Grow Your Business with IBM Cognos Analytic Applications. Robert Helal Solutions Portfolio Strategy, Business Analytics

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1 Grow Your Business with IBM Cognos Analytic Applications Robert Helal Solutions Portfolio Strategy, Business Analytics 1

2 Agenda The Opportunity for Analytic Applications Not all Applications are created equal What are the IBM Cognos Analytic Applications? Changing the Game for Your Business and Customers What has been the experience? Next Steps 2

3 The Information Challenge Customer Loyalty Cost Efficiencies Globalization Risk & Compliance Mergers & Acquisitions Volume Explosion & Complexity Multiple Versions Inaccurate, Incomplete Inaccessible, Untimely Out of Context 60%+ of CEOs agree they need to do a better job leveraging information 5X More Value Creation by organizations using information effectively Over 50% of users lack confidence in their information 3

4 Helping Customers Become an Analytics-Driven Organization Create Value Lower Costs v

5 Analytic Solutions: The Breakthrough Challenge SOLUTION PROVIDER END CUSTOMER The Promise Market Differentiation Repeatability Faster Time to Market Be the Trusted Standard Expand Solution Value Highlight Doman Expertise Faster Short-Term ROI (Buy vs. Build) Reduced Project Risk Faster Time to Information Best Practices Better Decisions + Business Impact The Reality Expanding Conformance Required Skilled Set Cost to Scale Time to Market Repeatability Scalability + Maintenance Rigid Solution Required Skill Set Cost of Maintenance Upgradeability Decreasing Long Term Value 5

6 IBM Cognos Analytic Applications = Smarter Decisions Faster insight drives faster time-to-value and action Consistent measurement of business strategy More effective management of risks and controls Anticipate and explore new opportunities 6

7 Analytic Applications Partner Solutions Program PARTNER ASSETS IBM TECHNOLOGY + PARTNER ENABLEMENT PARTNER SOLUTIONS Analytic Content Industry Expertise Domain IP Application Framework Partner Resell and Delivery Partner Value-Add Solutions Partner Packaged Solutions Performance Management Know-How Best Practice Methodology MARKET DIFFERENTIATION REPEATABLE SOLUTION ACCELERATE TIME TO MARKET REDUCE RISK TO IMPLEMENT 7

8 8 IBM Cognos Analytic Applications

9 What s in the Box Think Strategically, Implement Tactically Relevance Across Roles Summary to Detail Extensible Common Decision-Making Model Open, Enterprise Platform Source System Seamless Business Intelligence Analytics Drill Through Packaged Reporting & Analysis What s Included? Generated Data Repository Over 43,000 Objects including 250+ Dimensions 850+ Metrics 230+ Defined Calculations Financial Analytics Ledger Payables Receivables Cash Management Customer/Vendor Risk Sales Analytics Pipeline Performance Sales force Performance Sales Segmentation Customer Relations Pricing and Program Analytics Report Permutations Adaptive Framework Unlimited Extensions Delivered ERP extraction Unlimited Data Sources Workforce Analytics Talent Development Talent Management Talent Retention Workforce Strength Compensation Procurement Analytics Spend Analysis Vendor Analysis Contract Management Operational Efficiency 9 9

10 Sales Analytics Proactive Decision Making Business Drivers Analysis Dimensions Sales Capabilities ORGANIZATION CUSTOMERS SALES PIPELINE PERFORMANCE Pipeline Health Pipeline Conversion SALES FORCE PERFORMANCE Sales Organization Performance Sales Representative Performance SALES SEGMENTATION Channel Analysis Product Analysis Customer Analysis PRODUCTS CHANNELS PLAN // FORECAST CUSTOMER RELATIONS Customer Service Fulfillment Efficiency PRICING & PROGRAM PERFORMANCE Pricing Analysis Marketing Program Analysis 10

11 How We Do It Extensible Business Model Shared measures and dimensions that allow for expanded departmental, or inter-departmental insight Sales Finance Workforce Procurement Where are we successful across channel, customer and product? Sales Channel Sales Rep Sales Cycle Sales Campaign Price List Order Status Chart of Accounts GL Budget Version Forecast Version Compensation Type Rating Model Job Position Vendor Hierarchy Return Reason 11

12 The Traditional Approach is a Barrier to Long-Term Customer Value Other Analytic Applications SLOW, COSTLY BI AUTHOR Authored BI (Reports, Analysis, Metrics) BI MODELLER Semantic Layer WAREHOUSE DESIGNER Data Warehouse ETL DEVELOPER ETL Code SOURCE DESIGNER ERP Custom Source 12

13 Purpose-Built for the Analytic Application Lifecycle Adaptive Application Framework Dev Best Practice Analytics Library Warehouse Library Adaptive Analytics Partner Library Partner Library Product Docs Source Connection Adaptive Warehouse Partner Library Cognos Platform Adaptive Application Framework for development Analytics Content Library Base for development of Partner Application Configure vs Code 13

14 Focus on the Business, Not the Plumbing CODING AT EACH LEVEL BI AUTHOR GENERATED Authored BI Authored BI (Reports, (Reports, Analysis, Analysis, Metrics) Metrics) ADAPTIVE ANALYTICS Information Out ANALYTICS MODELLER BI MODELLER GENERATED Semantic Layer Semantic Layer Configuration vs. Coding WAREHOUSE DESIGNER GENERATED Data Data Warehouse Warehouse ADAPTIVE WAREHOUSE Data In WAREHOUSE MODELLER ETL DEVELOPER GENERATED ETL Code ETL Code SOURCE ANALYST Transaction Systems Custom Source Reduce Time, Cost, Skills Repeatable, Configurable, Upgradeable 14 14

