Copyright Telefon AB LM Ericsson All rights reserved 11. Ericsson Capital Markets Day May 8, 2009
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1 Copyright Telefon AB LM Ericsson All rights reserved 11 Ericsson Capital Markets Day May 8, 2009
2 Oscar Gestblom Marketing Director, Networks Martin Ljungberg Product Manager - Mobile Broadband Networks Mobile Broadband speed of change Copyright Telefon AB LM Ericsson All rights reserved 22 Ericsson Capital Markets Day May 8, 2009
3 3 Key Takeaways Mobile Broadband is a growing business Mobile Broadband has a profitable operator business case Ericsson is the undisputed leader in the Mobile Broadband area Copyright Telefon AB LM Ericsson All rights reserved 33 Ericsson Capital Markets Day May 8, 2009
4 Our strategy stands firm We personalized communication broadband and will do so with future media and TV 1. Expand mobile communication Mobile Communication 2. Drive mobile broadband Mobile Broadband 3. Lead network transformation to Full Service Broadband Fixed Telephony Fixed Broadband Copyright Telefon AB LM Ericsson All rights reserved 44 Ericsson Capital Markets Day May 8, 2009
5 Broadband evolution Subscriptions (million) Fixed Mobile Mobile Broadband includes: CDMA2000 EV-DO, HSPA, LTE, Mobile WiMAX, TD-SCDMA Fixed broadband includes: DSL, FTTx, Cable modem, Enterprise leased lines and Wireless Broadband Source: Ericsson Q % of Broadband subscribers are Mobile in 2014 Copyright Telefon AB LM Ericsson All rights reserved 55 Ericsson Capital Markets Day May 8, 2009
6 Ericsson The leader in HSPA Launched networks Ericsson World HSPA % 259 HSPA 7.2 Mbps 54 56% 96 HSPA on uplink 46 65% 71 HSPA uplink 2 ms TTI 4 67% 6 HSPA 21 Mbps 2 100% 2 All continents Frequency bands N. America Europe Asia /2100 S. America Africa Australia /1800 Source: GSA Global mobile Suppliers Association and Ericsson: March 2009 Copyright Telefon AB LM Ericsson All rights reserved 66 Ericsson Capital Markets Day May 8, 2009
7 HSPA Evolution strong commitment Copyright Telefon AB LM Ericsson All rights reserved 77 Ericsson Capital Markets Day May 8, 2009
8 HSPA a world wide technology Subscribers by technology HSPA coverage Reported Subscriptions (million) GSM family 0 Source: Ericsson Other CDMA Mobile WiMAX TDSCDMA GSM/GPRS/EDGE WCDMA/HSPA LTE Commercial HSPA networks HSPA network launch commitments Source: GSA Global mobile Suppliers Association: March commercial HSPA networks in over 111 countries Copyright Telefon AB LM Ericsson All rights reserved 88 Ericsson Capital Markets Day May 8, 2009
9 HSPA offerings On par with fixed broadband 20 per month 3.6 Mbps 3 GB Maxis Malaysia 20 per month 7.2 Mbps unlimited 3 Sweden 15 per month 7.2/1.4 Mbps unlimited Mobikom Austria Rapid uptake in consumer segment Copyright Telefon AB LM Ericsson All rights reserved 99 Ericsson Capital Markets Day May 8, 2009
10 Mobile Broadband a new business Multimedia Multimedia Revenues Mobile Communications Revenues Mobile Broadband Revenues Copyright Telefon AB LM Ericsson All rights reserved Ericsson Capital Markets Day May 8, 2009
11 Mobile Broadband Business case facts Revenues ~ 4 % penetration year 4 (2.5 million subscribers) ~ 20 Euro/month Coverage 30 % new radio sites Performance Existing 3G network SW upgrade to 21 Mbps Transport upgraded to match radio throughput Capacity Radio - carriers added over time Transport upgraded to 75 % self built Packet core 3G Direct Tunnel + additional gateways when required Copyright Telefon AB LM Ericsson All rights reserved Ericsson Capital Markets Day May 8, 2009
