Suomen Kansallisooppera Suomen Kansallisbaletti Finnish National Opera Finnish National Ballet.

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1 Suomen Kansallisooppera Suomen Kansallisbaletti Finnish National Opera Finnish National Ballet 1

2 European Opera Digital Project Kaisa Rönkkö, FINNISH NATIONAL OPERA AND BALLET

3 3

4 OUR VISION 4

5 OPERA ALIVE AND ONLINE 5

6 A single, authorative, accessible, go to online destination for discovering the world of European Opera WHEN? Launched 8 May 2015 until the end of 2017 WHAT? Free live on demand A new online community and platform dedicated entirely to opera Supported by The European Commission s Creative Europe programme TO WHOM (AND WHY) Aims to attract both opera lovers and new audiences Free content, rich in information Promoting the diversity and multiplicity of European Opera At least one show case opera every month, subtitled in six languages Trying to be a response to opera house s questions about how digital technology can help us Active and shared learning process 6

7 PARTNERS AND CONTENT 7

8 17 partners from 15 countries: (PHOTO: FESTIVAL D AIX-EN-PROVENCE) -Opera Europa (Lead partner) -ARTE AUSTRIA: Wiener Staatsoper BELGIUM: La Monnaie/De Munt Brussels FINLAND: Finnish National Opera FRANCE: Festival d Aix-en-Provence, Opéra national de Lyon, GERMANY: Komische Oper Berlin, Staatstheater Stuttgart, ITALY: Teatro Regio di Torino LATVIA: Latvian National Opera NETHERLANDS: Dutch National Opera and Ballet NORWAY: Den Norske Opera og Ballett POLAND: Teatr Wielki/Opera Naradowa Warsaw SPAIN: Teatro Real Madrid UNITED KINGDOM: Royal Opera House Covent Garden and Welsh National Opera. 8

9 CONTENT (PHOTO: KOMISCHE OPER BERLIN) a showcase complete opera each month from one of 15 partner theatres tantalising highlights from productions throughout Europe curated documentary material setting operas and opera houses within a wider cultural context a rich archive bringing history to life for today s audiences a live chat a forum for developing techincal capabilities 9

10 AIMS TO: (PHOTO: DEN NORSKE OPERA OG BALLETT) 1. Create a unique freely-accesible online resource for European opera 2. Attract visitors to the platform: heavy users and those new to the opera 3. Enable 15 opera houses to produce high quality digital content and share the benefites of there experiences across Europe. 4. To build, more generally, the sector s capacity to adapt to the digital age 10

11 LEARNING PROCESS HOW DIGITAL TECHNOLOGY CAN HELP US? HOW TO OVERCOME THE CHALLENGES? 11

12 AIMS TO FIND SOME COMMON SOLUTIONS TO POINTS OF CONCERN: (KUVA: LATVIAS NATIONALA OPERA, RIGA) - RIGHTS: Find pan-european crosssector solutions - SKILLS: Enhance the opera sector s capacity to comission and produce digital content - FINANCIAL MODELS: Enable the opera sector to put in place viable economic models for digital content - DISSEMINATION: Encourage Europe s opera companies to pool part of their digital content on a single pilot platform and share the findings across the opera sector and beyond 12

13 TAVOITTEET: FUNDING The total budget: The EC has awarded a grant up to Each of the partners makes a contribution 13

14 FINNISH NATIONAL OPERA Let us move you Kullervo 23 May 2015 New show in autumn 2017 Unique voice Emphasizing the importance of audience development Ooppera Road Trip, a virtual opera tour hosted by journalist Ville Blåfield. It introduces opera companies, discusses opera as a part of urban culture and describes what happens around the performances. 14

15 LAUNCH 8 May in Madrid with LA TRAVIATA 15

16 Madrid: La Traviata London: King Roger Riga: Valentina Helsinki: Kullervo Theme Europe from South-West to North-East 16

17 JUNE Vienna, City of Dreams AUGUST Festival Focus SEPTEMBER Focus on Norway: New Horizons for Opera OCTOBER Focus on Italy: Birthplace of Opera 17

18 OPERA PLATFORM AUDIENCES Initial numbers on the evening of 8 May: unique visitors videos watched of La traviata (on The Opera Platform and ARTE Concert) In the period from 7 to 12 May: unique visitors pages viewed videos viewed The visits broken down per country: from Finland (what a great spot on prime time evening news!) from Germany from the UK from Spain from Norway from France from Italy 18

19 STAY TUNED

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