668 $134,345,188 Average Spent $ $1, $1, Spending Potential Index Demographics Reports Data Note: Consumer spending shows the amount spent on a variety of goods and services by households that reside in the area. Expenditures are shown by broad budget categories that are not mutually exclusive. Consumer spending does not equal business revenue. Total and Average Amount Spent Per Household represent annual figures. The Spending Potential Index represents the amount spent in the area relative to a national average of 100. Source: Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor Statistics. Esri. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 18, 2011 Page 8 of 8 15

16 Demographic and Income Profile Report Demographics Reports Summary Population 25,929 45,151 49,744 Households 14,649 24,068 26,529 Families 4,513 7,178 7,796 Average Household Size Owner Occupied Housing Units 6,896 12,068 13,424 Renter Occupied Housing Units 7,753 12,000 13,105 Median Age Trends: Annual Rate Area State National Population 1.96% 0.27% 0.76% Households 1.97% 0.27% 0.78% Families 1.67% 0.07% 0.64% Owner HHs 2.15% 0.32% 0.82% Median Household Income 4.31% 2.76% 2.36% Households by Income Number Percent Number Percent Number Percent <$15,000 1, % 1, % 1, % $15,000 - $24, % % % $25,000 - $34, % % % $35,000 - $49,999 2, % 2, % 1, % $50,000 - $74,999 2, % 4, % 5, % $75,000 - $99,999 1, % 4, % 3, % $100,000 - $149,999 2, % 4, % 6, % $150,000 - $199,999 1, % 2, % 3, % $200, % 2, % 3, % Median Household Income $65,777 $81,571 $100,706 Average Household Income $88,010 $108,759 $125,437 Per Capita Income $50,044 $60,427 $69, Population by Age Number Percent Number Percent Number Percent % 1, % 1, % % 1, % 1, % % % 1, % , % 1, % 1, % , % 4, % 4, % , % 12, % 14, % , % 7, % 7, % , % 6, % 7, % , % 4, % 5, % % 2, % 3, % % 1, % 1, % % % % Race and Ethnicity Number Percent Number Percent Number Percent White Alone 16, % 27, % 30, % Black Alone 5, % 9, % 9, % American Indian Alone % % % Asian Alone 2, % 4, % 5, % Pacific Islander Alone % % % Some Other Race Alone % 1, % 2, % Two or More Races % 1, % 1, % Hispanic Origin (Any Race) 1, % 4, % 6, % Data Note: Income is expressed in current dollars Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 18, 2011 Page 1 of 6 16

17 Demographic and Income Profile Report Trends Annual Rate (in percent) Population by Age Percent Population Households Families Owner HHs Median HH Income Area State USA Demographics Reports 2010 Household Income 2010 Population by Race $100K - $149K 18.5% $150K - $199K 10.3% $75K - $99K 17.2% $200K+ 9.8% < $15K 7.7% $15K - $24K 3.2% $25K - $34K $50K - $74K 4.0% 20.0% $35K - $49K 9.4% Percent White Black Am. Ind. Asian Pacific Other Two Percent Hispanic Origin: 10.7% Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 18, 2011 Page 2 of 6 17

18 2000 Summary Demographic and Income Comparison Profile Rings: 1, 3, 5 miles radii Longitude: mile 3 miles 5 miles Population 25, , ,507 Households 14, , ,922 Families 4,513 59, ,669 Average Household Size Owner Occupied Housing Units 6,896 50, ,040 Renter Occupied Housing Units 7,753 91, ,882 Median Age Demographics Reports 2010 Summary Population 45, , ,881 Households 24, , ,778 Families 7,178 65, ,640 Average Household Size Owner Occupied Housing Units 12,068 62, ,216 Renter Occupied Housing Units 12, , ,562 Median Age Summary Population 49, , ,052 Households 26, , ,337 Families 7,796 66, ,051 Average Household Size Owner Occupied Housing Units 13,424 65, ,499 Renter Occupied Housing Units 13, , ,838 Median Age Trends: Annual Rate Population 1.96% 0.57% 0.23% Households 1.97% 0.67% 0.31% Families 1.66% 0.21% -0.07% Owner Households 2.15% 0.79% 0.36% Median Household Income 4.30% 4.28% 3.89% Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 09, 2011 Page 1 of 7 18

19 Demographic and Income Comparison Profile Rings: 1, 3, 5 miles radii Longitude: mile 3 miles 5 miles 2000 Households by Income Number Percent Number Percent Number Percent <$15,000 1, % 28, % 72, % $15,000 - $24, % 14, % 37, % $25,000 - $34, % 13, % 37, % $35,000 - $49,999 2, % 19, % 48, % $50,000 - $74,999 2, % 22, % 52, % $75,000 - $99,999 1, % 13, % 29, % $100,000 - $149,999 2, % 14, % 27, % $150,000 - $199,000 1, % 6, % 11, % $200, % 10, % 16, % Median Household Income $65,777 $45,977 $40,517 Average Household Income $88,010 $77,657 $65,480 Per Capita Income $50,044 $36,991 $27, Households by Income <$15,000 1, % 25, % 60, % $15,000 - $24, % 12, % 31, % $25,000 - $34, % 11, % 28, % $35,000 - $49,999 2, % 18, % 44, % $50,000 - $74,999 4, % 28, % 63, % $75,000 - $99,999 4, % 23, % 51, % $100,000 - $149,999 4, % 20, % 38, % $150,000 - $199,000 2, % 9, % 15, % $200,000+ 2, % 15, % 24, % Demographics Reports Median Household Income $81,571 $62,051 $54,682 Average Household Income $108,759 $93,295 $80,660 Per Capita Income $60,427 $45,268 $34, Households by Income <$15,000 1, % 19, % 47, % $15,000 - $24, % 10, % 25, % $25,000 - $34, % 8, % 22, % $35,000 - $49,999 1, % 13, % 35, % $50,000 - $74,999 5, % 31, % 69, % $75,000 - $99,999 3, % 19, % 43, % $100,000 - $149,999 6, % 31, % 61, % $150,000 - $199,000 3, % 14, % 25, % $200,000+ 3, % 20, % 32, % Median Household Income $100,706 $76,533 $66,175 Average Household Income $125,437 $111,963 $96,867 Per Capita Income $69,729 $54,547 $41,129 Data Note: Income is expressed in current dollars. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 09, 2011 Page 2 of 7 19

20 Demographic and Income Comparison Profile Rings: 1, 3, 5 miles radii Longitude: Demographics Reports 1 mile 3 miles 5 miles 2000 Population by Age Age % 17, % 57, % Age % 16, % 55, % Age % 14, % 48, % Age , % 16, % 52, % Age , % 29, % 81, % Age , % 76, % 195, % Age , % 47, % 121, % Age , % 34, % 82, % Age , % 22, % 51, % Age % 15, % 35, % Age % 9, % 22, % Age % 2, % 8, % 2010 Population by Age Number Percent Number Percent Number Percent Age 0-4 1, % 20, % 62, % Age 5-9 1, % 17, % 53, % Age % 14, % 44, % Age , % 18, % 55, % Age , % 33, % 87, % Age , % 76, % 191, % Age , % 51, % 120, % Age , % 44, % 98, % Age , % 35, % 73, % Age , % 18, % 39, % Age , % 10, % 23, % Age % 4, % 11, % 2015 Population by Age Age 0-4 1, % 20, % 62, % Age 5-9 1, % 17, % 54, % Age , % 15, % 46, % Age , % 16, % 48, % Age , % 32, % 87, % Age , % 82, % 200, % Age , % 47, % 113, % Age , % 43, % 94, % Age , % 38, % 79, % Age , % 22, % 48, % Age , % 10, % 23, % Age % 4, % 11, % Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 09, 2011 Page 3 of 7 20

21 Demographic and Income Comparison Profile Rings: 1, 3, 5 miles radii Longitude: mile 3 miles 5 miles 2000 Race and Ethnicity Number Percent Number Percent Number Percent White Alone 16, % 164, % 380, % Black Alone 5, % 63, % 227, % American Indian Alone % 1, % 3, % Asian Alone 2, % 27, % 40, % Pacific Islander Alone % % % Some Other Race Alone % 37, % 138, % Two or More Races % 7, % 21, % Hispanic Origin (Any Race) 1, % 69, % 246, % 2010 Race and Ethnicity White Alone 27, % 176, % 384, % Black Alone 9, % 75, % 234, % American Indian Alone % 1, % 3, % Asian Alone 4, % 35, % 51, % Pacific Islander Alone % % % Some Other Race Alone 1, % 44, % 160, % Two or More Races 1, % 10, % 25, % Hispanic Origin (Any Race) 4, % 86, % 289, % 2015 Race and Ethnicity White Alone 30, % 178, % 383, % Black Alone 9, % 75, % 231, % American Indian Alone % 1, % 4, % Asian Alone 5, % 38, % 55, % Pacific Islander Alone % % % Some Other Race Alone 2, % 47, % 169, % Two or More Races 1, % 10, % 26, % Hispanic Origin (Any Race) 6, % 93, % 306, % Demographics Reports Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 09, 2011 Page 4 of 7 21

22 Demographic and Income Comparison Profile Rings: 1, 3, 5 miles radii Longitude: mile Trends Demographics Reports Annual Rate (in percent) Population by Age Percent Population Households Families Owner HHs Median HH Income Area State USA Household Income $75K - $99K 17.2% $100K - $149K 18.5% $150K - $199K 10.3% $200K+ 9.8% 2010 Population by Race Percent < $15K 7.7% $15K - $24K 3.2% $25K - $34K $50K - $74K 4.0% 20.0% $35K - $49K 9.4% White Black Am. Ind. Asian Pcific Other Two+ Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 09, Page 5 of 7

23 Demographic and Income Comparison Profile Rings: 1, 3, 5 miles radii Longitude: miles Trends Annual Rate (in percent) Population Households Families Owner HHs Median HH Income Population by Age Percent Area State USA Demographics Reports 2010 Household Income $75K - $99K 14.3% $100K - $149K 12.3% $150K - $199K 5.9% 2010 Population by Race $50K - $74K 17.5% $200K+ 9.3% Percent < $15K 15.4% 10 $35K - $49K 11.0% $25K - $34K 6.7% $15K - $24K 7.6% 5 0 White Black Am. Ind. Asian Pcific Other Two+ Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 09, 2011 Page 6 of 7 23

24 Demographic and Income Comparison Profile Rings: 1, 3, 5 miles radii Longitude: miles Trends Demographics Reports Annual Rate (in percent) Population Households Families Owner HHs Median HH Income Population by Age Area State USA Percent Household Income $75K - $99K 14.3% $100K - $149K 10.6% 2010 Population by Race 40 $50K - $74K 17.8% $150K - $199K 4.4% $200K+ 6.9% Percent $35K - $49K 12.5% < $15K 16.8% 10 5 $25K - $34K 7.9% $15K - $24K 8.8% 0 White Black Am. Ind. Asian Pcific Other Two+ Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 09, 2011 Page 7 of 7 24

25 Comparison Profile 1990 Census Number Percent Number Percent Annual Rate Total Population 14,720-25, % Total Households 7, % 14, % 6.79% Average Household Size % Total Families 1, % 4, % 8.76% Average Family Size % Per Capita Income $31,194 - $50, % Total Housing Units 10,248-16, % Population by Sex Male 8, % 13, % 4.94% Female 6, % 12, % 6.96% Population by Age Total 14, % 25, % 5.83% Age % % 9.21% Age % % 12.23% Age % % 12.13% Age % 1, % 4.54% Age , % 2, % 3.74% Age , % 4, % 4.53% Age , % 4, % 6.89% Age , % 3, % 5.75% Age , % 2, % 5.24% Age % 1, % 7.33% Age % 1, % 9.74% Age % 1, % 6.77% Age % % 5.59% Age % % 2.95% Age % % 3.67% Age % % 2.99% Age % % 3.12% Age % % 3.77% Median Age % Age , % 24, % 5.56% Age 65+ 1, % 1, % 3.23% Demographics Reports Households by Household Income Household Income Base 7, % 14, % 6.77% < $15, % 1, % 7.30% $15,000 - $24, % % -0.31% $25,000 - $34,999 1, % % -1.80% $35,000 - $49,999 1, % 2, % 3.36% $50,000 - $74,999 1, % 2, % 5.43% $75,000 - $99, % 1, % 9.90% $100,000 - $149, % 2, % 14.14% $150, % 2, % 19.93% Median Household Income $43,062 $65, % Average Household Income $58,804 $88, % Data Note: Detail may not sum to totals due to rounding. Census 2000 medians are computed from reported data distributions. The " Annual Rate" is an annual compund rate. Source: U.S. Bureau of the Census, 2000 Census Population and Housing. November 18, 2011 Page 1 of 15 25

26 Comparison Profile Demographics Reports 1990 Census Families by Family Income Number Percent Number Percent Annual Rate Family Income Base 2, % 4, % 8.01% < $15, % % 4.53% $15,000 - $24, % % 7.53% $25,000 - $34, % % 4.24% $35,000 - $49, % % 1.91% $50,000 - $74, % % 0.66% $75,000 - $99, % % 6.62% $100,000 - $149, % 1, % 15.10% $150, % 1, % 18.95% Median Family Income $65,515 $99, % Average Family Income $85,213 $121, % Households by Poverty Status and Household Type Total 7, % 14, % 6.77% Below Poverty Level % 1, % 10.20% Married-Couple Family % % 4.14% Other Family - Male householder, No Wife 7 0.1% % 14.45% Other Family - Female householder, No Husband % % 3.94% Nonfamily Households % 1, % 11.09% At or Above Poverty Level 6, % 13, % 6.47% Married-Couple Family 1, % 3, % 8.03% Other Family - Male householder, No Wife % % 9.52% Other Family - Female householder, No Husband % % 8.12% Nonfamily Households 4, % 8, % 5.71% Households by Type Total 7, % 14, % 6.79% Family Households 1, % 4, % 8.76% Married-couple Families 1, % 3, % 8.63% With Related Children % % 8.82% Other Family (No Spouse Present) % % 9.37% With Related Children % % 11.61% Nonfamily Households 5, % 10, % 6.03% Householder Living Alone 4, % 8, % 5.77% Householder not Living Alone % 1, % 7.58% Households with Related Children % 1, % 9.74% Households by Vehicles Available Total 7, % 14, % 6.89% None 3, % 4, % 4.24% 1 3, % 8, % 7.97% % 1, % 10.92% % % 12.74% % 1 0.0% 0.00% % % 37.41% Average Number of Vehicles Available % Source: U.S. Bureau of the Census, 2000 Census Population and Housing. November 18, 2011 Page 2 of 15 26

27 Comparison Profile 1990 Census Housing Units by Occupancy Number Percent Number Percent Annual Rate Total 10, % 16, % 5.24% Occupied Housing Units 7, % 14, % 6.79% Owner Occupied Housing Units 1, % 6, % 15.27% Renter Occupied Housing Units 5, % 7, % 2.72% Vacant Housing Units 2, % 2, % -1.39% For Rent 1, % % -8.76% For Sale Only % % 7.70% Rented or Sold, Not Occupied % % 2.66% For Seasonal/Recreational/Occasional Use % % 2.24% For Migrant Workers 6 0.1% 9 0.1% 4.14% Other Vacant % % 8.77% Housing Units by Units in Structure Total 10, % 16, % 4.98% 1, Detached % % 28.37% 1, Attached % % 7.34% % % 25.14% 3 or % % 7.65% 5 to % % 8.44% 10 to % % 6.63% 20+ 9, % 14, % 4.34% Mobile Home 0 0.0% 1 0.0% 0.00% Other % 9 0.1% % Demographics Reports Specified Owner Occupied Housing Units by Value Total % % 11.15% < $50, % 0 0.1% % $50,000 - $99, % % 9.28% $100,000 - $149, % % 12.24% $150,000 - $199, % % 3.89% $200,000 - $299, % % 10.88% $300,000 - $499, % % 15.57% $500, % % 57.68% Median Home Value $193,409 $236, % Average Home Value $208,169 $312, % Specified Renter Occupied Housing Units by Rent Total 5, % 7, % 2.67% With Cash Rent 5, % 7, % 2.54% < $ % % -0.12% $200 - $ % % 2.69% $500 - $749 2, % % -9.46% $750 - $999 1, % 1, % -1.26% $ , % 4, % 14.30% No Cash Rent % % 7.76% Median Rent $772 $1, % Average Rent $799 $1, % Data Note: Specified owner occupied Housing Units include only single family units on less than 10 acres, with no business or medical office on site. Specified renter occupied HUs exclude single family units on 10+ acres. Average Rent excludes units paying no cash rent. Rent, Home Value and Units in Structure data are complete counts in 1990 and sample counts in 2000, so changes in enumeration can affect comparability. Source: U.S. Bureau of the Census, 2000 Census Population and Housing. November 18, 2011 Page 3 of 15 27

28 Comparison Profile 1990 Census Population 16+ by Employment Status Number Percent Number Percent Annual Rate Total 14, % 24, % 5.48% In Labor Force 10, % 18, % 5.66% Civilian Employed 10, % 17, % 5.51% Civilian Unemployed % 1, % 8.14% In Armed Forces % 0 0.0% % Not in Labor Force 3, % 5, % 4.91% Demographics Reports Workers 16+ by Place of Work Total 9, % 16, % 5.53% Worked in State of Residence 9, % 16, % 5.45% Worked in County of Residence 9, % 15, % 5.27% Worked outside County of Residence % 1, % 8.73% Worked outside State of Residence % % 9.51% Workers 16+ by Transportation to Work Total 9, % 16, % 5.53% Drove Alone - Car, Truck or Van 2, % 4, % 8.80% Carpooled - Car, Truck or Van % 1, % 9.81% Public Transportation 2, % 3, % 5.86% Walked 4, % 6, % 2.95% Other Means % % 2.85% Worked at Home % % 6.65% Workers 16+ by Travel Time to Work Total 9, % 16, % 5.53% Did not Work at Home 9, % 16, % 5.48% Less than 5 minutes % % 0.94% 5 to 9 minutes 1, % 1, % 2.65% 10 to 19 minutes 4, % 6, % 4.28% 20 to 24 minutes 1, % 2, % 8.70% 25 to 34 minutes 1, % 1, % 3.85% 35 to 44 minutes % % 8.19% 45 to 59 minutes % 1, % 9.06% 60 to 89 minutes % % 14.42% 90 or more minutes % % 10.13% Worked at Home % % 6.65% Average Travel Time to Work (in minutes) % Population 15+ by Sex and Marital Status Total 14, % 24, % 5.52% Females 5, % 11, % 6.87% Never Married 2, % 5, % 6.38% Married, not Separated 1, % 4, % 9.44% Married, Separated % % -2.97% Widowed % % 3.71% Divorced % 1, % 4.76% Males 8, % 12, % 4.47% Never Married 4, % 6, % 3.10% Married, not Separated 2, % 5, % 8.81% Married, Separated % % -1.44% Widowed % % -0.57% Divorced 1, % 1, % 1.40% Data Note: Marital status data are complete counts in 1990 and sample counts in 2000, so changes in enumeration can affect comparability. Source: U.S. Bureau of the Census, 2000 Census Population and Housing. November 18, 2011 Page 4 of 15 28

29 Comparison Profile 1990 Census Population by Race Number Percent Number Percent Annual Rate Total 14, % 25, % 5.82% White Alone 10, % 16, % 4.84% Black or African American Alone 3, % 5, % 5.89% American Indian or Alaskan Native Alone % % -1.84% Asian Alone % 2, % 13.74% Pacific Islander Alone 9 0.1% % 10.31% Some Other Race Alone % % 6.74% Two or More Races % % 15.05% Diversity Index % Hispanic Population by Race Total 1, % 1, % 4.15% White Alone % % 5.05% Black or African American Alone % % % American Indian or Alaskan Native Alone % % 2.92% Asian or Pacific Islander Alone % % -0.83% Some Other Race Alone % % 6.49% Two or More Races % % 25.06% Population 3+ by School Enrollment Total 14, % 25, % 5.69% Enrolled in Public Preschool/Kindergarten 1 0.0% % 61.94% Enrolled in Private Preschool/Kindergarten % % 5.83% Enrolled in Public Elementary/High School % % 10.06% Enrolled in Private Elementary/High School % % 12.93% Enrolled in Public College 1, % 1, % 0.10% Enrolled in Private College 1, % 2, % 11.16% Not Enrolled in School 11, % 19, % 5.38% Demographics Reports Population 25+ by Educational Attainment Total 11, % 20, % 5.67% Less than 9th Grade % % 2.47% 9th to 12th Grade, No Diploma 1, % 1, % -0.31% High School Graduate 1, % 1, % 4.48% Some College, No Degree 2, % 3, % 3.33% Associate Degree % % 3.67% Bachelor's Degree 3, % 7, % 7.28% Master's/Professional/Doctorate Degree 2, % 6, % 7.79% Data Note: The 1990 Census reported population by single races only. Esri estimates the multiracial population from 1990 Census data for the total population. In the 1990 Census, "Asian" and "Pacific Islander" were not reported separately for the Hispanic Origin population. To compare the data, "Asian" and "Pacific Islander" are combined in The Diversity Index summarizes racial and ethnic diversity. The index shows the likelihood that 2 persons, chosen at random from the same area, belong to different race or ethnic groups. Source: U.S. Bureau of the Census, 2000 Census Population and Housing. November 18, 2011 Page 5 of 15 29

30 Age 50+ Profile Demographics Reports Demographic Summary Census Change Annual Rate Total Population 25,929 45,151 49,744 4, % Population 50+ 4,948 11,845 14,256 2, % Median Age % Households 14,649 24,068 26,529 2, % % Householders % 24.0% 26.8% % Owner/Renter Ratio % Median Home Value $217,527 $308,445 $359,050 $50, % Average Home Value $258,634 $365,797 $432,528 $66, % Median Household Income $65,777 $81,571 $100,706 $19, % Median Household Income for Householder 55+ $53,523 $76,679 $93,886 $17, % Population by Age and Sex Census Male Population Number % of 50+ Number % of 50+ Number % of 50+ Total (50+) 2, % 5, % 7, % % 1, % 1, % % 1, % 1, % % 1, % 1, % % % % % % % % % % % % % % % % Census Female Population Number % of 50+ Number % of 50+ Number % of 50+ Total (50+) 2, % 6, % 7, % % 1, % 1, % % 1, % 1, % % 1, % 1, % % % % % % % % % % % % % % % % Census Total Population Number % of Total Pop Number % of Total Pop Number% of Total Pop Total(50+) 4, % 11, % 14, % , % 3, % 3, % , % 2, % 3, % % 2, % 2, % % 1, % 1, % % % 1, % % % % % % % % % % 65+ 1, % 3, % 5, % % 1, % 1, % Data Note: Detail may not sum to totals due to rounding. Source: U.S Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 18, 2011 Page 1 of 18 30

31 Age 50+ Profile 2000 Households by Income and Age of Householder Total Total 1, ,326 <$15, $15,000-$24, $25,000-$34, $35,000-$49, $50,000-$74, $75,000-$99, $100,000-$149, $150,000-$199, $200, Median Household Income $71,027 $43,455 $10,534 $53,523 Average Household Income $102,564 $75,051 $31,779 $83, Households by Income and Age of Householder Total Total 3,128 1,494 1,158 5,780 <$15, $15,000-$24, $25,000-$34, $35,000-$49, $50,000-$74, ,178 $75,000-$99, $100,000-$149, $150,000-$199, $200, Demographics Reports Median Household Income $88,554 $72,881 $53,559 $76,679 Average Household Income $113,406 $105,029 $70,336 $102, Households by Income and Age of Householder Total Total 3,549 2,199 1,369 7,117 <$15, $15,000-$24, $25,000-$34, $35,000-$49, $50,000-$74, ,446 $75,000-$99, $100,000-$149,999 1, ,635 $150,000-$199, $200, Median Household Income $106,109 $90,399 $65,044 $93,886 Average Household Income $127,567 $130,220 $85,055 $120,193 Source: U.S Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 18, 2011 Page 2 of 18 31

32 Age 50+ Profile Demographics Reports 2010 Households by Income and Age of Householder Total 1,907 1,759 1, <$15, $15,000-$24, $25,000-$34, $35,000-$49, $50,000-$74, $75,000-$99, $100,000-$149, $150,000-$199, $200,000-$249, $250,000-$499, $500, Median HH Income $96,727 $88,513 $88,609 $73,343 $72,189 $54,960 $52,880 $52,167 Average HH Income $137,797 $114,462 $112,050 $107,265 $101,678 $76,351 $65,448 $65,705 Percent Distribution Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% <$15, % 4.4% 4.1% 12.0% 12.3% 22.0% 24.1% 24.8% $15,000-$24, % 3.3% 2.9% 6.6% 6.4% 6.8% 7.3% 7.3% $25,000-$34, % 4.6% 4.6% 5.4% 6.0% 8.8% 8.1% 6.8% $35,000-$49, % 7.4% 7.3% 9.1% 9.3% 7.1% 7.0% 8.5% $50,000-$74, % 21.4% 22.3% 17.7% 17.3% 19.9% 20.9% 20.6% $75,000-$99, % 14.7% 14.5% 15.7% 15.8% 12.3% 15.0% 14.2% $100,000-$149, % 21.7% 22.0% 13.1% 14.8% 8.1% 6.4% 5.6% $150,000-$199, % 11.4% 11.6% 7.8% 7.5% 10.0% 8.6% 8.5% $200,000-$249, % 6.8% 6.9% 5.7% 4.7% 2.7% 1.9% 2.8% $250,000-$499, % 3.3% 3.1% 4.9% 4.2% 1.7% 0.4% 1.0% $500, % 1.1% 0.8% 1.9% 1.6% 0.7% 0.3% 0.0% Data Note: Income reported for July 1, 2010 represents annual income for the preceding year, expressed in current (2008) dollars, including an adjustment for inflation. In 2000, the Census Bureau reported age by income data for incomes up to $200,000+ by ten-year age groups up to 75+ years. Esri extended age by income data to income up to $500,000+ by five-year age groups up to 85+ years. Source: U.S Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 18, 2011 Page 3 of 18 32

33 Age 50+ Profile 2015 Households by Income and Age of Householder Total 2,119 1,988 1,563 1, <$15, $15,000-$24, $25,000-$34, $35,000-$49, $50,000-$74, $75,000-$99, $100,000-$149, $150,000-$199, $200,000-$249, $250,000-$499, $500, Median HH Income $113,086 $106,587 $105,516 $89,851 $91,297 $67,536 $62,034 $64,366 Average HH Income $155,870 $130,081 $124,370 $131,256 $128,386 $92,974 $76,511 $80,430 Percent Distribution Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% <$15, % 2.0% 1.9% 7.9% 8.3% 16.5% 19.9% 18.8% $15,000-$24, % 1.6% 1.9% 3.8% 4.2% 4.6% 5.5% 5.2% $25,000-$34, % 3.1% 2.8% 3.9% 4.1% 7.1% 6.2% 4.9% $35,000-$49, % 5.2% 5.6% 8.0% 5.9% 4.9% 4.8% 6.4% $50,000-$74, % 20.9% 21.5% 18.0% 17.4% 21.7% 23.0% 22.0% $75,000-$99, % 11.0% 10.9% 12.7% 14.0% 12.7% 15.7% 15.0% $100,000-$149, % 29.3% 29.5% 18.5% 22.3% 12.5% 10.1% 10.3% $150,000-$199, % 12.9% 13.0% 10.6% 10.7% 13.0% 11.6% 12.6% $200,000-$249, % 8.4% 8.2% 6.7% 4.1% 2.9% 2.2% 3.4% $250,000-$499, % 4.3% 3.8% 7.3% 6.3% 3.3% 0.7% 1.3% $500, % 1.3% 0.8% 2.5% 2.7% 0.6% 0.3% 0.0% Demographics Reports Data Note: Income reported for July 1, 2015 represents annual income for the preceding year, expressed in current (2013) dollars, including an adjustment for inflation. Source: U.S Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 18, 2011 Page 4 of 18 33

34 Age 50+ Profile 2010 Population 50+ by Race Number Percent % Pop Total 11, % 26.2% White Alone 7, % 28.5% Black Alone 2, % 27.5% American Indian Alone % 13.5% Asian Alone % 19.5% Pacific Islander Alone 2 0.0% 3.3% Some Other Race Alone % 13.3% Two or More Races % 14.6% Hispanic Origin (Any Race) % 16.3% Demographics Reports Census 2000 Group Quarters Population 65+ by Type Number Percent % Pop Total % 1.4% Institutionalized % 1.0% Correctional Institutions % 1.1% Nursing Homes 0 0.0% 0.0% Other Institutions 0 0.0% 0.0% NonInstitutionalized % 1.5% Census 2000 Total Disabilities Tallied for Population 65+ Number Percent Total % Sensory Disability % Physical Disability % Mental Disability % Self-Care Disability % Go-Outside-Home Disability % Census 2000 Population 65+ by Household Type and Relationship to Householder Number Percent % Pop Total 1, % In Family Households % 5.9% Householder % 8.1% Spouse % 5.3% Parent % 48.1% Other Relatives % 1.1% Nonrelatives 4 0.3% 2.2% In Nonfamily Households % 5.7% Male Householder % 4.7% Living Alone % 5.2% Not Living Alone % 2.6% Female Householder % 8.5% Living Alone % 9.5% Not Living Alone % 2.0% Nonrelatives % 1.3% In Group Quarters % 1.4% Institutionalized 5 0.4% 1.0% Noninstitutionalized % 1.5% 34 Data Note: The Base for "% Pop" is specific to the row. Source: U.S Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 18, 2011 Page 5 of 18

