Internet Of Things Marketing or real opportunity
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1 Internet Of Things Marketing or real opportunity Jo Uthus Sr Director, System Applications Atmel Corporation Atmel Corporation
2 About Presenter Jo Uthus Senior Director, System Applications, Atmel Education BSc, HiST Master Management, NTNU (2015) Trondheim Makers Atmel Corporation Trustix AS Technology R&D, Innovation, Product Management / Marketing / Definition, Customer-driven R&D, Software, Semiconductors, Microcontrollers, Security, Network, Open-source, Makers, MakerFaire Atmel Corporation
3 About Atmel Norway Founded: 1995 Location: Trondheim, Norway Employees: 200 Subsidiary of Atmel Corporation (NASDAQ: ATML) ATML revenue: $1.4Bn USD (2013) Atmel Corporation
4 Atmel Corporation
5 Atmel Corporation
6 Revenue Atmel s Microcontroller Innovations Driving innovation since st Cortex-M0+ MCU with PTC and SERCOM 1 st Cortex-A5 based embedded Microprocessor 1 st with Industry s Highest Memory Density Cortex-M4 MCU 1 st Cortex-M3 based MCU with High-Speed USB st Flash ARM7-based 32- bit Microcontroller st Flash Microcontroller 1 st Microcontroller with EEPROM 1 st 8-bit RISC MCU for High- Level Language st Flash-based ARM9 Microcontroller 1 st MCU with Configurable Event System st Flash 32-bit Microcontroller at 200MHz st 100nA Microcontroller with RAM Retention Time Atmel Corporation
7 Extraordinary Microcontroller Growth $M $1200 $1114M $1000 $893M $800 $600 $400 $ Atmel Corporation
8 The Next Big Evolution: Intelligent Connectivity 50B Connected Devices by 2020 Discrete IC Processing ~2 Billion Cellular ~5 Billion Internet ~3 Billion IoT 50 Billion NEXT Atmel Corporation
9 The Opportunity: Expected Market Acceleration for IOT >50B ~100 Connected devices by ABI Research, 6/2013 Expected # of connected devices per household - Atmel Estimate 4.5B # of smart phone Subscriptions by Ericsson Mobility Report, 6/ % of World Wide Households will have Wi-Fi by Strategy Analytics 50% of IoT Solutions will be provided by startups which are less than 3 years old by Gartner Atmel Corporation 9/24/2014
10 The Challenge: Piecing IoT technologies together Smart Detector Fitness Band Smart Watch Thermostat MCU ZigBee SoC Sensor Hub MCU Wi-Fi Module MCU BLE SoC Accelerometer Charger IC BT Module MCU BT Transceiver Chip Antenna 3-Axis Accelerator MCU empu Charging IC ZigBee SoC Nand Flash Wi-Fi Module DRAM Atmel Corporation
11 To Win: Seamless Connectivity to the Cloud Things Gateways Satellite Cellular Local Networks Long Range Connectivity Short Range Connectivity Long Range Connectivity Atmel Corporation 9/24/2014
12 The Goal: Atmel at the Heart of Each IoT Node Connected Devices Gateways Satellite Wireless as a Standalone Solution Wireless MCU Light bulb, Key FOB Sensor Wireless MCU Fitness band, Activity Tracker, Temp Sensor Cellular Wireless Enabling A Much Larger Value Proposition MCU/ MPU Sensor Wireless Modem Watches, Thermostat, Door Lock, Appliances Local Networks MCU / MPU Sensor Energy source Wireless Modem Smart City Infrastructure s, Smart Metering Long Range Connectivity Short Range Connectivity Long Range Connectivity Atmel Corporation 9/24/2014
13 Internet of Things The reality Atmel Corporation
14 Lighting and home automation Philips Hue, RGBW Color Mix ATmega2564RFR2 + BitCloud Atmel Corporation
15 Lighting and home automation AT86RF233 + ZigBee Green Power Batteryless/Energy Harvester Atmel Corporation
16 Lighting and home automation Lutron Wireless Remote ATmega2564RFR2 Coincell powered Atmel Corporation 9/24/2014
17 Consumer, Wearables Agent Smartwatch Atmel low-power MCU + BLE Atmel Corporation Select Insert > Header & Footer > Type Title in Footer field 9/24/2014
18 Wearables, Health Monitoring Amulyte Pendant Low-power SAM4L, GPS, WiFi Atmel Corporation
19 Agriculture Libelium Sensors Atmel MCU + RF 6LowPan (IPv6 over ) Precision Agriculture Leaf wetness, fruit diameter Irrigation Systems Soil moisture, leaf wetness Greenhouses Weather Stations Anemometer, wind vane, pluviometer Atmel Corporation
20 Internet of Things Opportunity to benefit for you Atmel Corporation
21 50% of IoT Solutions will be provided by startups which are less than 3 years old by Gartner Atmel Corporation
22 Your opportunity The ecosystem Embedded Connectivity Vendor Original Equipment Manufacturer - CE Appliance - Energy management - Healthcare Wellness Branded Solution User Connectivity - Remote UI experience - Provisioning Standards - Connectivity Standards Cloud Services Solutions Atmel Corporation
23 Your opportunity The ecosystem Embedded Connectivity Vendor Original Equipment Manufacturer - CE Appliance - Energy management - Healthcare Wellness Branded Solution User Connectivity - Remote UI experience - Provisioning Standards - Connectivity Standards Cloud Services Solutions Atmel Corporation
24 Your opportunity The ecosystem Embedded Connectivity Vendor Original Equipment Manufacturer - CE Appliance - Energy management - Healthcare Wellness Branded Solution User Connectivity - Remote UI experience - Provisioning Standards - Connectivity Standards Cloud Services Solutions Atmel Corporation
25 Your opportunity The ecosystem Embedded Connectivity Vendor Original Equipment Manufacturer - CE Appliance - Energy management - Healthcare Wellness Branded Solution User Connectivity - Remote UI experience - Provisioning Standards - Connectivity Standards Cloud Services Solutions Atmel Corporation
26 Q & A 2014 Atmel Corporation. Atmel, Atmel logo and combinations thereof, Enabling Unlimited Possibilities, and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others. Disclaimer: The information in this document is provided in connection with Atmel products. No license, express or implied, by estoppel or otherwise, to any intellectual property right is granted by this document or in connection with the sale of Atmel products. EXCEPT AS SET FORTH IN THE ATMEL TERMS AND CONDITIONS OF SALES LOCATED ON THE ATMEL WEBSITE, ATMEL ASSUMES NO LIABILITY WHATSOEVER AND DISCLAIMS ANY EXPRESS, IMPLIED OR STATUTORY WARRANTY RELATING TO ITS PRODUCTS INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. IN NO EVENT SHALL ATMEL BE LIABLE FOR ANY DIRECT, INDIRECT, CONSEQUENTIAL, PUNITIVE, SPECIAL OR INCIDENTAL DAMAGES (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS AND PROFITS, BUSINESS INTERRUPTION, OR LOSS OF INFORMATION) ARISING OUT OF THE USE OR INABILITY TO USE THIS DOCUMENT, EVEN IF ATMEL HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. Atmel makes no representations or warranties with respect to the accuracy or completeness of the contents of this document and reserves the right to make changes to specifications and products descriptions at any time without notice. Atmel does not make any commitment to update the information contained herein. Unless specifically provided otherwise, Atmel products are not suitable for, and shall not be used in, automotive applications. Atmel products are not intended, authorized, or warranted for use as components in applications intended to support or sustain life Atmel Atmel Corporation Corporation Select Insert > Header & Footer > Type Title in Footer field 9/24/2014
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