Advantages of Fixed Wireless and FMC for the CDMA 450 MHz Band

Transcription

1 Advantages of Fixed Wireless and FMC for the CDMA 450 MHz Band Lixin Cheng Chief Sales Officer, President Fixed Wireless Group Connecting The World Now CDMA450 Workshop 6 June 2006 Hanoi, Vietnam

2 Agenda Global Market Opportunity Advantages of Fixed Wireless & Convergence Successful Business Models & Marketing Broadband Fixed Wireless Applications Axesstel Solutions & Advantages

3 Global Market Opportunities for Fixed Wireless & Broadband

4 Global Market Opportunity Revenues & Value Chains Innovate in Industrialized Markets - New service concepts / business models - Convergence of Voice/Data, Wireless/Wire-line, WWAN/WLAN - Focus on revenues and future growth Increase usage Create New Markets - Low penetration/high growth potential - Focus on cost reduction - Broaden distribution channels Current Markets & Products Increase Penetration 80% of the world s population is NOT connected at all! 2 billion 6 billion Users

5 Global Market Opportunity 3.2 billion mobile subscriber by 2010 (EMC, 06/05) Telephone penetration is < 5% in developing countries 3.5 billion people live in developing countries Fast-growing emerging countries rapidly deploying fixed wireless Rural and urban areas in developing countries under-penetrated India, China, Brazil, Pakistan and Russia are fastest growing markets Governments realize need for universal voice & data service to fuel economic & social growth High saturation in mobile voice drives broadband network deployments Operators looking to increase ARPU, retain customers and increase subscriber base North America and EMEA operators leveraging existing network deployment to migrate landline subscribers and capture more markets Broadband data offers superior alternative to dial-up, ISDN and DSL land-line options Fixed mobile convergence allows operators to build market share

6 Advantages of Fixed Wireless for 450 Networks

7 Advantages of Fixed Wireless Fewer cell sites cover a broader area Less deployment and maintenance costs than costly copper or cable Quicker to deploy and easier set-up Large scale nationwide deployment not required Greater scalability for service enhancements; simplified cell planning

8 Advantages of Convergence for 450 MHz Networks Internet Wireless LAN PSTN CDMA 1X / EVDO Local Area Network

9 Advantages of Convergence Offset declining voice revenue with higher margin data services Capture voice and data market share from landline competitors Reduce CapEx by leveraging existing network deployment to increase subs Complete solution for residential, SOHO and commercial markets Simplify activation & set up

10 Successful Fixed Wireless Business Models & Applications

11 Successful Business Models Successful Operators TATA Teleservices (India) TeleCard (Pakistan) Telefonica (Latin America) STl (Indonesia) Customer Characteristics Customer expects fixed-line level of service Customer perceives service provided by operator, including phone! Long term customer use of phone, unlike mobile phone! Customer may not understand phone quality and reliability issues Business Model Customer pays for service (activation fee) Operator provides phone as part of service; customer does NOT pick phone Operator owns phone Monthly service fee charged Operator manages inventory Operator works with phone suppliers for designs next generation of phones

12 Successful Pricing Plans Carrier Network Phone (Lease/Buy) Cost of Activation Minimum Monthly Charges Tata Indicom (India) CDMA 1X Lease (Rps 149 to Rps 349) ~ Rps $4500 ~ US $100 (deposit for the phone) Rps $149 Rps $349 US $3.30 US $7.75 TeleCard (Pakistan) CDMA 1X Buy ~ Rps $5200 ~ US $95 Post Paid Programs Rps $149 Rps $1999 US $2.70 US $36.35 Pre-Paid Programs (starting at Rps 149) Suntel (Sri Lanka) CDMA 1X Lease Rps $300 to Rps $500 per month ~ Rps $12,900 ~ US $100 Various based on call connectivity EV-DO Contract for 2 years None $49/mo data only Telefonica Guatemala

13 Successful Marketing Programs

14 Successful Marketing Programs

15 Fixed Wireless and Converged Broadband Solutions

16 Axesstel s Vision Axesstel is committed to bringing high quality fixed wireless communication solutions to people worldwide while providing value to our customers, rewards to our employees and returns to our shareholders.

17 4 Product Lines and 31 Models! Models Model Names Key Features Availability Enhanced Fixed Wireless Desktop Phones P480 (450 MHz) P830 (800 MHz) P1930 (1900 MHz) CDMA2000 1X Voice and Data 2-Way SMS Hands Free Dialing and Talking Graphic Display Backlit LCD and Keypad Optional RUIM NEW! Available Now Standard Fixed Wireless Desktop Phones AXW-P450(R) (450 MHz) AXW-P800(R) (800 MHz) AXW-P1900(R) (1900 MHz) CDMA2000 1X Voice and Data / MSM Way SMS Hands Free Dialing and Talking 3-Line Character LCD (1 icon line) Backlit LCD and Keypad RUIM (AXW-P450R only) Available Now PCO Fixed Wireless Desktop Phones AXW-P450PCO (450 MHz) AXW-P800PCO (800 MHz) AXW-P1900PCO (1900 MHz) CDMA2000 1X Voice / MSM Line Character LCD (1 icon line) PCO Software (customized) Metering Message Recognition / Real-time Calling Unit Display Receipt Print Through Serial Printer Available Now Durable Fixed Wireless Desktop Phones L450 (450 MHz) L800 (800 MHz) L1900 (1900 MHz) CDMA2000 1X Voice 2 way SMS Hands-Free Dialing 3 line LCD (1 icon line) Dust-Resistant Keypad NEW! Available Now

