Strategy for Your Strategic Plan. Jeff Sessine, RCSP, CRSS
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1 Strategy for Your Strategic Plan Jeff Sessine, RCSP, CRSS
2 INTRODUCTION Jeff Sessine 20-year collegiate recreation professional Oversee management of 8 campus recreation centers Business development & management expertise NIRSA member since 1990
3 RELEVANT EXPERIENCE
4 PRESENTATION OVERVIEW Introduction What, Why, When and How Plan Components Strategy Risk Mitigation
5 Learning Objectives INTRODUCTION 1. Develop ideas for strategic planning to move your organization forward. 2. Identify measures that drive performance within a campus recreation setting. 3. Maximize the use of a strategic plan to enhance your value on campus.
6 What is a Strategic Plan?
7 WHAT IS A STRATEGIC PLAN A systematic process of envisioning a desired future, and translating this vision into broadly defined goals and a sequence of steps to achieve them. -BusinessDictionary.com
8 KEEP IT SIMPLE 1. Start with the end in mind-where do you want to go? 2. Map out your path-how do you plan to get there? 3. Assess your progress-what types of benchmarks will you use to determine your success?
9 Why Write a Strategic Plan?
10 WHY WRITE A STRATEGIC PLAN Desired Outcomes: Departmental credibility Undesired organizational change Additional resources Motivated staff Shared vision High standards
11 When do you Write a Strategic Plan?
12 WHEN DO YOU WRITE A STRATEGIC PLAN Timing: Affect change Understand your team s expertise Convert resources to initiatives Institutional review Stable organization or steady growth
13 WHEN DO YOU WRITE A STRATEGIC PLAN Create Conditions for Collaboration: Maintain a highly functional team Garner allies Link with executive leadership Contribute to institutional processes/plans
14 How do you Write a Strategic Plan?
15 HOW TO CREATE A STRATEGIC PLAN 1. Vision (BHAG) 2. Strategy Map (value creation) 3. Measurable Goals/Objectives 4. Assessment Methodology 5. Risk Mitigation
16 Organizational Playbook Align with mission & vision Balanced approach Owner/Coach/Team must: Understand it Believe it Communicate it STRATEGY FOR YOUR PLAN
17 -Balanced Scorecard Institute 2008
18 Balanced Scorecard STRATEGY FOR YOUR PLAN Comprehensive framework that translates an organization s strategic objectives into a coherent set of performance measures. Four perspectives: Organizational capacity, business process, customer service and financial
19 -Balanced Scorecard Template, Harvard Business Review
20 STRATEGY FOR YOUR PLAN STRAGEY MAP - CAMPUS RECREATION Perspectives Financial Stewardship Targeted Areas Customers & Stakeholders Internal Business Processes Employees & Resources
21 STRAGEY MAP - CAMPUS RECREATION Perspectives Financial Stewardship Customers & Stakeholders Targeted Areas STRATEGY FOR YOUR PLAN Cash Flow Return on Capital Employed Financial Results (Quarterly/Yearly) Delivery performance to customer Customer satisfaction rate Customer retention rate Internal Business Processes Employees & Resources Number of activities per function Duplicate activities across functions Process bottlenecks or automation Is there the correct level of expertise for the job? Employee turnover vs. Job satisfaction Training/Learning opportunities
22 Example: CENTERS Strategy Map
23 -Balanced Scorecard Institute 2008
24 External Factors: Increased operating costs Funding model changes Increased competition Decreased enrollment Programming scope increases RISK MITIGATION
25 RISK MITIGATION Internal Factors: Lack of leadership Inappropriate research or data Unrealistic financial projections Tailoring the plan to individuals either to gain approval or avoid roadblocks Disconnect between planning initiatives and funding processes
26 Q&A centersusa.com phone
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