35 Age 50+ Profile Census 2000 Households with Population 60+ by Size and Type Number Percent % Total HHs Total 1, % 11.5% 1 Person Households % 6.2% 2+ Person Households % 5.3% Family % 4.8% Nonfamily % 0.5% Census 2000 Households with Population 65+ by Size and Type Number Percent % Total HHs Total 1, % 7.7% 1 Person Households % 4.3% 2+ Person Households % 3.5% Family % 3.2% Nonfamily % 0.3% Census 2000 Occupied Housing Units by Age of Householder 55+ Number Percent % Total HHs Total 2, % 15.4% Owner Occupied HUs/Householder 55+ 1, % 8.3% Householder Age % 4.8% Householder Age % 2.3% Householder Age % 1.0% Householder Age % 0.2% Renter Occupied HUs/Householder 55+ 1, % 7.2% Householder Age % 3.6% Householder Age % 2.1% Householder Age % 1.1% Householder Age % 0.3% Demographics Reports Census 2000 Households by Poverty Status and Age of Householder Number Percent Total 14, % Below Poverty 1, % Households with Income Below Poverty Level/Householder <65 1, % Households with Income Below Poverty Level/Householder % Above Poverty 13, % Households with Income At or Above Poverty Level/Householder <65 12, % Households with Income At or Above Poverty Level/Householder % Census 2000 Average Value of Specified Owner Occupied Housing Units by Householder 55+ Average Value of Specified Owner Occupied HUs/Householder $328,383 Average Value of Specified Owner Occupied HUs/Householder $316,056 Average Value of Specified Owner Occupied HUs/Householder 75+ $197,555 Data Note: Specified Owner-occupied Housing Units exclude houses on 10+ acres, mobile homes, units in multiunit buildings, and houses with business or medical office. Source: U.S Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 18, 2011 Page 6 of 18 35

36 Age by Income Profile Summary Census Change Annual Rate Population 25,929 45,151 49,744 4, % Households 14,649 24,068 26,529 2, % Median Age % Census 2000 Households by Income and Age of Householder < HH Income Base 1,051 5,464 3,566 2,011 1, Demographics Reports <$10, $10,000-$14, $15,000-$24, $25,000-$34, $35,000-$49, $50,000-$74, , $75,000-$99, $100,000-$149, , $150,000-$199, $200, Median HH Income $21,385 $67,460 $71,029 $92,127 $71,027 $43,455 $10,534 Average HH Income $42,587 $81,513 $96,156 $120,321 $102,564 $75,051 $31,779 Percent Distribution < HH Income Base 100% 100% 100% 100% 100% 100% 100% <$10, % 6.1% 3.9% 4.1% 5.6% 14.9% 49.6% $10,000-$14, % 2.0% 1.8% 1.5% 2.8% 5.5% 4.4% $15,000-$24, % 3.4% 4.9% 2.0% 8.0% 14.1% 8.0% $25,000-$34, % 6.9% 4.8% 2.7% 7.6% 8.8% 6.5% $35,000-$49, % 16.2% 17.2% 11.3% 10.2% 14.0% 8.6% $50,000-$74, % 20.8% 20.2% 17.6% 18.4% 12.5% 10.4% $75,000-$99, % 15.9% 11.2% 14.6% 10.3% 10.5% 6.5% $100,000-$149, % 18.8% 16.7% 21.6% 21.0% 7.8% 1.1% $150,000-$199, % 6.4% 9.6% 10.8% 8.9% 5.4% 5.0% $200, % 3.5% 9.6% 13.8% 7.2% 6.6% 0.0% 36 Source: U.S. Bureau of the Census, 2000 Census Population and Housing. Esri Forecasts for 2010 and November 08, 2011 Page 1 of 9

37 Age by Income Profile 2010 Households by Income and Age of Householder < HH Income Base 1,731 7,341 5,131 4,086 3,129 1,493 1,154 <$15, $15,000-$24, $25,000-$34, $35,000-$49, $50,000-$74, ,602 1, $75,000-$99, , $100,000-$149, ,531 1, $150,000-$199, $200,000-$249, $250,000-$499, $500, Median HH Income $37,137 $80,417 $92,344 $96,872 $88,554 $72,881 $53,559 Average HH Income $58,833 $98,101 $124,598 $137,829 $113,406 $105,029 $70,336 Percent Distribution < HH Income Base 100% 100% 100% 100% 100% 100% 100% <$15, % 6.2% 3.3% 3.6% 4.2% 12.2% 23.3% $15,000-$24, % 2.0% 2.6% 1.2% 3.1% 6.5% 7.1% $25,000-$34, % 3.5% 2.7% 2.6% 4.6% 5.6% 8.1% $35,000-$49, % 10.4% 9.8% 7.8% 7.3% 9.2% 7.4% $50,000-$74, % 21.8% 19.8% 18.6% 21.8% 17.5% 20.4% $75,000-$99, % 21.3% 15.7% 17.9% 14.6% 15.8% 13.6% $100,000-$149, % 20.9% 20.1% 20.4% 21.8% 13.8% 6.9% $150,000-$199, % 8.1% 13.5% 12.5% 11.5% 7.7% 9.2% $200,000-$249, % 3.0% 5.5% 6.1% 6.8% 5.3% 2.5% $250,000-$499, % 2.5% 5.4% 6.5% 3.2% 4.6% 1.2% $500, % 0.4% 1.5% 2.8% 1.0% 1.8% 0.4% Demographics Reports Data Note: Income reported for July 1, 2010 represents annual income for the preceding year, expressed in current (2008) dollars, including an adjustment for inflation. Source: U.S. Bureau of the Census, 2000 Census Population and Housing. Esri Forecasts for 2010 and November 08, 2011 Page 2 of 9 37

38 Age by Sex by Race Profile Summary Census Change Annual Rate Population 25,929 45,151 49,744 4, % Households 14,649 24,068 26,529 2, % Median Age % Median Male Age % Median Female Age % 2010 Hispanic Population by Age Demographics Reports Total Males Females Number Percent Number Percent Number Percent Total 4, % 2, % 2, % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % 8 0.4% Median Age Data Note: Hispanic Population can be of any race. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 08, 2011 Page 1 of 15

39 Age by Sex by Race Profile 2010 White Population by Age Total Males Females Number Percent Number Percent Number Percent Total 27, % 15, % 12, % % % % % % % % % % % % % , % 1, % 1, % , % 2, % 1, % , % 2, % 1, % , % 1, % 1, % , % 1, % % , % 1, % % , % 1, % 1, % , % % % , % % % % % % % % % % % % % % % % % % Demographics Reports Median Age Black Population by Age Total Males Females Number Percent Number Percent Number Percent Total 9, % 4, % 4, % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % Median Age Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 08, 2011 Page 2 of 15 39

40 Age by Sex by Race Profile 2010 American Indian Population by Age Demographics Reports Total Males Females Number Percent Number Percent Number Percent Total % % % % 7 7.3% % % 3 3.4% 3 5.6% % 1 1.1% 3 5.8% % 1 1.6% 3 5.1% % % 4 7.3% % 8 9.2% 3 5.3% % 5 6.1% % % % % % 7 7.7% 4 7.6% % % 6 9.8% % 4 4.6% 1 1.7% % 3 3.8% 2 2.8% % 2 2.1% 1 2.3% % 0 0.0% 1 1.7% % 2 1.9% 1 2.1% % 0 0.0% 1 1.7% % 0 0.0% 1 1.7% % 1 1.6% 0 0.0% Median Age Asian Population by Age Total Males Females Number Percent Number Percent Number Percent Total 4, % 2, % 2, % % % % % % % % % % % % % % % % , % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % 7 0.3% % % % % Median Age Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 08, 2011 Page 3 of 15

41 Age by Sex by Race Profile 2010 Pacific Islander Population by Age Total Males Females Number Percent Number Percent Number Percent Total % % % % 1 2.7% 1 5.0% % 2 5.4% % % 0 0.0% 1 4.7% % 2 5.6% 0 0.4% % % % % % % % % % % % % % 1 2.7% 2 8.6% % 0 0.2% 0 0.4% % 1 2.9% 0 0.4% % 0 0.0% 0 0.0% % 0 0.0% 0 0.0% % 0 0.0% 1 4.7% % 0 0.0% 0 0.4% % 0 0.0% 0 0.0% % 0 0.0% 0 0.0% % 0 0.0% 0 0.0% Demographics Reports Median Age Some Other Race Population by Age Total Males Females Number Percent Number Percent Number Percent Total 1, % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % 9 1.0% % % 7 0.8% 5 0.7% % 3 0.3% 6 0.8% % 8 0.9% 3 0.4% % 5 0.6% 3 0.4% Median Age Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 08, 2011 Page 4 of 15 41

42 Age by Sex by Race Profile 2010 Multiple Races Population by Age Demographics Reports Total Males Females Number Percent Number Percent Number Percent Total 1, % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % 8 1.2% 7 1.1% % 3 0.5% 4 0.6% % % 4 0.6% % 3 0.4% 3 0.5% % 4 0.6% % Median Age Data Note: Multiple Races population includes unique counts of the population who reported at least two races. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 08, 2011 Page 5 of 15

43 Age by Sex Profile Summary Census Change Annual Rate Population 25,929 45,151 49,744 4, % Households 14,649 24,068 26,529 2, % Average Household Size % Median Age % Median Male Age % Median Female Age % Census Total Population by Age Number Percent Number Percent Number Percent Total 25, % 45, % 49, % % 1, % 1, % % 1, % 1, % % % 1, % , % 1, % 1, % , % 4, % 4, % , % 7, % 7, % , % 5, % 6, % , % 4, % 4, % , % 3, % 3, % , % 3, % 3, % , % 3, % 3, % , % 2, % 3, % % 2, % 2, % % 1, % 1, % % % 1, % % % % % % % % % % Demographics Reports , % 41, % 45, % , % 39, % 43, % Data Note: Detail may not sum to totals due to rounding. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 08, 2011 Page 1 of 9 43

44 Age by Sex Profile Demographics Reports Census Male Population by Age Number Percent Number Percent Number Percent Total 13, % 23, % 26, % % % % % % % % % % % % % , % 2, % 2, % , % 3, % 3, % , % 3, % 3, % , % 2, % 2, % , % 2, % 2, % % 1, % 1, % % 1, % 1, % % 1, % 1, % % 1, % 1, % % % % % % % % % % % % % % % % , % 21, % 23, % Census Female Population by Age Number Percent Number Percent Number Percent Total 12, % 21, % 23, % % % % % % % % % % % % 1, % , % 2, % 2, % , % 3, % 3, % , % 2, % 2, % , % 1, % 1, % % 1, % 1, % % 1, % 1, % % 1, % 1, % % 1, % 1, % % 1, % 1, % % % % % % % % % % % % % % % % , % 19, % 21, % 44 Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 08, 2011 Page 2 of 9

45 Age by Sex Profile Census 2000 Population by Age and Sex Percent Population by Age and Sex Males (%) Females (%) Demographics Reports Percent Males (%) Females (%) Population by Age and Sex Percent Males (%) Females (%) Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 08, 2011 Page 3 of 9 45

46 ACS Housing Summary 6811 W 71st St, Overland Park, KS Ring: 1 mile radius Latitude: Longitude: ACS Estimate Percent MOE(±) Reliability TOTALS Total Population 10, Total Households 4, Total Housing Units 4, Demographics Reports OWNER-OCCUPIED HOUSING UNITS BY VALUE Total 3, % 212 Less than $10, % 0 $10,000 to $14, % 30 $15,000 to $19, % 25 $20,000 to $24, % 15 $25,000 to $29, % 0 $30,000 to $34, % 20 $35,000 to $39, % 33 $40,000 to $49, % 0 $50,000 to $59, % 32 $60,000 to $69, % 13 $70,000 to $79, % 30 $80,000 to $89, % 50 $90,000 to $99, % 29 $100,000 to $124, % 107 $125,000 to $149, % 165 $150,000 to $174, % 150 $175,000 to $199, % 79 $200,000 to $249, % 87 $250,000 to $299, % 61 $300,000 to $399, % 75 $400,000 to $499, % 43 $500,000 to $749, % 8 $750,000 to $999, % 41 $1,000,000 or more 0 0.0% 0 Median Home Value $151,719 N/A Average Home Value N/A N/A OWNER-OCCUPIED HOUSING UNITS BY MORTGAGE STATUS Total 3, % 212 Housing units with a mortgage/contract to purchase/similar debt 2, % 206 Second mortgage only % 74 Home equity loan only % 110 Both second mortgage and home equity loan 0 0.0% 0 No second mortgage and no home equity loan 1, % 180 Housing units without a mortgage 1, % 171 AVERAGE VALUE BY MORTGAGE STATUS Housing units with a mortgage N/A N/A Housing units without a mortgage N/A N/A 46 Source: U.S. Census Bureau, American Community Survey Reliability: high medium low June 15, 2011 Page 1 of 12

47 ACS Housing Summary 6811 W 71st St, Overland Park, KS Ring: 1 mile radius Latitude: Longitude: ACS Estimate Percent MOE(±) Reliability RENTER-OCCUPIED HOUSING UNITS BY CONTRACT RENT Total 1, % 170 With cash rent 1, % 168 Less than $ % 0 $100 to $ % 15 $150 to $ % 18 $200 to $ % 0 $250 to $ % 10 $300 to $ % 0 $350 to $ % 65 $400 to $ % 34 $450 to $ % 58 $500 to $ % 39 $550 to $ % 50 $600 to $ % 23 $650 to $ % 42 $700 to $ % 51 $750 to $ % 93 $800 to $ % 34 $900 to $ % 117 $1,000 to $1, % 52 $1,250 to $1, % 26 $1,500 to $1, % 57 $2,000 or more % 60 No cash rent % 27 Demographics Reports Median Contract Rent $777 N/A Average Contract Rent N/A N/A RENTER-OCCUPIED HOUSING UNITS BY INCLUSION OF UTILITIES IN RENT Total 1, % 170 Pay extra for one or more utilities 1, % 171 No extra payment for any utilities % 71 HOUSING UNITS BY UNITS IN STRUCTURE Total 4, % 225 1, detached 4, % 218 1, attached % % or % 35 5 to % to % to % or more % 93 Mobile home 0 0.0% 0 Boat, RV, van, etc % 0 Source: U.S. Census Bureau, American Community Survey Reliability: high medium low June 15, 2011 Page 2 of 12 47

48 ACS Housing Summary 6811 W 71st St, Overland Park, KS Ring: 1 mile radius Latitude: Longitude: ACS Estimate Percent MOE(±) Reliability Demographics Reports HOUSING UNITS BY YEAR STRUCTURE BUILT Total 4, % 225 Built 2005 or later 6 0.1% 18 Built 2000 to % 32 Built 1990 to % 41 Built 1980 to % 130 Built 1970 to % 123 Built 1960 to % 162 Built 1950 to , % 200 Built 1940 to % 158 Built 1939 or earlier % 64 Median Year Structure Built 1957 N/A OCCUPIED HOUSING UNITS BY YEAR HOUSEHOLDER MOVED INTO UNIT Total 4, % 222 Owner occupied Moved in 2005 or later % 118 Moved in 2000 to % 151 Moved in 1990 to % 139 Moved in 1980 to % 113 Moved in 1970 to % 71 Moved in 1969 or earlier % 141 Renter occupied Moved in 2005 or later % 170 Moved in 2000 to % 95 Moved in 1990 to % 44 Moved in 1980 to % 58 Moved in 1970 to % 20 Moved in 1969 or earlier 0 0.0% 0 Median Year Householder Moved Into Unit 2000 N/A OCCUPIED HOUSING UNITS BY HOUSE HEATING FUEL Total 4, % 222 Utility gas 4, % 232 Bottled, tank, or LP gas 5 0.1% 17 Electricity % 122 Fuel oil, kerosene, etc % 0 Coal or coke 0 0.0% 0 Wood % 32 Solar energy 0 0.0% 0 Other fuel 0 0.0% 0 No fuel used 0 0.0% 0 48 Source: U.S. Census Bureau, American Community Survey Reliability: high medium low June 15, 2011 Page 3 of 12

49 ACS Housing Summary 6811 W 71st St, Overland Park, KS Ring: 1 mile radius Latitude: Longitude: ACS Estimate Percent MOE(±) Reliability OCCUPIED HOUSING UNITS BY VEHICLES AVAILABLE Total 4, % 222 Owner occupied No vehicle available % 75 1 vehicle available 1, % vehicles available 1, % vehicles available % 65 4 vehicles available % 74 5 or more vehicles available % 59 Renter occupied No vehicle available % 46 1 vehicle available % vehicles available % vehicles available % 46 4 vehicles available 0 0.0% 0 5 or more vehicles available % 21 Average Number of Vehicles Available N/A N/A Demographics Reports Data Note: N/A means not available ACS Estimate: The American Community Survey (ACS) replaces census sample data. Esri is releasing the ACS estimates, five-year period data collected monthly from January 1, 2005 through December 31, Although the ACS includes many of the subjects previously covered by the decennial census sample, there are significant differences between the two surveys including fundamental differences in survey design and residency rules. Margin of error (MOE): The MOE is a measure of the variability of the estimate due to sampling error. MOEs enable the data user to measure the range of uncertainty for each estimate with 90 percent confidence. The range of uncertainty is called the confidence interval, and it is calculated by taking the estimate +/- the MOE. For example, if the ACS reports an estimate of 100 with an MOE of +/- 20, then you can be 90 percent certain the value for the whole population falls between 80 and 120. Reliability: These symbols represent threshold values that Esri has established from the Coefficients of Variation (CV) to designate the usability of the estimates. The CV measures the amount of sampling error relative to the size of the estimate, expressed as a percentage. High Reliability: Small CVs (less than or equal to 12 percent) are flagged green to indicate that the sampling error is small relative to the estimate and the estimate is reasonably reliable. Medium Reliability: Estimates with CVs between 12 and 40 are flagged yellow use with caution. Low Reliability: Large CVs (over 40 percent) are flagged red to indicate that the sampling error is large relative to the estimate. The estimate is considered very unreliable. Source: U.S. Census Bureau, American Community Survey Reliability: high medium low June 15, 2011 Page 4 of 12 49

50 ACS Population Summary 6811 W 71st St, Overland Park, KS Ring: 1 mile radius Latitude: Longitude: Demographics Reports ACS Estimate Percent MOE(±) Reliability TOTALS Total Population 10, Total Households 4, Total Housing Units 4, POPULATION AGE 15+ YEARS BY MARITAL STATUS Total 8, % 607 Never married 2, % 295 Married 4, % 340 Widowed % 347 Divorced 1, % 269 POPULATION AGE 3+ YEARS BY SCHOOL ENROLLMENT Total 10, % 700 Enrolled in school 2, % 267 Enrolled in nursery school, preschool % 209 Public school % 120 Private school % 235 Enrolled in kindergarten % 115 Public school % 115 Private school 0 0.0% 0 Enrolled in grade 1 to grade % 219 Public school % 242 Private school % 160 Enrolled in grade 5 to grade % 210 Public school % 209 Private school % 111 Enrolled in grade 9 to grade % 214 Public school % 236 Private school % 120 Enrolled in college undergraduate years % 269 Public school % 273 Private school % 237 Enrolled in graduate or professional school % 165 Public school % 197 Private school % 113 Not enrolled in school 7, % 490 POPULATION AGE 25+ YEARS BY EDUCATIONAL ATTAINMENT Total 7, % 560 No schooling completed 3 0.0% 128 Nursery to 4th grade % 129 5th and 6th grade % 29 7th and 8th grade % 171 9th grade % th grade % th grade % th grade, no diploma % 159 High school graduate, GED, or alternative 1, % 326 Some college, less than 1 year % 170 Some college, 1 or more years, no degree 1, % 171 Associate's degree % 250 Bachelor's degree 1, % 237 Master's degree % 210 Professional school degree % 204 Doctorate degree % Source: U.S. Census Bureau, American Community Survey Reliability: high medium low June 15, 2011 Page 1 of 24

51 ACS Population Summary 6811 W 71st St, Overland Park, KS Ring: 1 mile radius Latitude: Longitude: ACS Estimate Percent MOE(±) Reliability POPULATION AGE 5+ YEARS BY LANGUAGE SPOKEN AT HOME AND ABILITY TO SPEAK ENGLISH Total 9, % to 17 years Speak only English 1, % 243 Speak Spanish % 39 Speak English "very well" or "well" % 131 Speak English "not well" % 16 Speak English "not at all" 0 0.0% 0 Speak other Indo-European languages % 31 Speak English "very well" or "well" % 113 Speak English "not well" 0 0.0% 0 Speak English "not at all" 0 0.0% 0 Speak Asian and Pacific Island languages 7 0.1% 23 Speak English "very well" or "well" 7 0.1% 114 Speak English "not well" 0 0.0% 0 Speak English "not at all" 0 0.0% 0 Speak other languages 2 0.0% 21 Speak English "very well" or "well" 2 0.0% 101 Speak English "not well" 0 0.0% 0 Speak English "not at all" 0 0.0% 0 18 to 64 years Speak only English 5, % 484 Speak Spanish % 85 Speak English "very well" or "well" % 255 Speak English "not well" % 23 Speak English "not at all" 0 0.0% 0 Speak other Indo-European languages % 72 Speak English "very well" or "well" % 231 Speak English "not well" 0 0.0% 0 Speak English "not at all" 0 0.0% 0 Speak Asian and Pacific Island languages % 86 Speak English "very well" or "well" % 130 Speak English "not well" % 68 Speak English "not at all" % 30 Speak other languages 5 0.1% 54 Speak English "very well" or "well" 5 0.1% 116 Speak English "not well" 0 0.0% 0 Speak English "not at all" 0 0.0% 0 65 years and over Speak only English 1, % 366 Speak Spanish % 25 Speak English "very well" or "well" % 112 Speak English "not well" 0 0.0% 0 Speak English "not at all" 0 0.0% 0 Speak other Indo-European languages % 20 Speak English "very well" or "well" % 111 Speak English "not well" 0 0.0% 0 Speak English "not at all" 0 0.0% 0 Speak Asian and Pacific Island languages 5 0.1% 13 Speak English "very well" or "well" 0 0.0% 0 Speak English "not well" 5 0.1% 13 Speak English "not at all" 0 0.0% 0 Speak other languages % 21 Speak English "very well" or "well" % 111 Speak English "not well" 0 0.0% 0 Speak English "not at all" 0 0.0% 0 Demographics Reports Source: U.S. Census Bureau, American Community Survey Reliability: high medium low June 15, 2011 Page 2 of 24 51

52 ACS Population Summary 6811 W 71st St, Overland Park, KS Ring: 1 mile radius Latitude: Longitude: ACS Estimate Percent MOE(±) Reliability WORKERS AGE 16+ YEARS BY PLACE OF WORK Total 5, % 437 Worked in state and in county of residence 3, % 361 Worked in state and outside county of residence % 118 Worked outside state of residence 1, % 271 Demographics Reports WORKERS AGE 16+ YEARS BY MEANS OF TRANSPORTATION TO WORK Total 5, % 437 Drove alone 5, % 410 Carpooled % 122 Public transportation (excluding taxicab) 0 0.0% 0 Bus or trolley bus 0 0.0% 0 Streetcar or trolley car 0 0.0% 0 Subway or elevated 0 0.0% 0 Railroad 0 0.0% 0 Ferryboat 0 0.0% 0 Taxicab 0 0.0% 0 Motorcycle % 39 Bicycle % 22 Walked % 69 Other means % 49 Worked at home % 42 WORKERS AGE 16+ YEARS (WHO DID NOT WORK FROM HOME) BY TRAVEL TIME TO WORK Total 5, % 435 Less than 5 minutes % 89 5 to 9 minutes % to 14 minutes 1, % to 19 minutes 1, % to 24 minutes 1, % to 29 minutes % to 34 minutes % to 39 minutes % to 44 minutes % to 59 minutes % to 89 minutes 0 0.0% 0 90 or more minutes % 84 Average Travel Time to Work (in minutes) N/A N/A 52 Source: U.S. Census Bureau, American Community Survey Reliability: high medium low June 15, 2011 Page 3 of 24

53 ACS Population Summary 6811 W 71st St, Overland Park, KS Ring: 1 mile radius Latitude: Longitude: ACS Estimate Percent MOE(±) Reliability CIVILIAN EMPLOYED POPULATION AGE 16+ YEARS BY OCCUPATION Total 5, % 442 Management % 248 Business and financial operations % 299 Computer and mathematical % 232 Architecture and engineering % 198 Life, physical, and social science % 227 Community and social services % 199 Legal % 63 Education, training, and library % 242 Arts, design, entertainment, sports, and media % 118 Healthcare practitioner, technologists, and technicians % 238 Healthcare support % 203 Protective service % 158 Food preparation and serving related % 200 Building and grounds cleaning and maintenance % 228 Personal care and service % 264 Sales and related % 282 Office and administrative support % 243 Farming, fishing, and forestry 0 0.0% 0 Construction and extraction % 328 Installation, maintenance, and repair % 224 Production % 256 Transportation and material moving % 279 Demographics Reports CIVILIAN EMPLOYED POPULATION AGE 16+ YEARS BY INDUSTRY Total 5, % 442 Agriculture, forestry, fishing and hunting 0 0.0% 0 Mining, quarrying, and oil and gas extraction 0 0.0% 0 Construction % 273 Manufacturing % 269 Wholesale trade % 252 Retail trade % 273 Transportation and warehousing % 234 Utilities % 162 Information % 236 Finance and insurance % 303 Real estate and rental and leasing % 208 Professional, scientific, and technical services % 219 Management of companies and enterprises 4 0.1% 88 Administrative and support and waste management services % 198 Educational services % 253 Health care and social assistance % 266 Arts, entertainment, and recreation % 172 Accommodation and food services % 138 Other services, except public administration % 262 Public administration % 231 Source: U.S. Census Bureau, American Community Survey Reliability: high medium low June 15, 2011 Page 4 of 24 53

54 ACS Population Summary 6811 W 71st St, Overland Park, KS Ring: 1 mile radius Latitude: Longitude: ACS Estimate Percent MOE(±) Reliability Demographics Reports FEMALES AGE YEARS BY AGE OF OWN CHILDREN AND EMPLOYMENT STATUS Total 3, % 275 Own children under 6 years only % 109 In labor force % 91 Not in labor force % 62 Own children under 6 years and 6 to 17 years % 57 In labor force % 57 Not in labor force % 20 Own children 6 to 17 years only % 119 In labor force % 113 Not in labor force % 53 No own children under 18 years 2, % 268 In labor force 1, % 243 Not in labor force % 113 POPULATION BY RATIO OF INCOME TO POVERTY LEVEL Total 9, % 656 Under % to % to % to % to % to % and over 8, % 650 HOUSEHOLDS BY POVERTY STATUS Total 4, % 222 Income in the past 12 months below poverty level % 83 Married-couple family % 49 Other family - male householder (no wife present) 0 0.0% 0 Other family - female householder (no husband present) % 38 Nonfamily household - male householder % 16 Nonfamily household - female householder % 57 Income in the past 12 months at or above poverty level 4, % 229 Married-couple family 1, % 200 Other family - male householder (no wife present) % 66 Other family - female householder (no husband present) % 139 Nonfamily household - male householder % 146 Nonfamily household - female householder 1, % Source: U.S. Census Bureau, American Community Survey Reliability: high medium low June 15, 2011 Page 5 of 24

55 ACS Population Summary 6811 W 71st St, Overland Park, KS Ring: 1 mile radius Latitude: Longitude: ACS Estimate Percent MOE(±) Reliability HOUSEHOLDS BY INCOME Total 4, % 222 Less than $10, % 56 $10,000 to $14, % 75 $15,000 to $19, % 71 $20,000 to $24, % 69 $25,000 to $29, % 92 $30,000 to $34, % 128 $35,000 to $39, % 88 $40,000 to $44, % 66 $45,000 to $49, % 97 $50,000 to $59, % 101 $60,000 to $74, % 130 $75,000 to $99, % 169 $100,000 to $124, % 121 $125,000 to $149, % 51 $150,000 to $199, % 39 $200,000 or more % 65 Median Household Income $55,462 N/A Average Household Income $67,123 $6,350 Demographics Reports Per Capita Income $31,729 $3,418 HOUSEHOLDS WITH HOUSEHOLDER AGE <25 YEARS BY INCOME Total % 51 Less than $10, % 0 $10,000 to $14, % 0 $15,000 to $19, % 47 $20,000 to $24, % 0 $25,000 to $29, % 0 $30,000 to $34, % 19 $35,000 to $39, % 15 $40,000 to $44, % 0 $45,000 to $49, % 0 $50,000 to $59, % 0 $60,000 to $74, % 18 $75,000 to $99, % 44 $100,000 to $124, % 0 $125,000 to $149, % 0 $150,000 to $199, % 0 $200,000 or more 0 0.0% 0 Median Household Income for HHr <25 $38,149 N/A Average Household Income for HHr <25 N/A N/A Source: U.S. Census Bureau, American Community Survey Reliability: high medium low June 15, 2011 Page 6 of 24 55