18 4 Product Lines and 31 Models! Models Model Names Key Features Availability Fixed Wireless Terminals CDMA2000 1X Voice & Data / MSM 5105 AXW-T450(R) (450 MHz) AXW-T800(R) (800 MHz) AXW-T1900(R) (1900 MHz) Meter Pulse Generation for Payphone Optional Analog Fax RUIM Capable (AXW-T450R only) Available Now Fixed Wireless Broadband Modems AXW-D450 (450 MHz) AXW-D800 (800 MHz) AXW-D1900 (1900 MHz) CDMA2000 1xEV-DO Data / MSM 6500 Support Ethernet (RJ-45) & USB Connection RX Diversity with Built-in DHCP Web Administration Available Now Fixed Wireless Broadband Modems w/voice & Fax D450A (450 MHz) D800A (800 MHz) D1900A (1900 MHz) D8190A (800/1900 MHz) CDMA2000 1xEV-DO Data / MSM 6500 CDMA2000 1X Voice Analog Fax Dual Band for Networks Worldwide Plug and Play Ethernet (RJ-45) and USB Receive Diversity & Web Administration NEW! Available Now EV-DO Gateways MV310 (450 MHz) MV320 (800 MHz) MV330 (1900 MHz) MV340 (800/1900 MHz) CDMA2000 1xEV-DO Data (2.4 Mbps) CDMA2000 1X Voice Wi-Fi (802.11b/g) Router Analog Fax (IS-707 A.4 & A.7) Four Port Ethernet (RJ-45) Switch USB & RJ-11 Ports (4 REN) Receive Diversity, Wi-Fi & GPS Antennas NEW! Available Q3 06 EV-DO Rev A Gateways MV410 (450 MHz) MV420 (800 MHz) MV430 (1900 MHz) MV440 (800/1900 MHz) CDMA2000 1xEV-DO Data Rev A (3.1 Mbps) CDMA2000 1X Voice Wi-Fi (802.11b/g) Router Analog Fax (IS-707 A.4 & A.7) Four Port Ethernet (RJ-45) Switch USB & RJ-11 Ports (4 REN) Receive Diversity, Wi-Fi & GPS Antennas NEW! Available Q4 06

19 New Fixed Wireless Products NEW: D8190A 1xEV-DO Broadband Voice & Data Modem Internet, , and Multi-Media Streaming Voice Calling on CDMA 1X Send and Receive Facsimiles Worldwide Dual Band 800/1900 MHz Plug-And-Play Ethernet Connection USB or Ethernet Directly to PC Landline Phone, Cable/DSL Displacement Residential, SOHO, Enterprise NEW: L450 Fixed Wireless Desktop Phones 450 MHz Band Low Cost for Entry Level Customers Quality Voice Calling and 2-Way SMS Rugged, Dust Resistant Design Membrane Keypad 1 Icon Line and 2 Character Line Display Li-Ion Back-up Battery

20 New MV300 Series 3G Gateways Coming Soon: EV-DO Gateways Integrated 3G Data, Voice, Fax and Wi-Fi Networking Gateway Wi-Fi Router for Easy Hotspot Setup , Internet & Multi-Media Streaming (Up to 2.4 or 3.1 Mbps) Voice Calling on CDMA2000 1X Send and Receive Facsimiles Network Multiple Desktop & Laptops with 4 Port Ethernet Switch Compatible with other LANs/WLANs for expanded networking Worldwide Dual Band 800/1900 MHz Internet PSTN CDMA 1X / EVDO Up to 4 Landline Phones or Fax Machines Receive diversity for maximum data throughput Backup Battery for uninterrupted connectivity E911 Support with gpsone Cable/DSL and Landline Voice Replacement Residential, SOHO, Enterprise, Retail, Commercial, Vertical Markets Wireless LAN Local Area Network

21 Broadband Applications DSL/Cable Replacement Small Office / Home Office Emergency Response Hotspot Mobile Work Station Public Transportation Hotspot LAN Networking WiFi Hotspot

22 Axesstel Global Customer Base

23 Customer Satisfaction "Affordable, reliable and practical Axesstel terminals are enabling growing numbers of Pakistanis, some of whom have never used a telephone before, to contact friends and family members and conduct business more effectively." Javaid Firoz Chief Executive Officer TeleCard Axesstel has proven to be an invaluable partner by designing these new innovative products quickly to meet our unique market needs in support of our new service launch. Darryl Green CEO Tata Teleservices

24 Axesstel Advantage More than 2 million phones deployed worldwide Broadest fixed wireless portfolio & technology platforms Focused on fixed wireless, broadband and convergence Responsive to market demand and quick to market with quality reliable products Focused on RF link integrity Axesstel -105 dbm Competing -86~-89 dbm Global Certified Deployments 16 ~ 20 db!!!

25 Axesstel Advantage EV-DO Modem Data Speed Comparison Test Data Rate Kbps Increased Data Rate 2.7 Times Axesstel Competitor Weak Signal Area Strong Signal Area Axesstel Competitor

26 Key Messages Great global opportunity to capture market share in fastgrowing, emerging countries Data, Voice, WWAN, and WLAN convergence drive higher margin revenue Fixed wireless is quick & easy, cost effective, scalable and maximizes network usage Successful business model - operator owns device and offers competitive monthly tariffs Axesstel offers the highest quality products, broadest fixed wireless product portfolio and leverages the widest range of technology platforms

27 Thank you very much