12 Mobile Broadband is profitable Typical Western European 3G operators 40 Cost of sales Income statement, % Non-NW IT & General Customer service Aquistion & Rentention OPEX 40% Packet Core 16% Backhaul 54% Radio 30% NW OPEX 5% Packet Core 14% Backhaul 31% Radio 55% 8% NW OPEX -45% 55% NW CAPEX -8% 47% Depr 20 0 Revenue Opex EBITDA DA EBIT Source: Ericsson Copyright Telefon AB LM Ericsson All rights reserved Ericsson Capital Markets Day May 8, 2009
13 Manage the cost
14 Mobile Broadband is profitable Typical Western European 3G operators 40 Cost of sales Income statement, % Non-NW IT & General Customer service Aquistion & Rentention OPEX 40% Packet Core 16% Backhaul 54% Radio 30% NW OPEX 5% Packet Core 14% Backhaul 31% Radio 55% 8% NW OPEX -45% 55% NW CAPEX -8% 47% Depr 20 0 Revenue Opex EBITDA DA EBIT Source: Ericsson Copyright Telefon AB LM Ericsson All rights reserved Ericsson Capital Markets Day May 8, 2009
15 Network cost drivers Capacity Performance Coverage How much is 1 GByte? Internet browsing s Document downloads Music song downloads Photos upload or download Movie downloads Youtube watching High quality video watching 50 hours or or 500 or 200 or 800 or 1 or 5 hours or 2 hours One HSPA site (3 sectors with 3 carriers) can handle 1000 users each running 5 Gbytes/month Copyright Telefon AB LM Ericsson All rights reserved Ericsson Capital Markets Day May 8, 2009
16 The Network Copyright Telefon AB LM Ericsson All rights reserved Ericsson Capital Markets Day May 8, 2009
17 The Network Transport Mobile Backhaul Multi Access Edge Evolved Packet Core Wireless Access EDGE, HSPA, LTE Network Management Copyright Telefon AB LM Ericsson All rights reserved Ericsson Capital Markets Day May 8, 2009
18 The Network Wireless Access Wireless Access EDGE, HSPA, LTE One radio network for all radio technologies Copyright Telefon AB LM Ericsson All rights reserved Ericsson Capital Markets Day May 8, 2009
19 Mobile Broadband coverage Throughput - Capacity LTE WCDMA/HSDPA GSM/EDGE Continued coverage expansion new frequencies, e.g. 700 MHz urban suburban rural Networks and devices support EDGE, HSPA and LTE Copyright Telefon AB LM Ericsson All rights reserved Ericsson Capital Markets Day May 8, 2009
20 HSPA a world wide technology Commercial HSPA networks HSPA network launch commitments Source: GSA Global mobile Suppliers Association: March commercial HSPA networks in over 111 countries Copyright Telefon AB LM Ericsson All rights reserved Ericsson Capital Markets Day May 8, 2009
21 HSPA capacity and performance roadmap 14 Mbps 1.6 Mbps 21 Mbps 6 Mbps 42 Mbps 12 Mbps 80 Mbps 20 Mbps 5+5 MHz multi C or 2x2 MIMO WCDMA 16/4 QAM DL/UL /16 QAM DL/UL WCDMA 16/4 QAM DL/UL /16 QAM DL/UL WCDMA 16/4 QAM DL/UL 2009 HSPA evolves for excellent user and network experience 5+5 MHz multi C 2x2 MIMO 64/16 QAM DL/UL WCDMA 16/4 QAM DL/UL 2010 Copyright Telefon AB LM Ericsson All rights reserved Ericsson Capital Markets Day May 8, 2009
22 Global LTE commitments 30+ Operators in over 16 countries Vodafone Source: Press releases and GSA (15 April, 2009) and more to come Copyright Telefon AB LM Ericsson All rights reserved Ericsson Capital Markets Day May 8, 2009
23 LTE - Simplified technology for next generation mobile broadband Performance High data rate Low latency LTE Technology LTE Radio Access Spectrum flexibility OFDM and advanced antennas Capacity Cost Flat All-IP architecture integrated with 2G/3G networks Ready for roll-out 2009 The evolutionary technology step for 2G/3G networks Long term intention to support all mobile services including voice Copyright Telefon AB LM Ericsson All rights reserved Ericsson Capital Markets Day May 8, 2009