56 ACS Population Summary 6811 W 71st St, Overland Park, KS Ring: 1 mile radius Latitude: Longitude: Demographics Reports ACS Estimate Percent MOE(±) Reliability HOUSEHOLDS WITH HOUSEHOLDER AGE YEARS BY INCOME Total 1, % 212 Less than $10, % 40 $10,000 to $14, % 34 $15,000 to $19, % 32 $20,000 to $24, % 0 $25,000 to $29, % 58 $30,000 to $34, % 83 $35,000 to $39, % 46 $40,000 to $44, % 21 $45,000 to $49, % 41 $50,000 to $59, % 60 $60,000 to $74, % 78 $75,000 to $99, % 146 $100,000 to $124, % 86 $125,000 to $149, % 40 $150,000 to $199, % 30 $200,000 or more % 18 Median Household Income for HHr $66,167 N/A Average Household Income for HHr N/A N/A HOUSEHOLDS WITH HOUSEHOLDER AGE YEARS BY INCOME Total 1, % 203 Less than $10, % 10 $10,000 to $14, % 53 $15,000 to $19, % 34 $20,000 to $24, % 36 $25,000 to $29, % 34 $30,000 to $34, % 92 $35,000 to $39, % 57 $40,000 to $44, % 52 $45,000 to $49, % 77 $50,000 to $59, % 70 $60,000 to $74, % 70 $75,000 to $99, % 88 $100,000 to $124, % 83 $125,000 to $149, % 29 $150,000 to $199, % 31 $200,000 or more % 63 Median Household Income for HHr $61,138 N/A Average Household Income for HHr N/A N/A 56 Source: U.S. Census Bureau, American Community Survey Reliability: high medium low June 15, 2011 Page 7 of 24

57 ACS Population Summary 6811 W 71st St, Overland Park, KS Ring: 1 mile radius Latitude: Longitude: ACS Estimate Percent MOE(±) Reliability HOUSEHOLDS WITH HOUSEHOLDER AGE 65+ YEARS BY INCOME Total 1, % 144 Less than $10, % 44 $10,000 to $14, % 40 $15,000 to $19, % 58 $20,000 to $24, % 62 $25,000 to $29, % 66 $30,000 to $34, % 41 $35,000 to $39, % 42 $40,000 to $44, % 37 $45,000 to $49, % 43 $50,000 to $59, % 55 $60,000 to $74, % 81 $75,000 to $99, % 29 $100,000 to $124, % 22 $125,000 to $149, % 18 $150,000 to $199, % 23 $200,000 or more 8 0.7% 9 Median Household Income for HHr 65+ $33,665 N/A Average Household Income for HHr 65+ N/A N/A Demographics Reports Data Note: N/A means not available. Population by Ratio of Income to Poverty Level represents persons for whom poverty status is determined. Household income represents income in 2009, adjusted for inflation ACS Estimate: The American Community Survey (ACS) replaces census sample data. Esri is releasing the ACS estimates, five-year period data collected monthly from January 1, 2005 through December 31, Although the ACS includes many of the subjects previously covered by the decennial census sample, there are significant differences between the two surveys including fundamental differences in survey design and residency rules. Margin of error (MOE): The MOE is a measure of the variability of the estimate due to sampling error. MOEs enable the data user to measure the range of uncertainty for each estimate with 90 percent confidence. The range of uncertainty is called the confidence interval, and it is calculated by taking the estimate +/- the MOE. For example, if the ACS reports an estimate of 100 with an MOE of +/- 20, then you can be 90 percent certain the value for the whole population falls between 80 and 120. Reliability: These symbols represent threshold values that Esri has established from the Coefficients of Variation (CV) to designate the usability of the estimates. The CV measures the amount of sampling error relative to the size of the estimate, expressed as a percentage. High Reliability: Small CVs (less than or equal to 12 percent) are flagged green to indicate that the sampling error is small relative to the estimate and the estimate is reasonably reliable. Medium Reliability: Estimates with CVs between 12 and 40 are flagged yellow use with caution. Low Reliability: Large CVs (over 40 percent) are flagged red to indicate that the sampling error is large relative to the estimate. The estimate is considered very unreliable. Source: U.S. Census Bureau, American Community Survey Reliability: high medium low June 15, 2011 Page 8 of 24 57

58 Census 2010 Summary Profile 676 2nd Ave N, Minneapolis, MN, Ring: 1 mile radius Latitude: Longitude: Annual Rate Population 16,994 23, % Households 10,499 14, % Housing Units 11,612 16, % Demographics Reports Population by Race Number Percent Total 23, % Population Reporting One Race 22, % White 15, % Black 4, % American Indian % Asian 1, % Pacific Islander % Some Other Race % Population Reporting Two or More Races % Total Hispanic Population 1, % Population by Sex Male 13, % Female 10, % Population by Age Total 23, % Age % Age % Age % Age % Age , % Age , % Age , % Age , % Age , % Age , % Age , % Age , % Age , % Age % Age % Age % Age % Age % Age , % Age 65+ 2, % Median Age by Sex and Race/Hispanic Origin Total Population 33.2 Male 34.5 Female 31.2 White Alone 34.8 Black Alone 31.6 American Indian Alone 33.9 Asian Alone 29.2 Pacific Islander Alone 30.0 Some Other Race Alone 29.5 Two or More Races 27.3 Hispanic Population 29.5 Data Note: Hispanic population can be of any race. Census 2010 medians are computed from reported data distributions. Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri converted Census 2000 data into 2010 geography. November 09, 2011 Page 1 of 12 58

59 Census 2010 Summary Profile 676 2nd Ave N, Minneapolis, MN, Ring: 1 mile radius Latitude: Longitude: Households by Type Total 14, % Households with 1 Person 9, % Households with 2+ People 4, % Family Households 2, % Husband-wife Families 2, % With Own Children % Other Family (No Spouse Present) % With Own Children % Nonfamily Households 1, % All Households with Children % Multigenerational Households % Unmarried Partner Households 1, % Male-female % Same-sex % Average Household Size 1.43 Family Households by Size Total 2, % 2 People 2, % 3 People % 4 People % 5 People % 6 People % 7+ People % Average Family Size 2.38 Demographics Reports Nonfamily Households by Size Total 11, % 1 Person 9, % 2 People 1, % 3 People % 4 People % 5 People 3 0.0% 6 People 0 0.0% 7+ People 1 0.0% Average Nonfamily Size 1.17 Population by Relationship and Household Type Total 23, % In Households 20, % In Family Households 6, % Householder 2, % Spouse 2, % Child 1, % Other relative % Nonrelative % In Nonfamily Households 13, % In Group Quarters 3, % Institutionalized Population % Noninstitutionalized Population 2, % Data Note: Households with children include any households with people under age 18, related or not. Multigenerational households are families with 3 or more parent-child relationships. Unmarried partner households are usually classified as nonfamily households unless there is another member of the household related to the householder. Multigenerational and unmarried partner households are reported only to the tract level. Esri estimated block group data, which is used to estimate polygons or non-standard geography. Average family size excludes nonrelatives. Source: U.S. Census Bureau, Census 2010 Summary File 1. November 09, 2011 Page 2 of 12 59

60 Census 2010 Summary Profile 676 2nd Ave N, Minneapolis, MN, Ring: 1 mile radius Latitude: Longitude: Family Households by Age of Householder Total 2, % Householder Age , % Householder Age % Householder Age % Householder Age % Householder Age % Demographics Reports Nonfamily Households by Age of Householder Total 11, % Householder Age , % Householder Age , % Householder Age , % Householder Age % Householder Age % Households by Race of Householder Total 14, % Householder is White Alone 10, % Householder is Black Alone 2, % Householder is American Indian Alone % Householder is Asian Alone % Householder is Pacific Islander Alone % Householder is Some Other Race Alone % Householder is Two or More Races % Households with Hispanic Householder % Husband-wife Families by Race of Householder Total 2, % Householder is White Alone 1, % Householder is Black Alone % Householder is American Indian Alone 6 0.3% Householder is Asian Alone % Householder is Pacific Islander Alone 1 0.0% Householder is Some Other Race Alone % Householder is Two or More Races % Husband-wife Families with Hispanic Householder % Other Families (No Spouse) by Race of Householder Total % Householder is White Alone % Householder is Black Alone % Householder is American Indian Alone % Householder is Asian Alone % Householder is Pacific Islander Alone 0 0.0% Householder is Some Other Race Alone % Householder is Two or More Races % Other Families with Hispanic Householder % Nonfamily Households by Race of Householder Total 11, % Householder is White Alone 8, % Householder is Black Alone 1, % Householder is American Indian Alone % Householder is Asian Alone % Householder is Pacific Islander Alone % Householder is Some Other Race Alone % Householder is Two or More Races % Nonfamily Households with Hispanic Householder % Source: U.S. Census Bureau, Census 2010 Summary File 1. November 09, 2011 Page 3 of 12 60

61 Census 2010 Summary Profile 676 2nd Ave N, Minneapolis, MN, Ring: 1 mile radius Latitude: Longitude: Total Housing Units by Occupancy Total 16, % Occupied Housing Units 14, % Vacant Housing Units For Rent % Rented, not Occupied % For Sale Only % Sold, not Occupied % For Seasonal/Recreational/Occasional Use % For Migrant Workers 0 0.0% Other Vacant % Total Vacancy Rate 12.9% Households by Tenure and Mortgage Status Total 14, % Owner Occupied 3, % Owned with a Mortgage/Loan 3, % Owned Free and Clear % Average Household Size 1.54 Renter Occupied 10, % Average Household Size 1.39 Owner-occupied Housing Units by Race of Householder Total 3, % Householder is White Alone 3, % Householder is Black Alone % Householder is American Indian Alone 8 0.2% Householder is Asian Alone % Householder is Pacific Islander Alone 2 0.1% Householder is Some Other Race Alone % Householder is Two or More Races % Owner-occupied Housing Units with Hispanic Householder % Demographics Reports Renter-occupied Housing Units by Race of Householder Total 10, % Householder is White Alone 6, % Householder is Black Alone 2, % Householder is American Indian Alone % Householder is Asian Alone % Householder is Pacific Islander Alone 9 0.1% Householder is Some Other Race Alone % Householder is Two or More Races % Renter-occupied Housing Units with Hispanic Householder % Average Household Size by Race/Hispanic Origin of Householder Householder is White Alone 1.38 Householder is Black Alone 1.53 Householder is American Indian Alone 1.36 Householder is Asian Alone 1.63 Householder is Pacific Islander Alone 1.27 Householder is Some Other Race Alone 1.65 Householder is Two or More Races 1.49 Householder is Hispanic 1.54 Source: U.S. Census Bureau, Census 2010 Summary File 1. November 09, 2011 Page 4 of 12 61

62 Census 2000 Detailed Race Profile Number Percent Total Population 25, % Population Reporting One Race 25, % White 16, % Black or African American 5, % American Indian or Alaska Native % Asian 2, % Native Hawaiian or Other Pacific Islander % Some Other Race % Population Reporting Two or More Races % Demographics Reports Population Reporting Two Races White and Black % White and American Indian % White and Asian % White and Pacific Islander 5 0.0% White and Other Race % Black and American Indian % Black and Asian % Black and Pacific Islander 0 0.0% Black and Other Race % American Indian and Asian 6 0.0% American Indian and Pacific Islander 0 0.0% American Indian and Other Race 7 0.0% Asian and Pacific Islander 7 0.0% Asian and Other Race % Pacific Islander and Other Race 0 0.0% Population Reporting Race in Any Combination Sum 1, % White in Any Combination % Black in Any Combination % American Indian in Any Combination % Asian in Any Combination % Pacific Islander in Any Combination % Some Other Race in Any Combination % Population Reporting Race Alone or in Any Combination Sum 26, % White 17, % Black or African American 5, % American Indian or Alaska Native % Asian 2, % Native Hawaiian or Other Pacific Islander % Some Other Race % 62 Data Note: Population Reporting Two or More Races includes unique counts of the population who reported at least two races. Population Reporting Race in Any Combination counts people who reported multiple races in each race group. For example, a person reporting "White" and "Black" is added to each group here. The Population Reporting Race Alone or in Any Combination is the sum of the Population Reporting One Race and the Population Reporting Race in Any Combination. The sum is greater than the Total Population. Percents are calculated using Total Population as the base. Detail may not sum to totals due to rounding. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. November 17, 2011 Page 1 of 9

63 Census 2000 Detailed Race Profile Number Percent Total Hispanic Population 1, % Hispanic Population Reporting One Race 1, % White % Black or African American % American Indian or Alaska Native % Asian % Native Hawaiian or Other Pacific Islander 3 0.2% Some Other Race % Hispanic Population Reporting Two or More Races % Hispanic Population Reporting Two Races White and Black % White and American Indian 4 0.3% White and Asian 2 0.1% White and Pacific Islander 0 0.0% White and Other Race % Black and American Indian 2 0.1% Black and Asian 0 0.0% Black and Pacific Islander 0 0.0% Black and Other Race % American Indian and Asian 1 0.1% American Indian and Pacific Islander 0 0.0% American Indian and Other Race 7 0.4% Asian and Pacific Islander 0 0.0% Asian and Other Race 3 0.2% Pacific Islander and Other Race 0 0.0% Demographics Reports Hispanic Population Reporting Race in Any Combination Sum: Hispanic Race % White in Any Combination % Black in Any Combination % American Indian in Any Combination % Asian in Any Combination 9 0.6% Pacific Islander in Any Combination 1 0.1% Some Other Race in Any Combination % Hispanic Population Reporting Race Alone or in Any Combination Sum: Hispanic Race 1, % White 1, % Black or African American % American Indian or Alaska Native % Asian % Native Hawaiian or Other Pacific Islander 4 0.3% Some Other Race % Data Note: Hispanic population can be of any race. Hispanic Population Reporting Two or More Races includes unique counts of the Hispanic population who reported at least two races. Hispanic Population Reporting Race in Any Combination counts Hispanic multiple race reporters in every race group reported. Hispanic Population Reporting Race Alone or in Any Combination is the sum of the Hispanic Population Reporting One Race and Hispanic Population Reporting Race in Any Combination. The sum is greater than the Hispanic population. Percents are calculated using Total Hispanic Population as the base, except for the Total Hispanic Population percent, which Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. November 17, 2011 Page 2 of 9 63

64 Census 2000 Detailed Race Profile Number Percent Total Population 18 Years and Over 24, % Population 18+ of One Race 23, % White 16, % Black or African American 4, % American Indian or Alaska Native % Asian 2, % Native Hawaiian or Other Pacific Islander % Some Other Race % Demographics Reports Population 18+ of Two or More Races % Total Hispanic Population 18 Years and Over 1, % Hispanic Population 18+ of One Race 1, % White % Black or African American % American Indian or Alaska Native % Asian % Native Hawaiian or Other Pacific Islander 3 0.2% Some Other Race % Hispanic Population 18+ of Two or More Races % 64 Data Note: Hispanic population can be of any race. Hispanic Population Reporting Two or More Races includes unique counts of the Hispanic population who reported at least two races. Hispanic Population Reporting Race in Any Combination counts Hispanic multiple race reporters in every race group reported. Hispanic Population Reporting Race Alone or in Any Combination is the sum of the Hispanic Population Reporting One Race and Hispanic Population Reporting Race in Any Combination. The sum is greater than the Hispanic population. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. November 17, 2011 Page 3 of 9

65 Census 2000 Summary Profile Summary 1990 Census 2000 Annual Rate Total Population 14,720 25, % Total Households 7,595 14, % Total Families 1,949 4, % Total Housing Units 10,248 16, % Average Household Size % Average Family Size % Median Household Income $43,062 $65, % Average Household Income $58,804 $88, % Per Capita Income $31,194 $50, % Population by Race Number Percent Total 25, % Population Reporting One Race 25, % White 16, % Black or African American 5, % American Indian or Alaska Native % Asian 2, % Native Hawaiian or Other Pacific Islander % Some Other Race % Population Reporting Two or More Races % Total Hispanic Population 1, % Demographics Reports Population by Sex Male 13, % Female 12, % Population by Age Total 25, % Age % Age % Age % Age , % Age , % Age , % Age , % Age , % Age , % Age , % Age , % Age , % Age % Age % Age % Age % Age % Age % Median Age 33.9 Age , % Age 65+ 1, % Data Note: Population Reporting Two of More Races includes unique counts of the population who reported at least two races. Hispanic population can be of any race. Detail may not sum to totals due to rounding. Census 2000 medians are computed from reported data distributions. The " Annual Rate" is an annual compound rate. Source: U.S. Census Bureau, Census 2000 Summary File 1 and 3. Esri converted 1990 Census data into 2000 geography. November 12, 2011 Page 1 of 21 65

66 Census 2000 Summary Profile Demographics Reports Population by Relationship and HH Type Total 25, % In Households 22, % In Family Households 10, % Householder 4, % Spouse 3, % Child 1, % Other Relatives % Nonrelatives % In Nonfamily Households 11, % In Group Quarters 3, % Institutionalized Population % Noninstitutionalized Population 2, % Population by Place of Birth and Citizenship Status Total 25, % Native 22, % Born in United States 21, % Born outside United States % Foreign Born 3, % Naturalized Citizen 1, % Not a Citizen 2, % Population 15+ by Sex and Marital Status Total 24, % Females 11, % Never Married 5, % Married, not Separated 4, % Married, Separated % Widowed % Divorced 1, % Males 12, % Never Married 6, % Married, not Separated 5, % Married, Separated % Widowed % Divorced 1, % Population 3+ by School Enrollment Total 25, % Enrolled in Nursery/Preschool: Public School % Enrolled in Nursery/Preschool: Private School % Enrolled in Kindergarten: Public School % Enrolled in Kindergarten: Private School % Enrolled in Grade 1-8: Public School % Enrolled in Grade 1-8: Private School % Enrolled in Grade 9-12: Public School % Enrolled in Grade 9-12: Private School % Enrolled in College: Public School 1, % Enrolled in College: Private School 1, % Enrolled in Grad/Professional School: Public % Enrolled in Grad/Professional School: Private 1, % Not Enrolled in School 19, % 66 Source: U.S. Census Bureau, Census 2000 Summary File 1 and 3. Esri converted 1990 Census data into 2000 geography. November 12, 2011 Page 2 of 21

67 Census 2000 Summary Profile Population 25+ by Educational Attainment Total 20, % Less than 9th Grade % 9th - 12th Grade, No Diploma 1, % High School Graduate 1, % Some College, No Degree 3, % Associate Degree % Bachelor's Degree 7, % Master's/Professional/Doctorate Degree 6, % Population 16+ by Sex and Employment Status Total 24, % Females in Labor Force 8, % Civilian Employed 7, % Civilian Unemployed % In Armed Forces 0 0.0% Females not in Labor Force 3, % Males in Labor Force 10, % Civilian Employed 9, % Civilian Unemployed % In Armed Forces 0 0.0% Males not in Labor Force 2, % Population 16+ by Sex and Work Status in 1999 Total 24, % Females 11, % Worked Full-time 5, % Worked Part-time 3, % Did Not Work 2, % Males 12, % Worked Full-time 7, % Worked Part-time 3, % Did Not Work 1, % Demographics Reports Females 16+ by Employment Status and Age of Children Total 11, % Own Children <6 Only % Employed/in Armed Forces % Unemployed % Not in Labor Force % Own Children 6-17 Only % Employed/in Armed Forces % Unemployed % Not in Labor Force % Own Children <6 and % Employed/in Armed Forces % Unemployed 0 0.0% Not in Labor Force % No Own Children <18 10, % Employed/in Armed Forces 7, % Unemployed % Not in Labor Force 2, % Source: U.S. Census Bureau, Census 2000 Summary File 1 and 3. Esri converted 1990 Census data into 2000 geography. November 12, 2011 Page 3 of 21 67

68 Census 2000 Summary Profile Civilian Employed Population 16+ by Occupation Total 17, % Management/Professional 11, % Service 1, % Sales/Office and Admin Support 4, % Farming/Fishing/Forestry 0 0.0% Construction/Extraction/Maintenance % Production/Transportation/Material Moving % Demographics Reports Civilian Employed Population 16+ by Industry Total 17, % Agriculture/Forestry/Fishing/Hunting/Mining % Construction % Manufacturing 1, % Wholesale Trade % Retail Trade 1, % Transportation/Warehousing/Utilities % Information 1, % Finance/Insurance/Real Estate/Rental/Leasing 2, % Professional/Scientific/Mgmt/Admin/Waste Mgmt Services 4, % Educational/Health/Social Services 2, % Arts/Entertainment/Recreation/Accommodation/Food Services 1, % Other Services % Public Administration % Workers 16+ by Place of Work Total 16, % Worked in State of Residence 16, % Worked in County of Residence 15, % Worked outside County of Residence 1, % Worked outside State of Residence % Workers 16+ by Means of Transportation to Work Total 16, % Drove Alone - Car, Truck, or Van 4, % Carpooled - Car, Truck, or Van 1, % Public Transportation 3, % Walked 6, % Other Means % Worked at Home % Workers 16+ by Travel Time to Work Total 16, % Did not Work at Home 16, % Less than 5 minutes % 5 to 9 minutes 1, % 10 to 19 minutes 6, % 20 to 24 minutes 2, % 25 to 34 minutes 1, % 35 to 44 minutes % 45 to 59 minutes 1, % 60 to 89 minutes % 90 or more minutes % Worked at Home % 68 Average Travel Time to Work (in minutes) 24.2 Source: U.S. Census Bureau, Census 2000 Summary File 1 and 3. Esri converted 1990 Census data into 2000 geography. November 12, 2011 Page 4 of 21

69 Census 2000 Summary Profile Households by Type Total 14, % Family Households 4, % Married-couple Families 3, % With Related Children % Other Family (No Spouse Present) % With Related Children % Nonfamily Households 10, % Householder Living Alone 8, % Householder Not Living Alone 1, % Households with Related Children 1, % Households by Age of Householder Total 14, % Householder Age , % Householder Age , % Householder Age , % Householder Age , % Householder Age , % Householder Age % Householder Age % Householder Age % Households by Size Total 14, % 1 Person Household 8, % 2 Person Household 4, % 3 Person Household % 4 Person Household % 5 Person Household % 6 Person Household % 7+ Person Household % Demographics Reports Households by Poverty Status in 1999 and HH Type Total 14, % Below Poverty Level 1, % Married-couple Family % Other Family - Male Householder, No Wife Present % Other Family - Female Householder, No Husband Present % Nonfamily Households 1, % At or Above Poverty Level 13, % Married-couple Family 3, % Other Family - Male Householder, No Wife Present % Other Family - Female Householder, No Husband Present % Nonfamily Households 8, % Source: U.S. Census Bureau, Census 2000 Summary File 1 and 3. Esri converted 1990 Census data into 2000 geography. November 12, 2011 Page 5 of 21 69

70 Census 2000 Summary Profile Demographics Reports Households by Household Income in 1999 Household Income Base 14, % < $15,000 1, % $15,000 - $24, % $25,000 - $34, % $35,000 - $49,999 2, % $50,000 - $74,999 2, % $75,000 - $99,999 1, % $100,000 - $149,999 2, % $150,000 - $199,999 1, % $200, % Median Household Income $65,777 Average Household Income $88,010 Families by Family Income in 1999 Family Income Base 4, % < $15, % $15,000 - $24, % $25,000 - $34, % $35,000 - $49, % $50,000 - $74, % $75,000 - $99, % $100,000 - $149,999 1, % $150,000 - $199, % $200, % Median Family Income $99,241 Average Family Income $121,356 Owner Occupied HUs by Value Total 6, % < $50, % $50,000 - $99, % $100,000 - $149, % $150,000 - $199,999 1, % $200,000 - $299,999 2, % $300,000 - $499,999 1, % $500,000 - $999, % $1,000, % Median Home Value $217,527 Average Home Value $258, Specified Renter Occupied HUs by Contract Rent Total 7, % With Cash Rent 7, % < $ % $200 - $ % $500 - $ % $750 - $999 1, % $1,000 - $1,499 3, % $1,500 - $1, % $ % No Cash Rent % Median Rent $1,064 Average Rent $1,081 Data Note: Specified Renter Occupied HUs exclude houses on 10+ acres. Average Rent excludes units paying no cash rent. Census 2000 medians are computed from reported data distributions. Source: U.S. Census Bureau, Census 2000 Summary File 1 and 3. Esri converted 1990 Census data into 2000 geography. November 12, 2011 Page 6 of 21

71 Census 2000 Summary Profile Housing Units by Occupancy Total 16, % Occupied Housing Units 14, % Owner Occupied Housing Units 6, % Average Household Size 1.60 Renter Occupied Housing Units 7, % Average Household Size 1.53 Vacant Housing Units 2, % For Rent % For Sale Only % Rented or Sold, not Occupied % For Seasonal/Recreational/Occasional Use % For Migrant Workers 9 0.1% Other Vacant % Housing Units by Units in Structure Total 16, % 1 Detached % 1 Attached % % 3 or % 5 to % 10 to % , % Mobile Home 1 0.0% Other 9 0.1% Demographics Reports Housing Units by Year Structure Built Total 16, % 1999 to March , % 1995 to % 1990 to , % 1980 to , % 1970 to , % 1969 or Earlier 7, % Median Year Structure Built 1973 Households by Year Householder Moved In Total 14, % Moved in 1999 to March , % Moved in 1995 to , % Moved in 1990 to , % Moved in 1980 to , % Moved in 1970 to % Moved in 1969 or Earlier % Median Year Householder Moved In 1997 Households by Vehicles Available Total 14, % None 4, % 1 8, % 2 1, % % % % Average Number of Vehicles Available 0.8 Source: U.S. Census Bureau, Census 2000 Summary File 1 and 3. Esri converted 1990 Census data into 2000 geography. November 12, 2011 Page 7 of 21 71

72 Detailed Age Profile Summary Census Change Annual Rate Population 25,929 45,151 49,744 4, % Households 14,649 24,068 26,529 2, % Average Household Size % Demographics Reports Census Total Population by Detailed Age Number Percent Number Percent Number Percent Total 25, % 45, % 49, % < % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % , % 4, % 4, % , % 7, % 7, % , % 5, % 6, % , % 4, % 4, % , % 3, % 3, % , % 3, % 3, % , % 3, % 3, % , % 2, % 3, % % 2, % 2, % % 1, % 1, % % % 1, % % % % % % % % % % <18 1, % 3, % 4, % , % 41, % 45, % , % 39, % 43, % Median Age Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 17, 2011 Page 1 of 18

73 Detailed Age Profile Total Population by Detailed Age Demographics Reports Age Groups Census < Percent Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 17, 2011 Page 2 of 18 73

74 Detailed Age Profile Demographics Reports Census Male Population by Detailed Age Number Percent Number Percent Number Percent Total 13, % 23, % 26, % < % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % , % 2, % 2, % , % 3, % 3, % , % 3, % 3, % , % 2, % 2, % , % 2, % 2, % % 1, % 1, % % 1, % 1, % % 1, % 1, % % 1, % 1, % % % % % % % % % % % % % % % % < % 2, % 2, % , % 21, % 23, % , % 20, % 22, % Median Age Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 17, 2011 Page 3 of 18

75 Detailed Age Profile Male Population by Detailed Age Demographics Reports Age Groups Census < Percent Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 17, 2011 Page 4 of 18 75

76 Detailed Age Profile Demographics Reports Census Female Population by Detailed Age Number Percent Number Percent Number Percent Total 12, % 21, % 23, % < % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % % , % 2, % 2, % , % 3, % 3, % , % 2, % 2, % , % 1, % 1, % % 1, % 1, % % 1, % 1, % % 1, % 1, % % 1, % 1, % % 1, % 1, % % % % % % % % % % % % % % % % < % 1, % 2, % , % 19, % 21, % , % 18, % 20, % Median Age Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 17, 2011 Page 5 of 18

77 Detailed Age Profile Female Population by Detailed Age Demographics Reports Age Groups Census < Percent Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 17, 2011 Page 6 of 18 77

78 Detailed Income Profile Summary Census Change Annual Rate Population 25,929 45,151 49,744 4, % Households 14,649 24,068 26,529 2, % Average Household Size % Families 4,513 7,178 7, % Average Family Size % Demographics Reports Census Households by Income Number Percent Number Percent Number Percent HH Income Base 14, % 24, % 26, % <$10,000 1, % 1, % 1, % $10,000-$14, % % % $15,000-$19, % % % $20,000-$24, % % % $25,000-$29, % % % $30,000-$34, % % % $35,000-$39, % % % $40,000-$44, % % % $45,000-$49, % % % $50,000-$59,999 1, % 2, % 2, % $60,000-$74,999 1, % 2, % 2, % $75,000-$99,999 1, % 4, % 3, % $100,000-$124,999 1, % 2, % 4, % $125,000-$149,999 1, % 1, % 2, % $150,000-$199,999 1, % 2, % 3, % $200,000-$249, % 1, % 1, % $250,000-$499,999 N/A % 1, % $500,000+ N/A % % Median Household Income $65,777 $81,571 $100,706 Average Household Income $88,010 $108,759 $125,437 Per Capita Income $50,044 $60,427 $69,729 Families by Income Family Income Base 4, % 7, % 7, % <$10, % % % $10,000-$14, % % % $15,000-$19, % % % $20,000-$24, % % % $25,000-$29, % % % $30,000-$34, % % % $35,000-$39, % % % $40,000-$44, % % % $45,000-$49, % % % $50,000-$59, % % % $60,000-$74, % % % $75,000-$99, % 1, % 1, % $100,000-$124, % % 1, % $125,000-$149, % % % $150,000-$199, % % 1, % $200,000-$249, % % % $250,000-$499,999 N/A % % $500,000+ N/A % % Median Family Income $99,241 $95,816 $108,514 Average Family Income $121,356 $125,309 $138,169 Data Note: Income represents the annual income for the preceding year, expressed in current dollars, including an adjustment for inflation (for 2010 and 2015). In 2000, the Census Bureau reported income to an upper interval of $200,000+. Esri forecasts extend income to $500,000+. N/A means Not Available. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 09, Page 1 of 3

