UPLIFT YOUR STORE & STAFF PERFORMANCE THROUGH 6ONE5 S RETAIL MANAGEMENT PROGRAMS

Transcription

1 UPLIFT YOUR STORE & STAFF PERFORMANCE THROUGH 6ONE5 S RETAIL MANAGEMENT PROGRAMS 6one5 s Retail Management programs will help you grow your business & increase profitability by utilising industry BEST PRACTICE. Our retail management programs can be delivered through Instructor Led Training and/or Online Learning. Our programs are designed to uplift store profitability through our proven methodology. 6one5 Programs are Unique Business Outcome Focused This course is about delivering business outcomes and doesn t just focus on what to do, but gives you the practical skills which can be implemented in your stores. Proven Global Training 6one5 Retail s courses have been developed from extensive global research and benchmarking. They are based on our experience of training 30,000 retail managers over the last 10 years. Based on Your Own Store All training activities are based on applying the learning to each individual store utilizing 10/20/70 We create extraordinary results using our 6one5 philosophy. This says that when you: Increase sales by 6% Increase margins by 1% Reduce costs by 5% You can achieve up to double the current profit of your stores (depending on the margin). Copyright one5 Retail. All rights reserved

2 Retail Management 6one5 can facilitate Instructor Led Training or can licence our retail management programs using a Train-the-Trainer approach 6one5 Mini MBA of Retail 6 Day Program Outline: Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Customer Relationship Development Managing the Finances of Your Retail Store Visual Merchandising Retail Sales & Service Leadership and Coaching Manage Your Human Resources Delivery: This 6 day workshop is conducted in an interactive workshop style using examples, role plays, discussions and a final presentation. Each participant will build a plan for their own or pre-selected store around how to make substantia bottom line improvements. Typically the course is delivered 1 day a month over 6 months to enable implementation from day1. Typically we incorporate the store strategy of the retailer into the content. A person without a smiling face, should not open a shop Chinese proverb by Confucius, 2,500 years ago 6one5 also offers the ability to design custom training courses that are specific to your business needs!

3 Retail Training Programs Training is the key to your business success! Uplift the performance of your team by investing in their development and training. 6one5 will partner with you to achieve your performance goals! The Facts: There is a direct correlation between high performing retail managers and store profitability. Top 25% of stores outperform the average store by 40% On average only 30% of retail sales staff are effective, learn how to increase this % through coaching & measurement The top retailers in the world & their sales people use a 5-step sales process 6one5 Face to Face Courses Retail Management Courses Lead & Coach Your Team 1 or 2 Days Mini MBA of Retail 6 Days Manager Development Program up to 14 Days Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 6 Topic 7 Topic 8 Topic 9 Topic 10 Topic 11 Marketing to Grow Your Retail Business Teams Category Management & Buying Business Planning Category Management Finance, Cash Flow & Cost Management Retail Analytics Lead & Manage Your People Performance Management Human Resource Management and OH&S Recruit, Select & Induct Staff Frontline Staff Courses Sales & Service 1 or 2 Days Visual Merchandising 1 Day Traineeships Certificate IV in Retail Management 6 Days Diploma of Management 8 or 9 Days Certificate IV in Business Sales 6 Days 6one5 also offers the ability to design custom training courses that are specific to your business needs! Copyright one5 Retail. All rights reserved

4 Retail Management elearning Programs Utilise our Retail elearning courses to train your store managers without them having to take time out of the store! Retail Leadership ELearning and Innovative Delivery Methods We have developed and aligned our face to face programs to enable a multiple modality training approach. These programs have been developed into 11 languages for one of our global clients. 6one5 Retail Management elearning Courses Lead and Coach Your Retail Team Managing the Finances of Your Retail Store Retail Sales & Service Visual Merchandising Promotional Planning and Calendar Creating Loyal Customers utilizing a Customer Database How to Develop a Website for Your Store

5 Retail Management elearning Programs Lead and Coach Your Retail Team Duration: 1.5 hours It is a misconception that retail staff can achieve great results on their own. While their individual skills are important, their success largely depends on how they are coached and led by the retail manager. This course will focus on the role a retail manager plays in the development of their people through how they are led and coached. This course will provide store managers with a range of tools to support them in their professional development as a leader and manager. It will support managers in shifting the performance of their retail team to best practice. 1. Leadership and Management 2. Develop Your Leadership Capability 3. High Performance Cultures 4. When and How to Coach Your Team Managing the Finances of Your Retail Store Duration: 2.0 hours Being a successful retail manager is dependent on the manager s understanding of finance and numbers. In order to manage a store effectively and make a profit, it is essential that manager uses the right financial measures and management reports to measure store and staff performance. In this course we will help to make retail finance easy. The objective of this course is to help you double your net profit through better financial management and reporting. 1. Managing the Finances of a Retail Business 2. The Retail Profit and Loss 3. Budgeting and Forecasting 4. Increasing Revenue 5. Margin Management 6. Managing Expenses 7. Implement Retail Finance in Your Store