24 LTE capacity and performance roadmap 1000 Mbps 500 Mbps 600 Mbps 150 Mbps 150 Mbps 50 Mbps 300 Mbps 75 Mbps MHz BW 64 QAM UL 100 MHz BW 8x MIMO MHz 64 QAM UL MU-MIMO (DL) MU-MIMO (DL) 4x MIMO 4xMIMO 4xMIMO MU-MIMO (UL) MU-MIMO (UL) MU-MIMO (UL) OFDM OFDM OFDM OFDM 64/16 QAM DL/UL 64/16 QAM DL/UL 64/16 QAM DL/UL 64/16 QAM DL/UL 2x MIMO 2x MIMO 2x MIMO 2x MIMO LTE brings excellent user and network experience ~2014 Copyright Telefon AB LM Ericsson All rights reserved Ericsson Capital Markets Day May 8, 2009
25 RBS for GSM, WCDMA and LTE RBS 6601 RBS 6000 Modules RBS 6201 RBS 6101 RBS 6301 RRU RBS 6102 One RBS 6000 for all standards (GSM, WCDMA, LTE) Copyright Telefon AB LM Ericsson All rights reserved Ericsson Capital Markets Day May 8, 2009
26 Existing RBS upgraded to Multi Standard Radio RBS 6000 Modules RBS 2216 RBS 2206 RBS 3206 RBS 2106 RBS 2116 RBS 3106 RBSs from 2001 can be upgraded to LTE - Industry unique! Copyright Telefon AB LM Ericsson All rights reserved Ericsson Capital Markets Day May 8, 2009
27 The leader in Radio Access Network Copyright Telefon AB LM Ericsson All rights reserved Ericsson Capital Markets Day May 8, 2009
28 The Network Evolved Packet Core GGSN to Packet Gateway SGSN to Mobility Server CDMA integration Multi Access Edge Mobile core IP networks Charging Policy Control Gateway CDMA Non-3GPP HSS Server One core network for all radio technologies 2G 3G LTE Copyright Telefon AB LM Ericsson All rights reserved Ericsson Capital Markets Day May 8, 2009
29 Ericsson Evolved Packet Core Enhanced performance Cost-effective architecture Reduced cost of ownership Ericsson s offering SGSN-MME Mobile Packet Gateway Converged Packet Gateway HSS and SAPC Copyright Telefon AB LM Ericsson All rights reserved Ericsson Capital Markets Day May 8, 2009
30 Prioritizing normal users Traffic Handling Priority (THP) during busy hour Saturated HSPA Carrier without THP Data volume Carrier capacity P2P Heavy user Other data No prioritization Saturated Carrier: 08:00 09:00 11:00 13:00 15:00 16:00 18:00 20:00 21:00 23:00 01:00 02:00 04:00 06:00 08:00 09:00 11:00 13:00 15:00 Time of the day Saturated HSPA Carrier with THP Data volume Carrier capacity 08:00 09:00 11:00 13:00 15:00 16:00 18:00 20:00 21:00 23:00 01:00 02:00 04:00 06:00 08:00 09:00 11:00 13:00 15:00 P2P Heavy user Other data With Prioritization Saturated Carrier: Example shows 75% increase for normal users at busy hour Time of the day Copyright Telefon AB LM Ericsson All rights reserved Ericsson Capital Markets Day May 8, 2009
31 Mobile Transport Radio Basestations RBS sites Backhaul Network IP-over-Ethernet for lowest cost Radio Controllers Transport Mobile Backhaul 2G 3G Microwav e Fiber Metro Ethernet BSC RNC LTE LRAN HRAN AGW One common management system One backhaul network for all radio technologies Copyright Telefon AB LM Ericsson All rights reserved Ericsson Capital Markets Day May 8, 2009
32 The Network - Summary Upgrade to match peak rates. Use IP/Ethernet One NMS for the network Transport Mobile Backhaul SW upgrade for MBB Grow capacity as needed Multi Access Edge Mobile core Wireless Access EDGE, HSPA, LTE Network Management Upgrade to EDGE, HSPA add LTE as needed Copyright Telefon AB LM Ericsson All rights reserved Ericsson Capital Markets Day May 8, 2009
33 3 Key Takeaways Mobile Broadband is a growing business Mobile Broadband is a profitable business case Ericsson is the undisputed leader in the Mobile Broadband area Copyright Telefon AB LM Ericsson All rights reserved Ericsson Capital Markets Day May 8, 2009
34 Copyright Telefon AB LM Ericsson All rights reserved Ericsson Capital Markets Day May 8, 2009
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