79 Disposable Income Profile Census Change Annual Rate Population 25,929 45,151 49,744 4, % Median Age % Households 14,649 24,068 26,529 2, % Average Household Size % 2010 Households by Disposable Income Number Percent Total 24, % <$15,000 2, % $15,000-$24,999 1, % $25,000-$34,999 1, % $35,000-$49,999 3, % $50,000-$74,999 5, % $75,000-$99,999 3, % $100,000-$149,999 3, % $150,000-$199,999 1, % $200,000+ 1, % Median Disposable Income $63,275 Average Disposable Income $85,922 Number of Households 2010 Disposable Income by Age of Householder < Total 1,731 7,341 5,131 4,086 3,129 1,493 1,154 <$15, $15,000-$24, $25,000-$34, $35,000-$49, , $50,000-$74, ,048 1, $75,000-$99, , $100,000-$149, ,053 1, $150,000-$199, $200, Median Disposable Income $31,910 $62,333 $71,687 $77,173 $66,771 $55,012 $43,589 Average Disposable Income $50,822 $78,800 $94,791 $104,199 $94,231 $85,734 $60,593 Demographics Reports Data Note: Disposable Income is after-tax household income. Disposable income forecasts are based on the Current Population Survey, U.S. Census Bureau. Detail may not sum to totals due to rounding. Source: U.S. Bureau of the Census, 2000 Census Population and Housing. Esri Forecasts for 2010 and November 17, 2011 Page 1 of 3 79

80 Executive Summary Report Demographics Reports Population Rings: 1, 3, 5 miles radii Longitude: mile 3 miles 5 miles 1990 Population 14, , , Population 25, , , Population 45, , , Population 49, , , Annual Rate 5.83% 0.59% 0.22% Annual Rate 5.56% 1.29% 0.58% Annual Rate 1.96% 0.57% 0.23% 2010 Male Population 52.7% 49.7% 50.0% 2010 Female Population 47.3% 50.3% 50.0% 2010 Median Age In the identified area, the current year population is 861,881. In 2000, the Census count in the area was 812,507. The rate of change since 2000 was 0.58 percent annually. The five-year projection for the population in the area is 872,052, representing a change of 0.23 percent annually from 2010 to Currently, the population is 50.0 percent male and 50.0 percent female. Population by Employment Currently, 84.7 percent of the civilian labor force in the indentified area is employed and 15.3 percent are unemployed. In comparison, 89.2 percent of the U.S. civilian labor force is employed, and 10.8 percent are unemployed. In five years the rate of employment in the area will be 87.4 percent of the civilian labor force, and unemployment will be 12.6 percent. The percentage of the U.S. civilian labor force that will be employed in five years is 91.2 percent, and 8.8 percent will be unemployed. In 2000, 64.2 percent of the population aged 16 years or older in the area participated in the labor force, and 0.0 percent were in the Armed Forces. In the current year, the occupational distribution of the employed population is: 70.7 percent in white collar jobs (compared to 61.6 percent of the U.S. employment) 15.0 percent in service jobs (compared to 17.3 percent of U.S. employment) 14.3 percent in blue collar jobs (compared to 21.1 percent of U.S. employment) In 2000, 39.4 percent of the area population drove alone to work, and 3.2 percent worked at home. The average travel time to work in 2000 was 31.3 minutes in the area, compared to the U.S average of 25.5 minutes. Population by Education In the current year, the educational attainment of the population aged 25 years or older in the area was distributed as follows: 21.7 percent had not earned a high school diploma (14.8 percent in the U.S) 17.9 percent were high school graduates only (29.6 percent in the U.S.) 4.4 percent had completed an Associate degree (7.7 percent in the U.S.) 24.2 percent had a Bachelor's degree (17.7 percent in the U.S.) 18.1 percent had earned a Master's/Professional/Doctorate Degree (10.4 percent in the U.S.) Per Capita Income 1990 Per Capita Income $31,194 $21,118 $15, Per Capita Income $50,044 $36,991 $27, Per Capita Income $60,427 $45,268 $34, Per Capita Income $69,729 $54,547 $41, Annual Rate 4.84% 5.77% 6.02% Annual Rate 1.86% 1.99% 2.22% Annual Rate 2.91% 3.80% 3.78% Households 1990 Households 7, , , Households 14, , , Total Households 24, , , Total Households 26, , , Annual Rate 6.79% 1.48% 0.76% Annual Rate 4.96% 1.47% 0.71% Annual Rate 1.97% 0.67% 0.31% 2010 Average Household Size The household count in this area has changed from 332,922 in 2000 to 357,778 in the current year, a change of 0.71 percent annually. The five-year projection of households is 363,337, a change of 0.31 percent annually from the current year total. Average household size is currently 2.30, compared to 2.34 in the year The number of families in the current year is 163,640 in the specified area. 80 Data Note: Income is expressed in current dollars Source: U.S. Bureau and Census, 2000 Census of Population and Housing, Esri forecast for 2010 and Esri converted 1990 Census data into 2000 geography. November 17, 2011 Page 1 of 2

81 Executive Summary Report Rings: 1, 3, 5 miles radii Longitude: mile 3 miles 5 miles Households by Income Current median household income is $54,682 in the area, compared to $54,442 for all U.S. households. Median household income is projected to be $66,175 in five years. In 2000, median household income was $40,517, compared to $24,222 in Current average household income is $80,660 in this area, compared to $70,173 for all U.S households. Average household income is projected to be $96,867 in five years. In 2000, average household income was $65,480, compared to $38,669 in Current per capita income is $34,168 in the area, compared to the U.S. per capita income of $26,739. The per capita income is projected to be $41,129 in five years. In 2000, the per capita income was $27,280, compared to $15,208 in Median Household Income 1990 Median Household Income $43,062 $27,381 $24, Median Household Income $65,777 $45,977 $40, Median Household Income $81,571 $62,051 $54, Median Household Income $100,706 $76,533 $66, Annual Rate 4.33% 5.32% 5.28% Annual Rate 2.12% 2.97% 2.97% Annual Rate 4.31% 4.29% 3.89% Average Household Income 1990 Average Household Income $58,804 $48,494 $38, Average Household Income $88,010 $77,657 $65, Average Household Income $108,759 $93,295 $80, Average Household Income $125,437 $111,963 $96, Annual Rate 4.12% 4.82% 5.41% Annual Rate 2.09% 1.81% 2.06% Annual Rate 2.89% 3.72% 3.73% 2010 Housing 1990 Total Housing Units 10, , , Total Housing Units 16, , , Total Housing Units 27, , , Total Housing Units 30, , , Owner Occupied Housing Units 1,665 32,513 82, Renter Occupied Housing Units 5,930 90, , Vacant Housing Units 2,507 22,718 46, Owner Occupied Housing Units 6,896 50, , Renter Occupied Housing Units 7,753 91, , Vacant Housing Units 2,180 17,838 39, Owner Occupied Housing Units 12,068 62, , Renter Occupied Housing Units 12, , , Vacant Housing Units 3,411 24,482 51, Owner Occupied Housing Units 13,424 65, , Renter Occupied Housing Units 13, , , Vacant Housing Units 3,845 27,374 57,799 Demographics Reports Currently, 30.6 percent of the 409,649 housing units in the area are owner occupied; 56.8 percent, renter occupied; and 12.7 are vacant. In 2000, there were 371,906 housing units percent owner occupied, percent renter occupied, and 10.5 percent vacant. The rate of change in housing units since 2000 is 0.95 percent. Median home value in the area is $273,342, compared to a median home value of $157,913 for the U.S. In five years, median value is projected to change by 3.23 percent annually to $320,458. From 2000 to the current year, median home value change by 3.17 percent annually. Data Note: Income is expressed in current dollars Source: U.S. Bureau and Census, 2000 Census of Population and Housing, Esri forecast for 2010 and Esri converted 1990 Census data into 2000 geography. November 17, 2011 Page 2 of 2 81

82 Graphic Profile Housholds 2010 Households by Income Demographics Reports 30,000 28,000 26,000 24,000 22,000 20,000 18,000 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2, % 14,649 24,068 26, % 2010 Population by Age 9.4% 8.4% 3.2% 8.3% < % 20.0% 4.0% 3.2% 7.7% 17.2% 20.0% 18.5% 2010 Owner Occupied HUs by Value 31.2% 14.7% 2.1% 16.8% 23.5% <$15K $15K-$25K $25K-$35K $35K-$50K $50K-$75K $75K-$100K $100K-$150K $150K+ <$100K $ K $ K $ K $ K $500K+ 10.9% 14.5% 11.7% 2010 Employed 16+ by Occupation 2010 Population by Race 30, % 32.7% 28.4% 9.8% 2.4% 0.9% 1.4% 1.6% 9.7% 0.0% 13.0% Admin Support Construction Maintenance/Repair Production Transportation Mgmt/Business Professional Services Sales Farm/Fish 25,000 20,000 15,000 10,000 5, % 0.3% 11.0% 3.7% 2.9% 0 White Black Am. Ind. Asn./Pac. Other Two+ 82 Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 17, 2011 Page 1 of 3

83 Housing Profile 2000 Total Population 25, Median Household Income $65, Total Population 45, Median Household Income $81, Total Population 49, Median Household Income $100, Annual Rate 1.96% Annual Rate 4.31% Census Housing Units by Occupancy Status and Tenure Number Percent Number Percent Number Percent Total Housing Units 16, % 27, % 30, % Occupied 14, % 24, % 26, % Owner 6, % 12, % 13, % Renter 7, % 12, % 13, % Vacant 2, % 3, % 3, % Census Owner Occupied Housing Units by Value Number Percent Number Percent Number Percent Total 6, % 12, % 13, % <$10, % 9 0.1% 9 0.1% $10,000-$14, % 4 0.0% 4 0.0% $15,000-$19, % 2 0.0% 3 0.0% $20,000-$24, % 1 0.0% 1 0.0% $25,000-$29, % 1 0.0% 1 0.0% $30,000-$34, % 1 0.0% 1 0.0% $35,000-$39, % 3 0.0% 1 0.0% $40,000-$49, % % % $50,000-$59, % % % $60,000-$69, % % % $70,000-$79, % % % $80,000-$89, % % % $90,000-$99, % % % $100,000-$124, % % % $125,000-$149, % % % $150,000-$174,999 1, % % % $175,000-$199, % % % $200,000-$249,999 1, % 2, % 1, % $250,000-$299, % 1, % 1, % $300,000-$399, % 2, % 2, % $400,000-$499, % 1, % 2, % $500,000-$749, % 1, % 1, % $750,000-$999, % % 1, % $1,000, % % % Demographics Reports Median Value $217,527 $308,445 $359,050 Average Value $258,634 $365,797 $432,528 Data Note: Detail may not sum to totals due to rounding. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and November 12, 2011 Page 1 of 9 83

84 Housing Profile Census 2000 Vacant Housing Units by Status Number Percent Total 2, % For Rent % For Sale Only % Rented/Sold, Unoccupied % Seasonal/Recreational/Occasional Use % For Migrant Workers 9 0.4% Other Vacant % Demographics Reports Census 2000 Occupied Housing Units by Age of Householder and Home Ownership Occupied Units Owner Occupied Units Number % of Occupied Total 14,649 6, % , % ,337 2, % ,539 1, % ,353 1, % , % % % % Census 2000 Occupied Housing Units by Race/Ethnicity of Householder and Home Ownership Occupied Units Owner Occupied Units Number % of Occupied Total 14,649 6, % White Alone 10,421 5, % Black Alone 2, % American Indian Alone % Asian Alone 1, % Pacific Islander Alone % Some Other Race Alone % Two or More Races % Hispanic Origin % Census 2000 Housing Units by Units in Structure and Occupancy Housing Units Occupied Units Number Percent Number Percent Total 16, % 14, % 1, Detached % % 1, Attached % % % % 3 to % % 5 to % % 10 to % % 20 to 49 1, % 1, % 50 or More 13, % 11, % Mobile Home 1 0.0% 1 0.0% Other 9 0.1% 9 0.1% Data Note: Persons of Hispanic Origin may be of any race. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. November 12, 2011 Page 2 of 9 84

85 Housing Profile Census 2000 Specified Owner Occupied Housing Units by Selected Monthly Owner Cost Number Percent Total % With Mortgage % <$ % $200-$ % $300-$ % $400-$ % $500-$ % $600-$ % $700-$ % $800-$ % $900-$ % $1000-$ % $1250-$ % $1500-$ % $2000-$ % $2500-$ % $ % With no Mortgage % Median Monthly Owner Costs for Units with Mortgage $1,644 Average Monthly Owner Costs for Units with Mortgage $1,935 Census 2000 Specified Renter Occupied Housing Units by Contract Rent Number Percent Total 7, % Paying Cash Rent 7, % <$ % $100-$ % $150-$ % $200-$ % $250-$ % $300-$ % $350-$ % $400-$ % $450-$ % $500-$ % $550-$ % $600-$ % $650-$ % $700-$ % $750-$ % $800-$ % $900-$ % $1000-$1249 2, % $1250-$1499 1, % $1500-$ % $ % No Cash Rent % Median Rent $1,064 Average Rent $1,081 Average Gross Rent (with Utilities) $1,141 Demographics Reports Data Note: Specified Owner Occupied Housing Units exclude houses on 10+ acres, mobile homes, units in multiunit buildings, and houses with a business or medical office. Specified Renter Occupied Housing Units exclude houses on 10+ acres. Average Contract Rent and Average Gross Rent exclude units paying no cash rent. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. November 12, 2011 Page 3 of 9 85

86 Net Worth Profile Summary Census Change Annual Rate Population 25,929 45,151 49,744 4, % Median Age % Households 14,649 24,068 26,529 2, % Average Household Size % Demographics Reports 2010 Households by Net Worth Number Percent Total 24, % <$15,000 4, % $15,000-$34,999 2, % $35,000-$49,999 1, % $50,000-$74,999 1, % $75,000-$99,999 1, % $100,000-$149,999 1, % $150,000-$249,999 2, % $250,000-$499,999 3, % $500,000-$999,999 2, % $1,000,000+ 3, % Median Net Worth $145,609 Average Net Worth $647,518 Number of Households 2010 Net Worth by Age of Householder < Total 1,731 7,341 5,131 4,086 3,129 1,493 1,154 <$15,000 1,054 1, $15,000-$34, $35,000-$49, $50,000-$99, $100,000-$149, $150,000-$249, , $250,000-$499, , $500, ,277 1,783 1, Median Net Worth $12,324 $93,269 $155,605 $313,371 $327,266 $326,061 $163,857 Average Net Worth $56,273 $256,237 $449,285 $841,286 $1,022,607 $986,787 $494, Data Note: Net Worth is total household wealth minus debt, secured and unsecured. Net worth includes home equity, equity in pension plans, net equity in vehicles, IRAs and Keogh accounts, business equity, interest-earning assets and mutual fund shares, stocks, etc. Examples of secured debt include home mortgages and vehicle loans; examples of unsecured debt include credit card debt, certain bank loans, and other outstanding bills. Forecasts of net worth are based on the Survey of Consumer Finances, Federal Reserve Board. Detail may not sum to totals due to rounding. Source: U.S. Bureau of the Census, 2000 Census Population and Housing. Esri Forecasts for 2010 and November 17, 2011 Page 1 of 3

87 Quarterly Demographic Profile Quarterly Population Update 45,000 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 January 2009 April 2009 July 2009 October 2009 January 2010 April 2010 July 2010 October 2010 Quarterly Household Update 24,000 22,000 Demographics Reports 20,000 18,000 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 January 2009 April 2009 July 2009 October 2009 January 2010 April 2010 July 2010 October 2010 Quarter Population Percent Change Households Percent Change January ,313 20,813 April , % 20, % July , % 20, % October , % 21, % January , % 23, % April , % 23, % July , % 24, % October , % 24, % January January % 12.5% April April % 11.6% July July % 15.2% October October % 15.1% January October % 16.3% Source: Esri November 12, 2011 Page 1 of 3 87

88

89 Community Analyst Online Neighborhood Type Reports

90 Dominant Tapestry Site Map 680 W Mendenhall St, Bozeman, MT Ring: 1, 3, 5 Miles Latitude: Longitude: Neighborhood Type Reports 90 Source: Esri June 15, 2011 Page 1 of 2

91 Dominant Tapestry Site Map 680 W Mendenhall St, Bozeman, MT Ring: 1, 3, 5 Miles Latitude: Longitude: Tapestry Segmentation Tapestry Segmentation represents the fourth generation of market segmentation systems that began 30 years ago. The 65- segment Tapestry Segmentation system classifies U.S. neighborhoods based on their socioeconomic and demographic composition. Each segment is identified by its two-digit Segment Code. Match the two-digit segment labels on the map to the list below. A longer description of each segment is available at: Segment 01: Top Rung Segment 02: Suburban Splendor Segment 03: Connoisseurs Segment 04: Boomburbs Segment 05: Wealthy Seaboard Suburbs Segment 06: Sophisticated Squires Segment 07: Exurbanites Segment 08: Laptops and Lattes Segment 09: Urban Chic Segment 10: Pleasant-Ville Segment 11: Pacific Heights Segment 12: Up and Coming Families Segment 13: In Style Segment 14: Prosperous Empty Nesters Segment 15: Silver and Gold Segment 16: Enterprising Professionals Segment 17: Green Acres Segment 18: Cozy and Comfortable Segment 19: Milk and Cookies Segment 20: City Lights Segment 21: Urban Villages Segment 22: Metropolitans Segment 23: Trendsetters Segment 24: Main Street, USA Segment 25: Salt of the Earth Segment 26: Midland Crowd Segment 27: Metro Renters Segment 28: Aspiring Young Families Segment 29: Rustbelt Retirees Segment 30: Retirement Communities Segment 31: Rural Resort Dwellers Segment 32: Rustbelt Traditions Segment 33: Midlife Junction Segment 34: Family Foundations Segment 35: International Marketplace Segment 36: Old and Newcomers Segment 37: Prairie Living Segment 38: Industrious Urban Fringe Segment 39: Young and Restless Segment 40: Military Proximity Segment 41: Crossroads Segment 42: Southern Satellites Segment 43: The Elders Segment 44: Urban Melting Pot Segment 45: City Strivers Segment 46: Rooted Rural Segment 47: Las Casas Segment 48: Great Expectations Segment 49: Senior Sun Seekers Segment 50: Heartland Communities Segment 51: Metro City Edge Segment 52: Inner City Tenants Segment 53: Home Town Segment 54: Urban Rows Segment 55: College Towns Segment 56: Rural Bypasses Segment 57: Simple Living Segment 58: NeWest Residents Segment 59: Southwestern Families Segment 60: City Dimensions Segment 61: High Rise Renters Segment 62: Modest Income Homes Segment 63: Dorms to Diplomas Segment 64: City Commons Segment 65: Social Security Set Segment 66: Unclassified Neighborhood Type Reports Source: Esri June 15, 2011 Page 2 of 2 91

92 Tapestry Segmentation Area Profile Top Twenty Tapestry Segments Tapestry descriptions can be found here Neighborhood Type Reports Households Cumulative U.S. Households Cumulative Rank Tapestry Segment Percent Percent Percent Percent Index Metro Renters 68.5% 68.5% 1.4% 1.4% Laptops and Lattes 23.2% 91.7% 1.0% 2.4% City Strivers 2.7% 94.4% 0.7% 3.1% Main Street, USA 1.8% 96.2% 2.6% 5.7% Metropolitans 1.6% 97.8% 1.2% 6.9% 135 Subtotal 97.8% 6.9% Simple Living 0.7% 98.6% 1.4% 8.3% Top Rung 0.5% 99.1% 0.7% 9.0% Trendsetters 0.4% 99.5% 1.1% 10.0% Modest Income Homes 0.3% 99.8% 1.0% 11.0% NeWest Residents 0.2% 100.0% 0.9% 11.9% 19 Subtotal 2.2% 5.0% Unclassified 0.0% 100.0% 0.0% 11.9% 578 Subtotal 0.0% 0.0% Total 100.0% 11.9% 838 Top Ten Tapestry Segments Site vs. U.S. 58. NeWest Residents 62. Modest Income Homes 23. Trendsetters 01. Top Rung 57. Simple Living 22. Metropolitans 24. Main Street, USA 45. City Strivers 08. Laptops and Lattes Site U.S. 27. Metro Renters Percent of Households by Tapestry Segment Data Note: This report identifies neighborhood segments in the area, and describes the socioeconomic quality of the immediate neighborhood. The index is a comparison of the percent of households or population in the area, by Tapestry segment, to the percent of households or population in the United States, by segment. An index of 100 is the US average. Source: Esri November 12, 2011 Page 1 of 18

93 Tapestry Segmentation Area Profile Tapestry Indexes by Households Tapestry Indexes by Population 0 1,000 2,000 Index 3,000 4,000 5, ,000 2,000 Index 3,000 4,000 5,000 6,000 7, Neighborhood Type Reports Tapestry Segments Tapestry Segments Data 01 Note: This report identifies neighborhood segments in the area, and describes the socioeconomic 01 quality of the immediate neighborhood. The index is a comparison of the percent of households or population in the area, by Tapestry segment, to the percent of households or population in the United States, by segment. An index of 100 is the US average. Source: Esri November 12, 2011 Page 2 of 18 93

94 Tapestry Segmentation Area Profile Tapestry LifeMode Groups 2010 Households 2010 Population Number Percent Index Number Percent Index Total: 24, % 45, % Neighborhood Type Reports L1. High Society % % 5 01 Top Rung % % Suburban Splendor 0 0.0% % 0 03 Connoisseurs 0 0.0% % 0 04 Boomburbs 0 0.0% % 0 05 Wealthy Seaboard Suburbs 0 0.0% % 0 06 Sophisticated Squires 0 0.0% % 0 07 Exurbanites 0 0.0% % 0 L2. Upscale Avenues 0 0.0% % 0 09 Urban Chic 0 0.0% % 0 10 Pleasant-Ville 0 0.0% % 0 11 Pacific Heights 0 0.0% % 0 13 In Style 0 0.0% % 0 16 Enterprising Professionals 0 0.0% % 0 17 Green Acres 0 0.0% % 0 18 Cozy and Comfortable 0 0.0% % 0 L3. Metropolis 1, % 88 3, % City Lights 0 0.0% % 0 22 Metropolitans % 135 1, % City Strivers % 362 1, % Metro City Edge 0 0.0% % 0 54 Urban Rows 0 0.0% % 0 62 Modest Income Homes % % 71 L4. Solo Acts 22, % , % Laptops and Lattes 5, % , % Trendsetters % % Metro Renters 16, % , % Old and Newcomers 0 0.0% % 0 39 Young and Restless 0 0.0% % 0 L5. Senior Styles % % 7 14 Prosperous Empty Nesters 0 0.0% % 0 15 Silver and Gold 0 0.0% % 0 29 Rustbelt Retirees 0 0.0% % 0 30 Retirement Communities 0 0.0% % 0 43 The Elders 0 0.0% % 0 49 Senior Sun Seekers 0 0.0% % 0 50 Heartland Communities 0 0.0% % 0 57 Simple Living % % Social Security Set 0 0.0% % 0 L6. Scholars & Patriots 0 0.0% % 0 40 Military Proximity 0 0.0% % 0 55 College Towns 0 0.0% % 0 63 Dorms to Diplomas 0 0.0% % 0 94 Data Note: This report identifies neighborhood segments in the area, and describes the socioeconomic quality of the immediate neighborhood. The index is a comparison of the percent of households or population in the area, by Tapestry segment, to the percent of households or population in the United States, by segment. An index of 100 is the US average. Source: Esri November 12, 2011 Page 3 of 18

95 Tapestry Segmentation Area Profile Tapestry LifeMode Groups 2010 Households 2010 Population Number Percent Index Number Percent Index Total: 24, % 45, % L7. High Hopes 0 0.0% % 0 28 Aspiring Young Families 0 0.0% % 0 48 Great Expectations 0 0.0% % 0 L8. Global Roots % % 3 35 International Marketplace 0 0.0% % 0 38 Industrious Urban Fringe 0 0.0% % 0 44 Urban Melting Pot 0 0.0% % 0 47 Las Casas 0 0.0% % 0 52 Inner City Tenants 0 0.0% % 0 58 NeWest Residents % % City Dimensions 0 0.0% % 0 61 High Rise Renters 0 0.0% % 0 L9. Family Portrait 0 0.0% % 0 12 Up and Coming Families 0 0.0% % 0 19 Milk and Cookies 0 0.0% % 0 21 Urban Villages 0 0.0% % 0 59 Southwestern Families 0 0.0% % 0 64 City Commons 0 0.0% % 0 Neighborhood Type Reports L10. Traditional Living % % Main Street, USA % % Rustbelt Traditions 0 0.0% % 0 33 Midlife Junction 0 0.0% % 0 34 Family Foundations 0 0.0% % 0 L11. Factories & Farms 0 0.0% % 0 25 Salt of the Earth 0 0.0% % 0 37 Prairie Living 0 0.0% % 0 42 Southern Satellites 0 0.0% % 0 53 Home Town 0 0.0% % 0 56 Rural Bypasses 0 0.0% % 0 L12. American Quilt 0 0.0% % 0 26 Midland Crowd 0 0.0% % 0 31 Rural Resort Dwellers 0 0.0% % 0 41 Crossroads 0 0.0% % 0 46 Rooted Rural 0 0.0% % 0 66 Unclassified 3 0.0% % 15 Data Note: This report identifies neighborhood segments in the area, and describes the socioeconomic quality of the immediate neighborhood. The index is a comparison of the percent of households or population in the area, by Tapestry segment, to the percent of households or population in the United States, by segment. An index of 100 is the US average. Source: Esri November 12, 2011 Page 4 of 18 95

96 Tapestry Segmentation Area Profile Tapestry Urbanization Groups 2010 Households 2010 Population Number Percent Index Number Percent Index Total: 24, % 45, % Neighborhood Type Reports U1. Principal Urban Centers I 22, % , % Laptops and Lattes 5, % , % Pacific Heights 0 0.0% % 0 20 City Lights 0 0.0% % 0 21 Urban Villages 0 0.0% % 0 23 Trendsetters % % Metro Renters 16, % , % International Marketplace 0 0.0% % 0 44 Urban Melting Pot 0 0.0% % 0 U2. Principal Urban Centers II % 60 1, % City Strivers % 362 1, % Las Casas 0 0.0% % 0 54 Urban Rows 0 0.0% % 0 58 NeWest Residents % % High Rise Renters 0 0.0% % 0 64 City Commons 0 0.0% % 0 65 Social Security Set 0 0.0% % 0 U3. Metro Cities I % 19 1, % Top Rung % % Connoisseurs 0 0.0% % 0 05 Wealthy Seaboard Suburbs 0 0.0% % 0 09 Urban Chic 0 0.0% % 0 10 Pleasant-Ville 0 0.0% % 0 16 Enterprising Professionals 0 0.0% % 0 19 Milk and Cookies 0 0.0% % 0 22 Metropolitans % 135 1, % 333 U4. Metro Cities II 0 0.0% % 0 28 Aspiring Young Families 0 0.0% % 0 30 Retirement Communities 0 0.0% % 0 34 Family Foundations 0 0.0% % 0 36 Old and Newcomers 0 0.0% % 0 39 Young and Restless 0 0.0% % 0 52 Inner City Tenants 0 0.0% % 0 60 City Dimensions 0 0.0% % 0 63 Dorms to Diplomas 0 0.0% % 0 U5. Urban Outskirts I % % Boomburbs 0 0.0% % 0 24 Main Street, USA % % Rustbelt Traditions 0 0.0% % 0 38 Industrious Urban Fringe 0 0.0% % 0 48 Great Expectations 0 0.0% % 0 96 Data Note: This report identifies neighborhood segments in the area, and describes the socioeconomic quality of the immediate neighborhood. The index is a comparison of the percent of households or population in the area, by Tapestry segment, to the percent of households or population in the United States, by segment. An index of 100 is the US average. Source: Esri November 12, 2011 Page 5 of 18

97 Tapestry Segmentation Area Profile Tapestry Urbanization Groups 2010 Households 2010 Population Number Percent Index Number Percent Index Total: 24, % 45, % U6. Urban Outskirts II % % Metro City Edge 0 0.0% % 0 55 College Towns 0 0.0% % 0 57 Simple Living % % Southwestern Families 0 0.0% % 0 62 Modest Income Homes % % 0 U7. Suburban Periphery I 0 0.0% % 0 02 Suburban Splendor 0 0.0% % 0 06 Sophisticated Squires 0 0.0% % 0 07 Exurbanites 0 0.0% % 0 12 Up and Coming Families 0 0.0% % 0 13 In Style 0 0.0% % 0 14 Prosperous Empty Nesters 0 0.0% % 0 15 Silver and Gold 0 0.0% % 0 U8. Suburban Periphery II 0 0.0% % 0 18 Cozy and Comfortable 0 0.0% % 0 29 Rustbelt Retirees 0 0.0% % 0 33 Midlife Junction 0 0.0% % 0 40 Military Proximity 0 0.0% % 0 43 The Elders 0 0.0% % 0 53 Home Town 0 0.0% % 0 Neighborhood Type Reports U9. Small Towns 0 0.0% % 0 41 Crossroads 0 0.0% % 0 49 Senior Sun Seekers 0 0.0% % 0 50 Heartland Communities 0 0.0% % 0 U10. Rural I 0 0.0% % 0 17 Green Acres 0 0.0% % 0 25 Salt of the Earth 0 0.0% % 0 26 Midland Crowd 0 0.0% % 0 31 Rural Resort Dwellers 0 0.0% % 0 U11. Rural II 0 0.0% % 0 37 Prairie Living 0 0.0% % 0 42 Southern Satellites 0 0.0% % 0 46 Rooted Rural 0 0.0% % 0 56 Rural Bypasses 0 0.0% % 0 66 Unclassified 3 0.0% % 15 Data Note: This report identifies neighborhood segments in the area, and describes the socioeconomic quality of the immediate neighborhood. The index is a comparison of the percent of households or population in the area, by Tapestry segment, to the percent of households or population in the United States, by segment. An index of 100 is the US average. Source: Esri November 12, 2011 Page 6 of 18 97