6 Retail Management elearning Programs Retail Sales and Service elearning Duration: 1.5 hours This one hour interactive course covers the capabilities and skills used by the best sales people in the world. It also provides retail managers with strategies to coach their retail team. The focus is on exceeding customer expectations on a consistent basis to create a competitive advantage for your stores. The course covers our 5 step sales process which is aligned to the way customers buy. This course doesn t just focus on what to do, but gives you the practical skills which can be implemented in your selling approach with customers. 1. Introduction to Sales and Service 2. Welcome Customers into Your Store 3. Understand Customer Needs 4. Advise Customers 5. Close the Sale and Thank the Customer 6. Strategies to Manage Customer Complaints Visual Merchandising elearning Duration: 2.0 hours Visual merchandising today forms a critical element in retailing. Your windows, store entrance and displays need to be designed to engage with customers and encourage them to enter your store and purchase items. Retail managers today who understand what appeals to customers and what types of displays are likely to induce buying behaviour, can increase customer loyalty and offer a superior and memorable shopping experience. At the end of this program retail managers will have the confidence to design and implement impactful displays in their store. 1. Principles of Visual Merchandising 2. Enhancing the Customer Experience 3. Attracting the Customer 4. Merchandising for Maximum Impact and Sales 5. Maximizing Hot Spots 6. Signage 7. Implementing Visual Merchandising In Your Store

7 Retail Management elearning Programs Promotional Planning and Calendar Duration: 20 minutes This short elearning course will guide retail managers in planning promotions and developing a promotional calendar for their store. The course focuses on local promotional activities that are separate from head office driven activities. For example visual merchandising promotions and local marketing events. Managers will be able to plan for the year ahead using an interactive promotional calendar, which can be printed out and implement throughout the year. Planning promotions is the key to increasing sales and attracting new customers to your store. This course will help managers achieve maximum results through planning promotions well in advance. Topics: 1. Planning for Promotions 2. Importance of Planning Promotions 3. Local Promotions 4. Step-by-Step Guide to Build a Promotional Calendar 5. Promotional Calendar Example 6. Your 12 Month Promotional Calendar

8 Retail Management elearning Programs Build a website for your retail store Duration: 30 minutes This 20 minute elearning module will guide you in developing a website for your store. It will provide you with an understanding of why it is essential to have a website and how to go about developing one. The objective of the module is to provide retailers with the support and knowledge to feel comfortable developing a website and online presence for their store. By developing a website this will support you in driving traffic to your store. 1. Why retailers need a website or online presence 2. Benefits and barriers of taking your retail business online 3. Types of online methods 4. The process for developing a website for your store 5. Choose your domain name 6. Sign up for website hosting 7. Plan your website 8. Determine your website platform 9. Maximize exposure for your website Creating Loyal Customers utilizing a Customer Database This 15 minute elearning module will provide retailers with an understanding of customer databases and how they are used to communicate with and create loyal customers. It will provide you with an understanding of how to build closer relationships with your customers, be competitive and create a loyalty program. The objective of the module is to provide retailers with the knowledge of how to develop and implement a customer database and utilize this to create loyal customers 1. What is a customer database? 2. Why retailers need a customer database 3. Sources of Data 4. Capturing the Data 5. Customer Database System 6. Calculate your customer database goal 7. Utilizing Your Customer Database to Create Loyal Customers Duration: 30 minutes

9 Retail Training Approach Multiple Modality Approach 6one5 Retail Management courses have been developed in face-to-face training and online learning. 6one5 recommends a combination of the two training methods for optimal learning. We can work with your leadership team to map out a training rollout plan for your retail staff that incorporates Instructor Led Training, elearning, Train-the-trainer and Webinars 6ONE5 RETAIL DELIVERS RESULTS FOR CLIENTS Singapore Changi Airport Number 1 in the World for Airport Service Skytrax World Airport Awards 2010 Project Brief Changi Airport had dropped to the number four Airport in the world in the passengervoted award system regarded as the industry benchmark. 6one5 was engaged to develop a sales and customer service culture through training all 500 retailers including managers and frontline staff. 6one5 Capability 6one5 developed a bespoke customer service program called Let s SMILE and incorporated this into a complete change management program. The course was so successful it was also rolled out to 11,000 police, back office and customs staff. Outcome This two year project resulted in Changi being awarded the Best Airport in the world.

10 Our Clients and Experience Our relevant local and global experience includes the clients listed below.