15 Adaptable From Data Source to Insight CONFIGURATION SYNCHRONIZATION EXTENSIBILITY Ensure continuously relevant content through drag-anddrop configuration changes to and modification of reports Synchronize the generation of application ETL, data warehouse, semantic and reporting layer Extend the business model to other areas of analysis for a more integrated and expanded view of performance Buy Apps with Fit of a Build Solution Package your differentiation 15

16 The Benefit for You and Your Customer Other Analytic Applications SLOW, COSTLY IBM Cognos Analytic Applications CHANGES AS FAST AS YOUR BUSINESS BI AUTHOR Authored BI (Reports, Analysis, Metrics) GENERATED Authored BI (Reports, Analysis, Metrics) HR ANALYST BI MODELLER Semantic Layer GENERATED Semantic Layer WAREHOUSE DESIGNER Data Warehouse WAREHOUSE DESIGNER GENERATED Data Warehouse ETL DEVELOPER ETL Code GENERATED ETL Code SOURCE DESIGNER ERP Custom Source SOURCE DESIGNER ERP Custom Source 16

17 Enablement Across Stages of the Solution Enablement = Mentoring + Training + Solution Kits 17 17

18 New Partner Enablement and Engagement Model: Overview EVALUATE READINESS SUPPORT GROWTH Contact Channel Rep and Apps Partner Solutions team Analytic Apps Opportunity Planning Partner + Regional Team Partner + Regional Team Sales Opportunity Engagement Global Solution Center engaged for project planning Joint team delivery and evaluation of project success Interest to Build Apps Business APPS OPPORTUNITY PLAN READINESS ENABLEMENT New Opportunity FIRST OPPORTUNITIES FIRST IMPLEMENTATION Reference Accts BUSINESS EXPANSION Initial assessment and analysis of opportunity and fit Partner alignment to Rules of Engagement Assigned resources Define enablement timeline Partner Business Case Development and Approval Apps portfolio training - Partner presales/ sales - Partner services Content, tech, process Identify shadowing opps Partner-led cycles Regional sales/core Apps team support through initial cycles Partner-led implementations GSC resources on implementation team Invest in shadowing opps Growth of Apps business Partner-led Self-sufficiency IBM collaboration A.B.L.E. Comprehensive Methodology}Enablement - Lifecycle Mentoring - Business/TechTraining - Process Assets - Guardian Services - Build Repeatability 18

19 Application Value Through the Chain Other Solution Components Customer Implementation Extensible application content for customer needs Upgradeable Earlier ROI Partner Partner App App Partner Product Release to Market Other Solution Components Partner Analytic Solution Adaptive Application Framework packaged with App Partner IP library created Common platform across Partner s portfolio Accelerate time to market Platform for Partner Product Development Partner Product Development Adaptive Application Framework for development Analytics Content Library Base for development of Partner Application Configure vs Code 19

20 20 The Value to Customers

21 21 IBM Cognos Analytic Applications Partner Solutions

22 Partner Ecosystem Growth: Target Partner Profile Performance management practice and footprint IBM Cognos portfolio expertise Of scale Strong regional presence Warehousing and analytics expertise Previous IBM Cognos Performance Applications experience Demonstrated IBM Cognos resell performance 22

23 Faster Insights; Smarter Decisions Packaged Business Intelligence Generate standard reports and analysis quickly Self-serve reporting for a broad range of users Adaptability Changes as fast as business does Provides continuously relevant content Better TCO Industry-leading BI (IBM Cognos) Open, enterprise class platform Growing Your Business Lower cost and time to market readiness Deliver your value in a repeatable model Expand your solution value in the market 23

24 Next Steps Contact your Partner Representative to explore this opportunity further or Ravi Kumar, Partner Reseller Ecosystem IBM Analytic Applications 24

25 25 Q+A

26 Disclaimer Copyright IBM Corporation All rights reserved. U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM Corp. THE INFORMATION CONTAINED IN THIS PRESENTATION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY. WHILE EFFORTS WERE MADE TO VERIFY THE COMPLETENESS AND ACCURACY OF THE INFORMATION CONTAINED IN THIS PRESENTATION, IT IS PROVIDED AS IS WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED. IN ADDITION, THIS INFORMATION IS BASED ON IBM S CURRENT PRODUCT PLANS AND STRATEGY, WHICH ARE SUBJECT TO CHANGE BY IBM WITHOUT NOTICE. IBM SHALL NOT BE RESPONSIBLE FOR ANY DAMAGES ARISING OUT OF THE USE OF, OR OTHERWISE RELATED TO, THIS PRESENTATION OR ANY OTHER DOCUMENTATION. NOTHING CONTAINED IN THIS PRESENTATION IS INTENDED TO, NOR SHALL HAVE THE EFFECT OF, CREATING ANY WARRANTIES OR REPRESENTATIONS FROM IBM (OR ITS SUPPLIERS OR LICENSORS), OR ALTERING THE TERMS AND CONDITIONS OF ANY AGREEMENT OR LICENSE GOVERNING THE USE OF IBM PRODUCTS AND/OR SOFTWARE. IBM, the IBM logo, ibm.com, Business Analytics, and IBM Cognos Analytic Applications are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol ( or ), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at Copyright and trademark information at JCB Retail Pathways and other company, product, or service names may be trademarks or service marks of others. 26

27 Grow Your Business with IBM Cognos Analytic Applications Robert Helal Solutions Portfolio Strategy, Business Analytics 27

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