98

99 Community Analyst Online Behavior and Preferences Reports

100 Electronics and Internet Market Potential Behavior and Preferences Reports Demographic Summary Population 45,151 49,744 Population ,265 45,338 Households 24,068 26,529 Median Household Income $81,571 $100,706 Expected Product/Consumer Behavior Number of Adults/HHs Percent MPI HH owns a personal computer 20, % 118 Purchased home PC in last 12 months 4, % 131 Purchased home PC 1-2 years ago 6, % 111 Purchased home PC 3-4 years ago 5, % 119 Purchased home PC 5+ years ago 1, % 88 Spent <$500 on home PC (most recent purchase) 1, % 91 Spent $ on home PC (most recent purchase) 4, % 96 Spent $ on home PC (most recent purchase) 4, % 143 Spent $ on home PC (most recent purchase) 2, % 154 Spent $2000+ on home PC (most recent purchase) 2, % 149 Purchased home PC at computer superstore 4, % 135 Purchased home PC at department store % 73 Purchased home PC direct from manufacturer 3, % 112 Purchased home PC at electronics store 2, % 98 Purchased home PC on Internet 3, % 150 Purchased home PC at warehouse discount outlet % 123 HH owns desktop PC 11, % 86 HH owns laptop/notebook/tablet PC 12, % 165 HH owns any Apple/Apple Mac clone brand PC 4, % 292 HH owns any IBM/IBM compatible brand PC 16, % 103 Brand of PC that HH owns: Compaq 1, % 84 Brand of PC that HH owns: Dell 7, % 104 Brand of PC that HH owns: Gateway 1, % 72 Brand of PC that HH owns: Hewlett Packard 2, % 73 Brand of PC that HH owns: Sony Vaio 1, % 160 Child (under 18) uses home PC 1, % 35 HH owns CD burner 10, % 114 HH owns CD ROM drive 10, % 113 HH owns DVD drive 8, % 134 HH owns DVD-RW (DVD burner) 6, % 125 HH owns external hard drive 4, % 134 HH owns flash drive 6, % 133 HH owns LAN/network interface card 3, % 118 HH owns inkjet printer 9, % 97 HH owns laser printer 3, % 113 HH owns modem/fax modem 4, % 97 HH owns removable cartridge storage device 1, % 77 HH owns scanner 6, % 94 HH owns PC speakers 10, % 100 HH owns tape backup % 99 HH owns webcam 3, % 119 HH owns software: accounting 2, % 100 HH owns software: communications/fax 1, % 92 HH owns software: database/filing 2, % 124 HH owns software: desktop publishing 3, % Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2010 and November 17, 2011 Page 1 of 18

101 Electronics and Internet Market Potential Expected Product/Consumer Behavior Number of Adults/HHs Percent MPI HH owns software: education/training 2, % 104 HH owns software: entertainment/games 7, % 101 HH owns software: online meeting/conference % 130 HH owns software: personal finance/tax prep 3, % 98 HH owns software: presentation graphics 2, % 151 HH owns software: multimedia 4, % 130 HH owns software: networking 3, % 128 HH owns software: security/anti-virus 7, % 117 HH owns software: spreadsheet 7, % 131 HH owns software: utility 2, % 133 HH owns software: web authoring 1, % 155 HH owns software: word processing 11, % 137 Spent $500+ on software for home PC in last 12 mo % 130 Purchased computer book in last 12 months 1, % 120 HH owns fax machine 1, % 97 Purchased audio equipment in last 12 months 3, % 133 Purchased headphones in last 12 months 1, % 205 HH owns camcorder 2, % 57 Purchased camcorder in last 12 months % 66 HH owns CD player 10, % 93 Purchased CD player in last 12 months % 99 HH owns DVD player 16, % 105 Purchased DVD player in last 12 months 2, % 91 HH owns 1 TV 9, % 204 HH owns 2 TVs 7, % 117 HH owns 3 TVs 2, % 51 HH owns 4+ TVs 1, % 35 HH owns miniature screen TV (<13 in) 1, % 65 Most recent TV purchase: miniature screen (<13 in) % 68 HH owns regular screen TV (13-26 in) 10, % 96 Most recent TV purchase: regular screen (13-26 in) 6, % 121 HH owns large screen TV (27-35 in) 10, % 92 Most recent TV purchase: large screen (27-35 in) 7, % 103 HH owns big screen TV (36-42 in) 4, % 91 Most recent TV purchase: big screen (36-42 in) 3, % 97 HH owns giant screen TV (over 42 in) 2, % 73 Most recent TV purchase: giant screen (over 42 in) 2, % 78 HH owns LCD TV 4, % 103 HH owns plasma TV 1, % 86 HH owns projection TV % 74 HH owns video game system 6, % 76 Purchased video game system in last 12 months 2, % 81 HH owns video game system: handheld 1, % 49 HH owns video game system: attached to TV/computer 5, % 75 HH owns video game system: Game Boy % 28 HH owns video game system: Game Boy Advance/SP 1, % 66 HH owns video game system: Nintendo DS 1, % 58 Behavior and Preferences Reports Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2010 and November 17, 2011 Page 2 of

102 Electronics and Internet Market Potential 100 S Wacker Dr, Chicago, IL, L Ring: 1 mile radius Long Behavior and Preferences Reports Expected Product/Consumer Behavior Number of Adults/HHs Percent HH owns video game system: Nintendo GameCube % HH owns video game system: Nintendo Wii 1, % HH owns video game system: PlayStation 2 2, % HH owns video game system: PlayStation % HH owns video game system: Sony PlayStation/PS One % HH owns video game system: Sony PSP % HH owns video game system: Xbox 1, % HH owns video game system: Xbox 360 1, % HH purchased 5+ video games in last 12 months 1, % HH spent $101+ on video games in last 12 months 1, % Owns MP3 player 17, % Purchased MP3 player in last 12 months 5, % Owns Apple ipod 8, % Purchased Apple ipod in last 12 months 2, % Have any access to the Internet 39, % Have access to Internet: at home 35, % Have access to Internet: at work 24, % Have access to Internet: at school/library 12, % Have access to Internet:not hm/work/school/library 11, % Use Internet less than once a week % Use Internet 1-2 times per week % Use Internet 3-6 times per week 1, % Use Internet once a day 4, % Use Internet 2-4 times per day 8, % Use Internet 5 or more times per day 20, % Any Internet or online usage in last 30 days 36, % Used Internet in last 30 days: at home 33, % Used Internet in last 30 days: at work 22, % Used Internet in last 30 days: at school/library 4, % Used Internet/30 days: not home/work/school/library 7, % Internet last 30 days: used 34, % Internet last 30 days: used Instant Messenger 15, % Internet last 30 days: paid bills online 22, % Internet last 30 days: visited online blog 11, % Internet last 30 days: wrote online blog 3, % Internet last 30 days: visited chat room 2, % Internet last 30 days: looked for employment 7, % Internet last 30 days: played games online 7, % Internet last 30 days: traded/tracked investments 8, % Internet last 30 days: downloaded music 12, % Internet last 30 days: made phone call 2, % Internet last 30 days: made personal purchase 22, % Internet last 30 days: made business purchase 7, % Internet last 30 days: made travel plans 15, % Internet last 30 days: watched online video 15, % Internet last 30 days: obtained new/used car info 4, % Internet last 30 days: obtained financial info 17, % Internet last 30 days: obtained medical info 9, % Internet last 30 days: obtained latest news 25, % Internet last 30 days: obtained real estate info 7, % 102

103 Electronics and Internet Market Potential Expected Product/Consumer Behavior Number of Adults/HHs Percent MPI Internet last 30 days: obtained sports news/info 14, % 149 Ordered anything on Internet in last 12 months 22, % 157 Ordered on Internet/12 mo: airline ticket 14, % 210 Ordered on Internet/12 mo: CD/tape 3, % 178 Ordered on Internet/12 mo: clothing 11, % 196 Ordered on Internet/12 mo: computer 2, % 171 Ordered on Internet/12 mo: computer peripheral 3, % 176 Ordered on Internet/12 mo: DVD 5, % 199 Ordered on Internet/12 mo: flowers 3, % 206 Ordered on Internet/12 mo: software 3, % 154 Ordered on Internet/12 mo: tickets (concerts etc.) 8, % 205 Ordered on Internet/12 mo: toy 2, % 135 Purchased item from amazon.com in last 12 months 11, % 192 Purchased item from barnes&noble.com in last 12 mo 2, % 177 Purchased item from bestbuy.com in last 12 months 1, % 122 Purchased item from ebay.com in last 12 months 6, % 172 Purchased item from walmart.com in last 12 months % 42 Spent on Internet orders last 12 months: <$100 1, % 77 Spent on Internet orders last 12 months: $ , % 82 Spent on Internet orders last 12 months: $ , % 167 Spent on Internet orders last 12 months: $ , % 196 Connection to Internet from home: dial-up modem 1, % 34 Connection to Internet from home: cable modem 15, % 138 Connection to Internet from home: DSL 12, % 122 Connection to Internet from home: wireless 12, % 220 Connection to Internet from home: any broadband 33, % 138 DVDs rented in last 30 days: 1 1, % 147 DVDs rented in last 30 days: 2 2, % 126 DVDs rented in last 30 days: 3 2, % 153 DVDs rented in last 30 days: 4 1, % 93 DVDs rented in last 30 days: 5+ 5, % 103 Rented video tape/dvd last month: action/adventure 8, % 103 Rented video tape/dvd last month: classic 3, % 173 Rented video tape/dvd last month: comedy 9, % 111 Rented video tape/dvd last month: drama 7, % 130 Rented video tape/dvd last month: family/children 1, % 42 Rented video tape/dvd last month: foreign 2, % 307 Rented video tape/dvd last month: horror 2, % 81 Rented video tape/dvd last month: romance 3, % 100 Rented video tape/dvd last month: science fiction 1, % 86 Rented video tape/dvd last mo at Blockbuster Video 6, % 123 Rented video tape/dvd last mo at Hollywood Video 1, % 93 Bought video tape/dvd last month: action/adventure 3, % 93 Bought video tape/dvd last month: classic % 70 Bought video tape/dvd last month: comedy 2, % 77 Bought video tape/dvd last month: drama 1, % 83 Bought video tape/dvd last month: family/children 1, % 63 Bought video tape/dvd last month: horror 1, % 94 Bought video tape/dvd last month: romance % 84 Behavior and Preferences Reports Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2010 and November 17, 2011 Page 4 of

104 Electronics and Internet Market Potential Behavior and Preferences Reports Expected Product/Consumer Behavior Number of Adults/HHs Percent MPI Bought video tape/dvd last mo at Blockbuster Video % 84 Bought blank video tape in last 6 months 3, % 80 Bought 7+ blank video tapes in last 6 months % 67 DVDs purchased in last 30 days: 1 1, % 73 DVDs purchased in last 30 days: 2 1, % 93 DVDs purchased in last 30 days: 3-4 1, % 70 DVDs purchased in last 30 days: 5+ 1, % 79 Bought any camera in last 12 months 5, % 104 Spent on cameras in last 12 months: <$100 1, % 59 Spent on cameras in last 12 months: $ , % 86 Spent on cameras in last 12 months: $200+ 2, % 152 Own APS (point & shoot or SLR) camera 1, % 128 Own digital camera 17, % 130 Bought digital camera in last 12 months 4, % 145 Own digital point & shoot camera 13, % 130 Bought digital point & shoot camera in last 12 mo 2, % 134 Own digital SLR camera 4, % 130 Bought digital SLR camera in last 12 months 1, % 148 Own 35mm auto focus point & shoot camera 1, % 70 Own 35mm auto focus single lens reflex camera 1, % 111 Own 35mm auto focus zoom camera 1, % 63 Own 35mm single lens reflex camera 1, % 96 Own Canon camera 10, % 162 Bought Canon camera in last 12 months 1, % 220 Own Fuji camera 1, % 70 Own Kodak camera 2, % 55 Bought Kodak camera in last 12 months % 60 Own Nikon camera 2, % 92 Own Olympus camera 2, % 124 Own Polaroid camera % 62 Bought any camera accessory in last 12 months 18, % 103 Bought film in last 12 months 6, % 79 Bought film in last 12 months: <3 rolls 3, % 83 Bought film in last 12 months: 3-6 rolls 1, % 68 Bought film in last 12 months: 7+ rolls 1, % 82 Bought film in last 12 mo: APS (color prints) % 80 Bought film in last 12 mo: instant developing 1, % 125 Bought film in last 12 mo: 35mm (black & white) % 175 Bought film in last 12 mo: 35mm (color prints) 3, % 68 Bought Fuji film in last 12 months 1, % 52 Bought Kodak film in last 12 months 4, % 89 Bought store-brand film in last 12 months % 74 Purchased film in last 12 mo: department store % 46 Purchased film in last 12 mo: discount store 1, % Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2010 and November 17, 2011 Page 5 of 18

105 Electronics and Internet Market Potential Expected Product/Consumer Behavior Number of Adults/HHs Percent MPI Purchased film in last 12 mo: drug store 2, % 116 Purchased film in last 12 mo: grocery store % 89 Purchased film in last 12 mo: 1 hour service store % 85 Had film processed at discount store % 68 Had film processed at drug store 1, % 107 Had film processed at 1 hour service store % 71 Bought memory card for camera in last 12 months 2, % 81 Own memory card for camera 11, % 108 Behavior and Preferences Reports Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2010 and November 17, 2011 Page 6 of

106 Financial Investments Market Potential Behavior and Preferences Reports Demographic Summary Population 45,151 49,744 Population ,265 45,338 Households 24,068 26,529 Median Household Income $81,571 $100,706 Expected Number of Product/Consumer Behavior Adults Percent MPI Bank/financial institution: use full service bank 22, % 112 Bank/financial institution: use savings & loan 4, % 106 Bank/financial institution: use credit union 9, % 98 Bank/financial institution: use fed savings bank % 96 Bank/financial institution: use mutual funds co 1, % 111 Bank/financial institution: use Internet Bank 3, % 205 Used ATM/cash machine in last 12 months 27, % 133 Banked in person in last 12 months 25, % 118 Banked by mail in last 12 months 2, % 133 Banked by phone in last 12 months 8, % 134 Did banking over the Internet in last 12 months 19, % 171 Used direct deposit of paycheck in last 12 months 19, % 124 Have interest checking account 15, % 117 Have non-interest checking account 13, % 125 Have money market account 6, % 134 Have savings account 17, % 120 Have 401K retirement savings 9, % 129 Have IRA retirement savings 7, % 119 Have auto loan for new car 3, % 83 Have personal loan for education only 2, % 165 Have personal loan-not for education 1, % 150 Have home mortgage (1st) 8, % 107 Have 2nd mortgage (equity loan) 2, % 81 Have home equity line of credit 2, % 90 Have personal line of credit 2, % 115 Have overdraft protection 6, % 117 Own any securities investment 12, % 118 Own annuities % 76 Own certificate of deposit (6 months or less) 1, % 99 Own certificate of deposit (more than 6 months) 1, % 85 Own common/preferred stock in company you work for 1, % 135 Own common stock in company you don't work for 4, % 158 Own insured money market account (bank) % 106 Own shares in money market fund 3, % 130 Own shares in mutual fund (bonds) 3, % 129 Own shares in mutual fund (stock) 5, % 138 Own any stock 5, % 144 Own stock with market value <$ , % 129 Own stock with market value $ , % 132 Own stock with market value $ , % Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2010 and November 17, 2011 Page 1 of 6

107 Financial Investments Market Potential Expected Number of Product/Consumer Behavior Adults Percent MPI Own U.S. savings bond 2, % 96 Used financial planning counsel in last 12 months 4, % 127 Used full service brokerage firm in last 12 months 2, % 115 Own any credit/debit card (in own name) 34, % 112 Own American Express card (in own name) 8, % 170 Own Discover card (in own name) 3, % 86 Own MasterCard (in own name) 16, % 119 Own Visa (in own name) 23, % 118 Own any department store credit card (in own name) 12, % 97 Avg monthly credit card expenditures:<$111 4, % 78 Avg monthly credit card expenditures: $ , % 102 Avg monthly credit card expenditures: $ , % 102 Avg monthly credit card expenditures: $ , % 137 Avg monthly credit card expenditures: $701+ 9, % 178 Behavior and Preferences Reports Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2010 and November 17, 2011 Page 2 of 6 107

108 Health and Beauty Market Potential Behavior and Preferences Reports Demographic Summary Population 45,151 49,744 Population ,265 45,338 Households 24,068 26,529 Median Household Income $81,571 $100,706 Expected Number of Product/Consumer Behavior Adults Percent MPI Exercise at home 2+ times per week 13, % 110 Exercise at club 2+ times per week 11, % 226 Exercise at other facility (not club) 2+ times/wk 4, % 135 Own stationary bicycle 1, % 54 Own treadmill 2, % 51 Own weight lifting equipment 6, % 114 Presently controlling diet 18, % 110 Diet control for blood sugar level 1, % 45 Diet control for cholesterol level 2, % 56 Diet control to maintain weight 5, % 116 Diet control for physical fitness 6, % 162 Diet control for salt restriction 1, % 74 Diet control for weight loss 5, % 90 Used doctor's care/diet for diet method % 69 Used exercise program for diet method 5, % 143 Used Weight Watchers as diet method 1, % 86 Buy foods specifically labeled as fat-free 7, % 100 Buy foods specifically labeled as high fiber 5, % 121 Buy foods specifically labeled as high protein 2, % 123 Buy foods specifically labeled as lactose-free % 88 Buy foods specifically labeled as low-calorie 4, % 108 Buy foods specifically labeled as low-carb 2, % 85 Buy foods specifically labeled as low-cholesterol 2, % 76 Buy foods specifically labeled as low-fat 5, % 104 Buy foods specifically labeled as low-sodium 3, % 90 Buy foods specifically labeled as natural/organic 7, % 205 Buy foods specifically labeled as sugar-free 4, % 82 Used butter alternatives in last 6 months 1, % 90 Used egg alternatives in last 6 months 5, % 89 Used salt alternatives in last 6 months 8, % 76 Drank meal/dietary supplement in last 6 months 2, % 93 Used nutrition/energy bar in last 6 months 11, % 203 Drank sports drink/thirst quencher in last 6 mo 14, % 107 Used vitamin/dietary supplement in last 6 months 23, % 115 Vitamin/dietary suppl used/6 mo: antioxidant 1, % 96 Vitamin/dietary suppl used/6 mo: B complex 1, % 98 Vitamin/dietary suppl used/6 mo: B complex+c % 94 Vitamin/dietary suppl used/6 mo: B % 59 Vitamin/dietary suppl used/6 mo: B-12 2, % 106 Vitamin/dietary suppl used/6 mo: C 4, % 142 Vitamin/dietary suppl used/6 mo: calcium 4, % Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2010 and November 11, 2011 Page 1 of 12

109 Health and Beauty Market Potential Expected Number of Product/Consumer Behavior Adults Percent MPI Vitamin/dietary suppl used/6 mo: D 2, % 135 Vitamin/dietary suppl used/6 mo: E 2, % 104 Vitamin/dietary suppl used/6 mo: garlic % 67 Vitamin/dietary suppl used/6 mo: glucosamine 2, % 123 Vitamin/dietary suppl used/6 mo: multiple formula 6, % 134 Vitamin/dietary suppl used/6 mo: multiple w/iron 2, % 127 Vitamin/dietary suppl used/6 mo: mult w/minerals 2, % 117 Vitamin/dietary suppl used/6 mo: zinc 1, % 179 Vitamin/dietary suppl/6 mo: Caltrate % 61 Vitamin/dietary suppl/6 mo: Centrum 3, % 155 Vitamin/dietary suppl/6 mo: Nature Made 2, % 115 Visited doctor in last 12 months 32, % 101 Visited doctor in last 12 months: 1-3 times 14, % 105 Visited doctor in last 12 months: 4-7 times 8, % 96 Visited doctor in last 12 months: 8+ times 9, % 101 Visited doctor in last 12 mo: allergist % 93 Visited doctor in last 12 mo: cardiologist 1, % 56 Visited doctor in last 12 mo: chiropractor 3, % 105 Visited doctor in last 12 mo: dentist 17, % 112 Visited doctor in last 12 mo: dermatologist 4, % 148 Visited doctor in last 12 mo: ear/nose/throat 2, % 120 Visited doctor in last 12 mo: eye 8, % 96 Visited doctor in last 12 mo: general/family 16, % 92 Visited doctor in last 12 mo: internist 4, % 154 Visited doctor in last 12 mo: physical therapist 1, % 89 Visited doctor in last 12 mo: podiatrist 1, % 115 Visited doctor in last 12 mo: urologist 1, % 72 Visited nurse practitioner in last 12 months 1, % 107 Wear regular/sun/tinted prescription eyeglasses 13, % 95 Wear bi-focals 3, % 53 Wear disposable contact lenses 3, % 137 Wear soft contact lenses 5, % 156 Spent on contact lenses in last 12 mo:<$ % 85 Spent on contact lenses in last 12 mo:$ , % 110 Spent on contact lenses in last 12 mo:$200+ 2, % 234 Bought prescription eyewear: discount optical ctr 2, % 82 Bought prescription eyewear: from eye doctor 9, % 91 Bought prescription eyewear: retail optical chain 5, % 113 Used prescription drug for allergy/hay fever 2, % 90 Used prescription drug for anxiety/panic 1, % 104 Used prescription drug for arthritis/rheumatism % 83 Used prescription drug for asthma 1, % 70 Used prescription drug for backache/back pain 1, % 65 Used prescription drug for depression 2, % 120 Used prescr drug for diabetes (insulin dependent) % 57 Used prescr drug for diabetes (non-insulin) % 62 Used prescription drug for eczema/skin itch/rash 1, % 126 Behavior and Preferences Reports Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2010 and November 11, 2011 Page 2 of

110 Health and Beauty Market Potential Behavior and Preferences Reports Expected Number of Product/Consumer Behavior Adults Percent MPI Used prescription drug for heartburn/acid reflux 1, % 56 Used prescription drug for high blood pressure 2, % 47 Used prescription drug for high cholesterol 1, % 38 Used prescription drug for migraine headache % 58 Used prescription drug for sinus congest./headache 1, % 95 Used prescription drug for urinary tract infection % 70 Used last 6 mo: adhesive bandages 23, % 101 Used last 6 mo: athlete's foot/foot care product 6, % 112 Used last 6 mo: cold/sinus/allergy med (nonprescr) 19, % 98 Used last 6 mo: children's cold tablets/liquids 2, % 37 Used last 6 mo: contact lens cleaning solution 7, % 151 Used last 6 mo: cotton swabs 16, % 83 Used last 6 mo: cough/sore throat drops (nonprescr) 17, % 91 Used last 6 mo: cough syrup/suppressant (nonprescr) 13, % 94 Used last 6 mo: children's cough syrup 2, % 43 Used last 6 mo: diarrhea remedy 5, % 75 Used last 6 mo: eye wash and drops 11, % 93 Used last 6 mo: headache/pain reliever (nonprescr) 33, % 97 Used last 6 mo: hemorrhoid remedy 2, % 76 Used last 6 mo: indigestion/upset stomach remedy 15, % 84 Used last 6 mo: lactose intolerance product 1, % 88 Used last 6 mo: laxative/fiber supplement 4, % 74 Used last 6 mo: medicated skin ointment 13, % 104 Used last 6 mo: medicated throat remedy 3, % 72 Used last 6 mo: nasal spray 6, % 97 Used last 6 mo: pain reliever/fever reducer (kids) 4, % 45 Used last 6 mo: pain relieving rub/liquid/patch 7, % 77 Used last 6 mo: sleeping tablets (nonprescription) 2, % 106 Used last 12 mo: sunburn remedy 6, % 105 Used last 12 mo: suntan/sunscreen product 21, % 134 Used last 12 mo: SPF 15+ suntan/sunscreen product 16, % 135 Used last 6 mo: toothache/gum/canker sore remedy 4, % 69 Used last 6 mo: vitamins for children 3, % 52 Used body powder in last 6 months 9, % 85 Used body powder <3 times in last 7 days 5, % 106 Used body powder 8+ times in last 7 days % 80 Used body wash/shower gel in last 6 months 19, % 92 Used breath freshener in last 6 months 17, % 90 Used complexion care product in last 6 months 21, % 113 Used complexion care product <7 times last week 5, % 104 Used complexion care product 11+ times last week 8, % 126 Used complexion care prod: dry facial skin type 2, % 90 Used complexion care prod: normal facial skin type 8, % 135 Used complexion care prod: oily facial skin type 2, % 112 Used dental floss in last 6 months 29, % Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2010 and November 11, 2011 Page 3 of 12

111 Health and Beauty Market Potential Expected Number of Product/Consumer Behavior Adults Percent MPI Used dental rinse in last 6 months 7, % 91 Used denture adhesive/fixative in last 6 months 1, % 60 Used denture cleaner in last 6 months 2, % 57 Used deodorant/antiperspirant in last 6 months 38, % 99 Used deodorant/antiperspirant <8 times last week 29, % 103 Used deodorant/antiperspirant 15+ times last week 1, % 57 Used disposable razor in last 6 months 19, % 89 Used electric shaver in last 6 months 7, % 92 Used hair coloring product (at home) last 6 months 7, % 87 Used hair conditioner (at home) in last 6 months 25, % 99 Used hair conditioning treatment (at home)/6 mo 9, % 93 Used hair growth product in last 6 months 1, % 140 Used hair mousse in last 6 months 5, % 76 Used hair spray (at home) in last 6 months 12, % 80 Used hair styling gel/lotion in last 6 months 13, % 123 Used hand & body cream/lotion/oil in last 6 months 28, % 95 Used hand & body cream/lotion/oil <5 times last wk 9, % 102 Used hand & body cream/lotion/oil 9+ times last wk 8, % 80 Used hand & body cream in last 6 months 6, % 95 Used hand & body lotion in last 6 months 19, % 95 Used hand & body oil in last 6 months 2, % 99 Used lip care in last 6 months 25, % 102 Used liquid soap/hand sanitizer in last 6 months 31, % 99 Used mouthwash in last 6 months 26, % 97 Used mouthwash <4 times in last 7 days 10, % 113 Used mouthwash 8+ times in last 7 days 5, % 86 Used shampoo (at home) in last 6 months 37, % 98 Used shampoo plus conditioner prod (at home)/6 mo 5, % 72 Used shaving cream/gel in last 6 months 20, % 95 Used personal care soap (bar) in last 6 months 32, % 94 Used personal care soap for antibacterial purpose 8, % 101 Used personal care soap for complexion 3, % 109 Used personal care soap for deodorant 6, % 95 Use personal care soap for moisturizing 8, % 95 Bought toothbrush in last 6 months 34, % 97 Bought electric toothbrush in last 6 months 3, % 141 Used toothpaste in last 6 months 40, % 102 Used toothpaste <8 times in last 7 days 11, % 87 Used toothpaste 15+ times in last 7 days 6, % 92 Used toothpaste with baking soda in last 6 months 4, % 99 Used toothpaste (gel) in last 6 months 11, % 100 Used toothpaste (paste) in last 6 months 21, % 109 Used whitening toothpaste in last 6 months 15, % 109 Used tooth whitener (not toothpaste) last 6 months 5, % 126 Had professional manicure/pedicure last 6 months 10, % 143 Had professional facial/massage last 6 months 7, % 192 Spent $100+ at barber shops in last 6 months 3, % 154 Spent $100+ at beauty parlors in last 6 months 7, % 110 Behavior and Preferences Reports Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2010 and November 11, 2011 Page 4 of

112 Pets and Products Market Potential Behavior and Preferences Reports Demographic Summary Population 45,151 49,744 Population ,265 45,338 Households 24,068 26,529 Median Household Income $81,571 $100,706 Expected Number of Product/Consumer Behavior Households Percent MPI HH owns any pet 8, % 66 HH owns any bird % 48 HH owns any cat 4, % 82 HH owns any dog 3, % 42 HH owns 1 cat 2, % 96 HH owns 2+ cats 1, % 65 HH owns 1 dog 3, % 53 HH owns 2+ dogs % 23 HH used canned cat food in last 6 months 2, % 86 HH used <4 cans of cat food in last 7 days 1, % 99 HH used 8+ cans of cat food in last 7 days % 98 HH used packaged dry cat food in last 6 months 4, % 83 HH used <5 pounds of packaged dry cat food last mo 2, % 115 HH used 11+ pounds of packaged dry cat food last mo 1, % 63 HH used cat treats in last 6 months 2, % 96 HH used cat litter in last 6 months 4, % 90 HH used canned dog food in last 6 months 1, % 49 HH used packaged dry dog food in last 6 months 3, % 42 HH used <10 pounds of pkgd dry dog food last month 2, % 51 HH used 25+ pounds of pkgd dry dog food last month 1, % 38 HH used dog biscuits/treats in last 6 months 3, % 43 HH used <2 packages of dog biscuits/treats last mo 1, % 52 HH used 4+ packages of dog biscuits/treats last mo % 27 HH used flea/tick care prod for cat/dog last 12 mo 4, % 52 HH member took pet to vet in last 12 mo: 1 time 1, % 57 HH member took pet to vet in last 12 mo: 2 times 1, % 63 HH member took pet to vet in last 12 mo: 3 times % 54 HH member took pet to vet in last 12 mo: 4 times % 59 HH member took pet to vet in last 12 mo: 5+ times % 69 Bought pet food from vet in last 12 months 1, % 101 Bought flea control product from vet in last 12 mo 1, % Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2010 and November 17, 2011 Page 1 of 3

113 Restaurant Market Potential Demographic Summary Population 45,151 49,744 Population ,265 45,338 Households 24,068 26,529 Median Household Income $81,571 $100,706 Expected Number of Product/Consumer Behavior Adults Percent MPI Went to family restaurant/steak house in last 6 months 28, % 97 Family restaurant/steak house last month: <2 times 11, % 111 Family restaurant/steak house last month: 2-4 times 10, % 96 Family restaurant/steak house last month: 5+ times 6, % 77 Family restaurant/steak house last 6 months: breakfast 3, % 64 Family restaurant/steak house last 6 months: lunch 10, % 101 Family restaurant/steak house last 6 months: snack 1, % 158 Family restaurant/steak house last 6 months: dinner 20, % 96 Family restaurant/steak house last 6 months: weekday 15, % 96 Family restaurant/steak house last 6 months: weekend 17, % 93 Family restaurant/steak house last 6 months: Applebee's 8, % 80 Family restaurant/steak house last 6 months: Bennigan's 1, % 137 Family restaurant/steak house last 6 months: Bob Evans Farm % 44 Family restaurant/steak house last 6 months: Cheesecake Factory 5, % 188 Family restaurant/steak house last 6 months: Chili's Grill & Bar 5, % 108 Family restaurant/steak house last 6 months: Cracker Barrel 2, % 53 Family restaurant/steak house last 6 months: Denny's 2, % 74 Family restaurant/steak house last 6 months: Friendly's 1, % 105 Family restaurant/steak house last 6 months: Golden Corral 1, % 41 Family restaurant/steak house last 6 months: Intl Hse of Pancakes 4, % 95 Family restaurant/steak house last 6 months: Lone Star Steakhouse % 64 Family restaurant/steak house last 6 months: Old Country Buffet % 81 Family restaurant/steak house last 6 months: Olive Garden 6, % 82 Family restaurant/steak house last 6 months: Outback Steakhouse 4, % 88 Family restaurant/steak house last 6 months: Perkins 1, % 67 Family restaurant/steak house last 6 months: Red Lobster 4, % 81 Family restaurant/steak house last 6 months: Red Robin 1, % 85 Family restaurant/steak house last 6 months: Ruby Tuesday 2, % 75 Family restaurant/steak house last 6 months: Ryan's % 32 Family restaurant/steak house last 6 months: Sizzler 1, % 104 Family restaurant/steak house last 6 months: T.G.I. Friday's 4, % 99 Went to fast food/drive-in restaurant in last 6 months 35, % 98 Went to fast food/drive-in restaurant <6 times/month 16, % 116 Went to fast food/drive-in restaurant 6-13 times/month 11, % 96 Went to fast food/drive-in restaurant 14+ times/month 7, % 73 Fast food/drive-in last 6 months: breakfast 11, % 98 Fast food/drive-in last 6 months: lunch 23, % 95 Fast food/drive-in last 6 months: snack 11, % 156 Fast food/drive-in last 6 months: dinner 19, % 96 Behavior and Preferences Reports Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2010 and November 17, 2011 Page 1 of 6 113

114 Restaurant Market Potential Behavior and Preferences Reports Expected Number of Product/Consumer Behavior Adults Percent MPI Fast food/drive-in last 6 months: weekday 26, % 98 Fast food/drive-in last 6 months: weekend 19, % 96 Fast food/drive-in last 6 months: A & W % 48 Fast food/drive-in last 6 months: Arby's 5, % 67 Fast food/drive-in last 6 months: Boston Market 3, % 163 Fast food/drive-in last 6 months: Burger King 11, % 75 Fast food/drive-in last 6 months: Captain D's % 41 Fast food/drive-in last 6 months: Carl's Jr. 2, % 94 Fast food/drive-in last 6 months: Checkers % 73 Fast food/drive-in last 6 months: Chick-fil-A 4, % 78 Fast food/drive-in last 6 months: Chipotle Mex. Grill 6, % 266 Fast food/drive-in last 6 months: Chuck E. Cheese 1, % 67 Fast food/drive-in last 6 months: Church's Fr. Chicken 1, % 74 Fast food/drive-in last 6 months: Dairy Queen 4, % 72 Fast food/drive-in last 6 months: Del Taco 1, % 101 Fast food/drive-in last 6 months: Domino's Pizza 5, % 106 Fast food/drive-in last 6 months: Dunkin' Donuts 8, % 170 Fast food/drive-in last 6 months: Fuddruckers 1, % 120 Fast food/drive-in last 6 months: Hardee's 1, % 38 Fast food/drive-in last 6 months: Jack in the Box 3, % 93 Fast food/drive-in last 6 months: KFC 6, % 60 Fast food/drive-in last 6 months: Little Caesars 1, % 46 Fast food/drive-in last 6 months: Long John Silver's % 37 Fast food/drive-in last 6 months: McDonald's 19, % 86 Fast food/drive-in last 6 months: Panera Bread 5, % 125 Fast food/drive-in last 6 months: Papa John's 3, % 98 Fast food/drive-in last 6 months: Pizza Hut 5, % 55 Fast food/drive-in last 6 months: Popeyes 2, % 74 Fast food/drive-in last 6 months: Quiznos 4, % 134 Fast food/drive-in last 6 months: Sonic Drive-In 1, % 36 Fast food/drive-in last 6 months: Starbucks 12, % 197 Fast food/drive-in last 6 months: Steak n Shake 1, % 93 Fast food/drive-in last 6 months: Subway 12, % 97 Fast food/drive-in last 6 months: Taco Bell 11, % 84 Fast food/drive-in last 6 months: Wendy's 11, % 86 Fast food/drive-in last 6 months: Whataburger % 43 Fast food/drive-in last 6 months: White Castle 1, % 68 Fast food/drive-in last 6 months: eat in 14, % 95 Fast food/drive-in last 6 months: home delivery 4, % 94 Fast food/drive-in last 6 months: take-out/drive-thru 17, % 83 Fast food/drive-in last 6 months: take-out/walk-in 13, % Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2010 and November 17, 2011 Page 2 of 6

115 Sports and Leisure Market Potential Demographic Summary Population 45,151 49,744 Population ,265 45,338 Households 24,068 26,529 Median Household Income $81,571 $100,706 Expected Product/Consumer Behavior Number of Adults Percent MPI Participated in aerobics 6, % 164 Participated in archery % 61 Participated in backpacking/hiking 6, % 177 Participated in baseball 2, % 113 Participated in basketball 4, % 118 Participated in bicycling (mountain) 2, % 171 Participated in bicycling (road) 7, % 179 Participated in boating (power) 2, % 99 Participated in bowling 6, % 145 Participated in canoeing/kayaking 2, % 123 Participated in downhill skiing 3, % 263 Participated in fishing (fresh water) 3, % 70 Participated in fishing (salt water) 1, % 104 Participated in football 3, % 124 Participated in Frisbee 3, % 167 Participated in golf 5, % 120 Play golf < once a month 2, % 154 Play golf 1+ times a month 1, % 90 Participated in horseback riding % 60 Participated in hunting with rifle % 29 Participated in hunting with shotgun % 34 Participated in ice skating 2, % 207 Participated in jogging/running 8, % 201 Participated in martial arts % 130 Participated in motorcycling 1, % 89 Participated in Pilates 2, % 205 Participated in roller skating % 82 Participated in snowboarding 1, % 243 Participated in soccer 2, % 143 Participated in softball 2, % 149 Participated in swimming 10, % 126 Participated in target shooting 1, % 92 Participated in tennis 4, % 230 Participated in volleyball 2, % 151 Participated in walking for exercise 13, % 112 Participated in weight lifting 8, % 184 Participated in yoga 5, % 229 Spent on high end sports/recreation equipment/12 mo: <$250 2, % 137 Spent on high end sports/recreation equipment/12 mo: $250+ 1, % 100 Attend sports event: auto racing (NASCAR) 2, % 77 Attend sports event: auto racing (not NASCAR) 2, % 81 Attend sports event: baseball game 8, % 141 Behavior and Preferences Reports Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2010 and November 12, 2011 Page 1 of

116 Sports and Leisure Market Potential Behavior and Preferences Reports Expected Product/Consumer Behavior Number of Adults Percent MPI Attend sports event: basketball game (college) 3, % 102 Attend sports event: basketball game (pro) 4, % 114 Attend sports event: football game (college) 4, % 103 Attend sports event: football-monday night game (pro) 2, % 116 Attend sports event: football-weekend game (pro) 5, % 156 Attend sports event: golf tournament 2, % 118 Attend sports event: ice hockey game 3, % 114 Attend sports event: soccer game 2, % 108 Attend sports event: tennis match 2, % 142 Attended adult education course in last 12 months 4, % 155 Attended auto show in last 12 months 3, % 100 Went to bar/night club in last 12 months 15, % 200 Went to beach in last 12 months 14, % 147 Attended dance performance in last 12 months 3, % 193 Danced/went dancing in last 12 months 6, % 156 Dined out in last 12 months 24, % 121 Dine out < once a month 2, % 116 Dine out once a month 1, % 69 Dine out 2-3 times a month 4, % 104 Dine out once a week 7, % 151 Dine out 2+ times per week 6, % 157 Gambled at casino in last 12 months 7, % 116 Gambled at casino 6+ times in last 12 months % 60 Gambled in Atlantic City in last 12 months 1, % 135 Gambled in Las Vegas in last 12 months 3, % 172 Attended horse races in last 12 months 1, % 146 Attended movies in last 6 months 29, % 120 Attended movies in last 90 days: < once a month 15, % 113 Attended movies in last 90 days: once a month 5, % 127 Attended movies in last 90 days: 2-3 times a month 4, % 159 Attended movies in last 90 days: once/week or more 1, % 95 Prefer to see movie after second week of release 11, % 120 Went to museum in last 12 months 11, % 225 Attended music performance in last 12 months 16, % 170 Attended country music performance in last 12 mo 1, % 54 Attended rock music performance in last 12 months 9, % 214 Attended classical music/opera performance/12 mo 4, % 253 Went to live theater in last 12 months 9, % 178 Visited a theme park in last 12 months 9, % 104 Visited Disney World (FL)/12 mo: Magic Kingdom 1, % 95 Visited any Sea World in last 12 months 1, % 138 Visited any Six Flags in last 12 months 2, % 124 Went to zoo in last 12 months 7, % 148 Played backgammon in last 12 months 1, % 143 Participated in book club in last 12 months 1, % 128 Played billiards/pool in last 12 months 6, % 161 Played bingo in last 12 months 1, % 61 Did birdwatching in last 12 months 1, % 78 Played board game in last 12 months 10, % Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2010 and November 12, 2011 Page 2 of 12

117 Sports and Leisure Market Potential Expected Product/Consumer Behavior Number of Adults Percent MPI Played cards in last 12 months 10, % 119 Played chess in last 12 months 2, % 169 Cooked for fun in last 12 months 11, % 133 Did crossword puzzle in last 12 months 7, % 122 Participated in fantasy sports league last 12 mo 2, % 175 Flew a kite in last 12 months 1, % 111 Did furniture refinishing in last 12 months 1, % 120 Did indoor gardening/plant care in last 12 months 5, % 123 Participated in karaoke in last 12 months 2, % 156 Bought lottery ticket in last 12 months 13, % 95 Bought lottery ticket in last 12 mo: Daily Drawing 2, % 107 Bought lottery ticket in last 12 mo: Instant Game 5, % 86 Bought lottery ticket in last 12 mo: Lotto Drawing 8, % 99 Played lottery: <3 times in last 30 days 7, % 115 Played lottery: 3-7 times in last 30 days 3, % 83 Played lottery: 8+ times in last 30 days 2, % 74 Played musical instrument in last 12 months 5, % 171 Did painting/drawing in last 12 months 4, % 184 Did photography in last 12 months 7, % 149 Read book in last 12 months 22, % 132 Participated in trivia games in last 12 months 3, % 160 Played video game in last 12 months 6, % 115 Did woodworking in last 12 months 2, % 108 Participated in word games in last 12 months 4, % 114 Member of AARP 4, % 67 Member of business club 2, % 225 Member of charitable organization 3, % 130 Member of church board % 49 Member of fraternal order 1, % 90 Member of religious club 1, % 64 Member of union 1, % 88 Member of veterans club % 49 Bought any children`s toy/game in last 12 months 11, % 79 Spent on toys/games in last 12 months: <$50 1, % 61 Spent on toys/games in last 12 months: $ % 64 Spent on toys/games in last 12 months: $ , % 67 Spent on toys/games in last 12 months: $ , % 85 Spent on toys/games in last 12 months: $500+ 2, % 105 Bought infant toy in last 12 months 2, % 85 Bought pre-school toy in last 12 months 3, % 103 Spent on toys/games (for child <6)/12 mo: <$100 3, % 80 Spent on toys/games (for child <6)/12 mo: $ , % 103 Spent on toys/games (for child <6)/12 mo: $200+ 3, % 100 Bought for child in last 12 mo: boy action figure 2, % 77 Bought for child in last 12 mo: girl action figure 1, % 119 Bought for child in last 12 mo: bicycle 2, % 75 Bought for child in last 12 mo: board game 4, % 83 Behavior and Preferences Reports Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2010 and November 12, 2011 Page 3 of

118 Sports and Leisure Market Potential Behavior and Preferences Reports Expected Product/Consumer Behavior Number of Adults Percent MPI Bought for child in last 12 mo: builder set 1, % 88 Bought for child in last 12 mo: car 2, % 61 Bought for child in last 12 mo: construction toy 1, % 60 Bought for child in last 12 mo: large/baby doll 2, % 82 Bought for child in last 12 mo: fashion doll 1, % 72 Bought for child in last 12 mo: plush doll/animal 2, % 77 Bought for child in last 12 mo: doll accessories 1, % 91 Bought for child in last 12 mo: doll clothing 1, % 93 Bought for child in last 12 mo: educational toy 5, % 89 Bought for child in last 12 mo: electronic game 2, % 73 Bought for child in last 12 mo: mechanical toy % 48 Bought for child in last 12 mo: model kit/set % 68 Bought for child in last 12 mo: sound game % 83 Bought for child in last 12 mo: water toy 2, % 71 Bought for child in last 12 mo: word game 1, % 77 Bought book in last 12 months 26, % 127 Bought 1-3 books in last 12 months 8, % 103 Bought 4-9 books in last 12 months 9, % 154 Bought 10+ books in last 12 months 8, % 129 Bought paperback book in last 12 months 21, % 140 Bought <3 paperback books in last 12 months 6, % 120 Bought 3-6 paperback books in last 12 months 9, % 168 Bought 7+ paperback books in last 12 months 6, % 131 Bought hardcover book in last 12 months 16, % 142 Bought <3 hardcover books in last 12 months 7, % 147 Bought 3-5 hardcover books in last 12 months 4, % 140 Bought 6+ hardcover books in last 12 months 4, % 135 Bought book (fiction) in last 12 months 16, % 139 Bought book (non-fiction) in last 12 months 16, % 156 Bought biography in last 12 months 6, % 203 Bought children`s book in last 12 months 4, % 77 Bought cookbook in last 12 months 5, % 123 Bought desk dictionary in last 12 months % 115 Bought history book in last 12 months 5, % 178 Bought mystery book in last 12 months 4, % 94 Bought personal/business self-help book last 12 mo 4, % 168 Bought religious book (not bible) last 12 months 2, % 87 Bought romance book in last 12 months 1, % 60 Bought science fiction book in last 12 months 2, % 123 Bought book through book club in last 12 months 1, % 68 Bought book at book store in last 12 months 20, % 146 Bought book at Barnes & Noble in last 12 months 13, % 172 Bought book at Borders in last 12 months 7, % 159 Bought book at convenience store in last 12 months % 94 Bought book at department store in last 12 months 2, % 69 Bought book at drug store in last 12 months % 82 Bought book through Internet in last 12 mo 8, % 203 Bought book through mail order in last 12 months 1, % 93 Bought book at supermarket in last 12 months 1, % 48 Bought book at warehouse store in last 12 months 1, % Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2010 and November 12, 2011 Page 4 of 12

119 Community Analyst Online Spending Reports

120 Automotive Aftermarket Expenditures Spending Reports Demographic Summary Population 45,151 49,744 Households 24,068 26,529 Families 7,178 7,796 Median Age Median Household Income $81,571 $100,706 Products Spending Potential Average Amount Index Spent Total Vehicle Coolant/Brake/Transmission Fluids 159 $7.61 $183,108 Gasoline 150 $4, $101,463,722 Motor Oil 147 $17.39 $418,656 Vehicle Parts/Equipment and Accessories 162 $90.88 $2,187,326 Tire Purchase/Replacement 140 $ $4,855,976 Vehicle Audio/Video Equipment and Installation 180 $12.76 $307,107 Vehicle Cleaning Products and Services 168 $13.70 $329,761 Services Auto Repair Service Policy 140 $23.03 $554,393 Membership Fees for Automobile Service Clubs 146 $32.05 $771,388 Global Positioning Services 149 $3.77 $90,838 Vehicle Air Conditioning Repair 146 $25.79 $620,609 Vehicle Body Work and Painting 158 $60.26 $1,450,316 Vehicle Brake Work 160 $ $3,053,912 Vehicle Clutch/Transmission Repair 147 $67.61 $1,627,295 Vehicle Cooling System Repair 161 $46.65 $1,122,724 Vehicle Drive Shaft and Rear-end Repair 177 $15.30 $368,272 Vehicle Electrical System Repair 159 $54.82 $1,319,440 Vehicle Exhaust System Repair 164 $21.94 $528,058 Vehicle Front End Alignment/Wheel Balance & Rotation 154 $28.50 $685,874 Lube/Oil Change and Oil Filters 145 $ $3,137,903 Vehicle Motor Repair/Replacement 152 $ $3,355,393 Vehicle Motor Tune-up 163 $ $2,429,946 Vehicle Shock Absorber Replacement 170 $11.36 $273,384 Vehicle Steering/Front End Repair 160 $44.28 $1,065,807 Tire Repair and Other Repair Work 157 $ $2,460, Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Source: Esri forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor Statistics. November 17, 2011 Page 1 of 3

121 Financial Expenditures Demographic Summary Population 45,151 49,744 Households 24,068 26,529 Families 7,178 7,796 Median Age Median Household Income $81,571 $100,706 Spending Potential Average Amount Index Spent Total Assets Market Value Checking Accounts 132 $8, $199,689,693 Savings Accounts 132 $17, $419,396,431 U.S. Savings Bonds 114 $ $11,242,903 Stocks, Bonds & Mutual Funds 119 $46, $1,120,163,080 Annual Changes Checking Accounts 169 $ $10,582,505 Savings Accounts 221 $ $20,787,350 U.S. Savings Bonds -41 $-0.98 $-23,493 Earnings Dividends, Royalties, Estates, Trusts 124 $1, $29,270,647 Interest from Savings Accounts or Bonds 131 $1, $28,897,563 Retirement Plan Contributions 141 $1, $46,674,700 Liabilities Original Mortgage Amount 143 $30, $738,009,079 Vehicle Loan Amount $4, $101,235,768 Amount Paid: Interest Home Mortgage 130 $6, $145,805,829 Lump Sum Home Equity Loan 124 $ $3,882,436 New Car/Truck/Van Loan 144 $ $7,266,986 Used Car/Truck/Van Loan 157 $ $6,132,284 Amount Paid: Principal Home Mortgage 121 $2, $57,531,424 Lump Sum Home Equity Loan 121 $ $4,886,584 New Car/Truck/Van Loan 140 $1, $37,375,535 Used Car/Truck/Van Loan 151 $1, $27,651,216 Spending Reports Checking Account and Banking Service Charges 187 $51.93 $1,249,797 Finance Charges, excluding Mortgage/Vehicle 168 $ $9,893,054 Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Detail may not sum to totals due to rounding. Annual change may be negative. 1 Vehicle Loan Amount is the amount of a loan for a car, truck, van, boat, camper, motorcycle, motor scooter, or moped, excluding interest. Source: Esri forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor Statistics. November 12, 2011 Page 1 of 3 121

122 House and Home Expenditures Spending Reports 2010 Housing Summary 2010 Demographic Summary Housing Units 27,479 Population 45, Percent Change 10.54% Households 24,068 Percent Occupied 87.6% Families 7,178 Percent Owner HHs 50.1% Median Age 35.7 Median Home Value $308,445 Median Household Income $81,571 Spending Potential Average Amount Index Spent Total Owned Dwellings 125 $14, $355,011,129 Mortgage Interest 130 $6, $145,805,829 Mortgage Principal 121 $2, $57,531,424 Property Taxes 123 $2, $65,740,284 Homeowners Insurance 108 $ $11,677,670 Ground Rent 110 $79.84 $1,921,480 Maintenance and Remodeling Services 123 $2, $58,918,368 Maintenance and Remodeling Materials 116 $ $10,360,396 Property Management and Security 148 $ $3,055,207 Rented Dwellings 328 $11, $271,383,474 Rent 332 $10, $260,137,506 Rent Received as Pay 302 $ $6,675,194 Renters' Insurance 281 $36.71 $883,424 Maintenance and Repair Services 236 $50.02 $1,203,779 Maintenance and Repair Materials 195 $ $2,483,571 Owned Vacation Homes 144 $ $16,158,807 Mortgage Payment 139 $ $6,843,389 Property Taxes 132 $ $3,590,666 Homeowners Insurance 127 $18.86 $453,992 Maintenance and Remodeling 169 $ $4,740,907 Property Management and Security 129 $22.02 $529,854 Housing While Attending School 129 $ $2,521,791 Household Operations 147 $2, $55,713,816 Child Care 175 $ $19,455,286 Care for Elderly or Handicapped 121 $87.28 $2,100,635 Appliance Rental and Repair 125 $30.51 $734,388 Computer Information Services 162 $ $9,538,293 Home Security System Services 129 $33.84 $814,465 Non-Apparel Household Laundry/Dry Cleaning 37 $13.82 $332,546 Housekeeping Services 141 $ $5,184,615 Lawn and Garden 122 $ $12,267,503 Moving/Storage/Freight Express 188 $ $2,751,344 PC Repair (Personal Use) 156 $13.77 $331,396 Reupholstering/Furniture Repair 133 $10.58 $254,596 Termite/Pest Control 110 $26.74 $643,655 Water Softening Services 105 $5.90 $142,011 Internet Services Away from Home 168 $4.50 $108,204 Voice Over IP Service 207 $13.81 $332,352 Other Home Services (1) 131 $30.01 $722,390 Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Detail may not sum to totals due to rounding. 122 November 18, 2011 Page 1 of 9

123 House and Home Expenditures Spending Potential Average Amount Index Spent Total Utilities, Fuels, Public Services 148 $6, $160,927,546 Bottled Gas 80 $54.05 $1,300,767 Electricity 144 $2, $58,652,324 Fuel Oil 146 $ $3,935,779 Natural Gas 148 $ $23,263,473 Telephone Services 161 $2, $55,843,405 Water and Other Public Services 135 $ $17,743,034 Coal/Wood/Other Fuel 91 $7.85 $188,951 Housekeeping Supplies 149 $1, $25,101,236 Laundry and Cleaning Supplies 150 $ $6,873,559 Postage and Stationery 149 $ $7,345,478 Other HH Products (2) 148 $ $10,882,214 Household Textiles 153 $ $4,901,476 Bathroom Linens 170 $30.14 $725,361 Bedroom Linens 163 $ $2,427,314 Kitchen and Dining Room Linens 152 $4.68 $112,753 Curtains and Draperies 138 $39.69 $955,287 Slipcovers, Decorative Pillows 162 $6.92 $166,524 Materials for Slipcovers/Curtains 120 $18.43 $443,467 Other Linens 168 $2.94 $70,777 Furniture 162 $ $23,422,922 Mattresses and Box Springs 164 $ $3,141,984 Other Bedroom Furniture 162 $ $4,178,687 Sofas 179 $ $6,525,998 Living Room Tables and Chairs 152 $ $3,033,092 Kitchen, Dining Room Furniture 167 $ $2,497,745 Infant Furniture 166 $18.47 $444,639 Outdoor Furniture 123 $32.85 $790,707 Wall Units, Cabinets, Other Furniture (3) 147 $ $2,810,145 Major Appliances 133 $ $9,676,836 Dishwashers and Disposals 124 $33.81 $813,750 Refrigerators and Freezers 130 $ $2,567,207 Clothes Washers 129 $64.68 $1,556,608 Clothes Dryers 128 $48.97 $1,178,526 Cooking Stoves and Ovens 133 $62.60 $1,506,603 Microwave Ovens 164 $20.96 $504,510 Window Air Conditioners 175 $12.27 $295,217 Electric Floor Cleaning Equipment 135 $30.48 $733,652 Sewing Machines and Miscellaneous Appliances 134 $21.64 $520,792 Spending Reports Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Detail may not sum to totals due to rounding. November 18, 2011 Page 2 of 9 123

124 House and Home Expenditures Spending Reports Household Items Spending Potential Average Amount Index Spent Total Floor Coverings 143 $ $2,586,469 Housewares 147 $ $3,050,081 Small Appliances 154 $50.59 $1,217,517 Window Coverings 147 $57.12 $1,374,822 Lamps and Other Lighting Fixtures 145 $34.15 $821,845 Infant Equipment 51 $10.25 $246,697 Rental of Furniture 255 $11.80 $284,033 Laundry and Cleaning Equipment 149 $33.27 $800,708 Closet and Storage Items 33 $8.36 $201,227 Luggage 156 $14.41 $346,902 Clocks and Other Household Decoratives 40 $82.19 $1,978,131 Telephones and Accessories 118 $50.47 $1,214,617 Telephone Answering Devices 155 $1.31 $31,432 Grills and Outdoor Equipment 35 $18.57 $446,903 Power Tools 140 $44.80 $1,078,205 Hand Tools 189 $19.55 $470,412 Office Furniture/Equipment for Home Use 148 $24.15 $581,263 Computers and Hardware for Home Use 170 $ $7,822,239 Software and Accessories for Home Use 169 $48.20 $1,160,154 Other Household Items (4) 147 $ $3,669,145 (1) Other Home Services include miscellaneous home services and small repair jobs not already specified. (2) Other HH Products includes paper towels, napkins, toilet tissue, facial tissue, and miscellaneous household products, such as paper, plastic and foil products. (3) Wall Units Cabinets and Other Furniture includes modular wall units, shelves or cabinets, and other living room, family or recreation room furniture including desks. (4) Other Household Items includes the purchase/rental of smoke alarms and detectors for owned and rented homes, other household appliances for owned and rented homes, curtain and drapery hardware, rope, portable ladders, sheds, non-permanent shelves and shelving, Personal Digital Assistants, and miscellaneous household Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Detail may not sum to totals due to rounding. 124 November 18, 2011 Page 3 of 9

125 Medical Expenditures Demographic Summary Population 45,151 49,744 Households 24,068 26,529 Families 7,178 7,796 Median Household Income $81,571 $100,706 Males per 100 Females Population By Age Population <5 Years 3.2% 3.3% Population 5-17 Years 5.4% 5.6% Population 65+ Years 8.3% 10.1% Median Age Spending Potential Average Amount Index Spent Total Health Care 134 $5, $120,552,647 Medical Care 135 $2, $58,337,183 Physician Services 141 $ $7,682,963 Dental Services 140 $ $10,937,073 Eyecare Services 143 $71.51 $1,721,006 Lab Tests, X-Rays 131 $72.09 $1,735,121 Hospital Room and Hospital Services 144 $ $4,733,798 Convalescent or Nursing Home Care 181 $41.83 $1,006,646 Other Medical services (1) 131 $ $3,528,227 Nonprescription Drugs 140 $ $3,472,264 Prescription Drugs 124 $ $14,868,166 Nonprescription Vitamins 142 $80.47 $1,936,704 Medicare Prescription Drug Premium 130 $64.55 $1,553,605 Eyeglasses and Contact Lenses 138 $ $2,556,866 Hearing Aids 119 $25.79 $620,745 Medical Equipment for General Use 140 $8.86 $213,189 Other Medical Supplies (2) 144 $73.58 $1,770,787 Spending Reports Health Insurance 134 $2, $62,215,530 Blue Cross/Blue Shield 131 $ $17,688,683 Commercial Health Insurance 138 $ $12,461,524 Health Maintenance Organization 157 $ $12,567,415 Medicare Payments 123 $ $12,202,067 Long Term Care Insurance 121 $ $2,435,870 Other Health Insurance (3) 120 $ $4,860,078 Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Detail may not sum to totals due to rounding. (1) Other Medical Services includes Services by Medical Professionals other than Physicians, Nursing Services, Therapeutic Treatments, Blood Donation, Ambulance, Emergency Room, and Outpatient Hospital Services (2) Other Medical Supplies includes Topicals, Dressings, Supportive and Convalescent Medical Equipment, Rental of Medical Equipment for General Use, and Rental of Supportive and Convalescent Medical Equipment. (3) Other Health Insurance includes Medicare Supplements and Other Health Insurance excluding Blue Cross/Blue Shield. Source: Esri forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor statistics November 17, 2011 Page 1 of 3 125

126 Recreation Expenditures Spending Reports Demographic Summary Population 45,151 49,744 Households 24,068 26,529 Families 7,178 7,796 Median Age Median Household Income $81,571 $100,706 Spending Potential Average Amount Index Spent Total Entertainment/Recreation Fees and Admissions 155 $ $23,142,168 Admission to Movies, Theater, Opera, Ballet 172 $ $6,278,365 Admission to Sporting Events, excl.trips 149 $88.87 $2,138,896 Fees for Participant Sports, excl.trips 145 $ $3,720,710 Fees for Recreational Lessons 148 $ $4,845,845 Membership Fees for Social/Recreation/Civic Clubs 155 $ $6,110,595 Dating Services 258 $1.98 $47,758 Rental of Video Cassettes and DVDs 177 $72.88 $1,753,983 Toys & Games 161 $ $5,650,896 Toys and Playground Equipment 160 $ $5,446,603 Play Arcade Pinball/Video Games 202 $3.83 $92,092 Online Entertainment and Games 201 $4.66 $112,207 Recreational Vehicles and Fees 122 $ $9,483,827 Docking and Landing Fees for Boats and Planes 143 $10.14 $244,146 Camp Fees 135 $38.86 $935,316 Purchase of RVs or Boats 119 $ $7,981,432 Rental of RVs or Boats 157 $13.42 $322,974 Sports, Recreation and Exercise Equipment 118 $ $5,157,328 Exercise Equipment and Gear, Game Tables 124 $ $2,454,001 Bicycles 174 $34.44 $828,943 Camping Equipment 72 $10.46 $251,650 Hunting and Fishing Equipment 76 $29.34 $706,044 Winter Sports Equipment 156 $10.06 $242,169 Water Sports Equipment 122 $8.15 $196,230 Other Sports Equipment 145 $13.72 $330,271 Rental/Repair of Sports/Recreation/Exercise Equipment 154 $6.15 $148,025 Photographic Equipment and Supplies 157 $ $3,920,272 Film 142 $10.49 $252,550 Film Processing 146 $32.73 $787,808 Photographic Equipment 171 $73.24 $1,762,808 Photographer Fees/Other Supplies & Equip Rental/Repair 150 $46.42 $1,117,109 Reading 153 $ $5,698,545 Magazine/Newspaper Subscriptions 130 $82.54 $1,986,533 Magazine/Newspaper Single Copies 170 $32.51 $782,531 Books 168 $ $2,929, Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Detail may not sum to totals due to rounding. Source: Esri forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor Statistics. November 17, 2011 Page 1 of 3

127 Retail Goods and Services Expenditures Top Tapestry Segments Percent Demographic Summary Metro Renters 68.5% Population 45,151 49,744 Laptops and Lattes 23.2% Households 24,068 26,529 City Strivers 2.7% Families 7,178 7,796 Main Street, USA 1.8% Median Age Metropolitans 1.6% Median Household Income $81,571 $100,706 Spending Potential Average Amount Index Spent Total Apparel and Services 120 $2, $69,253,425 Men's 112 $ $12,353,272 Women's 104 $ $20,760,714 Children's 121 $ $11,711,429 Footwear 84 $ $8,413,535 Watches & Jewelry 173 $ $8,081,325 Apparel Products and Services (1) 352 $ $7,933,149 Computer Computers and Hardware for Home Use 170 $ $7,822,239 Software and Accessories for Home Use 169 $48.20 $1,160,154 Entertainment & Recreation 155 $5, $120,385,716 Fees and Admissions 155 $ $23,142,168 Membership Fees for Clubs (2) 155 $ $6,110,595 Fees for Participant Sports, excl. Trips 145 $ $3,720,710 Admission to Movie/Theatre/Opera/Ballet 172 $ $6,278,365 Admission to Sporting Events, excl. Trips 149 $88.87 $2,138,896 Fees for Recreational Lessons 148 $ $4,845,845 Dating Services 258 $1.98 $47,758 TV/Video/Audio 162 $2, $48,284,844 Community Antenna or Cable TV 157 $1, $27,253,070 Televisions 162 $ $7,559,657 VCRs, Video Cameras, and DVD Players 179 $36.43 $876,850 Video Cassettes and DVDs 181 $95.04 $2,287,427 Video and Computer Game Hardware and Software 175 $97.40 $2,344,291 Satellite Dishes 147 $1.86 $44,640 Rental of Video Cassettes and DVDs 177 $72.88 $1,753,983 Streaming/Downloaded Video 189 $2.64 $63,524 Audio (3) 164 $ $5,793,852 Rental and Repair of TV/Radio/Sound Equipment 168 $12.78 $307,551 Pets 174 $ $18,030,048 Toys and Games (4) 161 $ $5,650,896 Recreational Vehicles and Fees (5) 122 $ $9,483,827 Sports/Recreation/Exercise Equipment (6) 118 $ $5,157,328 Photo Equipment and Supplies (7) 157 $ $3,920,272 Reading (8) 153 $ $5,698,545 Catered Affairs (9) 172 $42.29 $1,017,789 Food 163 $12, $301,470,141 Food at Home 160 $7, $172,464,791 Bakery and Cereal Products 157 $ $22,534,680 Meats, Poultry, Fish, and Eggs 161 $1, $40,142,657 Dairy Products 157 $ $18,842,527 Fruits and Vegetables 163 $1, $30,810,714 Snacks and Other Food at Home (10) 160 $2, $60,134,215 Food Away from Home 167 $5, $129,005,350 Alcoholic Beverages 185 $1, $25,435,196 Nonalcoholic Beverages at Home 161 $ $17,012,654 Spending Reports Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Detail may not sum to totals due to rounding. Source: Esri forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor Statistics. November 12, 2011 Page 1 of 9 127

128 Retail Goods and Services Expenditures Spending Reports Financial Spending Potential Average Amount Index Spent Total Investments 144 $2, $60,386,374 Vehicle Loans 150 $7, $176,979,045 Health Nonprescription Drugs 140 $ $3,472,264 Prescription Drugs 124 $ $14,868,166 Eyeglasses and Contact Lenses 138 $ $2,556,866 Home Mortgage Payment and Basics (11) 125 $11, $282,675,362 Maintenance and Remodeling Services 123 $2, $58,918,368 Maintenance and Remodeling Materials (12) 116 $ $10,360,396 Utilities, Fuel, and Public Services 148 $6, $160,927,546 Household Furnishings and Equipment Household Textiles (13) 153 $ $4,901,476 Furniture 162 $ $23,422,922 Floor Coverings 143 $ $2,586,469 Major Appliances (14) 133 $ $9,676,836 Housewares (15) 147 $ $3,050,081 Small Appliances 154 $50.59 $1,217,517 Luggage 156 $14.41 $346,902 Telephones and Accessories 118 $50.47 $1,214,617 Household Operations Child Care 175 $ $19,455,286 Lawn and Garden (16) 122 $ $12,267,503 Moving/Storage/Freight Express 188 $ $2,751,344 Housekeeping Supplies (17) 149 $1, $25,101,236 Insurance Owners and Renters Insurance 113 $ $12,561,045 Vehicle Insurance 154 $1, $43,121,611 Life/Other Insurance 122 $ $12,227,193 Health Insurance 134 $2, $62,215,530 Personal Care Products (18) 157 $ $15,075,909 School Books and Supplies (19) 182 $ $4,679,247 Smoking Products 173 $ $17,753,528 Transportation Vehicle Purchases (Net Outlay) (20) 152 $6, $160,650,225 Gasoline and Motor Oil 150 $4, $103,214,393 Vehicle Maintenance and Repairs 154 $1, $34,877,218 Travel Airline Fares 166 $ $18,304,817 Lodging on Trips 146 $ $15,282,608 Auto/Truck/Van Rental on Trips 161 $59.39 $1,429,300 Food and Drink on Trips 150 $ $15,703, Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Detail may not sum to totals due to rounding. Source: Esri forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor Statistics. November 12, 2011 Page 2 of 9

129 Retail Goods and Services Expenditures (1) Apparel Products and Services includes material for making clothes, sewing patterns and notions, shoe repair and other shoe services, apparel laundry and dry cleaning, alteration, repair and tailoring of apparel, clothing rental and storage, and watch and jewelry repair. (2) Membership Fees for Clubs includes membership fees for social, recreational, and civic clubs. (3) Audio includes satellite radio service, sound components and systems, digital audio players, records, CDs, audio tapes, streaming/downloaded audio, tape recorders, radios, musical instruments and accessories, and rental and repair of musical instruments. (4) Toys and Games includes toys, games, arts and crafts, tricycles, playground equipment, arcade games, and online entertainment and games. (5) Recreational Vehicles & Fees includes docking and landing fees for boats and planes, purchase and rental of RVs or boats, and camp fees. (6) Sports/Recreation/Exercise Equipment includes exercise equipment and gear, game tables, bicycles, camping equipment, hunting and fishing equipment, winter sports equipment, water sports equipment, other sports equipment, and rental/repair of sports/recreation/exercise equipment. (7) Photo Equipment and Supplies includes film, film processing, photographic equipment, rental and repair of photo equipment, and photographer fees. (8) Reading includes magazine and newspaper subscriptions, single copies of magazines and newspapers, and books. (9) Catered Affairs includes expenses associated with live entertainment and rental of party supplies. (10) Snacks and Other Food at Home includes candy, chewing gum, sugar, artificial sweeteners, jam, jelly, preserves, margarine, fat, oil, salad dressing, nondairy cream and milk, peanut butter, frozen prepared food, potato chips, nuts, salt, spices, seasonings, olives, pickles, relishes, sauces, gravy, other condiments, soup, prepared salad, prepared dessert, baby food, miscellaneous prepared food, and nonalcoholic beverages. (11) Mortgage Payment and Basics includes mortgage interest, mortgage principal, property taxes, homeowners insurance, and ground rent. (12) Maintenance and Remodeling Materials includes supplies/tools/equipment for painting and wallpapering, plumbing supplies and equipment, electrical/heating/ac supplies, materials for hard surface flooring, materials for roofing/gutters, materials for plaster/panel/siding, materials for patio/fence/brick work, landscaping materials, and insulation materials for owned homes. Spending Reports (13) Household Textiles includes bathroom linens, bedroom linens, kitchen linens, dining room linens, other linens, curtains, draperies, slipcovers, decorative pillows, and materials for slipcovers and curtains. (14) Major Appliances includes dishwashers, disposals, refrigerators, freezers, washers, dryers, stoves, ovens, microwaves, window air conditioners, electric floor cleaning equipment, sewing machines, and miscellaneous appliances. (15) Housewares includes plastic dinnerware, china, flatware, glassware, serving pieces, nonelectric cookware, and tableware. (16) Lawn and Garden includes lawn and garden supplies, equipment and care service, indoor plants, fresh flowers, and repair/rental of lawn and garden equipment. (17) Housekeeping Supplies includes soaps and laundry detergents, cleaning products, toilet tissue, paper towels, napkins, paper/plastic/foil products, stationery, giftwrap supplies, postage, and delivery services. (18) Personal Care Products includes hair care products, nonelectric articles for hair, wigs, hairpieces, oral hygiene products, shaving needs, perfume, cosmetics, skincare, bath products, nail products, deodorant, feminine hygiene products, and personal care appliances. (19) School Books and Supplies includes school books and supplies for college, elementary school, high school, and preschool. (20) Vehicle Purchases (Net Outlay) includes net outlay for new and used cars, trucks, vans, motorcycles, and motor scooters. Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Detail may not sum to totals due to rounding. Source: Esri forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor Statistics. November 12, 2011 Page 3 of 9 129

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131 Community Analyst Online Economic Activity Reports

132 Business Locations Latitude: S Wacker Dr, Chicago, IL Longitude: Ring: 5 miles radius 2000 Residential Population: 816, Total Sales ($000) 143, Residential Population: 865, Daytime Business Population 851, Residential Population: 875,185 Daytime Business/Residential Ratio: 1.0:1 Annual Population Growth % Data above represents all businesses in area Data below represents selected businesses only NAICS Code Selected: All NAICS Franchise Distance From Employees Sales ($000) Code Business Name Code Site in Miles Number Percent Number Percent Economic Activity Reports GREELEY & HANSEN LLC n/a 0.02 SW % 0 0.0% 100 S WACKER DR # SURPLUS LINE ASSN OF ILLINOIS n/a 0.02 SW % 0 0.0% 100 S WACKER DR # BANK OF AMERICA M 0.02 SW % 0 0.0% 100 S WACKER DR # USI MIDWEST n/a 0.02 SW % 4, % 100 S WACKER DR # SCHINDLER ELEVATOR CORP n/a 0.02 SW % 3, % 100 S WACKER DR # SPRINT S 0.02 SW 8 0.0% 4, % 100 S WACKER DR # NYSE ARCA INC n/a 0.02 SW % 66, % 100 S WACKER DR # MASS MUTUAL FINANCIAL GROUP N 0.02 SW 7 0.0% 1, % 100 S WACKER DR LSK PRINTING & COPY n/a 0.02 SW 5 0.0% % 100 S WACKER DR # THOMAS FINANCIAL CARSON n/a 0.02 SW 0 0.0% % 100 S WACKER DR FAMILY OFFICE EXCHANGE n/a 0.02 SW % 12, % 100 S WACKER DR # ABERDEEN STRATEGIC CAPITAL LLP n/a 0.02 SW % 4, % 100 S WACKER DR HARMER ASSOCIATES n/a 0.02 SW % 4, % 100 S WACKER DR # HISPANIC ALLIANCE FOR CAREER n/a 0.02 SW % 0 0.0% 100 S WACKER DR # BLACKWELL CONSULTING SVC n/a 0.02 SW % 23, % 100 S WACKER DR # TOWNSEND ANALYTICS LTD n/a 0.02 SW % 0 0.0% 100 S WACKER DR # TERRA NOVA FINANCIAL GROUP INC n/a 0.02 SW % 0 0.0% 100 S WACKER DR # 1550 The contents of this report shall not be used for direct marketing purposes. Source: Business data provided by Infogroup, Omaha NE Copyright U.S. Bureau of Census Bureau., 2000 Census of Population and Housing. Esri forecasts for 2010 and Page 1 of

133 Business Locations Latitude: S Wacker Dr, Chicago, IL Longitude: Ring: 5 miles radius NAICS Franchise Distance From Employees Sales ($000) Code Business Name Code Site in Miles Number Percent Number Percent COTTER CONSULTING INC n/a 0.02 SW % 10, % 100 S WACKER DR # PURVI INC n/a 0.02 SW 1 0.0% % 100 S WACKER DR # WORLD GYM W 0.02 SW % % 100 S WACKER DR # STARBUCKS SW % % 100 S WACKER DR # FOGELSON CO INC n/a 0.02 SW 0 0.0% 0 0.0% 100 S WACKER DR FUTURE'S ROUTE n/a 0.02 SW 2 0.0% % 100 S WACKER DR # LAKESIDE BUILDING MAINTENANCE n/a 0.02 SW 0 0.0% % 100 S WACKER DR ANDERSON RASOR & PARTNERS LLP n/a 0.02 SW % 10, % 100 S WACKER DR # TERRA NOVA FINANCIAL LLC n/a 0.02 SW % 0 0.0% 100 S WACKER DR # URS CORP n/a 0.02 SW 0 0.0% 1, % 100 S WACKER DR RBC CAPITAL MARKETS CORP n/a 0.02 SW 0 0.0% 1, % 100 S WACKER DR # FORTIS CLEARING AMERICAS LLC n/a 0.02 SW 0 0.0% 0 0.0% 100 S WACKER DR REALTY SERVICES INTL n/a 0.02 SW 0 0.0% % 100 S WACKER DR SUN TRADING n/a 0.02 SW 0 0.0% % 100 S WACKER DR # TRADIENT TECHNOLOGIES INC n/a 0.02 SW 0 0.0% 0 0.0% 100 S WACKER DR # MARKET WISE TRADING SCHOOL LLC n/a 0.02 SW 0 0.0% 0 0.0% 100 S WACKER DR # ATOS EURONEXT MARKET SOLUTIONS n/a 0.02 SW 0 0.0% % 100 S WACKER DR # OPTIMUM INVESTMENT ADVISORSD n/a 0.02 SW % 12, % 100 S WACKER DR # NYSE TECHNOLOGIES n/a 0.02 SW % 4, % 100 S WACKER DR # 17 Economic Activity Reports The contents of this report shall not be used for direct marketing purposes. Source: Business data provided by Infogroup, Omaha NE Copyright U.S. Bureau of Census Bureau., 2000 Census of Population and Housing. Esri forecasts for 2010 and Page 2 of

134 Business Locations Latitude: S Wacker Dr, Chicago, IL Longitude: Ring: 5 miles radius NAICS Franchise Distance From Employees Sales ($000) Code Business Name Code Site in Miles Number Percent Number Percent Economic Activity Reports DANIELS TRADING n/a 0.02 SW 0 0.0% 1, % 100 S WACKER DR # PRIMERA ENGINEERS LTD n/a 0.02 SW % 15, % 100 S WACKER DR # GLOBALVIEW SOFTWARE n/a 0.02 SW % 10, % 100 S WACKER DR # CAPMARK FINANCE INC n/a 0.02 SW % 0 0.0% 100 S WACKER DR # URBAN KITCHEN n/a 0.02 SW 8 0.0% % 100 S WACKER DR # MAGNIFY INC n/a 0.02 SW % 3, % 100 S WACKER DR # PAZZO'S CUCINA ITALIANA n/a 0.02 SW % 1, % 100 S WACKER DR # INNOVATIVE COST SOLUTIONS INC n/a 0.02 SW 8 0.0% 1, % 100 S WACKER DR # R R DONNELLEY & SONS CO n/a 0.03 E % 0 0.0% 111 S WACKER DR # ASTOR ASSET MANAGEMENT n/a 0.03 E 8 0.0% 2, % 111 S WACKER DR # EASTDIL SECURED n/a 0.03 E % 1, % 111 S WACKER DR # VANEK VICKERS & MASINI PC AIPQST 0.03 E % 2, % 111 S WACKER DR # KANTI'S LIFESTYLES INC n/a 0.03 E 1 0.0% % 111 S WACKER DR CPE COMMUNICATIONS n/a 0.03 E % 2, % 111 S WACKER DR # PREMIER ASSEST MANAGEMENT n/a 0.03 E 5 0.0% 1, % 111 S WACKER DR # MUNIMAE MIDLANDS n/a 0.03 E 0 0.0% 3, % 111 S WACKER DR SILVER POINT CAPITAL MGMT n/a 0.03 E 0 0.0% % 111 S WACKER DR # GRIPPO & ELDEN n/a 0.03 E % 6, % 111 S WACKER DR LORD BISSELL & BROOK LLP n/a 0.03 E 6 0.0% 1, % 111 S WACKER DR The contents of this report shall not be used for direct marketing purposes. Source: Business data provided by Infogroup, Omaha NE Copyright U.S. Bureau of Census Bureau., 2000 Census of Population and Housing. Esri forecasts for 2010 and Page 3 of

135 Business Locations Latitude: S Wacker Dr, Chicago, IL Longitude: Ring: 5 miles radius NAICS Franchise Distance From Employees Sales ($000) Code Business Name Code Site in Miles Number Percent Number Percent LOCKELORD BISSELL & LIDDELL n/a 0.03 E 0 0.0% % 111 S WACKER DR # AMERICAN CAPITAL STRATEGIES n/a 0.03 E % 13, % 111 S WACKER DR # R R DONNELLEY FINANCIAL SVC n/a 0.03 E 0 0.0% 0 0.0% 111 S WACKER DR # DELOITTE C 0.03 E 5, % 865, % 111 S WACKER DR # LOCKE LORD BISSELL & LIDDELL IQSU 0.03 E % 112, % 111 S WACKER DR # GALLUP ORGANIZATION n/a 0.03 E % 0 0.0% 111 S WACKER DR # FACT FLOW RESEARCH n/a 0.03 E % 10, % 111 S WACKER DR # VENTAS REALTY LP n/a 0.03 E 0 0.0% 0 0.0% 111 S WACKER DR # LINDEN LLC n/a 0.03 E 0 0.0% 1, % 111 S WACKER DR # TOWNHOUSE RESTAURANT & WINE n/a 0.03 E % 1, % 111 S WACKER DR MOORE RESPONSE MARKETING n/a 0.03 E % 5, % 111 S WACKER DR # MAGNUSSON KLEMENCIC ASSOC INC n/a 0.03 E % 35, % 111 S WACKER DR JOHN BUCK CO n/a 0.03 E 0 0.0% % 111 S WACKER DR WELLS FARGO FOOTHILL INC n/a 0.03 E % 0 0.0% 111 S WACKER DR # CAPTIVATE NETWORK n/a 0.03 E 0 0.0% % 111 S WACKER DR HARBOR FUNDS n/a 0.03 E 0 0.0% 0 0.0% 111 S WACKER DR # HARBOR CAPITAL ADVISORS INC n/a 0.03 E 0 0.0% % 111 S WACKER DR # IXIS NORTH AMERICA INC n/a 0.03 E 0 0.0% 0 0.0% 111 S WACKER DR # JESUP & LAMONT n/a 0.03 E 0 0.0% 0 0.0% 111 S WACKER DR Economic Activity Reports The contents of this report shall not be used for direct marketing purposes. Source: Business data provided by Infogroup, Omaha NE Copyright U.S. Bureau of Census Bureau., 2000 Census of Population and Housing. Esri forecasts for 2010 and Page 4 of

136 Business Locations Latitude: S Wacker Dr, Chicago, IL Longitude: Ring: 5 miles radius NAICS Franchise Distance From Employees Sales ($000) Code Business Name Code Site in Miles Number Percent Number Percent Economic Activity Reports MFC CAPITAL FUNDING n/a 0.03 E 0 0.0% 0 0.0% 111 S WACKER DR # NEXT GENERATION INC n/a 0.03 E 0 0.0% 0 0.0% 111 S WACKER DR # PUROHIT NAVIGATION INC n/a 0.03 E % 10, % 111 S WACKER DR # VENTAS INC n/a 0.03 E % 0 0.0% 111 S WACKER DR # MAYER BROWN LLP n/a 0.04 NE % 0 0.0% 71 S WACKER DR # RBS ASSET FINANCE INC n/a 0.04 NE % 0 0.0% 71 S WACKER DR # HYATT CENTER 71 S WACKER MKTNG n/a 0.04 NE % 2, % 71 S WACKER DR # BROOKFIELD REDDING LLC n/a 0.04 NE % 15, % 71 S WACKER DR # TOWERS PERRIN n/a 0.04 NE 0 0.0% 2, % 71 S WACKER DR # GORE CREEK ASSET n/a 0.04 NE % 3, % 71 S WACKER DR # ADMIRAL RISK INSURANCE SVC INC n/a 0.04 NE % 2, % 71 S WACKER DR # SIEGFRIED GROUP C 0.04 NE 0 0.0% % 71 S WACKER DR # CHICAGO FUNDAMENTAL INVESTMENT n/a 0.04 NE 0 0.0% 2, % 71 S WACKER DR # PIPER JAFFRAY & CO n/a 0.04 NE % 4, % 71 S WACKER DR # RIEMER & BRAUNSTEIN LLP n/a 0.04 NE 0 0.0% % 71 S WACKER DR # COPIA CAPITAL LLC n/a 0.04 NE % 11, % 71 S WACKER DR # HYATT HOTELS CORP n/a 0.04 NE % 0 0.0% 71 S WACKER DR # HYATT INTERNATIONAL CORP n/a 0.04 NE 0 0.0% 0 0.0% 71 S WACKER DR CLASSIC RESIDENCE BY HYATT n/a 0.04 NE % 0 0.0% 71 S WACKER DR # 900 The contents of this report shall not be used for direct marketing purposes. Source: Business data provided by Infogroup, Omaha NE Copyright U.S. Bureau of Census Bureau., 2000 Census of Population and Housing. Esri forecasts for 2010 and Page 5 of

137 Business Locations Latitude: S Wacker Dr, Chicago, IL Longitude: Ring: 5 miles radius NAICS Franchise Distance From Employees Sales ($000) Code Business Name Code Site in Miles Number Percent Number Percent CHARTER ONE NE 7 0.0% 0 0.0% 71 S WACKER DR # ROSEMONT PROJECT MANAGEMENT n/a 0.04 NE % 1, % 71 S WACKER DR # J F MCKINNEY & ASSOC n/a 0.04 NE 9 0.0% 1, % 71 S WACKER DR # OGILVIE SECURITY ADVISORS n/a 0.04 NE 7 0.0% 2, % 71 S WACKER DR # L HYATT CORPORATION n/a 0.04 NE % 0 0.0% 71 S WACKER DR CITIZENS BANK n/a 0.04 NE 0 0.0% 0 0.0% 71 S WACKER DR ARCHON GROUP LP n/a 0.04 NE 8 0.0% 3, % 71 S WACKER DR # HARRISON STREET REAL ESTATE n/a 0.04 NE % 2, % 71 S WACKER DR # FEELINGS GIFT SHOP n/a 0.04 NE 1 0.0% % 71 S WACKER DR HSBC BANK U 0.04 NE 0 0.0% 0 0.0% 71 S WACKER DR # L STONE & YOUNGBERG LLC n/a 0.04 NE % 4, % 71 S WACKER DR # CAFFE ROM n/a 0.04 NE % % 71 S WACKER DR MARITONI KANE n/a 0.04 NE 0 0.0% 0 0.0% 71 S WACKER DR COMMUNICATIONS CYPRESS n/a 0.04 NE 0 0.0% % 71 S WACKER DR MITSUI RAIL CAPITAL n/a 0.04 NE % 19, % 71 S WACKER DR # HYATT CENTER MGMT n/a 0.04 NE % 2, % 71 S WACKER DR # C W CAPITAL n/a 0.04 NE 0 0.0% 0 0.0% 71 S WACKER DR SAVVIAN LLC n/a 0.04 NE 8 0.0% 4, % 71 S WACKER DR # AT&T SOLUTIONS n/a 0.04 NE 0 0.0% 3, % 71 S WACKER DR Economic Activity Reports The contents of this report shall not be used for direct marketing purposes. Source: Business data provided by Infogroup, Omaha NE Copyright U.S. Bureau of Census Bureau., 2000 Census of Population and Housing. Esri forecasts for 2010 and Page 6 of

138 Business Locations Latitude: S Wacker Dr, Chicago, IL Longitude: Ring: 5 miles radius NAICS Franchise Distance From Employees Sales ($000) Code Business Name Code Site in Miles Number Percent Number Percent Economic Activity Reports MAYER BROWN ROWE & MAW LAW OFF n/a 0.04 NE 2 0.0% % 71 S WACKER DR # RISK METRICS GROUP INC n/a 0.04 NE 0 0.0% % 71 S WACKER DR # WTAS LLC n/a 0.04 NE 0 0.0% % 71 S WACKER DR # BANK OF AMERICA ATM n/a 0.04 NE 0 0.0% % 71 S WACKER DR PAINE & PARTNERS LLC n/a 0.04 NE 6 0.0% 1, % 71 S WACKER DR # PHILLIP C GOLDSTICK & ASSOC n/a 0.04 NE 7 0.0% 1, % 71 S WACKER DR # ALVORD BURDICK & HOWSON n/a 0.07 SE % 5, % 125 S WACKER DR # CHICAGO FINANCIAL SEARCH n/a 0.07 SE 4 0.0% % 125 S WACKER DR SHL AMERICAS n/a 0.07 SE % 0 0.0% 125 S WACKER DR JULIAN COLEMAN JR & CO C 0.07 SE 4 0.0% % 125 S WACKER DR # ACTIV FINANCIAL SYSTEMS INC n/a 0.07 SE % 9, % 125 S WACKER DR # URBAN LIBRARIES COUNCIL n/a 0.07 SE 9 0.0% 0 0.0% 125 S WACKER DR # DAWAH COMMITTEE n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR AMERICAN EXPRESS n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR # RIVERSIDE TECHNOLOGIES CORP n/a 0.07 SE 0 0.0% 1, % 125 S WACKER DR NEXGEN ADVISORS LLC n/a 0.07 SE % 3, % 125 S WACKER DR # ESI INTL n/a 0.07 SE % 2, % 125 S WACKER DR # CHILDREN'S HOME & AID n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR # H Q CONFERENCE CTR n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR The contents of this report shall not be used for direct marketing purposes. Source: Business data provided by Infogroup, Omaha NE Copyright U.S. Bureau of Census Bureau., 2000 Census of Population and Housing. Esri forecasts for 2010 and Page 7 of

139 Business Locations Latitude: S Wacker Dr, Chicago, IL Longitude: Ring: 5 miles radius NAICS Franchise Distance From Employees Sales ($000) Code Business Name Code Site in Miles Number Percent Number Percent DREAMSCAPE DESIGN INC n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR CAMBRIDGE REALTY CAPITAL n/a 0.07 SE % 2, % 125 S WACKER DR # EHRENBERG & FROST PC n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR INSTITUTE FOR HUMAN RESOURCES n/a 0.07 SE 0 0.0% % 125 S WACKER DR SULLIVAN INTERNATIONAL GROUP n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR # ODL SECURITIES INC n/a 0.07 SE 0 0.0% % 125 S WACKER DR # AJANTA INFOTECH INC n/a 0.07 SE 0 0.0% % 125 S WACKER DR # CIVIX DDI LLC n/a 0.07 SE 1 0.0% 0 0.0% 125 S WACKER DR # H R SEARCH FIRM n/a 0.07 SE 1 0.0% % 125 S WACKER DR # PROACCESS LLC n/a 0.07 SE 3 0.0% % 125 S WACKER DR # ENTWISTLE & CAPPUCCI n/a 0.07 SE 8 0.0% 1, % 125 S WACKER DR # ARC CAPITAL MANAGEMENT n/a 0.07 SE 0 0.0% 1, % 125 S WACKER DR # HORTON GROUP INC n/a 0.07 SE % 3, % 125 S WACKER DR # LEMME INSURANCE GROUP n/a 0.07 SE 6 0.0% 1, % 125 S WACKER DR # VISION LLP n/a 0.07 SE % 6, % 125 S WACKER DR # CAMP DRESSER & MC KEE INC n/a 0.07 SE % 16, % 125 S WACKER DR # DAVIS MC GRATH LLC ACHIST 0.07 SE % 3, % 125 S WACKER DR # GENEVA CAPITAL MARKETS n/a 0.07 SE 9 0.0% 3, % 125 S WACKER DR # H Q BUSINESS CTR n/a 0.07 SE 6 0.0% % 125 S WACKER DR # 300 Economic Activity Reports The contents of this report shall not be used for direct marketing purposes. Source: Business data provided by Infogroup, Omaha NE Copyright U.S. Bureau of Census Bureau., 2000 Census of Population and Housing. Esri forecasts for 2010 and Page 8 of

140 Business Locations Latitude: S Wacker Dr, Chicago, IL Longitude: Ring: 5 miles radius NAICS Franchise Distance From Employees Sales ($000) Code Business Name Code Site in Miles Number Percent Number Percent Economic Activity Reports QUORUM LITIGATION SVC n/a 0.07 SE 0 0.0% % 125 S WACKER DR VOYAGER ASSET MANAGEMENT n/a 0.07 SE 0 0.0% % 125 S WACKER DR BROOKWEINER LLC C 0.07 SE % 8, % 125 S WACKER DR # WITWER POLTROCK & GIAMPIETRO DS 0.07 SE % 3, % 125 S WACKER DR ASSET ADVISORY GROUP n/a 0.07 SE 2 0.0% % 125 S WACKER DR # HEMPLE RHEE AMERICA n/a 0.07 SE 2 0.0% 1, % 125 S WACKER DR HORWICH COLEMAN LEVIN LLC C 0.07 SE % 2, % 125 S WACKER DR # R F RIFKIN LTD C 0.07 SE 2 0.0% % 125 S WACKER DR # CRAFTSMAN HOMES INC n/a 0.07 SE 3 0.0% 1, % 125 S WACKER DR # SHAKESPEARE ASSOCIATES n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR COMPUTER TEAM RECRUITING n/a 0.07 SE 2 0.0% % 125 S WACKER DR # BUSINESS DEVELOPMENT ADVISORS n/a 0.07 SE 0 0.0% % 125 S WACKER DR # ARCHITECTURAL SYSTEMS INC n/a 0.07 SE 0 0.0% % 125 S WACKER DR TIDAL SOFTWARE n/a 0.07 SE % 3, % 125 S WACKER DR DATA NETWORK SYSTEM n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR EDUCATION FIRST n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR FLOW SYSTEMS n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR STAFFING NOW n/a 0.07 SE 0 0.0% 2, % 125 S WACKER DR GOOD TIMES MAGAZINE n/a 0.07 SE 0 0.0% 3, % 125 S WACKER DR The contents of this report shall not be used for direct marketing purposes. Source: Business data provided by Infogroup, Omaha NE Copyright U.S. Bureau of Census Bureau., 2000 Census of Population and Housing. Esri forecasts for 2010 and Page 9 of

141 Business Locations Latitude: S Wacker Dr, Chicago, IL Longitude: Ring: 5 miles radius NAICS Franchise Distance From Employees Sales ($000) Code Business Name Code Site in Miles Number Percent Number Percent M H GROUP n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR # MICRO MODELING ASSOC INC n/a 0.07 SE 0 0.0% % 125 S WACKER DR DENARD D NEWELL & ASSOC n/a 0.07 SE 1 0.0% % 125 S WACKER DR # NU VISION n/a 0.07 SE 0 0.0% 5, % 125 S WACKER DR PROGRESS SOFTWARE CORP n/a 0.07 SE 0 0.0% 2, % 125 S WACKER DR PICARD INTERNATIONAL n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR D BUSINESS SOLUTIONS n/a 0.07 SE 4 0.0% % 125 S WACKER DR # TISHMAN SPEYER PROPERTIES n/a 0.07 SE % 1, % 125 S WACKER DR # ACOS INTL CORP n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR DYNA VENT SOFTWARE n/a 0.07 SE 2 0.0% % 125 S WACKER DR # GUANAJUATO TRADE n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR LINSCO PRIVATE LEDGER FNCL SVC n/a 0.07 SE 2 0.0% % 125 S WACKER DR # MANAGEMENT TECHNOLOGY GROUP n/a 0.07 SE 0 0.0% % 125 S WACKER DR # NEW WORLD AIR HOLDINGS n/a 0.07 SE 0 0.0% 4, % 125 S WACKER DR SHEPPARD ASSOCIATES n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR BOARD MEMBER INC n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR CAUGHT IN THE WEB INC n/a 0.07 SE 0 0.0% % 125 S WACKER DR CRA GROUP n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR # FARLEY & ASSOC n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR Economic Activity Reports The contents of this report shall not be used for direct marketing purposes. Source: Business data provided by Infogroup, Omaha NE Copyright U.S. Bureau of Census Bureau., 2000 Census of Population and Housing. Esri forecasts for 2010 and Page 10 of

142 Business Locations Latitude: S Wacker Dr, Chicago, IL Longitude: Ring: 5 miles radius NAICS Franchise Distance From Employees Sales ($000) Code Business Name Code Site in Miles Number Percent Number Percent Economic Activity Reports ISSI CONSULTING GROUP n/a 0.07 SE 0 0.0% % 125 S WACKER DR # THOMAS GLASGLOW LTD LAW OFCS n/a 0.07 SE 0 0.0% % 125 S WACKER DR MONEY MATTERS FOR WOMEN-COLOR n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR TIBCO SOFTWARE INC n/a 0.07 SE 0 0.0% 6, % 125 S WACKER DR AIG RETIREMENT n/a 0.07 SE % 3, % 125 S WACKER DR # BURWOOD GROUP INC n/a 0.07 SE % 0 0.0% 125 S WACKER DR # INTERNATIONAL HEADQUARTERS n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR ENTRUST n/a 0.07 SE 1 0.0% % 125 S WACKER DR # MARCONI ASSET MANAGEMENT n/a 0.07 SE 0 0.0% % 125 S WACKER DR # ALCATEL-LUCENT n/a 0.07 SE 0 0.0% 3, % 125 S WACKER DR ASPEN GROUP CONSULTING PROJECT n/a 0.07 SE 0 0.0% % 125 S WACKER DR CCP GLOBAL n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR ECO n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR EDGE ALLIANCE & EDGE ALLIANCE n/a 0.07 SE 5 0.0% 0 0.0% 125 S WACKER DR # GRIFFIN SECURITY n/a 0.07 SE 0 0.0% % 125 S WACKER DR SHOWANDTELL.COM n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR FORUM CORP n/a 0.07 SE % 5, % 125 S WACKER DR # J H FERGUSON & ASSOC LLC n/a 0.07 SE % 0 0.0% 125 S WACKER DR # CORINTHIAN GROUP ADVERTISING n/a 0.07 SE 0 0.0% 1, % 125 S WACKER DR # 2950 The contents of this report shall not be used for direct marketing purposes. Source: Business data provided by Infogroup, Omaha NE Copyright U.S. Bureau of Census Bureau., 2000 Census of Population and Housing. Esri forecasts for 2010 and Page 11 of

143 Business Locations Latitude: S Wacker Dr, Chicago, IL Longitude: Ring: 5 miles radius NAICS Franchise Distance From Employees Sales ($000) Code Business Name Code Site in Miles Number Percent Number Percent INTEGRITY PROPERTY INVSTMNT n/a 0.07 SE 0 0.0% % 125 S WACKER DR # BRICKCRAFT INC n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR ERNEST H GARDNER & ASSOC C 0.07 SE 2 0.0% % 125 S WACKER DR # PLAN SPONSOR ADVISORS n/a 0.07 SE 0 0.0% % 125 S WACKER DR # OMR SECURITIES n/a 0.07 SE 0 0.0% % 125 S WACKER DR COMPUTER SCIENCE LABORATORIES n/a 0.07 SE 0 0.0% 1, % 125 S WACKER DR AMERI & INTL CORP SVC INC n/a 0.07 SE 0 0.0% % 125 S WACKER DR JAMES O AHTES INC n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR KELLEHER & ASSOC n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR COUNSELL GROUP n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR # RECOVERY SERVICES n/a 0.07 SE 0 0.0% % 125 S WACKER DR IKON OFFICE SOLUTIONS n/a 0.07 SE % 28, % 125 S WACKER DR # LLB FIELDGLASS n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR # INSIGNA FRAIN CAMINS n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR ROBERT JAMES HOLDING LTD n/a 0.07 SE 5 0.0% 4, % 125 S WACKER DR # GERSON LEHRMAN GROUP n/a 0.07 SE 0 0.0% 1, % 125 S WACKER DR # FREERAIN SYSTEMS INC n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR JENKINS GROUP INC n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR # RESTRICTED STOCK SYSTEMS n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR Economic Activity Reports The contents of this report shall not be used for direct marketing purposes. Source: Business data provided by Infogroup, Omaha NE Copyright U.S. Bureau of Census Bureau., 2000 Census of Population and Housing. Esri forecasts for 2010 and Page 12 of

144 Business Locations Latitude: S Wacker Dr, Chicago, IL Longitude: Ring: 5 miles radius NAICS Franchise Distance From Employees Sales ($000) Code Business Name Code Site in Miles Number Percent Number Percent Economic Activity Reports WACKER DRIVE EXECUTIVE SUITES n/a 0.07 SE 0 0.0% 1, % 125 S WACKER DR # CDM n/a 0.07 SE % 16, % 125 S WACKER DR # BIG HAND INC n/a 0.07 SE 5 0.0% 1, % 125 S WACKER DR # BENEFITDECISIONS INC n/a 0.07 SE % 0 0.0% 125 S WACKER DR # GALLAGHER CONSTRUCTION SVC n/a 0.07 SE 0 0.0% % 125 S WACKER DR # CH2M HILL n/a 0.07 SE % 6, % 125 S WACKER DR # BLACK OLIVE CO n/a 0.07 SE 0 0.0% 1, % 125 S WACKER DR # TITAN OUTDOOR n/a 0.07 SE % 6, % 125 S WACKER DR # CHICAGO TOY GROUP n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR # MODULARIS n/a 0.07 SE 0 0.0% 2, % 125 S WACKER DR MARSHALL & STEVENS n/a 0.07 SE 5 0.0% 1, % 125 S WACKER DR # EVAULT INC n/a 0.07 SE % 1, % 125 S WACKER DR # MY OFFICE SUITE n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR I NETWORKS GROUP INC n/a 0.07 SE 0 0.0% 3, % 125 S WACKER DR # PWIB n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR ADVANCED LOGIC CORP n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR # ILLINOIS COMPUTER RESEARCH n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR # ECLIPSE ENTERTAINMENT GROUP n/a 0.07 SE 0 0.0% % 125 S WACKER DR # CLARITY IN NUMBERS LLC n/a 0.07 SE 4 0.0% % 125 S WACKER DR # 300 The contents of this report shall not be used for direct marketing purposes. Source: Business data provided by Infogroup, Omaha NE Copyright U.S. Bureau of Census Bureau., 2000 Census of Population and Housing. Esri forecasts for 2010 and Page 13 of

145 Business Locations Latitude: S Wacker Dr, Chicago, IL Longitude: Ring: 5 miles radius NAICS Franchise Distance From Employees Sales ($000) Code Business Name Code Site in Miles Number Percent Number Percent U S REALTY ADVISORS INC n/a 0.07 SE 0 0.0% % 125 S WACKER DR KRUEGER & HORTON INSURANCE n/a 0.07 SE 0 0.0% % 125 S WACKER DR # ENVIRONMENTAL RESOURCES MGMT n/a 0.07 SE 0 0.0% 0 0.0% 125 S WACKER DR # FINACORP SECURITIES n/a 0.07 SE 3 0.0% % 125 S WACKER DR # CAPTIVATE NETWORK n/a 0.07 SE 0 0.0% % 125 S WACKER DR The contents of this report shall not be used for direct marketing purposes. Source: Business data provided by Infogroup, Omaha NE Copyright U.S. Bureau of Census Bureau., 2000 Census of Population and Housing. Esri forecasts for 2010 and Economic Activity Reports Page 14 of

146 Economic Activity Reports Business Summary Rings: 1, 3, 5 miles radii Longitude: Data for all businesses in area 1 mile 3 miles 5 miles Total Businesses: 20,307 35,187 48,122 Total Employees: 462, , ,249 Total Residential Population: 45, , ,881 Employee/Residential Population Ratio: Businesses Employees Businesses Employees Businesses Employees by SIC Codes Number Percent Number Percent Number Percent Number Percent Number Percent Number Percent Agriculture & Mining % % % % % 1, % Construction % 4, % % 8, % 1, % 11, % Manufacturing % 22, % 1, % 36, % 1, % 50, % Transportation % 25, % % 30, % % 35, % Communication % 5, % % 9, % % 13, % Utility % 6, % % 6, % % 6, % Wholesale Trade % 7, % 1, % 13, % 1, % 26, % Retail Trade Summary 2, % 36, % 6, % 82, % 9, % 112, % Home Improvement % % % 2, % % 3, % General Merchandise Stores % 3, % % 5, % % 6, % Food Stores % 2, % % 6, % 1, % 12, % Auto Dealers, Gas Stations, Auto Aftermarket % % % 2, % % 4, % Apparel & Accessory Stores % 1, % % 5, % % 7, % Furniture & Home Furnishings % 4, % % 7, % % 8, % Eating & Drinking Places % 18, % 2, % 40, % 3, % 52, % Miscellaneous Retail % 4, % 1, % 12, % 2, % 17, % Finance, Insurance, Real Estate Summary 3, % 108, % 5, % 124, % 6, % 131, % Banks, Savings & Lending Institutions % 30, % % 32, % 1, % 34, % Securities Brokers 1, % 26, % 1, % 28, % 1, % 28, % Insurance Carriers & Agents % 29, % % 31, % % 32, % Real Estate, Holding, Other Investment Offices 1, % 22, % 2, % 31, % 3, % 35, % Services Summary 10, % 208, % 16, % 344, % 21, % 404, % Hotels & Lodging % 10, % % 18, % % 18, % Automotive Services % 1, % % 2, % % 4, % Motion Pictures & Amusements % 6, % % 12, % 1, % 16, % Health Services % 3, % 1, % 56, % 1, % 76, % Legal Services 3, % 56, % 3, % 58, % 3, % 58, % Education Institutions & Libraries % 15, % % 39, % 1, % 52, % Other Services 5, % 114, % 9, % 155, % 13, % 176, % Government % 32, % % 43, % % 52, % Other 1, % 3, % 1, % 4, % 2, % 4, % Totals 20, % 462, % 35, % 704, % 48, % 851, % Source: Business data provided by Infogroup, Omaha NE Copyright 2010, all rights reserved. Esri forecasts for Made Made with with Esri Community Analyst Analyst November 08, 2011 Page 1 of 2 146

147 Business Summary Rings: 1, 3, 5 miles radii Longitude: Businesses Employees Businesses Employees Businesses Employees by NAICS Codes Number Percent Number Percent Number Percent Number Percent Number Percent Number Percent Agriculture, Forestry, Fishing & Hunting % % % % % % Mining % % % % % % Utilities % 6, % % 6, % % 6, % Construction % 6, % 1, % 11, % 1, % 14, % Manufacturing % 12, % % 23, % 1, % 37, % Wholesale Trade % 7, % 1, % 13, % 1, % 24, % Retail Trade 1, % 17, % 3, % 40, % 5, % 57, % Motor Vehicle & Parts Dealers % % % 2, % % 3, % Furniture & Home Furnishings Stores % % % 1, % % 2, % Electronics & Appliance Stores % 3, % % 5, % % 5, % Bldg Material & Garden Equipment & Supplies Dealers % % % 2, % % 3, % Food & Beverage Stores % 2, % % 6, % % 10, % Health & Personal Care Stores % % % 2, % % 3, % Gasoline Stations % % % % % % Clothing & Clothing Accessories Stores % 2, % % 6, % 1, % 8, % Sport Goods, Hobby, Book, & Music Stores % 1, % % 2, % % 3, % General Merchandise Stores % 3, % % 5, % % 6, % Miscellaneous Store Retailers % 1, % % 5, % 1, % 7, % Nonstore Retailers % % % % % 1, % Transportation & Warehousing % 23, % % 27, % % 32, % Information % 22, % 1, % 32, % 1, % 37, % Finance & Insurance 2, % 90, % 2, % 96, % 3, % 99, % Central Bank/Credit Intermediation & Related Activities % 29, % % 32, % 1, % 34, % Securities, Commodity Contracts & Other Financial 1, % 29, % 1, % 31, % 1, % 31, % Insurance Carriers & Related Activities; Funds, Trusts & % 31, % % 33, % % 33, % Real Estate, Rental & Leasing 1, % 13, % 2, % 22, % 3, % 26, % Professional, Scientific & Tech Services 5, % 128, % 7, % 146, % 8, % 151, % Legal Services 3, % 57, % 3, % 59, % 3, % 60, % Management of Companies & Enterprises % 4, % % 4, % % 4, % Administrative & Support & Waste Management & Remediation 1, % 18, % 1, % 23, % 2, % 26, % Educational Services % 13, % % 37, % 1, % 50, % Health Care & Social Assistance % 8, % 1, % 67, % 2, % 92, % Arts, Entertainment & Recreation % 7, % % 14, % % 17, % Accommodation & Food Services 1, % 28, % 2, % 59, % 3, % 71, % Accommodation % 10, % % 18, % % 18, % Food Services & Drinking Places 1, % 18, % 2, % 40, % 3, % 53, % Other Services (except Public Administration) 1, % 16, % 3, % 28, % 5, % 39, % Automotive Repair & Maintenance % % % % % 2, % Public Administration % 33, % % 43, % % 53, % Unclassified Establishments 1, % 3, % 1, % 4, % 2, % 5, % Total 20, % 462, % 35, % 704, % 48, % 851, % Source: Business data provided by Infogroup, Omaha NE Copyright 2010, all rights reserved. Esri forecasts for Made Made with with Esri Community Analyst Analyst November 08, 2011 Page 2 of 2 Economic Activity Reports 147

148 Major Shopping Center Locator Latitude: S Wacker Dr, Chicago, IL Longitude: Ring: 5 miles radius Source: Directory of Major Malls, Inc. Total Major Shopping Centers 11 Total GLA 4,460,254 Total Stores 479 Economic Activity Reports Major Shopping Center Name and Address Type and Number of Stores Distance from site Year GLA in in miles Open square feet Block E ,000 State, Washington, Randolph & Dearborn Sts. Chicago, IL Enclosed, 24 Stores Anchors: David Barton Gym, Movico, Lettuce Entertain You Kendall Marketplace 0.52 N ,000 Illinois Rte. 34 & Cannonball Trail & Beecher Yorkville, IL N/A, 47 Stores Anchors: SuperTarget, Home Depot Garden Center, Kohl's, Dick's Sporting Goods The Sullivan Center 0.54 E ,000 Wabash Ave., Monroe, State & Madison Sts. Chicago, IL Enclosed, 10 Stores Anchors: DSW Shoe Warehouse The Shops at the Mart 0.57 N ,000 Wells St., North Dr. & Orleans St. Chicago, IL Enclosed, 41 Stores Anchors: None Southgate Market 0.81 S ,000 Roosevelt, Canal & Taylor Sts. Chicago, IL N/A, 16 Stores Anchors: Whole Foods Market, L.A. Fitness, Linens 'N Things (Closed), PetSmart South Loop Commons 0.81 S ,800 Lake Shore Dr. & Interstates 90/94 Chicago, IL Enclosed, 0 Stores Anchors: None The Shops at North Bridge 1.03 NE ,933 Michigan Ave., Grand, Ontario & Ohio Sts. Chicago, IL Enclosed, 75 Stores Anchors: Nordstrom River East Art Center 1.21 E ,000 SEC McClurg Ct. & E. Illinois St. Chicago, IL Enclosed, 50 Stores Anchors: Dick's Sporting Goods, Fox & Obel Food Market Data Note: n/a means data was not reported. GLA = Gross Leasable Area. Source: Directory of Major Malls, Inc. Page 1 of 2 148

149 Major Shopping Center Locator Latitude: S Wacker Dr, Chicago, IL Longitude: Ring: 5 miles radius Major Shopping Center Name and Address Type and Number of Stores Distance from site Year GLA in in miles Open square feet Chicago Place 1.23 NE ,521 East Huron, Erie St. & N. Michigan Ave. Chicago, IL Enclosed, 46 Stores Anchors: Saks Fifth Avenue, Talbots Water Tower Place 1.38 NE ,000 Michigan Pearson & Chestnut Chicago, IL Enclosed, 100 Stores Anchors: Macy's, American Girl Place The 900 Shops 1.44 NE ,000 Michigan Ave., Delaware Pl., Rush St. Chicago, IL Enclosed, 70 Stores Anchors: Bloomingdale's Economic Activity Reports Data Note: n/a means data was not reported. GLA = Gross Leasable Area. Source: Directory of Major Malls, Inc. Page 2 of 2 149

150 Major Shopping Center Map 201 Wright St, Lakewood, CO Ring: 1, 3, 5 Miles Latitude: Longitude: Economic Activity Reports Source: Directory of Major Malls, Inc Esri esri.com/ca Try it now! June 15, 2011 Page 1 of 1 150

151 Retail MarketPlace Profile Summary Demographics 2010 Population 45, Households 24, Median Disposable Income $63, Per Capita Income $60,427 NAICS Demand Supply Retail Gap Leakage/Surplus Number of Industry Summary (Retail Potential) (Retail Sales) Factor Businesses Total Retail Trade and Food & Drink 44-45,722 $971,483,317 $2,677,793,178 $-1,706,309, ,593 Total Retail Trade $817,355,909 $1,633,196,747 $-815,840, ,601 Total Food & Drink 722 $154,127,407 $1,044,596,431 $-890,469, NAICS Demand Supply Retail Gap Leakage/Surplus Number of Industry Group (Retail Potential) (Retail Sales) Factor Businesses Motor Vehicle & Parts Dealers 441 $187,256,824 $136,998,071 $50,258, Automobile Dealers 4411 $164,098,630 $66,503,860 $97,594, Other Motor Vehicle Dealers 4412 $11,211,242 $56,392,016 $-45,180, Auto Parts, Accessories & Tire Stores 4413 $11,946,951 $14,102,195 $-2,155, Furniture & Home Furnishings Stores 442 $26,112,471 $68,253,577 $-42,141, Furniture Stores 4421 $17,024,005 $48,432,346 $-31,408, Home Furnishings Stores 4422 $9,088,466 $19,821,231 $-10,732, Electronics & Appliance Stores 4431 $23,802,640 $215,470,664 $-191,668, Bldg Materials, Garden Equip. & Supply Stores 444 $27,867,745 $25,647,936 $2,219, Bldg Material & Supplies Dealers 4441 $26,448,320 $25,300,016 $1,148, Lawn & Garden Equip & Supply Stores 4442 $1,419,425 $347,920 $1,071, Food & Beverage Stores 445 $173,655,162 $362,419,205 $-188,764, Grocery Stores 4451 $157,223,413 $318,124,123 $-160,900, Specialty Food Stores 4452 $6,170,103 $28,283,258 $-22,113, Beer, Wine & Liquor Stores 4453 $10,261,646 $16,011,824 $-5,750, Health & Personal Care Stores 446,4461 $29,454,500 $88,847,031 $-59,392, Gasoline Stations 447,4471 $124,714,347 $46,687,588 $78,026, Clothing & Clothing Accessories Stores 448 $44,943,327 $152,828,877 $-107,885, Clothing Stores 4481 $34,381,437 $95,639,865 $-61,258, Shoe Stores 4482 $5,252,002 $13,822,108 $-8,570, Jewelry, Luggage & Leather Goods Stores 4483 $5,309,888 $43,366,904 $-38,057, Sporting Goods, Hobby, Book & Music Stores 451 $10,920,398 $65,706,855 $-54,786, Sporting Goods/Hobby/Musical Instr Stores 4511 $6,120,994 $16,477,180 $-10,356, Book, Periodical & Music Stores 4512 $4,799,403 $49,229,675 $-44,430, General Merchandise Stores 452 $106,058,807 $336,879,616 $-230,820, Department Stores Excluding Leased Depts $41,889,933 $125,564,384 $-83,674, Other General Merchandise Stores 4529 $64,168,874 $211,315,231 $-147,146, Miscellaneous Store Retailers 453 $14,351,877 $58,502,385 $-44,150, Florists 4531 $922,858 $3,404,589 $-2,481, Office Supplies, Stationery & Gift Stores 4532 $3,087,308 $20,749,958 $-17,662, Used Merchandise Stores 4533 $908,162 $2,762,177 $-1,854, Other Miscellaneous Store Retailers 4539 $9,433,548 $31,585,661 $-22,152, Nonstore Retailers 454 $48,217,813 $74,954,942 $-26,737, Electronic Shopping & Mail-Order Houses 4541 $37,188,347 $36,131,749 $1,056, Vending Machine Operators 4542 $2,464,911 $7,832,431 $-5,367, Direct Selling Establishments 4543 $8,564,554 $30,990,761 $-22,426, Food Services & Drinking Places 722 $154,127,407 $1,044,596,431 $-890,469, Full-Service Restaurants 7221 $70,976,884 $613,367,070 $-542,390, Limited-Service Eating Places 7222 $55,218,166 $311,690,551 $-256,472, Special Food Services 7223 $19,903,814 $75,653,267 $-55,749, Drinking Places - Alcoholic Beverages 7224 $8,028,543 $43,885,543 $-35,857, Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. Esri uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector. For more information on the Retail MarketPlace data, please view the methodology statement at Economic Activity Reports Source: Esri and Infogroup 2012 Esri esri.com/ca Try it now! November 17, 2011 Page 1 of 6 151

152 Retail MarketPlace Profile Leakage/Surplus Factor by Industry Subsector Motor Vehicle & Parts Dealers Furniture & Home Furnishings Stores Electronics & Appliance Stores Bldg Materials, Garden Equip. & Supply Stores Food & Beverage Stores Health & Personal Care Stores Gasoline Stations Economic Activity Reports Clothing and Clothing Accessories Stores Sporting Goods, Hobby, Book, and Music Stores General Merchandise Stores Miscellaneous Store Retailers Nonstore Retailers Food Services & Drinking Places Leakage/Surplus Factor by Industry Group Automobile Dealers Other Motor Vehicle Dealers Auto Parts, Accessories, and Tire Stores Leakage/Surplus Factor Furniture Stores Home Furnishings Stores Electronics & Appliance Stores Building Material and Supplies Dealers Lawn and Garden Equipment and Supplies Stores Grocery Stores Specialty Food Stores Beer, Wine, and Liquor Stores Health & Personal Care Stores Gasoline Stations Clothing Stores Shoe Stores Jewelry, Luggage, and Leather Goods Stores Book, Periodical, and Music Stores Department Stores (Excluding Leased Depts.) Other General Merchandise Stores Florists Office Supplies, Stationery, and Gift Stores Used Merchandise Stores Other Miscellaneous Store Retailers Electronic Shopping and Mail-Order Houses Vending Machine Operators Direct Selling Establishments Full-Service Restaurants Limited-Service Eating Places Special Food Services Drinking Places (Alcoholic Beverages) Leakage/Surplus Factor Source: Esri and Infogroup 2012 Esri esri.com/ca Try it now! November 17, 2011 Page 2 of 6 152

153 Community Analyst Online Maps and Aerial Images

154 Site Map Austin City, TX Place: Austin City-TX Standard Geography Maps and Aerial Images May 09, 2012 Page 1 of 1 154

155 Site Details Map 301 W 2nd St, Austin, TX, Ring: 1, 3, 5 Miles Latitude: Longitude: Maps and Aerial Images This site is located in: City: Austin city County: Travis County State: Texas ZIP Code: Census Tract: Census Block Group: CBSA: Austin-Round Rock-San Marcos, TX Metropolitan Statistical Area (12420) May 09, 2012 Page 1 of 1 155

156 Site Map on Satellite Imagery Miles Wide 123 N Wacker Dr, Chicago, IL Ring: 3, 5, 7 Miles Latitude: Longitude: Maps and Aerial Images 156 Source: ArcGIS Online World Imagery Basemap June 15, 2011 Page 1 of 1

157 Site Map on Satellite Imagery Miles Wide 123 N Wacker Dr, Chicago, IL Ring: 3, 5, 7 Miles Latitude: Longitude: Maps and Aerial Images Source: ArcGIS Online World Imagery Basemap June 15, 2011 Page 1 of 1 157

158 Site Map on Satellite Imagery Miles Wide 123 N Wacker Dr, Chicago, IL Ring: 3, 5, 7 Miles Latitude: Longitude: Maps and Aerial Images Source: ArcGIS Online World Imagery Basemap 158 June 15, 2011 Page 1 of 1

159 Traffic Count Map 530 SW 24th Rd, Miami, FL Ring: 0.5, 1, 2 Miles Latitude: Longitude: Maps and Aerial Images Source: 2011 MPSI (Market Planning Solutions Inc.) Systems Inc. d.b.a. DataMetrix June 15, 2011 Page 1 of 1 159

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